DEV Community: Net Solutions

How Page Speed Affects Your Conversions and Eventually Your Business

Net Solutions — Tue, 17 Mar 2020 09:43:58 +0000

We have all been to restaurants where the waiter takes forever to come to your booth and receive your order. Eventually, we just leave the restaurant, hungry and frustrated at the experience.

The restaurant ends up losing business because the customers had to wait longer than necessary.

Now imagine your website as a restaurant and your visitors as potential customers that come looking for food.

You’ve only got 5 seconds before your visitor decides to leave due to slow load time. That’s one less customer if your site doesn’t load fast.

Slow site speed creates bad user experiences and takes you further away from your goals of turning your visitors into customers.

Imagine how much business you could be losing only because of slow site speed.

Fortunately, you can optimize the website speed with the help of various tools, best practices, and some expert advice.

Keep reading to learn about the importance of site speed and how it (potentially) affects your conversion rates.

Your Site vs Their Site (Average site Speed Benchmarks)

Let’s see how your site speed stacks up against industry benchmarks. Here’s what the numbers say.

Average Speed Index (Perceived Load Time): 0 – 4.7 seconds (on desktop) 0 – 11.4 seconds (on mobile)
Average Site Load Time (Full Site): 0 – 10 seconds (on desktop) 0 – 22 seconds (on mobile)
Slow Load Time: 5+ seconds
Ideal Load Time: 0 – 3 seconds (desktop/mobile)

Now that you’ve seen the numbers go check out your site speed to compare and see where your site stands.

Page Speed Metrics that Matter (For Higher Conversions)

Let’s look into some of the metrics that affect site speed:

1. Bounce Rate: The bounce rate is the percentage of visitors that visit your website but leave without navigating further. The probability of bounce increases by 32% as page load time goes from 1 second to 3 seconds.

Faster websites tend to have lower bounce rates and higher conversion rates.

2. Asset Count: Any text content, graphics, photographs, videos, audio files, and databases is an asset. Each time your website loads, these assets are called from the server in the form of requests. More assets generate more requests, which means slower page load time.

As the number of elements — text, titles, images — on a page goes from 400 to 6,000, the probability of conversion drops 95%.

3. Page Size: It’s no secret that a lighter page can load faster. A web page size is determined by the collective size of all the files, including media, scripts, and external files.

According to industry benchmarks, the average page size is around 3 MB.

Focus on having a light homepage: if it loads fast, your brand gives a good first impression and makes it twice as likely for the visitor to come back to your website because you didn’t test their patience the first time.

However, it’s not necessary for all pages to be light. In cases where page size can increase substantially, a light home page makes it seem faster to navigate the website for a visitor.

4. Media Asset Optimization: Probably the easiest and cheapest way to make your website faster. Image/video/audio files are usually large in size and uploaded to websites without being optimized for the web.

There are various free tools online that can help you optimize images (single or multiple). This is one area where you may not need an expert to guide you.

But this approach doesn’t work for large enterprises or content-heavy websites where the amount of assets created is quite large and needs to be optimized while editing.

Interpreting These Numbers

Your conversion rate numbers are the amalgamation of all other performance metrics. UX and CRO experts extensively test each and every metric to achieve the best conversion rates for business.

Based on the analysis done by Google, 70% of the mobile landing pages took more than 5 seconds for the visual content above the fold to display on the screen, and it took more than 7 seconds to fully load all visual content above and below the fold.

The average speed index in the automotive industry is 9.5 sec (for the US) and 12.3 sec (for the UK) while the retail industry comes close with 9.8 sec (for the US) and 10.3 sec (for the UK).

Time is of the essence. According to Hubspot, a 1-second delay in load time can lead up to 7% fewer conversions. Every number points to the importance of ensuring a fast website for your business.

Fix Your Mobile Experience (Or Die)

It’s 2020 and your average mobile website takes 22 seconds to load properly on mobile. 70% of websites take longer than 5 seconds to load above the fold content.

Mobile generates 52.6% of global web traffic.

Free Tools to Measure Page Speed
To measure the page speed of any website you can make use of these 3 free tools:

1. Google PageSpeed Insights
PageSpeed Insights powered by Lighthouse is one of the most widely used page speed measurement tools. It measures the performance of a webpage on both mobile and desktop devices and then provides suggestions to improve along with the overall score. Fixing the highlighted issues by the test, one can increase the page load times and overall user experience.

2. GTmetrix
Created by GT.net, a hosting company in Canada, GTmetrix is another popular free tool used for measuring page speed. Unlike PageSpeed Insights, GTmetrix offers a lot more options to its users for changing the test environment. You can modify the location, browser, and network connection type.

Apart from highlighting the score and issues with page loading times, it also offers a Waterfall Chart to audit which resource is taking more load time and is loaded in which order.

3. PingDom
PingDom is another tool that can be used as an alternative to PageSpeed Insights or GTmetrix. Similar to GTmetrix in terms of features, PingDom will not only provide results for speed and performance but will also offer additional information using a waterfall chart.

Conclusion

Don’t rely on PageSpeed alone to assess the performance of your site. Use it as one of several indicators.

No, it’s not okay if your customers have to wait a “few more seconds,” before your site loads. Sometimes all it takes is a few seconds of wait for a visitor to close your site tab and decide to buy from your competitor.

Source- https://www.netsolutions.com/insights/how-page-speed-affects-your-conversions/

Top Advantages of Web Development with Python and Django

Net Solutions — Fri, 24 Jan 2020 10:02:49 +0000

New technologies are rising progressively making a tremendous revolution in the field of web app development. Every business needs to claim an online presence with dynamism to make a huge influence on the web.

Selecting a programming language for your business is a big challenge. There is a wide scope of modern programming languages available in the online market such as Java, Python, PHP, and so forth. Out of which generally a few live up to your specific business objectives.

What's more, if we talk about the valuable programming language, Python, Django is the favored framework for many Python developers.

Python and the Django web framework are our essential tools for backend web development. In this article, we'll disclose what Python and Django are, the reason they're so famous, and who uses them. Stay tuned...

What is Python?

As indicated by the Python Software Foundation, "Python is deciphered, a high-level, object-oriented programming language with dynamic semantics." Let's break this statement.

Python is a high-level programming language, which means it contains words and expressions understandable to humans. To decipher this superior language in machine code, Python takes the help of an interpreter - one who converts source code into the code understood by computers.

There are many companies that use Python such as Google, Dropbox, Facebook, and so on., in one or the other form for its flexibility, versatility, performance, and quick development. The following are a few companies that use Python widely

Why is Python Popular for Web Development?

The following are the reasons why has Python increased incredible popularity and interest among startup founders? This is what the Python Software Foundation says:

Easy-to-learn language: Python is viewed as a very viable method for coding because of its simple syntax as well as readability. Python is an easy-to-learn language, and in this way, there's a big talent pool.

Powerful Features: Python comes with powerful features. It is very well used for anything as it offers several by-default features, with standard libraries that include any programming projects.

A stepping stone to learning different codes: Python is an amazing stepping stone to learn different codes. When you see how Python web development functions, it would be a lot easier for you to comprehend other programming languages, for example, Perl, JavaScript, Ruby, and C#.

An open-source language: Python is an open-source language with improved procedure control abilities that are perfect for general-purpose usage. It tends to be changed or executed by a particular need.

Ability to tolerate mistakes: As the majority of the programming languages aren't actually open to errors, that isn't the situation with Python. Python web development is easy not because of its readability but even it has the ability to tolerate mistakes. The code never breaks when minor errors happen.

What is Django?

Django is a free, open-source web application framework with full-stack technology written in Python. In basic words, Django is a collection of ready-made elements that helps you quickly develop websites with realistic and clean architectures.

While developing websites, Django developers every now and then need similar components for tasks such as validating users, transferring/uploading files and executing CMS systems. So as not to rehash the wheel every time you make a new website, Django offers ready-made and quick solutions.

Some of the major companies that benefit from this technology. Let’s have a look at how Django has helped some of the major companies such as Mozilla, Disqus, Instagram to grow and develop at a bigger level.

Why is Django Popular for Python Web Development?

Here are the reasons why Django is a popular, easy, dynamic, and full-stack framework that is loved by developers.

Perfect and well-organized: Because of its basic language and easy-to-read code, programs written in Django are perfect and well-organized. This enables developers to make their ideas a reality and meet prerequisites quickly.

Work within deadlines: The Don't Repeat Yourself (DRY) theory on which Django is fabricated influences developers to reuse code they've written for different tasks, further reducing the time expected to build up your product. So, in case you're lacking time and have a constrained budget or if you regularly work on tight deadlines and spot a high premium on development, then Django is an ideal solution.

Best security: Django secures applications that are built with it. It notifies security errors better than PHP. This framework even secure apps from cross-site scripting, SQL injection, and request forgery.

Well established: Django is not only time-tested but a crowd-tested technology as well. It has a large support network that got through various discussions, channels, and committed sites. It's anything but difficult to discover help when there's a tricky capacity in the code and to discover designers if your organization is hoping to put together the following undertaking with respect to Django.

Meets traffic demands: Because of scalable nature, the Django framework is designed to handle the heavy traffic demands of small businesses. At present, it is being used by a few high-traffic sites, for example, Instagram, YouTube, Google, Spotify, and Pinterest. So, small business people can use the framework for web app development that meet both business needs and heavy traffic demands.

Conclusion

To conclude, websites that are developed in the combination of Python and Django are considered as the ideal solution. The extensive features of Python and Django offer speed in developing complicated applications with flexibility and scalability.

And when it comes to developing an efficient programming structure, Python and Django are much preferred by developers. The various benefits of web development using Python and Django framework can be summarized in three short expressions - less time, less effort, and less cash.