The latest articles on DEV Community by Mike Lawrence (@maevesocial). https://dev.to/maevesocial https://media2.dev.to/dynamic/image/width=90,height=90,fit=cover,gravity=auto,format=auto/https:%2F%2Fdev-to-uploads.s3.us-east-2.amazonaws.com%2Fuploads%2Fuser%2Fprofile_image%2F4089232%2F39e2166d-e8bf-4d95-b794-903c17729a26.png https://dev.to/maevesocial en Mike Lawrence Sat, 22 Aug 2026 06:14:43 +0000 https://dev.to/maevesocial/managing-social-media-workflows-with-mcp-api-and-cli-1213 https://dev.to/maevesocial/managing-social-media-workflows-with-mcp-api-and-cli-1213 <p>Social media work rarely fits neatly into a developer workflow. A post starts in a brief, moves through writing and review, needs assets, gets scheduled, and later turns into reporting. Teams often split that work across several apps and a spreadsheet.</p> <p>I’m working on <a href="https://maevesocial.com" rel="noopener noreferrer">Maeve Social</a>, a social media management platform that puts those stages in one system and also supports API, CLI, and MCP automation.</p> <h2> Where MCP fits </h2> <p>Maeve Social exposes an MCP endpoint at:<br> </p> <div class="highlight js-code-highlight"> <pre class="highlight plaintext"><code>https://api.maevesocial.com/mcp </code></pre> </div> <p>That gives compatible agent workflows a direct integration point alongside the platform’s API and CLI. The aim is to let automated workflows participate in the same content process that people use, instead of maintaining a separate automation-only pipeline.</p> <h2> The workflow around the automation </h2> <p>The product includes a content calendar and board, a Workbench for briefs and scripts, a media library, internal approvals, and client review links. Clients can review content without creating an account.</p> <p>Approved content can be published to Instagram, Facebook, TikTok, YouTube, LinkedIn, X, Threads, Pinterest, and Google Business Profile. Maeve also includes a unified social inbox, Instagram grid planning, analytics, branded PDF reports, and an AI assistant.</p> <p>The useful part for developer-led teams is that the API, CLI, and MCP options sit beside those human review steps. Automation can support the workflow without removing the point where a person checks the content.</p> <h2> Current availability </h2> <p>Maeve Social is web-based. Paid plans are Basic at $25 per month, Standard at $99 per month, and Premium at $199 per month. There is a three-day trial, but no permanent free plan.</p> <p>You can see the product at <a href="https://maevesocial.com" rel="noopener noreferrer">maevesocial.com</a> and the current pricing at <a href="https://maevesocial.com/pricing" rel="noopener noreferrer">maevesocial.com/pricing</a>.</p> api automation productivity ai