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    <title>DEV Community: Marie Gouilliard</title>
    <description>The latest articles on DEV Community by Marie Gouilliard (@marie_gouilliard_748217d5).</description>
    <link>https://dev.to/marie_gouilliard_748217d5</link>
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      <title>DEV Community: Marie Gouilliard</title>
      <link>https://dev.to/marie_gouilliard_748217d5</link>
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      <title>SaaS agentic onboarding vs dev tool agentic onboarding</title>
      <dc:creator>Marie Gouilliard</dc:creator>
      <pubDate>Mon, 22 Jun 2026 16:14:41 +0000</pubDate>
      <link>https://dev.to/marie_gouilliard_748217d5/saas-agentic-onboarding-vs-dev-tool-agentic-onboarding-3kc7</link>
      <guid>https://dev.to/marie_gouilliard_748217d5/saas-agentic-onboarding-vs-dev-tool-agentic-onboarding-3kc7</guid>
      <description>&lt;p&gt;While we believe the agentic onboarding for every SaaS tools needs to become a personalized conversation - I am realizing the onboarding experience for dev tools is soooo different.&lt;/p&gt;

&lt;p&gt;I came up in the pre-AI era where building a great SaaS product meant obsessing over UX — onboarding flows, setup wizards, that perfect first-run moment. That instinct is deeply wired in me.&lt;/p&gt;

&lt;p&gt;So when I started building dev tools for agents, I kept feeling the same pull: how do I make this a great product UI?&lt;/p&gt;

&lt;p&gt;Then I caught myself.&lt;/p&gt;

&lt;p&gt;My goal isn't a beautiful onboarding flow. It's helping any developer integrate this agent with any tech stack as fast as possible. And right now, the fastest way to build is through a coding agent — not via a visual interface&lt;/p&gt;

&lt;p&gt;No elaborate setup screens. Just great docs, a CLI, and agent skills. Developer opens Cursor, runs a command, they're integrated. That's the whole experience.&lt;/p&gt;

&lt;p&gt;It reframed everything.&lt;/p&gt;

&lt;p&gt;Not every tool — but dev tools specifically. SaaS isn't going anywhere. Notion, Linear, Figma — the experience is the product. &lt;/p&gt;

&lt;p&gt;But SDKs, APIs, and agent frameworks are quietly crossing a line:&lt;/p&gt;

&lt;p&gt;Onboarding for dev tools is no longer a UI problem. It's a documentation and CLI problem.&lt;/p&gt;

&lt;p&gt;Because your user isn't a human at a screen anymore. It's an agent, scraping commands and then doing the coding.&lt;/p&gt;

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      <category>agents</category>
      <category>saas</category>
      <category>softwaredevelopment</category>
      <category>ux</category>
    </item>
    <item>
      <title>Build an onboarding agent to retain more users</title>
      <dc:creator>Marie Gouilliard</dc:creator>
      <pubDate>Wed, 17 Jun 2026 19:07:23 +0000</pubDate>
      <link>https://dev.to/marie_gouilliard_748217d5/build-an-onboarding-agent-to-retain-more-users-2l20</link>
      <guid>https://dev.to/marie_gouilliard_748217d5/build-an-onboarding-agent-to-retain-more-users-2l20</guid>
      <description>&lt;p&gt;&lt;a href="https://media2.dev.to/dynamic/image/width=800%2Cheight=%2Cfit=scale-down%2Cgravity=auto%2Cformat=auto/https%3A%2F%2Fdev-to-uploads.s3.amazonaws.com%2Fuploads%2Farticles%2Fg3d5t22f1m3t5qh0qq1y.png" class="article-body-image-wrapper"&gt;&lt;img src="https://media2.dev.to/dynamic/image/width=800%2Cheight=%2Cfit=scale-down%2Cgravity=auto%2Cformat=auto/https%3A%2F%2Fdev-to-uploads.s3.amazonaws.com%2Fuploads%2Farticles%2Fg3d5t22f1m3t5qh0qq1y.png" alt=" " width="800" height="800"&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;SaaS is getting easier to build. It's not getting easier to adopt.&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;If anything, the more choice users have, the harder it is to keep them. Loyalty is earned in the first few minutes — or not at all.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;We think the answer is for you to build your own adoption agent&lt;/strong&gt; - convert your onboarding experience into a personalized, proactive conversation that meets each new user where they are and guides them to the "aha moment" you define.&lt;/p&gt;

&lt;p&gt;No rip and replace - you extend your existing AI support agent into an onboarding agent using our SDK.&lt;/p&gt;

&lt;p&gt;The first step is simple. Connect live user activity from PostHog, Amplitude, or equivalent to your support agent via our MCP — so it has real-time context on what each user has and hasn't done in your product to provide them with the next best tailored guidance at the right time.&lt;/p&gt;

&lt;p&gt;Quickstart here → &lt;a href="https://developers.autoplay.ai/quickstart" rel="noopener noreferrer"&gt;https://developers.autoplay.ai/quickstart&lt;/a&gt;&lt;/p&gt;

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      <category>supportagent</category>
      <category>onboarding</category>
      <category>ai</category>
      <category>agents</category>
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