The latest articles on DEV Community by Niko Tikkanen (@niko_spectry). https://dev.to/niko_spectry https://media2.dev.to/dynamic/image/width=90,height=90,fit=cover,gravity=auto,format=auto/https:%2F%2Fdev-to-uploads.s3.amazonaws.com%2Fuploads%2Fuser%2Fprofile_image%2F3900250%2F37e3ed5d-5a1f-409f-ae3e-72bf1ef3ef2e.png https://dev.to/niko_spectry en Niko Tikkanen Mon, 27 Apr 2026 10:47:35 +0000 https://dev.to/niko_spectry/i-reviewed-20-saas-landing-pages-here-is-top-10-ux-mistakes-killing-your-conversions-1408 https://dev.to/niko_spectry/i-reviewed-20-saas-landing-pages-here-is-top-10-ux-mistakes-killing-your-conversions-1408 <p>You don’t usually lose conversions because your product is bad. More often, it’s friction. Small, quiet moments where the user hesitates, gets confused, or simply gives up.</p> <p>Good UX doesn’t shout. Bad UX quietly bleeds revenue.</p> <p>Here are ten common mistakes that hurt conversions more than most teams realize.</p> <h2> 1. Slow load times </h2> <p>People don’t wait. Even a couple of extra seconds can tank your conversion rate.</p> <p>Speed is not a “nice to have” anymore. It’s part of your first impression. If your page feels sluggish, users assume everything else will be too.</p> <p>What to do:</p> <ul> <li>Compress images and assets</li> <li>Avoid heavy scripts you don’t need</li> <li>Test on real devices, not just your laptop</li> </ul> <h2> 2. Too many choices </h2> <p>When users face too many options, they don’t choose better. They choose nothing.</p> <p>This shows up in pricing pages, navigation menus, and feature comparisons. You think you’re helping. You’re actually overwhelming.</p> <p>What to do:</p> <ul> <li>Limit primary actions to one or two</li> <li>Highlight a recommended option</li> <li>Remove anything that doesn’t support the main goal</li> </ul> <h2> 3. Weak or unclear call-to-action </h2> <p>If your button says “Submit” or “Continue,” you’re missing an opportunity.</p> <p>Users need clarity and motivation. What happens next? Why should they click?</p> <p>What to do:</p> <ul> <li>Use specific language: “Start free trial” beats “Get started”</li> <li>Make the CTA visually distinct</li> <li>Place it where users naturally look</li> </ul> <h2> 4. Asking for too much too soon </h2> <p>Long forms kill momentum.</p> <p>If you ask for email, phone number, company size, budget, and favorite color before showing value, users will leave.</p> <p>What to do:</p> <ul> <li>Start with the minimum information</li> <li>Break forms into steps if needed</li> <li>Delay non-essential questions</li> </ul> <h2> 5. Poor mobile experience </h2> <p>Mobile traffic is often the majority. Yet many products still treat it as secondary.</p> <p>Tiny buttons, broken layouts, and slow interactions make users bounce fast.</p> <p>What to do:</p> <ul> <li>Design mobile-first, not as an afterthought</li> <li>Make tap targets large enough</li> <li>Test flows on actual phones</li> </ul> <h2> 6. Lack of trust signals </h2> <p>Users are cautious. If your site feels even slightly sketchy, they won’t convert.</p> <p>No reviews, no real names, no clear company info, no security indicators. All of that adds doubt.</p> <p>What to do:</p> <ul> <li>Show testimonials and real customer stories</li> <li>Add recognizable logos if you have them</li> <li>Make pricing and policies transparent</li> </ul> <h2> 7. Confusing navigation </h2> <p>If users can’t figure out where to go, they won’t explore.</p> <p>Navigation should feel obvious. When it doesn’t, people don’t try harder. They leave.</p> <p>What to do:</p> <ul> <li>Use simple, familiar labels</li> <li>Keep menus short and focused</li> <li>Make key paths easy to find from anywhere</li> </ul> <h2> 8. Hidden pricing or surprises </h2> <p>Nothing kills trust faster than unexpected costs.</p> <p>If users have to dig to understand pricing, or worse, get surprised at checkout, conversions drop.</p> <p>What to do:</p> <ul> <li>Be upfront about pricing</li> <li>Clearly explain what’s included</li> <li>Avoid hidden fees</li> </ul> <h2> 9. No clear value proposition </h2> <p>If a user can’t quickly understand what you do and why it matters, they won’t stick around.</p> <p>This often happens on landing pages filled with vague buzzwords.</p> <p>What to do:</p> <ul> <li>Answer “What is this?” and “Why should I care?” immediately</li> <li>Use plain language</li> <li>Focus on outcomes, not features</li> </ul> <ol> <li>Ignoring user feedback</li> </ol> <p>You are not your user.</p> <p>Assumptions feel right internally, but real users behave differently. If you’re not listening, you’re guessing.</p> <p>What to do:</p> <ul> <li>Watch session recordings</li> <li>Run simple usability tests</li> <li>Talk to actual customers regularly</li> </ul> <h2> Final thought </h2> <p>Most conversion problems are not big, dramatic failures. They are small points of friction that add up.</p> <p>Fixing UX is not about redesigning everything. It’s about removing obstacles.</p> <p>Make things clearer. Faster. Easier.</p> <p>Conversions usually follow.</p> <p>We built a free conversion rate optimization tool that scans your website and spots out clear issues how to optimize your website.</p> <p><a href="https://spectry.io/analyze" rel="noopener noreferrer">https://spectry.io/analyze</a></p> saas webdev ux analytics