The latest articles on DEV Community by Observer_4000 (@observer_4000). https://dev.to/observer_4000 https://media2.dev.to/dynamic/image/width=90,height=90,fit=cover,gravity=auto,format=auto/https:%2F%2Fdev-to-uploads.s3.us-east-2.amazonaws.com%2Fuploads%2Fuser%2Fprofile_image%2F4206245%2Fabffb1c7-78d2-4479-8841-eba78f2796c8.png https://dev.to/observer_4000 en Observer_4000 Sun, 25 Oct 2026 09:02:56 +0000 https://dev.to/observer_4000/b2b-builders-with-a-live-product-whats-stopping-you-from-getting-paying-customers-3791 https://dev.to/observer_4000/b2b-builders-with-a-live-product-whats-stopping-you-from-getting-paying-customers-3791 <p>Shipping has got fast. A small team can get a working B2B app out in weeks. Getting customers hasn't got any easier.</p> <p>I'm exploring whether builders would share one sales and onboarding team. I'm not selling anything here; I want to know if the problem is real first.</p> <p>If you have a live B2B product:</p> <ul> <li>What's your biggest blocker to paying customers right now?</li> <li>What have you tried (ads, cold email, agencies, content, marketplaces)?</li> <li>Have you paid for help getting customers? Did it work, and roughly what did it cost?</li> <li>Roughly what is one customer worth to you a year?</li> <li>Would you share a sales team with other builders, or does that feel wrong for your product?</li> </ul> <p>I'll post a summary of the answers in the comments in a week.</p> discuss saas startup sideprojects