DEV Community: Mudra Rao

7 ways to boost the advertising of your Magento mobile app

Mudra Rao — Tue, 05 Jun 2018 11:40:14 +0000

1.Use the Right Analytics

Mobile marketing has a lot of fundamental variation from the traditional digital marketing. With an quantitative scaling of your efforts you won’t be able to appropriately focus your strategy. So as your first step you need to have mobile analytics so as to establish a foundation to your efforts. Once you have your analytics you can tap into the market with precision, experiment and do A/B tests.

2.Location Is Key

Placement of ad is critical to the conversion chance of the ad. For instance placing your ad in the middle of a mobile game will most certainly lead to failed conversion opportunity and as well kill the firm’s goodwill. The placement of ads is determined by the product and the company selling the product. Regardless you have numerous tools and resources at your disposal to assist in making a sound decision.

3.Time It Right

With proper incentives you can boost the success rate of your mobile advertising campaign. Incentives encourage the customer to act immediately. So, ensure that you launch your campaign in accordance with the time you want the consumer to take the action. Incentives could be anything ranging from virtual coupon to a complimentary entertainment download. This works extremely effectively particularly when the consumer is in the range of a certain store. Thus in mobile advertising timing is a critical factor.

4.App Store Optimization (ASO) and Visibility

Ecommerce is a very competitive zone, particularly because of the numerous ecommerce store option at one’s disposal. A simple search for an ecommerce app shows hundreds of thousands of result all of which are mostly similar. So, in order to score the most no. of downloads the key is to getting to the top this results list. This can be done by tweaking

1. Overall Reviews Rating: More the no. of positive reviews the greater is the chance of your app being downloaded.

2. Number of Downloads: the no. of downloads are a metric of reliability too.

3. Accurate Description: The description should be crisp and quirky to engage the consumer and let them know what your app does and get them to click “know more” button.

4. Relevant Keywords: Not only do they distinguish you from your competition but the more relevant your keywords the higher will be your rank in search results.

5. Visuals and Screenshots: The screenshots should be enticing as well as reflect your professional competence as they showcase your app’s UI.

6. Retention Rate: Higher will be the ranking of your app the longer a user keeps your app installed on his phone.

5.Traditional SEO

Even after you tweak all of the above old school search engine will be listing your app. So your Search Engine Optimization (SEO) should be best in class, so that if your app doesn’t rank higher in app store it will show higher in search results. To boost your SERPs (Search engine results page) keep your SEO strong.

6.Track, Analyze and Manage

Without concrete data one can never be sure how well one doing is. In the absence of management and control no advertising campaign is complete. There are numerous tools available online that can track the performance of your app and keep you updated with the latest reviews and auto update tags. These tools can be merged with your app so that you have more control over the proceedings.

7.Enlist the Help of Magento Professionals

And if that sounds complicated then Magento’s excellent customer service is at your disposal. You can integrate in your app, real time monitoring, Analytics ecommerce tracking, Tag manager. The developer community is vast and very helpful.

Conclusion

Even though a Magento ecommerce app makes the ecommerce segment accessible to almost any business regardless of size, it is also the downside of it. More accessibility leads to increased competition and any inefficient move on your part can potentially eliminate you for good. Marketing is one of those areas where your resourcefulness can edge out your competition.

11 Must Have Features in eCommerce Mobile App

Mudra Rao — Sat, 11 Nov 2017 09:08:21 +0000

Mobile E-commerce is at its peak leading towards increased demands of e-commerce mobile apps. Everyone finds their comfort in buying products online and making easy online payments. Ecommerce apps and smartphones have influenced the buying habits of all people. As per survey

62% of Smartphone users made an online purchase using their mobile device in the last 6 months.
80% of shoppers used a mobile phone inside of a physical store to check the product reviews, compare the prices, or find alternative store locations.
In 2016, online shopping was up by 45%.
This means that eCommerce stores will see more sales than an online store. Here are a few features that will enhance your online presence and attract more customers.

Must have eCommerce Mobile App Features

1.Â Â Â Â Â Easy Registration Process

You must have a simple and easy registration process. With everything being so easy today, having a long and difficult registration process is something customers will not like. If your app demands too much information then your users will lose their interest.

2.Â Â Â Â Â Supports Multiple Payment Options

You may come across a customer who wants to some items from your app, but if he is not able to find the payment options he usually uses, hence he will leave the process incomplete. This will bring a drop in your sales. Hence having an app that has all the payment options will help to increase your sales.

3.Â Â Â Â Â Push Notifications

Push Notification is an important feature for the success of an ecommerce mobile app. Push Notification enhances customer engagement as it tells the users about promotions, offers, and special discounts. This will help to scale up your sales and get you better profits.

4.Â Â Â Â Â Custom Branding

Create ecommerce Android or iOS app that has your brand logo and uses specific color combinations that reflects your brand all at a nominal cost. You can also add some great features like product listing; add products into carts, unique checkout, and a lot more.

5.Â Â Â Â Â Social Media Integration

Whatever features you add, having social media integrated will allow users easy login and registration. Not only this, but integrating social media will allow them to share your app offers or may be some of their achievements on different social media platforms.

6.Â Â Â Â Â Complete Synchronization

It gets very tedious at times when you have to make changes in the app and the website differently. Having your app synchronized with the website automatically makes the changes in the app that you make in the website. It saves a lot of time.

7.Â Â Â Â Â Google Analytics

If you want to measure your app’s full value then you then you must have Google Analytics for your ecommerce app. It will help in finding out what users are more attracted to and what they are buying more & why, helping you to make your app successful in this tough competition.

8.Â Â Â Â Â Amazing User Experience

There are ample of apps already in the market. If you want your users to be satisfied with your app, then you have given your users an amazing experience. They should find your features and the experience unique. For your app to stand out from the competition it is important that you provide them value for their time and money by giving them solutions to their issues, improved efficiency and many more.

9.Â Â Â Â Â Review & Rating

You should allow your customers to review and rate your app and its features. The products and services you are offering cannot always be positive, so if some customers have negative feedbacks then do not hesitate to display, it will not have a negative effect, rather the opposite one. If there are only positive feedbacks then people will know that you are trying to mislead them.

10.Â Wish List Button

This very important feature should not be ignored. Those who have enable d this feature are losing on the revenue. It is a way to bookmark items you wish to buy later. This also allows you to notify them if there are any offers on the same product in the future. Therefore, your ecommerce mobile app should have this feature.

11.Â Easy Checkout

There should always be an easy check out process. It allows the users to complete the order with minimum required information from their check out profile selecting the shipping address and adding the shipping charges if applicable. They do not have to wait long for this, hence enabling more sales.

These above features are few of the many that an app should have to be successful and increase sales.

There are various platforms in the market providing all such advanced features for the App. Magento mobile app platform is one such advanced ecommerce platform that provides high flexibility and scalability to build customized app design along with the Top App Features mentioned above.

Conclusion

A successful ecommerce mobile app is not only about the technology but also about the features you offer to your users. Mobile apps are created to enhance business growth and to give your users an amazing shopping experience. Hence, having a mobile app with unique features and easy navigation will always be successful in the market.

tags:ecommerce app builder