The marketing move that worked for 10+ SaaS Solofounders I worked with

Muhammadayub Baxtiyorov — Sat, 09 May 2026 06:30:22 +0000

Over the past year, I’ve worked with over 10 SaaS founders. Almost all of them shared the same reality: building the product is the easy part—getting leads is where they struggle.

Most founders I've spoken with tried the "standard" playbook:

Community Posting: Often results in posts being removed as self-promotion.
Twitter Threads: Extremely difficult to gain traction without an existing audience.
Cold Outreach: Massive time sink with increasingly low response rates.

The Channel That Actually Works

The one strategy I saw consistently move the needle was short-form video. Specifically, videos that follow this simple framework:

The Hook: Founder talking directly to the camera.
The Value: A laser focus on a specific customer pain point.
The CTA: A simple, direct Call to Action.

Whether it’s TikTok, Instagram Reels, or X (Twitter), this format builds trust much faster than a text post ever could.

The "Consistency" Trap

The problem isn't the format; it's the volume. Many founders post twice a week, see no immediate traction, and quit. To really see results, you often need to be posting twice a day.

But for a solo founder, the workflow is a massive time sink:

Scripting ✍️
Recording 🤳
Editing ✂️
Posting 📱

This can easily eat up half a day—time that should be spent on the product. Hiring a freelance editor to test a batch of 15 videos costs $300+ and takes weeks to iterate.

Solving the Bottleneck

I built Promoty to solve this exact problem. It’s designed to automate the creation of UGC-style promo videos for SaaS products. It handles everything from the initial script to the final vertical video, sticking strictly to the pain/solution format that converts.

If you’re struggling to find time for video marketing, this is built for you.

I’m curious to hear from the DEV community:
Have you noticed short-form video working for your projects, or have other channels like SEO or paid ads worked better for you? Let's discuss in the comments!

DEV Community: Muhammadayub Baxtiyorov

The marketing move that worked for 10+ SaaS Solofounders I worked with

The Channel That Actually Works

The "Consistency" Trap

Solving the Bottleneck