DEV Community: Mobindustry

How to Implement Analytics Into Your Mobile App in 5 Steps

Mobindustry — Tue, 13 Dec 2022 14:45:38 +0000

Mobile app analytics implementation is vital for any app that needs to be stable, functional, and relevant. Learn how you can see and analyze everything happening in your mobile application with the help of mobile analytics.

Define your mobile app goals

It’s very easy to get lost in loads of data, so you need to keep your focus on a few metrics that really matter.

Do you need to increase your conversion rate, revenue, or engagement? Or maybe you’re just starting and need to get those users coming in? We recommend focusing on 1-3 main goals and choosing your metrics accordingly. We discuss the most popular metrics for app analytics in the article.

Choose a tool kit

There are lots of tools for mobile app analytics, each with its own twist and set of features. You’ll likely need multiple tools in order to cover both business and technical analytics.

Later in this article, you’ll learn about the most popular mobile analytics tools to choose from.

Integrate your tools into your app

After you’ve chosen your objectives and tools, it’s time to integrate and set up your mobile app analytics. For this, you’ll need a mobile developer, an SDK of your chosen tools, and some time.

Most analytics software products are rather easy to integrate and use. A typical process consists of these steps:

Create an app and get an API key
Install the SDK
Initialize the app analytics tool
Set up the available features As you can see, the process is quite straightforward. Flurry analytics, for example, takes no more than 5 minutes to integrate the out-of-the-box metrics. If you need something more specific and tailored to your unique app, you want to set up custom events.

Set up custom events

If you want to know more about a specific aspect of your app or do A/B testing, you need to set up custom events. This requires additional code, and allows you to track any specific actions users take in your app, for example, in-app purchases, articles read, posted comments, completed levels, etc.

Analyze your data

This is the most important step. Now that you’ve collected your data, you need to interpret it correctly and derive the right conclusions from it. Make hypotheses and experiment until you reach the best solution for your users and for your business.

Top mobile app analytics tools

Firebase

Firebase is a large platform for app building, testing, releasing, and monitoring. It also has multiple analytics tools for mobile applications. Google Analytics for mobile apps and Crashlytics are among the most popular.

Google Analytics provides a wide range of tools and functionality that can show you who uses your app, their demographics, how they discover your app and more. GA is one of the most powerful tools for marketers, as it allows you to split your audience into segments and view how well your marketing campaigns performed.

Crashlytics, on the other hand, is an analytics tool that helps developers detect technical issues. It’s a flagship Firebase service for crash reporting that allows you to see the timeline of all events that were leading up to the crash, so you can quickly find the cause and fix the bug quickly.

Tracking the app’s performance in Crashlytics is a part of Mobindustry’s mobile app maintenance services.

Mixpanel

This is a popular mobile application analytics tool that’s focused on engagement, user behavior, and interactions. Mixpanel has a convenient dashboard with visual data presentation. Its core reports include:

Insights
Funnels
Flows
Retention

Localytics

Localytics is an extremely popular tool used by large companies like MyFitnessPal, Salesforce, and Microsoft. It’s most famous for its marketing abilities: by deeply analyzing your audience, Localytics can facilitate the most personalized ad and notification campaigns.

Localytics also tracks user behavior and preferences, helps to analyze funnels, and experiments with UX and marketing campaigns until you reach the best results.

Quick summary

Running a mobile app business without analytics is like searching for something in complete darkness. Analytics provides priceless insight into your user behavior, expectations, and preferences. This is better and more accurate than any surveys you can take because it shows what exactly your users do.

However, there’s another side to using analytics: it’s easy to get overwhelmed with data and find it challenging to make decisions. For your analytics to be effective, you need to define goals and decide which metrics matter to you most.

How to Create a Location-Based App: Ideas, Technologies, and Examples

Mobindustry — Wed, 09 Feb 2022 08:51:40 +0000

The world of mobile apps has changed with the spread of GPS technology. Now all apps, from ecommerce stores to dating applications, use location-based technologies to deliver the best service to their users. Learn how to make a location based app and benefit from this technology
https://www.mobindustry.net/blog/how-to-create-a-location-based-app-ideas-technologies-and-examples/

appdevelopment #locationbasedapp

How to build scalable web apps? Challenges and solutions

Mobindustry — Fri, 28 Jan 2022 12:14:44 +0000

Once your business starts to grow, and you need to add new features for a growing number of users, you can start experiencing scalability issues. Learn how to make your web app scalable from the start and be ready for your growth

https://www.mobindustry.net/blog/how-to-build-scalable-web-applications-challenges-and-solutions/

Step-by-Step Guide to Building a Cloud-Based Application

Mobindustry — Thu, 18 Feb 2021 14:08:10 +0000

Cloud technology is used in almost every modern digital product. It’s reliable, highly scalable, and convenient for both businesses and consumers. The cloud has become the first option for many companies that want to create new software products or modernize existing products.

In this article, you’ll learn what a cloud-based app is, how it works, and how to build a cloud-based app in a reliable and fail proof manner. I’ll also talk about the pros and cons of cloud-based apps and give you step-by-step instructions on implementing a cloud-based application for your business.

How does a cloud-based architecture work?

Every application has two parts: a client and a server. The client part is everything a user sees and interacts with; from the user’s perspective, it’s the app itself. The server, also called the back end, is the core of the application that stores data and executes business logic, receiving requests from the client and returning responses.

A cloud-based application has its back end in the cloud, meaning all its data is stored on a remote server.

Benefits of a cloud-based application

Why are companies choosing cloud architectures? Let’s find out.

1. Speed
Unlike on-premises servers that need constant upgrades to keep up with growing amounts of data, cloud servers offer impeccable performance and can process data fast even with constantly increasing requirements.

2. Omnichannel capabilities
Data in the cloud can be accessed from any device, so it’s much easier to provide an omnichannel experience to your users. Also, a cloud architecture allows you to use multiple devices at the same time, making it perfect for Internet of Things products.

3. Flexibility and scalability
A cloud architecture allows more flexibility during development, as you can scale your cloud storage within minutes just by changing your plan. You can also distribute your cloud capacity across multiple locations to minimize the risk of downtime.

4. Fast recovery from failure
All databases and servers can fail, and having an on-premises server won’t save you from failure. That’s why large companies invest in complex recovery programs that make their architectures bulletproof. Small and medium-sized businesses use cloud recovery solutions that are easier and cheaper to implement.

5. Low costs
Building your infrastructure in the cloud requires less upfront investment than having local servers. You simply don’t need to spend anything on hardware, maintenance, and updates, as your vendor takes care of that.

Types of cloud-based apps

There are several types of cloud-based applications you can build for your business.

Software as a service (SaaS)

Users can access SaaS products from web browsers without having to install anything on their desktop computers or laptops. On mobile platforms, SaaS products usually can be accessed through a mobile app.

Software as a service products store all their data in the cloud, so users can access it from anywhere. The only requirement is internet connectivity; however, many SaaS products allow users to save some data locally for offline use.

Examples of SaaS products are Google Docs, Dropbox, and Salesforce.

Platform as a service (PaaS)

Platform as a service products allow users to create their own applications, offering all the necessary development tools, infrastructure, database management tools, middleware, and operating systems. Many modern businesses use PaaS platforms to build their products efficiently.

Examples of PaaS products include Microsoft Azure, Amazon Web Services, and Google App Engine.

Infrastructure as a service (IaaS)

If you need a backbone for your products and you don’t want to invest hundreds of hours into building your own custom infrastructure, IaaS is for you. With IaaS, you get everything like servers, storage, and networking in the cloud: The only thing you need to do is implement an API in your product.

The most famous companies that offer IaaS products are Microsoft, Oracle, DigitalOcean, and Amazon.

What to pay attention to

When developing a cloud-based application, pay extra attention to:

Developing for failure
Building the right infrastructure
Ensuring security

How to create a cloud-based app in six steps

Step 1. Research

Conduct market research for your product and define your main competitors. This will help you later in marketing your product to the right audience and establishing your monetization model.
Define your buyer personas and make a list of features your competitors already have.

Step 2. Hire reliable developers

To build a cloud-based application, you need developers that have experience with cloud architectures and cloud computing. Building a cloud-based application is different from building a traditional software product, so make sure your software developers have the right skill set.

Step 3. Build an architecture and features specification

The architecture is by far the most important part of your cloud-based product, so make sure you and your team have a clear understanding of how your product will work. Involve a business analyst along with a development team lead to plan out every part of your project from its architecture to each of its features.

Step 4. Define your technology stack

A cloud-based product should have bulletproof security and be reliable, so you should pay close attention to your technology stack. The architecture should be scalable and maintainable, and all technologies should work well together.

For the client part of your app, you’ll need:

HTML + CSS
A JavaScript framework like Vue.js, Angular, or React

For your server, you’ll need a framework as well. Your choice of frameworks will depend on the programming language you choose.

PHP (Laravel or Symfony)
JavaScript (Node.js)
Ruby (Ruby on Rails)
Python (Django or Flask)

You’ll also need a database for storing your backend data. I advise you to combine several databases for backup purposes. Here are two common databases to choose from:

MySQL
PostgreSQL

For your server, you can choose Nginx or Apache. I also advise you to have more than one server: in case of downtime, you’ll always have a backup.

Step 5. Choose a monetization strategy

After you’ve done your competitor research, you should have an idea of your monetization strategy. Most cloud-based applications earn their money through subscriptions.

This is convenient for clients, who don’t need to pay every time a new product version is released, and it’s also convenient for you, as you get a constant revenue stream and can predict your earnings.

Step 6. Build an MVP

It’s best to release your product as soon as possible instead of spending years polishing a product that may not meet market needs. Define the most important features for your product, implement them, and release your product to the market. Then use analytics to determine what features to implement next and what to improve.

Step 7. Test and launch your product

Now that your MVP is ready, it’s time to test each of its features and conduct a full regression test on all devices, operating systems, and browsers that are popular among your target audience. Launch your product along with your marketing campaign and start analyzing the market response.

Step 8. Improve and update your app

Now it’s time to improve your application and add new features so your users get value each time they renew their subscription. Apart from adding new functionality, you need to maintain existing functionality such as by updating libraries and updating your software to support new versions of operating systems or browsers.

Final thoughts

Building a cloud-based application requires specific knowledge of cloud computing and cloud architectures. The main principle of cloud-based application development is building for failure. This means you should always ask yourself: What if something goes wrong? In this way, you’ll be able to build a reliable system that your users will be confident in.