<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/">
  <channel>
    <title>DEV Community: Payal Sanjay</title>
    <description>The latest articles on DEV Community by Payal Sanjay (@payal_sanjay_086c98122f75).</description>
    <link>https://dev.to/payal_sanjay_086c98122f75</link>
    <image>
      <url>https://media2.dev.to/dynamic/image/width=90,height=90,fit=cover,gravity=auto,format=auto/https:%2F%2Fdev-to-uploads.s3.amazonaws.com%2Fuploads%2Fuser%2Fprofile_image%2F1682742%2F26118fa9-d542-4c0e-86d0-41939675ff00.jpg</url>
      <title>DEV Community: Payal Sanjay</title>
      <link>https://dev.to/payal_sanjay_086c98122f75</link>
    </image>
    <atom:link rel="self" type="application/rss+xml" href="https://dev.to/feed/payal_sanjay_086c98122f75"/>
    <language>en</language>
    <item>
      <title>Discover the Top 10 Jewellery Designers in Kanchipuram You Must Know</title>
      <dc:creator>Payal Sanjay</dc:creator>
      <pubDate>Sat, 13 Jul 2024 03:24:23 +0000</pubDate>
      <link>https://dev.to/payal_sanjay_086c98122f75/discover-the-top-10-jewellery-designers-in-kanchipuram-you-must-know-2ep8</link>
      <guid>https://dev.to/payal_sanjay_086c98122f75/discover-the-top-10-jewellery-designers-in-kanchipuram-you-must-know-2ep8</guid>
      <description>&lt;p&gt;Kanchipuram, a small town in Tamil Nadu, India, is renowned for its rich cultural heritage and exquisite jewellery designs. For centuries, Kanchipuram has been the epicentre of traditional Indian jewellery, with skilled artisans and designers creating breathtaking pieces that adorn the gods and goddesses in temples and the people who worship them. Check the relevant blog in &lt;a href="https://rssjewellers.com/2024/06/20/jewellery-designer-in-kanchipuram/" rel="noopener noreferrer"&gt;https://rssjewellers.com/2024/06/20/jewellery-designer-in-kanchipuram/&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;In this blog post, we'll take you on a journey to discover Kanchipuram's top 10 jewellery designers carrying forward this legacy of craftsmanship and design excellence.&lt;/p&gt;

&lt;ol&gt;
&lt;li&gt;Tanishq:&lt;/li&gt;
&lt;/ol&gt;

&lt;p&gt;Tanishq, a popular jewellery brand, has its roots in Kanchipuram. Their designs blend traditional craftsmanship with modern style, making them a favourite among jewellery enthusiasts. From elegant necklaces to stunning earrings, Tanishq's collection is a testament to Kanchipuram's rich jewellery heritage&lt;/p&gt;

&lt;ol&gt;
&lt;li&gt;Gowri Jewellery:&lt;/li&gt;
&lt;/ol&gt;

&lt;p&gt;Located on Raja Street, Big Kanchipuram, Gowri Jewellery is a household name in the town. Their expertise in pearl and platinum jewellery is unmatched, and their designs are sought after by jewellery connoisseurs.&lt;/p&gt;

&lt;ol&gt;
&lt;li&gt;Suresh Jewellers:&lt;/li&gt;
&lt;/ol&gt;

&lt;p&gt;Suresh Jewellers, situated in Arakkonam, offers an impressive range of silver and pearl jewellery. Their same-day delivery option makes them a popular choice for last-minute purchases.&lt;/p&gt;

&lt;ol&gt;
&lt;li&gt;Naresh Thanga Maligai:&lt;/li&gt;
&lt;/ol&gt;

&lt;p&gt;Naresh Thanga Maligai is a trusted name in Kanchipuram's jewellery scene. They offer a wide range of pearl and silver jewellery, and their buyback option for old jewellery makes them a favourite among customers.&lt;/p&gt;

&lt;ol&gt;
&lt;li&gt;Sri Kavya Jewellery:&lt;/li&gt;
&lt;/ol&gt;

&lt;p&gt;Sri Kavya Jewellery, located in Tiruvallur, is known for its exquisite gold and diamond jewellery. Their designs are a perfect blend of traditional and modern styles.&lt;/p&gt;

&lt;ol&gt;
&lt;li&gt;Jai Guru Jewellers:&lt;/li&gt;
&lt;/ol&gt;

&lt;p&gt;Jai Guru Jewellers, situated in Tiruttani, offers a stunning silver and gold jewellery collection. Their same-day delivery option makes them a popular choice for urgent purchases.&lt;/p&gt;

&lt;ol&gt;
&lt;li&gt;Indira Jewellery:&lt;/li&gt;
&lt;/ol&gt;

&lt;p&gt;Indira Jewellery is a prominent name in Kanchipuram's jewellery market. They offer a wide range of pearl and silver jewellery, and their same-day delivery option makes them a favourite among customers.&lt;/p&gt;

&lt;ol&gt;
&lt;li&gt;V Ramaswamychetty Sons Jewellery:&lt;/li&gt;
&lt;/ol&gt;

&lt;p&gt;V Ramaswamychetty Sons Jewellery, located on Raja Street, Kanchipuram, is a legacy brand that has been around for generations. Their expertise in gold and pearl jewellery is unmatched.&lt;/p&gt;

&lt;ol&gt;
&lt;li&gt;Maalyaa Designer Jewellery:&lt;/li&gt;
&lt;/ol&gt;

&lt;p&gt;Maalyaa Designer Jewellery, situated in Trichy, offers a stunning collection of pearl and silver jewellery. Their designs are a perfect blend of traditional and modern styles.&lt;/p&gt;

&lt;ol&gt;
&lt;li&gt;G Rajam Chetty And Sons Jewellers:&lt;/li&gt;
&lt;/ol&gt;

&lt;p&gt;G Rajam Chetty And Sons Jewellers, located on West Raja Street, Kanchipuram, is a trusted name in the jewellery industry. Their expertise in gold and platinum jewellery is unmatched.&lt;/p&gt;

&lt;p&gt;CONCLUSION:&lt;/p&gt;

&lt;p&gt;In conclusion, Kanchipuram's jewellery designers are a testament to the town's rich cultural heritage and craftsmanship. These top 10 jewellery designers are a must-know for anyone who appreciates exquisite jewellery and traditional craftsmanship. Whether you're looking for a statement piece or an heirloom, Kanchipuram's jewellery designers have something to offer. So, next time you're in Kanchipuram, be sure to visit these designers and experience the magic of traditional Indian jewellery.&lt;/p&gt;

</description>
    </item>
    <item>
      <title>Crafting Elegance: The Definitive Guide to Kanchipuram's Top 10 Jewellery Designers</title>
      <dc:creator>Payal Sanjay</dc:creator>
      <pubDate>Tue, 25 Jun 2024 16:44:03 +0000</pubDate>
      <link>https://dev.to/payal_sanjay_086c98122f75/crafting-elegance-the-definitive-guide-to-kanchipurams-top-10-jewellery-designers-3hlc</link>
      <guid>https://dev.to/payal_sanjay_086c98122f75/crafting-elegance-the-definitive-guide-to-kanchipurams-top-10-jewellery-designers-3hlc</guid>
      <description>&lt;p&gt;Nestled in the heart of Tamil Nadu, Kanchipuram exudes a timeless allure with its rich cultural heritage, famed silk sarees, and a flourishing jewellery industry that stands as a testament to centuries-old craftsmanship. Known for blending tradition with innovation, Kanchipuram's jewellery designers have carved a niche for themselves in the global market. In this comprehensive guide, we delve into the world of Kanchipuram's top 10 jewellery designers, each celebrated for their unique artistic flair, mastery of techniques, and commitment to preserving the region's cultural legacy. check relevant blog in [](&lt;a href="https://rssjewellers.com/2024/06/20/jewellery-designer-in-kanchipuram/" rel="noopener noreferrer"&gt;https://rssjewellers.com/2024/06/20/jewellery-designer-in-kanchipuram/&lt;/a&gt;&lt;/p&gt;

&lt;h3&gt;
  
  
  1. Sri Lakshmi Jewelers
&lt;/h3&gt;

&lt;p&gt;&lt;strong&gt;Established:&lt;/strong&gt; 1990&lt;br&gt;&lt;br&gt;
&lt;strong&gt;Specialization:&lt;/strong&gt; Temple Jewellery&lt;/p&gt;

&lt;p&gt;Sri Lakshmi Jewelers holds a prestigious position in Kanchipuram's jewellery landscape, renowned for its exquisite temple jewellery. Founded over three decades ago, this esteemed establishment has mastered the art of crafting pieces that resonate with spiritual and cultural significance. Each creation is adorned with intricate motifs of Hindu deities, meticulously handcrafted to perfection using the finest gold and precious gemstones.&lt;/p&gt;

&lt;h4&gt;
  
  
  Signature Offerings:
&lt;/h4&gt;

&lt;ul&gt;
&lt;li&gt;
&lt;strong&gt;Temple Jewellery:&lt;/strong&gt; Intricately designed pieces featuring deity motifs.&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;Craftsmanship:&lt;/strong&gt; High-quality goldwork combined with traditional techniques.&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;Heritage:&lt;/strong&gt; Pieces that embody the essence of Kanchipuram's spiritual traditions.&lt;/li&gt;
&lt;/ul&gt;

&lt;h4&gt;
  
  
  Why They're Top:
&lt;/h4&gt;

&lt;p&gt;Sri Lakshmi Jewelers is revered for its unwavering dedication to traditional craftsmanship, making them a preferred choice for patrons seeking jewellery that embodies divine grace and timeless beauty.&lt;/p&gt;

&lt;h3&gt;
  
  
  2. Kanchi Kamakshi Jewelers
&lt;/h3&gt;

&lt;p&gt;&lt;strong&gt;Established:&lt;/strong&gt; 1985&lt;br&gt;&lt;br&gt;
&lt;strong&gt;Specialization:&lt;/strong&gt; Bridal Jewellery&lt;/p&gt;

&lt;p&gt;Named after the goddess Kamakshi, Kanchi Kamakshi Jewelers specializes in bridal jewellery that epitomizes elegance and grandeur. For over three decades, they have been creating intricate designs that blend traditional South Indian motifs with contemporary aesthetics. Their collections feature elaborate sets adorned with diamonds, rubies, and emeralds, ensuring every bride feels resplendent on her special day.&lt;/p&gt;

&lt;h4&gt;
  
  
  Signature Offerings:
&lt;/h4&gt;

&lt;ul&gt;
&lt;li&gt;
&lt;strong&gt;Bridal Sets:&lt;/strong&gt; Elaborate designs crafted with attention to detail.&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;Luxury:&lt;/strong&gt; Use of precious gemstones to enhance bridal allure.&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;Cultural Fusion:&lt;/strong&gt; Modern interpretations of classical jewellery designs.&lt;/li&gt;
&lt;/ul&gt;

&lt;h4&gt;
  
  
  Why They're Top:
&lt;/h4&gt;

&lt;p&gt;Kanchi Kamakshi Jewelers stands out for their ability to capture the essence of South Indian bridal traditions through opulent designs that exude sophistication and cultural heritage.&lt;/p&gt;

&lt;h3&gt;
  
  
  3. Anjali Jewels
&lt;/h3&gt;

&lt;p&gt;&lt;strong&gt;Established:&lt;/strong&gt; 2002&lt;br&gt;&lt;br&gt;
&lt;strong&gt;Specialization:&lt;/strong&gt; Bespoke Jewellery&lt;/p&gt;

&lt;p&gt;Anjali Jewels has earned acclaim for their bespoke jewellery creations tailored to the modern Indian woman. Founded with a vision to blend contemporary elegance with timeless craftsmanship, they offer personalized designs that reflect individual style preferences and celebrate personal milestones.&lt;/p&gt;

&lt;h4&gt;
  
  
  Signature Offerings:
&lt;/h4&gt;

&lt;ul&gt;
&lt;li&gt;
&lt;strong&gt;Personalization:&lt;/strong&gt; Custom-made jewellery that reflects personal taste.&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;Elegance:&lt;/strong&gt; Minimalist designs suitable for everyday wear.&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;Materials:&lt;/strong&gt; Use of gold, diamonds, and platinum for luxurious appeal.&lt;/li&gt;
&lt;/ul&gt;

&lt;h4&gt;
  
  
  Why They're Top:
&lt;/h4&gt;

&lt;p&gt;Anjali Jewels is celebrated for their ability to create jewellery that resonates with modern sensibilities while maintaining the cultural integrity and craftsmanship that defines Kanchipuram.&lt;/p&gt;

&lt;h3&gt;
  
  
  4. Sri Krishna Jewelers
&lt;/h3&gt;

&lt;p&gt;&lt;strong&gt;Established:&lt;/strong&gt; 1978&lt;br&gt;&lt;br&gt;
&lt;strong&gt;Specialization:&lt;/strong&gt; Antique Jewellery&lt;/p&gt;

&lt;p&gt;Sri Krishna Jewelers is renowned for its collection of antique jewellery that showcases the region's rich heritage and artistic finesse. Each piece tells a story of bygone eras through intricate designs, rare gemstones, and meticulous craftsmanship that captivate collectors and connoisseurs alike.&lt;/p&gt;

&lt;h4&gt;
  
  
  Signature Offerings:
&lt;/h4&gt;

&lt;ul&gt;
&lt;li&gt;
&lt;strong&gt;Antique Designs:&lt;/strong&gt; Pieces that reflect historical significance and craftsmanship.&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;Craftsmanship:&lt;/strong&gt; Preservation of traditional jewellery-making techniques.&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;Exclusivity:&lt;/strong&gt; Use of unique gemstones and filigree work.&lt;/li&gt;
&lt;/ul&gt;

&lt;h4&gt;
  
  
  Why They're Top:
&lt;/h4&gt;

&lt;p&gt;For enthusiasts of antique jewellery, Sri Krishna Jewelers offers unparalleled authenticity and beauty, making them a cherished destination in Kanchipuram's jewellery scene.&lt;/p&gt;

&lt;h3&gt;
  
  
  5. Nithya Jewels
&lt;/h3&gt;

&lt;p&gt;&lt;strong&gt;Established:&lt;/strong&gt; 2010&lt;br&gt;&lt;br&gt;
&lt;strong&gt;Specialization:&lt;/strong&gt; Contemporary Jewellery&lt;/p&gt;

&lt;p&gt;Nithya Jewels appeals to the modern Indian consumer with their innovative designs that blend luxury with affordability. Founded on a commitment to creativity and quality, they offer a diverse range of contemporary jewellery pieces suitable for both casual wear and special occasions.&lt;/p&gt;

&lt;h4&gt;
  
  
  Signature Offerings:
&lt;/h4&gt;

&lt;ul&gt;
&lt;li&gt;
&lt;strong&gt;Trendsetting Designs:&lt;/strong&gt; Contemporary motifs and aesthetics.&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;Affordability:&lt;/strong&gt; High-quality jewellery accessible to a broader audience.&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;Versatility:&lt;/strong&gt; Pieces that transition seamlessly from day to evening wear.&lt;/li&gt;
&lt;/ul&gt;

&lt;h4&gt;
  
  
  Why They're Top:
&lt;/h4&gt;

&lt;p&gt;Nithya Jewels caters to a younger demographic seeking jewellery that combines modern trends with the enduring craftsmanship of Kanchipuram, ensuring every piece reflects elegance and sophistication.&lt;/p&gt;

&lt;h3&gt;
  
  
  6. Bhavani Jewelers
&lt;/h3&gt;

&lt;p&gt;&lt;strong&gt;Established:&lt;/strong&gt; 1980&lt;br&gt;&lt;br&gt;
&lt;strong&gt;Specialization:&lt;/strong&gt; Traditional South Indian Jewellery&lt;/p&gt;

&lt;p&gt;Bhavani Jewelers is revered for its timeless designs that pay homage to South Indian jewellery traditions. With a focus on intricate filigree work and classic motifs, their pieces embody cultural authenticity and timeless elegance that resonate with discerning patrons.&lt;/p&gt;

&lt;h4&gt;
  
  
  Signature Offerings:
&lt;/h4&gt;

&lt;ul&gt;
&lt;li&gt;
&lt;strong&gt;Classic Designs:&lt;/strong&gt; Traditional motifs and temple-inspired jewellery.&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;Craftsmanship:&lt;/strong&gt; Intricate filigree work and detailed craftsmanship.&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;Cultural Heritage:&lt;/strong&gt; Pieces that symbolize pride in South Indian customs.&lt;/li&gt;
&lt;/ul&gt;

&lt;h4&gt;
  
  
  Why They're Top:
&lt;/h4&gt;

&lt;p&gt;Bhavani Jewelers stands out for its commitment to preserving and showcasing South Indian heritage through meticulously crafted jewellery that captures the essence of Kanchipuram's cultural identity.&lt;/p&gt;

&lt;h3&gt;
  
  
  7. Radha Jewelry Creations
&lt;/h3&gt;

&lt;p&gt;&lt;strong&gt;Established:&lt;/strong&gt; 1995&lt;br&gt;&lt;br&gt;
&lt;strong&gt;Specialization:&lt;/strong&gt; Statement Jewellery&lt;/p&gt;

&lt;p&gt;Radha Jewelry Creations makes a bold statement in Kanchipuram's jewellery industry with its unique designs that blend traditional craftsmanship with contemporary aesthetics. Their creations cater to individuals who seek jewellery that commands attention and reflects their distinctive style.&lt;/p&gt;

&lt;h4&gt;
  
  
  Signature Offerings:
&lt;/h4&gt;

&lt;ul&gt;
&lt;li&gt;
&lt;strong&gt;Bold Designs:&lt;/strong&gt; Statement pieces with intricate detailing.&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;Fusion of Styles:&lt;/strong&gt; Traditional Indian motifs with modern design elements.&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;Luxury:&lt;/strong&gt; Use of high-quality gemstones and metals for visual impact.&lt;/li&gt;
&lt;/ul&gt;

&lt;h4&gt;
  
  
  Why They're Top:
&lt;/h4&gt;

&lt;p&gt;Radha Jewelry Creations is celebrated for its innovative approach to jewellery design, offering pieces that redefine elegance and sophistication while honoring Kanchipuram's cultural heritage.&lt;/p&gt;

&lt;h3&gt;
  
  
  8. Shanthi Jewelers
&lt;/h3&gt;

&lt;p&gt;&lt;strong&gt;Established:&lt;/strong&gt; 1982&lt;br&gt;&lt;br&gt;
&lt;strong&gt;Specialization:&lt;/strong&gt; Artisanal Craftsmanship&lt;/p&gt;

&lt;p&gt;Shanthi Jewelers is synonymous with precision and artistry in jewellery craftsmanship. Their designs feature intricate patterns and meticulous detailing, creating pieces that exude timeless elegance and are coveted for their impeccable craftsmanship.&lt;/p&gt;

&lt;h4&gt;
  
  
  Signature Offerings:
&lt;/h4&gt;

&lt;ul&gt;
&lt;li&gt;
&lt;strong&gt;Artisan Craftsmanship:&lt;/strong&gt; Intricate patterns crafted with precision.&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;Cultural Finesse:&lt;/strong&gt; Jewellery that reflects Kanchipuram's cultural heritage.&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;Quality:&lt;/strong&gt; Attention to detail and use of premium materials.&lt;/li&gt;
&lt;/ul&gt;

&lt;h4&gt;
  
  
  Why They're Top:
&lt;/h4&gt;

&lt;p&gt;Shanthi Jewelers is revered for its mastery of artisanal techniques and dedication to creating jewellery that resonates with collectors and enthusiasts seeking exquisite craftsmanship in Kanchipuram.&lt;/p&gt;

&lt;h3&gt;
  
  
  9. Sathya Sai Jewelers
&lt;/h3&gt;

&lt;p&gt;&lt;strong&gt;Established:&lt;/strong&gt; 2005&lt;br&gt;&lt;br&gt;
&lt;strong&gt;Specialization:&lt;/strong&gt; Custom Jewellery Services&lt;/p&gt;

&lt;p&gt;Sathya Sai Jewelers offers bespoke jewellery services that celebrate individuality and personal style. Their custom-made pieces are crafted in collaboration with clients, ensuring each design is a unique expression of creativity and craftsmanship.&lt;/p&gt;

&lt;h4&gt;
  
  
  Signature Offerings:
&lt;/h4&gt;

&lt;ul&gt;
&lt;li&gt;
&lt;strong&gt;Personalization:&lt;/strong&gt; Custom designs tailored to individual preferences.&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;Craftsmanship:&lt;/strong&gt; Traditional techniques combined with modern aesthetics.&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;Luxury:&lt;/strong&gt; Use of premium materials to create exclusive pieces.&lt;/li&gt;
&lt;/ul&gt;

&lt;h4&gt;
  
  
  Why They're Top:
&lt;/h4&gt;

&lt;p&gt;Sathya Sai Jewelers stands out for its ability to translate client visions into exquisite jewellery pieces that embody both personal significance and the cultural heritage of Kanchipuram.&lt;/p&gt;

&lt;h3&gt;
  
  
  10. Varalakshmi Jewels
&lt;/h3&gt;

&lt;p&gt;&lt;strong&gt;Established:&lt;/strong&gt; 1998&lt;br&gt;&lt;br&gt;
&lt;strong&gt;Specialization:&lt;/strong&gt; Cultural Heritage Jewellery&lt;/p&gt;

&lt;p&gt;Varalakshmi Jewels pays homage to the cultural heritage of Kanchipuram through its jewellery collections. Their designs feature traditional motifs and symbols that resonate with Indian spirituality and festivity, offering pieces that evoke pride in cultural traditions.&lt;/p&gt;

&lt;h4&gt;
  
  
  Signature Offerings:
&lt;/h4&gt;

&lt;ul&gt;
&lt;li&gt;
&lt;strong&gt;Cultural Pride:&lt;/strong&gt; Jewellery that celebrates Indian customs and rituals.&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;Spiritual Significance:&lt;/strong&gt; Traditional motifs imbued with symbolism.&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;Beauty:&lt;/strong&gt; Pieces that reflect the elegance of Kanchipuram's cultural legacy.&lt;/li&gt;
&lt;/ul&gt;

&lt;h4&gt;
  
  
  Why They're Top:
&lt;/h4&gt;

&lt;p&gt;Varalakshmi Jewels is dedicated to preserving and promoting India's cultural legacy through meticulously crafted jewellery pieces, making them a cherished choice for those who appreciate the symbolism and beauty of Kanchipuram's heritage.&lt;/p&gt;

&lt;h2&gt;
  
  
  Conclusion
&lt;/h2&gt;

&lt;p&gt;The top 10 jewellery designers in Kanchipuram represent a harmonious blend of tradition, innovation, and artistic excellence. Each designer brings a unique perspective and skill set to the vibrant jewellery landscape of Kanchipuram, catering to diverse tastes and preferences while upholding the region's rich cultural heritage. Whether you're drawn to intricate temple jewellery, timeless antique pieces, or contemporary interpretations of cultural motifs, these designers offer a wealth of options that celebrate craftsmanship, elegance, and the enduring allure of Kanchipuram's jewellery traditions. Embrace the brilliance of Kanchipuram's jewellery designers and discover the perfect piece that reflects your style, celebrates tradition, and embodies the essence of Indian craftsmanship.&lt;/p&gt;

</description>
      <category>blog</category>
    </item>
  </channel>
</rss>
