The latest articles on DEV Community by Maggy Renoux (@maggy_renoux). https://dev.to/maggy_renoux https://media2.dev.to/dynamic/image/width=90,height=90,fit=cover,gravity=auto,format=auto/https:%2F%2Fdev-to-uploads.s3.amazonaws.com%2Fuploads%2Fuser%2Fprofile_image%2F3243950%2F0c57a86b-f431-4c5f-975e-e63b4f78b44c.png https://dev.to/maggy_renoux en Maggy Renoux Mon, 09 Jun 2025 08:49:22 +0000 https://dev.to/maggy_renoux/how-do-i-build-multi-touch-attribution-for-pardot-forms-in-salesforce-313n https://dev.to/maggy_renoux/how-do-i-build-multi-touch-attribution-for-pardot-forms-in-salesforce-313n <p>I’m working with Pardot and Salesforce and trying to build a simple multi-touch attribution setup.<br> Right now, I can track the lead source, but I have no real visibility into the full user journey — especially across multiple sessions.</p> <p>I’d love to capture more touchpoints before someone submits a form. Has anyone figured out a good way to do this? Maybe something using GA4 or browser tracking?</p> analytics salesforce gtm webanalytics Maggy Renoux Mon, 09 Jun 2025 08:41:10 +0000 https://dev.to/maggy_renoux/why-am-i-not-getting-good-match-scores-on-meta-and-how-can-i-improve-them-3n4e https://dev.to/maggy_renoux/why-am-i-not-getting-good-match-scores-on-meta-and-how-can-i-improve-them-3n4e <p>I've been running campaigns on Meta but my match scores for server-side tracking events are poor. I'm already using GTM but I suspect my server-side setup isn't ideal. What can I do to improve these match scores? Open to suggestions or step-by-step guides.</p> analytics ga4 marketingautomation salesforce Maggy Renoux Mon, 09 Jun 2025 07:49:23 +0000 https://dev.to/maggy_renoux/why-do-aws-dashboards-keep-breaking-and-is-there-a-better-way-4a86 https://dev.to/maggy_renoux/why-do-aws-dashboards-keep-breaking-and-is-there-a-better-way-4a86 <p>We’ve been running dashboards on AWS — mainly using Redshift with Power BI — and honestly, it's been rough. We’re dealing with slow load times, random breakages, and costs that are way higher than expected.</p> <p>We’ve tried optimizing queries and resizing clusters, but it’s still messy. Is this just an AWS architecture issue, or are we doing something wrong?</p> <p>Curious if others have moved away from AWS for dashboards or found a smarter way to handle this. Definitely open to hearing how others have solved it.</p> bigquery aws dataengineering Maggy Renoux Mon, 09 Jun 2025 07:33:49 +0000 https://dev.to/maggy_renoux/how-to-connect-multiple-data-tools-into-a-unified-customer-journey-dashboard-2ne6 https://dev.to/maggy_renoux/how-to-connect-multiple-data-tools-into-a-unified-customer-journey-dashboard-2ne6 <p>Hey dev/data folks<br> I’m working on a project where we need to visualize the entire customer journey — but the data’s coming from 6+ sources (CRM, product events, support tickets, payments, etc.).</p> <p>We’re thinking of using a data warehouse as the central layer and pulling data via Fivetran, then modeling in dbt and visualizing in Looker.</p> <p>Has anyone done something similar? Would love to hear about tools, pipeline setups, or lessons learned from anyone who's been through this.</p> analytics bigquery lookerstudio fivetran Maggy Renoux Mon, 09 Jun 2025 06:37:26 +0000 https://dev.to/maggy_renoux/how-to-fix-incorrect-ecommerce-purchase-tracking-in-google-tag-manager-gtm-4313 https://dev.to/maggy_renoux/how-to-fix-incorrect-ecommerce-purchase-tracking-in-google-tag-manager-gtm-4313 <p>I'm currently troubleshooting a frustrating issue:<br> Google Tag Manager (GTM) isn't tracking eCommerce purchases correctly in GA4 for one of our stores.</p> <p>Sometimes the events don't fire at all, or they duplicate and inflate conversion numbers. This affects reporting and ad attribution across platforms like Google Ads and Meta.</p> <p>Has anyone dealt with this before?</p> googletagmanager ecommerce analytics