SaaS SideKick - Every time you ship, your marketing runs automatically

Paul — Sat, 18 Apr 2026 12:30:21 +0000

Hey everyone, Paul here 👋

I kept running into the same problem over and over again.

I love building products.
So I kept shipping… new ideas, features, sometimes entire SaaS products.

But most of them went nowhere.

Not because they were bad.
But because no one ever saw them.

I didn’t market them.
I didn’t talk about them.
I just moved on to the next thing (shiny-object syndrome).

And honestly… I got tired of marketing.

It always felt like a separate job.
Something I had to “sit down and do”.

And with multiple products, it got worse:
too many ideas, too many angles, too many opportunities.

Instead of posting, I’d overthink it…
and end up doing nothing (or just scrolling X 😅).

Meanwhile, I was shipping:
– features

– improvements

– small wins

But none of it turned into content.

So I built SaaS Sidekick.

It automatically turns everything you ship into ready-to-post content.

Ship something → get posts → stay visible.

No more “what should I post?”
No more starting from zero.

It’s built for founders who are always building, especially if you're juggling multiple products like I was.

Curious:
Do you consistently share what you’re building?
Or does it also fall through the cracks?

Check out SaaS SideKick and let me know what you think!

DEV Community: Paul