DEV Community: Only-B2B.com

How To Embed Content Marketing And SEO For More Traffic And Leads?

Only-B2B.com — Thu, 10 Dec 2020 11:41:49 +0000

When we invest all our time and efforts creating an incredible in-depth piece of content that’s engaging and loved by our customers, prospects, and clients – why not receive Google’s love too and improve qualified organic traffic of our website?

There are numerous ways google algorithm favors to what your targeted audience loves.

3 things which both your audience and google love are – Relevance, structure, and authority.

Now, let us jump straight to our topic, how we can embed Content marketing and SEO to attract more organic traffic to the website.

1 Content Distribution

When you are spending so much of your precious time in developing a great piece of writing it is very important that you distribute it to the channels that will yield more traffic.

Distribute your content to get more exposure and links. Similarly, it is very important to cover the topic thoroughly. Yes! The content relevancy is the prominent point.

It is not mandatory to optimize every piece of content. It depends, for what you are writing content. Whether it is for social or learning cause to increase conversion and build trust or for marketing and ROI. SEO should be at the bulls’ eye.

2 Points That Matters In SEO

We should create a holistic strategy to build the perfect combination of Content marketing and SEO to work wonders.

What you want to convey – Your communication should be clear and crisp. You must understand your vision, topics and understanding before conveying it to the mass.
Keyword is the key – Study your targeted audience before jumping to write. Whenever you start writing, extract the keywords of the topic this will give you a best place in the search result.
Google Favors – Understand what google favors. The way to grasp this is by analyzing the 1st page and presenting something better than the others.

3 Google Favors Structures

Content with more clarity and structure wins the Google’s search engine game.

A topic when you write should satisfy the answers reader is reading or searching for. You can think your page as a Wikipedia.

Use keyword synonyms along with keywords to make it simple for google to catch your page. This process of keyword research helps to identify and determine the relevancy to the targeted audience. You can take help from Ahrefs and SEMrush to check the traffic, synonyms variants and more.

These SEO tools help us to get the decision driven by data and enhances the chances of success in content marketing and SEO.

4 Analyze The Ranked Pages

Many writers Predict the users query and intent behind asking the query, after knowing this they start creating a good piece of writing.

But the smart way to write is by analyzing the ranked webpages. Review your top page on google search.

Get an idea from the top page and start creating a content that will provide more information than all others. Remember you are creating a content for google search so do not forget to add proper structure in your content and a content for reader should include interesting information. This way you are creating a pro writeup which is good for google and your audience too!

5 Keywords Still Do Wonders

Ensure your content is perfect for the SEO.

The content should have proper heading and well-structured page.

You should understand the Google’s way of ranking the webpage. Include keywords, synonyms, and their variations. Google is smarter now; it gets the concept and context and ranks your webpage accordingly.

This not only helps google to review your webpage fast but also makes sense for the user when he comes to read your article. Congruently, when he goes to enter the search query, go for URL, and clicking the article by getting the desired heading.

So, adding keyword in the above 4 points is very important for ranking your webpage.

6 Some Technical Affair

Content writing and marketing, it is surely important but the most vital points among these are implementing schema markup and structured data.

Technical SEO helps a lot to uplift your article to the SERP. This makes it easy for google to clearly identify your context content.

Summary:
How To Make Most Of Content Marketing And SEO?
Your content marketing has the great chance of succeeding in the organic search if give importance to the following:

The topics
Keywords
Review the ranked pages
Implement Schema markup
And voila!! This will boost the chances of the sustainable, long lasting organic traffic and yes leads too!

5 Effective Ways To Generate Leads Via Telemarketing

Only-B2B.com — Wed, 23 Sep 2020 12:20:55 +0000

Telemarketing must always be an indispensable part of your marketing strategy. When it comes to generating leads, there are numerous ways to guarantee efficient contact generation. However, if you are looking to exponentially increase your business sales, then telemarketing should be your foremost choice.

Telemarketing is a time-tested marketing medium that delivers diverse functions. Telemarketing lead generation service providers offer a personalized touch to their dealings. They also perform a host of other significant functions. Major functions (included but not limited to) are as follows-

Creating awareness
Inviting people for company events, webinars, seminars etc
Promoting the company’s new products and services
Establishing your brand value
Providing timely reminders for meetings
Following-up on future events
Outbound and Inbound Lead Generation
Lead generation can be further broken down into-
Outbound lead generation refers to reaching out to your prospect via direct mail or telemarketing. In this case it’s you, not the prospect, who selects the time and place of the interaction – hence the term ‘interruption marketing’.

Inbound lead generation, on the other hand, is the creation of content and campaigns that draws in website visitors and converts them into leads. This is achieved by making your brand/business more discoverable online, in search engines and social media platforms. In this scenario, you allow your buyers to control the time and place (channel) of the engagement and the exchange of information – choosing to do it or not.

The best technique is to use a blend of both types of marketing strategies, and the key to success here is finding the perfect balance for both your brand.

The key benefits of Telemarketing Lead Generation
What makes it so effective?

Telemarketers can bring around qualified leads which increase sales, as they will be directly involved in a conversation with the potential prospect.
Telemarketing helps you shoot timely reminders for major appointments/ meetings, pushing the prospects to be there at the appointed time, and also take notice of your brand. This goes a long way in designing your brand value. This gives you the authority to take their responses instantly and adjust your approach accordingly.
Top providers of telemarketing lead generation services just don’t make calls for lead generation; they also help you make optimum use of your database and resources. You can thus build sustained relationships more creatively and efficiently. You can use these relationships to provide good referrals for future projects and grow rapidly.

5 Successful Hacks for Telemarketing Lead Generation
A great strategy and Selecting The Right B2B Telemarketing Vendor is crucial to succeeding in your telemarketing campaign. Without one, even the best campaigns can fail.

Let’s discover 5 great ways to do so.

An updated database
Sure, a list is important. But an updated list helps you target your client/audience better. It also ensures you focus on the quality and don’t waste your time and resources in contacting people that will no longer be useful to you. An adequate and accurate list increases your chances of success. Telemarketing agencies claim to roughly make 300-500 calls in a day. Even if your list is updated not all your ‘contact people’ will be on their desk to answer your call. The conversion percentage is somewhere between 5%-10%. Making an abundance of calls in a day increases your chances for higher conversions and sales.
Create a stellar script
A compelling opening is inviting. It’s important to build a rapport with your prospect. When it comes to following your script- be more natural and less rigid.

When conversing with prospects ensure it’s a two-way conversation. Nobody likes being interrogated. A prospect who engages with you is likely to give their nod of approval for receiving a mail or a demo.

Always ask for feedback from your sales team Do not just funnel leads to your sales teams. Make it a two-way pipeline, by regularly asking them which kinds of leads are receiving the best results.

Your in-house sales team can tell you which leads are genuinely interested to do business. And the assigned outside sales force will tell you loud and clear when they need more or better leads. Engage them for more details. The better you understand their needs, the better you can generate leads.

Always follow-up to nurture You must follow up in a way that conveys promptness and relevancy toward your prospect’s needs.

Keep in mind when you follow up that you also need to ensure you do so in the manner requested. If they decline a follow-up phone call but ask you to email them then make certain you do so.

Teleprospecting is a much more rewarding way to reach out and initiate contact with potential prospects/ clients. By supplying engaging and meaningful conversation, you are also building the bridge to a much longer relationship.

In sales, always think about building a bridge and taking another step toward a client/customer relationship.

Invest in digital platforms B2B marketers are now open to go beyond traditional B2B marketing by experimenting with social media platforms and guess what? It works!

Now is the ideal time to invest in digital marketing, SEO and paid media.

LinkedIn is the best platform to connect with industry experts and so is Twitter. You can leverage platforms like Facebook, Instagram, and Pinterest for creating awareness and driving traffic.