DEV Community: Collin

ChatGPT

Collin — Tue, 21 Feb 2023 15:31:06 +0000

Let's get started!

#CHAT GPT. #

A BRIEF OVERVIEW:

Chat GPT is a form of chatbot, also known as chat generative Pre-trained transformed language chatbot developed by open AI. The AI has remarkable ability to interact in conversational dialogue and provide a response that is as human as possible.
This chatbot do generate responses from data fed to it that are satisfactory to humans on the platform. It is built by open AI located at San-Franssisco. It’s a type of Large Language Model (LLM). LLM is a kind of autocompleting scheme that predict next words like autofill in a sentence. This helps to generate a whole paragraphs and entire page of content thus why its possible for the chat-GPT to write articles.

##DID YOU KNOW? ##
• Chat-GPT doesn’t provide or give harmful response .It does avoid those type of questions.
• Whatever inquiry you input or what you search is what determines the answer you will get.
• An expert in a certain field is preferably the best to generate greatest answers for specific questions fed to the AI.
• Chat GPT can be used / utilized to complete a certain given task
• It has both paid and free plans currently awaiting users to provide inputs and feedback on responses whilst improving it and becoming better and learning from mistakes.

##WONDERING WHY IT MATTERS?##
It will save time since repetitive tasks will be responded faster and repetitive questions.
Chat GPT generates a very personalised content and that’s how it improves engagement and lead to conversion rate.
It can be used in creating chatbots, virtual assistant and customer service and even articles .
It is cost effective in reducing operating costs and scalability since it can handle large customer interactions.

CHAT GPT is a chatbot launched by Open AI in November 2022. You can check it out in their website in the following link:

https://openai.com

EMAIL MARKETING :

Collin — Tue, 14 Jun 2022 16:57:04 +0000

What is email marketing .?
This is the use of email to send advertisements or sales, promotions and request business opportunities sent to potential or current customers .
There are various types of email marketing mainly:
• Promotional emails

These are used to drive sales for your product. New product offers for your business and encourage signups from potential customers. Its great to implement a successful email marketing campaign to achieve the business goals.
• Email newsletters

These are for sending out company / brand news , events ,product announcements and feedback requests to your current customers. They are helpful to educate customers about your business , company and products . they help you get valuable insights about your customer thus ability to retain them.
• Event invitation emails

When your company wants to host an event , be able to send an exciting email to get them to register for your event. It should include details about your event, date, agenda time and location. Its kind of an invitation to get your customers to reserve.
• Transactional emails

Customers engage with these emails during orders, shipping and return or exchange notifications at higher rates. Its up to the business or company to implement call to action, branding and marketing it products.
• Welcome emails

This is an email sent to new subscribers. It’s a way of introducing your company or business to your potential customer. You can get to know them by knowing /asking their preferences and how often you can contact them.
Ensure with these email you make a first great impression.
• Review request emails

When or after customers purchase your products its important to invite them to leave a comment or review your products. By sending review email you keep your customers engaged with your business products. It helps you get honest reviews which may encourage and build confidence to new customers to purchase your brand product.
• Seasonal campaigns

During holidays you can launch a marketing strategy for the certain holiday and including exclusive discounts and urgency to get your customers to purchase. Make sure that the campaign matches the holiday theme to promote your business

Crafting a great working email.
Use a subject line to make a good first impression. The subject line is like a gatekeeper or the face of your email. You have to write a great one to compel your customers enough to be interested in opening your email.
Use constituent content with a call to action. This helps your customers to take an action like ask, buying ,reserving , downloading and liking.
Write in second person whereby you use pronouns such as “you” “yours” since this means you orient the copy towards the reader and not yourself.
Always to remember to talk about benefits of your products and not just features. Its your job to explain the value of your email to your customers.
Write brief email , by summarizing what the reader will understand in a compelling way and click through to your products on websites for more information. Keep your message on –point.
Enter helpful links too in your email to help your customers or subscribers to help them around your product or related topic.

_Manage your email campaigns by _
use A and B testing to improve engagements by writing two versions to test which performs the best.
Use relevant campaign landing page related to your product.
Measure the performance of your email campaign by using relevant analytics tools to get an understanding of your campaign.

Measuring success in email marketing
Overall traffic to site. Establish a base line to show you the lift of overall traffic gained from your campaign
Open rate which is the % of email recipients who did open your email.
Click through rate which is the percentage of email recipients that did click through various links in your email.
Conversion rate which is the percentage of recipients that completed a desired action such as filling a form or buying a product or leaving a review.
Bounce rate(soft and hard) which is percentage of your total emails that were not delivered successfully to recipient inbox. Soft bounce are result of problem with valid email due to full inbox or recipients server. Hard bounce on the other hand are due to invalid or closed or non-existing email.
The list growth rate of your email subscribers.
Email sharing and forwarding which is how many have forwarded your email to other people
Those who have unsubscribed also after you sent a list to their emails.

machine learning

Collin — Mon, 30 May 2022 18:43:23 +0000

**
What is machine learning.?**

Well machine learning is a subfield of artificial intelligence, that focus on building system that learn and improve performance based on what data is fed to them.
Machine learning technology is advancing at a fast rate & we are just scratching the surface of its capabilities
Types of machine learning include:

• Supervised machine learning
Both the input and output of the algorithm are specified. Algorithm are supplied with labeled training data and defined variables

• Unsupervised machine learning
Vice-versa of the supervised where trains on unlabeled data. The algorithm scans through data sets and find meaningful connections.

• Semi – supervised machine learning
Free to explore data fed on its own and develop its own understanding of the data sets.

• Reinforcement machine learning.
Algorithm is programmed to complete a task and give it positive & negative as it work out how to complete a task but for the most part , the algorithm decides on its own what steps to take along the way.
_
Machine learning languages :_

They include

python – mostly for natural language processing, sentimental analysis & analytics
C & C++ - games and robot locomotion
Java - network security , cyber attack , fraud detection
JavaScript – web APIS
R – statistical and visualization mostly

The importance of machine learning?

Well it helps make informed decision as it helps enterprises a view of trends in customer behavior and business operations patterns.
It can handle varieties and large quantities of data
Able to identify trends and patterns from data.
It can be applied to solve problems, such as fraud detection, facial recognition, enable self-driven cars .
It also drives speech recognition technology and Medical diagnosis.
It increases productivity since its ability to automate repetitive tasks .
_
The disadvantages is_ that it is time consuming and
Requires a lot of space. May contain errors if fed on wrong analytics.

Wrapping up
To wrap up, choosing the right algorithm depends on :
Visualization of data, the size of data, characteristics and type of data and training time required.
The accuracy and speed of the data. The parameters ( numbers that will affect) and features(quantifiable variable of the problem).

Understanding search engine optimization and search engine marketing.

Collin — Wed, 25 May 2022 18:55:28 +0000

Hello have you been wondering what is referred to by SEM and SEO.? Well stick with these article and you will have a brief understanding of what it entails.

Search engine marketing often referred to as SEM is a digital marketing way or strategy to increase the visibility of your website after a search engine results pages (SERPS) where as Search engine optimization SEO – is the process of ensuring your website rank higher in organic search results.

Search engine basis involves showing your site to people who are actively looking for you or your services. Search engine optimization is not paid for whereas search engine marketing is paid for to show your website .

Search engine optimization success is achieved by choosing the relevant / right keywords that users will use to get to your website. There are two types of keywords mainly :
• Short tail
• Long tail
Short tail keywords are ‘general’ consisting of one or two keywords while the long tail keywords are those that contain more specific explanation than the short keywords
Search engine marketing help business get ‘in front’ of or promote brand presence conversion. This is achieved by purchasing ADS on search engines such as Bing, Yahoo, Google and many other search engines.

The advantages of both SEM and SEO is to draw traffic to your website and help bring people or future customers that are actively searching for your products or services. It enables your business or website to appear to different people and aid you to focus on your market niche promoting your website. It helps you compete in the marketing of your website.

To achieve SEM and SEO success you have to use most relevant keywords to describe your current website content. Setting realistic goals to achieve and improve your website or business performance. You have to think like a customer and what they might probably type on search engine to find your service or business.

In conclusion Search Engine Optimization is used as umbrella or generally shelves SEM but since SEM is for paid advertisements they are totally separate since one shows/appears in organic search that is (SEO) while the other one is about paying for ads to attract traffic to your site that is (SEM).
SEO is free and depend on organic search strategies but SEM relies on paid advertising but the payments for it vary depending on various factors.