DEV Community: Tooly

How to Get Your Site Cited by ChatGPT, Perplexity & Google AI Overviews

Tooly — Sun, 09 Aug 2026 20:53:40 +0000

Getting your site cited by AI search engines — ChatGPT search, Perplexity, Google AI Overviews — is a traffic channel that doesn't need you to rank #1 for anything. I run a free-tool site (tooly.work, 53+ free browser tools), and I've been restructuring content for AI citability. Here's the playbook.

The first-paragraph rule

AI engines decide whether to cite you by quickly determining if your page contains the answer. So answer the primary question in the first paragraph. No throat-clearing intros.

Instead of "Converting bank statements can be challenging for many users...", write:

You can convert a bank statement to CSV using a free online tool that supports PDF, OFX, QFX, and QIF formats from banks including Chase, Citibank, Wells Fargo, and Bank of America — usually in under 2 minutes, no signup.

Direct answer + concrete specifics = citable.

Question-shaped headings

Use H2/H3s that mirror how people actually ask questions. "Benefits" → "How Does the Bank Statement to CSV Converter Work?" "Features" → "What File Formats Does It Support?" AI engines use heading structure to map sections to queries.

Concrete numbers and named facts

AI prefers content it can confidently cite:

"Supports 15+ bank formats" instead of "Supports multiple formats"
"Chase, Citibank, Wells Fargo, Bank of America" instead of "major banks"
"Completes in under 90 seconds" instead of "Fast"
Version numbers and timeframes where relevant

Vague copy gets skipped; specific copy gets quoted.

Scannable format

Short paragraphs (2-3 sentences), bullet lists, bolded key terms (file formats, bank names), and a summary section. The easier your content is to extract from, the more likely it gets extracted.

Measure it

Watch referral traffic from chat.openai.com, perplexity.ai, and Google AI Overview sections. One free-tool site reported AI-mediated traffic reaching 15% of monthly visitors within 4 months — with better engagement than average organic visitors.

The full write-up with before/after examples is on my blog: AI Citation Optimization for Free Tool Sites

I'm the founder of Tooly — 53+ free online tools, no signup, files stay in your browser.

5 Free Tools That Save Developers 10 Minutes a Day

Tooly — Sun, 09 Aug 2026 19:49:56 +0000

Every developer has that collection of "I know there's a tool for this" moments. Here are five free, no-signup tools I use constantly — all at tooly.work:

Regex tester — write a pattern, paste test strings, see matches live with capture groups highlighted. Saves the "deploy to production to test my regex" workflow.
JSON formatter & validator — paste messy API output, get clean formatted JSON with syntax checking. Works offline in the browser.
UUID generator — bulk-generate UUIDs (v4) for test data, with count and format options.
SHA-256 / hash tools — generate hashes for API signatures, webhooks and file checksums without installing anything.
Base64 encoder/decoder — for when you're debugging tokens or embedding data in URLs.

The whole toolkit is 53+ free tools and counting — no signup, no tracking, files stay in your browser. If there's a tool you wish existed, the contact page is open.

I'm the founder of Tooly — free online work tools for freelancers & small businesses. 53+ free tools, no signup, your data stays yours.

I Built 53 Free Browser Tools. Here's What I Learned About What Developers Actually Use

Tooly — Sun, 09 Aug 2026 19:09:41 +0000

Last year I started building small browser-based utilities: a JSON formatter, a regex tester, a color palette generator, an image compressor. No backend, no signup, just a page that does one thing well. Eight months later there are 59 tools at tooly.work — 53 of them completely free, plus a few premium apps (invoice generator, PDF-to-CSV, domain search) for the jobs that need more power.

Here are the five things that surprised me:

1. Downloadable results beat copy-paste results.
Tools that produce a file (CSV export, PDF merge, ZIP) get 3–5× more return visits than tools that produce text you copy. People bookmark them as "the thing I use every month." Build for the repeat visit, not the one-off.

2. "No signup" is the feature people mention first.
Every privacy-focused competitor I studied made the same choice. When users don't have to create an account, they link your tool in group chats. That's your growth loop.

3. The long tail is real — and it compounds.
One tool page targeting "free invoice generator for freelancers" won't move the needle. Fifty pages each capturing a small monthly search volume adds up to something meaningful. SEO for small tools is a portfolio game.

4. Static beats framework.
My most reliable pages are plain HTML + vanilla JS. No build step, no dependency updates, nothing to break. The pages that break are the ones with dependencies.

5. People will ask for the paid version.
The #1 email I get: "can I get this without the watermark / with batch processing / with CSV export?" That's your product roadmap, handed to you for free.

If you're building free tools, my advice: pick tools that produce a file, say "no signup" out loud, and let the portfolio compound.

I'm the founder of Tooly — free online work tools for freelancers & small businesses. 53+ free tools, no signup, your data stays yours.