The latest articles on DEV Community by matthevvbll (@matthevvbll). https://dev.to/matthevvbll https://media2.dev.to/dynamic/image/width=90,height=90,fit=cover,gravity=auto,format=auto/https:%2F%2Fdev-to-uploads.s3.amazonaws.com%2Fuploads%2Fuser%2Fprofile_image%2F864282%2F803c3a9e-9d8a-4450-a418-bcf294972549.png https://dev.to/matthevvbll en matthevvbll Fri, 07 Oct 2022 11:58:37 +0000 https://dev.to/matthevvbll/streaming-fatigue-is-real-we-surveyed-1k-people-to-confirm-it-32pd https://dev.to/matthevvbll/streaming-fatigue-is-real-we-surveyed-1k-people-to-confirm-it-32pd <p>We surveyed 1005 people about their video streaming services subscriptions and learned that subscription fatigue is, in fact, a real thing: about 2 out of every 3 people surveyed have canceled at least 1 service in the last year.</p> <p>This research was originally published at Blue Label Labs — <a href="https://www.bluelabellabs.com/blog/subscription-fatigue/">you can read the full research and check the methodology we used here</a>.</p> <h2> 1 / Nearly 2 out of 3 people canceled a video streaming service in the last year </h2> <p>We can confidently say that we’ve found concrete evidence of streaming fatigue:</p> <p><a href="https://res.cloudinary.com/practicaldev/image/fetch/s--CelBhCWv--/c_limit%2Cf_auto%2Cfl_progressive%2Cq_auto%2Cw_880/https://dev-to-uploads.s3.amazonaws.com/uploads/articles/326cu18sae0tqgwmgii7.png" class="article-body-image-wrapper"><img src="https://res.cloudinary.com/practicaldev/image/fetch/s--CelBhCWv--/c_limit%2Cf_auto%2Cfl_progressive%2Cq_auto%2Cw_880/https://dev-to-uploads.s3.amazonaws.com/uploads/articles/326cu18sae0tqgwmgii7.png" alt="Image description" width="880" height="309"></a></p> <h2> 2 / The most expendable service reported was Amazon Prime </h2> <p>Amazon Prime is the only other service that could be considered on the toes of Netflix with 200 million subscribers compared to the market leader’s 221.8 million subscribers .</p> <p>Despite offering a variety of perks, Amazon reportedly canceled the most from all respondents with 9.46% giving the ax to not just streaming but free shipping and access to rotating free content on their streaming gaming service, Amazon Luna .</p> <p><a href="https://res.cloudinary.com/practicaldev/image/fetch/s--j6XNYEvN--/c_limit%2Cf_auto%2Cfl_progressive%2Cq_auto%2Cw_880/https://dev-to-uploads.s3.amazonaws.com/uploads/articles/s3s9rvynsffs5kig7uv5.png" class="article-body-image-wrapper"><img src="https://res.cloudinary.com/practicaldev/image/fetch/s--j6XNYEvN--/c_limit%2Cf_auto%2Cfl_progressive%2Cq_auto%2Cw_880/https://dev-to-uploads.s3.amazonaws.com/uploads/articles/s3s9rvynsffs5kig7uv5.png" alt="Image description" width="880" height="354"></a></p> <h2> 3 / People cancel streaming subscription services because they go unused and/or are too expensive </h2> <p>Most people don’t cancel service because of problematic experiences or politics: the biggest reason almost 2 out of 3 people canceled streaming subscription services boils down to the price.</p> <p><a href="https://res.cloudinary.com/practicaldev/image/fetch/s--xBkD6Z7p--/c_limit%2Cf_auto%2Cfl_progressive%2Cq_auto%2Cw_880/https://dev-to-uploads.s3.amazonaws.com/uploads/articles/6sbh5gvewbeu9q2ibrrb.png" class="article-body-image-wrapper"><img src="https://res.cloudinary.com/practicaldev/image/fetch/s--xBkD6Z7p--/c_limit%2Cf_auto%2Cfl_progressive%2Cq_auto%2Cw_880/https://dev-to-uploads.s3.amazonaws.com/uploads/articles/6sbh5gvewbeu9q2ibrrb.png" alt="Image description" width="880" height="371"></a></p> <h2> 4 / Most people will deal with ads, especially Gen X </h2> <p>Almost 50% of people indicate that they’re happy to deal with ads in exchange for a better price for a video streaming service.</p> <p>And this number goes up to 62% if we consider people older than 41 years old.</p> <p><a href="https://res.cloudinary.com/practicaldev/image/fetch/s--O4wGWXh8--/c_limit%2Cf_auto%2Cfl_progressive%2Cq_auto%2Cw_880/https://dev-to-uploads.s3.amazonaws.com/uploads/articles/lsou6x2vcdf3aj67v6dk.png" class="article-body-image-wrapper"><img src="https://res.cloudinary.com/practicaldev/image/fetch/s--O4wGWXh8--/c_limit%2Cf_auto%2Cfl_progressive%2Cq_auto%2Cw_880/https://dev-to-uploads.s3.amazonaws.com/uploads/articles/lsou6x2vcdf3aj67v6dk.png" alt="Image description" width="880" height="409"></a></p> <p>This is just a small sample of what we discovered.</p> <p>And if you want to read the complete study, you can check it out right here:</p> <p><a href="https://www.bluelabellabs.com/blog/subscription-fatigue/">https://www.bluelabellabs.com/blog/subscription-fatigue/</a></p> <p>Then, leave a comment to let me know what you think.</p> datascience ux