The latest articles on DEV Community by Maicon Machado (@maicon_machado_46cc83c8ec). https://dev.to/maicon_machado_46cc83c8ec https://media2.dev.to/dynamic/image/width=90,height=90,fit=cover,gravity=auto,format=auto/https:%2F%2Fdev-to-uploads.s3.us-east-2.amazonaws.com%2Fuploads%2Fuser%2Fprofile_image%2F4106324%2F7f76548f-e1cb-4ecc-9faa-9da34d67cdd6.jpg https://dev.to/maicon_machado_46cc83c8ec en Maicon Machado Wed, 02 Sep 2026 14:01:11 +0000 https://dev.to/maicon_machado_46cc83c8ec/omnichannel-saas-3771 https://dev.to/maicon_machado_46cc83c8ec/omnichannel-saas-3771 <p>Hey everyone,</p> <p>I’m currently building a multi-tenant SaaS that requires unified omnichannel communication (WhatsApp, SMS, Instagram/Messenger, Email, etc.).</p> <p>I started prototyping with Twilio, but frankly, I’m not really liking the developer experience and pricing structure for this specific use case. I'm looking for a solid backbone that handles multi-tenancy cleanly without becoming a nightmare to scale or manage credentials per workspace.</p> <p>For those who have built something similar:</p> <p>What providers/APIs or open-source engines are you using for your messaging pipeline?</p> <p>Are you orchestrating individual providers per channel (e.g., direct Meta Cloud API + Resend) or relying on an aggregator (MessageBird/Bird, Sinch, Infobip, Novu)?</p> <p>Any hidden traps or lessons learned with multi-tenant rate limits or webhooks?</p> <p>Would love to hear what your current stack looks like and what you'd recommend. Thanks!</p> ai webdev