DEV Community: Anuj Sharma - eCommerce Developer

How to Manage an Affiliate Marketing with Shopify

Anuj Sharma - eCommerce Developer — Fri, 17 Aug 2018 09:02:45 +0000

eCommerce base is growing worldwide at an extremely rapid pace. According to Statista, “In the year 2017, e-commerce sales accounted for 10.2% of all retail sales worldwide.” And, it is expected to reach 17.5% in 2021.

With eCommerce creating such a furore in the market, affiliate marketing is all set to be proved as a game changer among various other digital marketing approaches. An affiliate marketing is a performance-based marketing process in which you do a partnership with a more established brand or individual in your targeted niche and ask them to promote your products or services to their audience. And, you reward them for every visitor or customer that you get through them. Overall, this marketing strategy helps you to make money out of money and holds a widening scope worldwide.

This trend of affiliate marketing program is gaining a huge space in eCommerce industry because of its performance-based mode. It has become the most preferred mode of advertising among various marketers with almost 81% of brands currently using it to drive more traffic or to promote the products. The only disadvantage of this marketing trend is that it is not at all meant for small scaled businesses. The reason being they will be unable to pay the affiliates due to the initial stages of a full-fledged business.

Now that we have explained the true essence of an affiliate marketing in the eCommerce industry. Let’s check the role of hiring a Shopify developer in this Shopify development services offer you a fantastic way of bringing new visitors to your web store. It offers a wide range of apps that can assist you in managing all your affiliate network across different channels. Let’s explore some of the best software that supports and boosts your affiliate marketing strategies.

Refersion

With Refersion, you can start an affiliate marketing program in a few minutes while recruiting and building your affiliate networks on your Shopify store for growth. Its key features are inclusive of the following:

personalized dashboards to track affiliate performance
supports every business size
invite customers with a single click
generate coupon codes
a complete support for Shopify’s marketing app
helps to scale your online business

and more. Undoubtedly, it is an improbably powerful affiliate marketing software with a 5-star rating and 100+ reviews. You can get its free plan at an initial stage and upgrade to a paid plan as per your growing needs and expansion plans.

Omnistar

This affiliate software helps you to grow your business with an adequate level of perfection and marketing. You can easily create and integrate an affiliate program with this to attract new customers for receiving more traffic and sales eventually.

Key Features

easy to use
offers a complete range of referral marketing tools
easily integrates with other popular apps (Amazon, Shopify apps, Paypal etc.)
live chat & helpdesk support
And, more.

This software offers you the best affiliate marketing platforms comes with a free 15-day trial.

Affiliate

Get advantage of a wide range of powerful features, plugins for Shopify and affiliate services at a reasonable cost. Affiliatly provides you with an incredibly neat and clean interface and that too at a reasonable price. Although, it is being recently added to the app store yet it is doing wonders as an affiliate tracking app.

Key Features

easy tracking and management of your affiliates
different affiliates’ tracking methods (via link, QR code, etc.)
completely customizable
pay your affiliates via PayPal etc.

You can get an insight of this software with its 30-day free trial prior to making any long-term investment. Undoubtedly, affiliate marketing program on your Shopify store helps in boosting the process of setting up a brand and promote its products or services in an extremely influential way. There are a no. of talented Shopify developer available worldwide that can help you explore customized solutions for the same as well. You just have to move your steps according to your business needs.

Advanced Upgrades to the Shopify Order API for More Reliable Access to Merchant’s Order Data

Anuj Sharma - eCommerce Developer — Tue, 03 Jul 2018 10:16:46 +0000

When your online store is doing well, it makes new clients every day, and the sales are also improved immensely. With more sales and new clients come the enormous volumes of data regarding customer and order information.

As the volumes of data increases, it is crucial for the merchant to safeguard the personal information of all their customers and no one can access that data without merchant’s consent. Hence, while integrating new applications with your e-commerce store, it is critical that you protect your data.

That is the reason why we are presenting upgrades to the scopes inside the Order API so that store owners can rely on the APIs they are integrating with their system.

Additional Layers of Protection to the Order Data
It is paramount for a merchant or store owner to protect the order data. We all know that there are numerous unreliable applications are available on the market today. These can access any data present on your system when you install them, and the result is all the data whether five years old or ten years, is leaked. If you own an online store, you would not want your order data or client activity data exposed to dubious sources.

While there are apps that might use your stored data with your permission, e.g., an app for creating reports, etc., others may not need it at all. So giving them the access or consent is not necessary. And with the introduction of GDPR, it has become more critical to safeguarding your data even more than ever. That is why you should avoid the app to access data that is not relevant to its utilization. If you are clueless about unauthorized access to your store data, you can contact Shopify development agency to understand your system better.

Here we will talk about the new access scope known as read_all_orders that will help you to know about how an app retrieves your valuable data, and you can ensure that the installed apps cannot acquire extra information or data other than the information they need to work.

Seeking the Scope to read_all_orders data
You can ascertain that the apps that need the access to order data of the store would require the approval of the Shopify to obtain any kind of data. This approval can be taken through Shopify Partners Dashboard. After Shopify gives the permission, the read_all_orders scope will be added to the application, similar to read_order scope. If the app wants to access the order data, it should utilize both the scopes together.

Since it is not necessary to get in the way app that does not need access to stored order data, any application with standard write_order or read_orders scopes can obtain last 60 days of order information of the online store. These apps do not need any approval from Shopify, but from the merchant at the time of installation. Therefore, these applications will not face any problem using the Order API as they have 60 days order access window to merchant’s orders.

Seeking Access to Orders from Shopify Partner Dashboard
When you enter Shopify Partner Dashboard for approval, it prompts you to provide the reason for why the app in question requires this scope. It helps intercept the applications that try to acquire order data unnecessarily.

Notifying the Merchant about the data a particular Application wants to access
In last so many years, new advancements have allowed you to gain control over the applications on which data to obtain in a system and which not. Now, however, the access scopes come in readable form for the merchants also.

In fact, these scopes are presented to the merchants at the time of installation of the app, and still, at times, they are not clear about which scope is being agreed. This issue can be resolved by highlighting the sensitive scopes that are being offered by the app asking for access permission. Hence, a yellow notification will be displayed in the Shopify admin during the installation of the app that gets access to all the orders.

This system of flagging can make merchant trust an app and feel that their order data is secure. If you are a merchant and yet not aware of the scopes that are being granted access to your order, you can hire Shopify developer to build a reliable app ecosystem for you.

Top 5 Magento Web Designing Trends For a Consistent Growth

Anuj Sharma - eCommerce Developer — Fri, 01 Jun 2018 06:39:50 +0000

A website is always more of a visual interaction with the customers. Thus, it becomes vital to present your website in the most influential manner. There is always a complete need of adopting design (UI/UX) trends that can bring you:

*High Web Traffic, and
*Increased User Engagement.

Since its start in 2008, Magento eCommerce is a leading platform. It is being trusted by many renowned brands (Coca-Cola, Burger King etc.) that claim to bring more growth while using Magento web development services. With its robust and versatile nature, Magento has left its competitors behind. A custom Magento development always comes with a great level of flexibility, scalability, and scope for customizations.

Magento offers numerous themes that you can use to get a perfect looking online store. It allows you to provide your customers with more personalized and lifelike user-experience. You can also hire expert Magento developers to customize those themes further as per your convenience.

Below, I am mentioning some trending eCommerce web designs that you can easily achieve with Magento. It will bring more profits & conversions to your web store.

Include more visuals (less content)

A visual communication via videos or pictures always has a great impact on your audience. People are more tend to watch rather than reading. Thus, you can add product videos and put it in the banners of your homepage to attract the customers.

Brimming your website with content will definitely not help you to get customers. For an individual, it is very tough to concentrate on the lengthy paragraphs or editor’s long notes.

Parallax Scrolling

Parallax Scrolling is ruling current web designing trends. It involves the movement of the content and background image at a different pace i.e. while you scroll down the background image is moved at a slower speed than the content present on it.

Such web design will definitely allow you to steal the show with your Magento store. Today thumb generation is more inclined towards scrolling or swiping than tapping. Thus, it will definitely engage your consumers as they will be going through much information in less time.

Sliders & Calls to action

Calls to action in view of text with moving slides are one of the most trending web designing techniques of 2018. A number of websites are using such techniques to deliver more information in no time.

Such calls to action provide your customers with a path to follow. Many of them find it quite easy and useful to search the relevant products. This technique is more useful in getting easy and fast conversions as well.

Play with Typography

Typography is a great web design tool to convey the actual aim or motto or your website. It comes as a minimal way to provide information.
If your website is plain in design, a little typography can enhance its functionality and look. Typography mixed with different font sizes adds to the structured approach of your website and plays an integral part of any website.

Make it more interactive

A homepage that is perfect in its UX but fails to interact with your audience is of no use at all. Make sure whenever you are setting up a Magento website, it should always make sense for your potential customers.

A perfect blend of simplicity and innovation will definitely catch the eye of consumers. Custom Magento development allows you to offer the most interactive websites possible ever. In order to build a customer-centric website, it would be of great use to do a survey and collect data of your customers (purchase behavior, promotional buying, discounts etc.).

All these web designing recommendations are a complete work of online research. This data is collected after doing a thorough research on various websites that are using Magento and growing a good pace.