The latest articles on DEV Community by Rudra Sharma (@performancemaketer). https://dev.to/performancemaketer https://media2.dev.to/dynamic/image/width=90,height=90,fit=cover,gravity=auto,format=auto/https:%2F%2Fdev-to-uploads.s3.amazonaws.com%2Fuploads%2Fuser%2Fprofile_image%2F3897966%2Fa2bc6faf-e8e2-4a0e-9529-97eee9bfffc8.jpg https://dev.to/performancemaketer en Rudra Sharma Sun, 26 Apr 2026 18:48:09 +0000 https://dev.to/performancemaketer/using-chrome-devtools-to-debug-performance-marketing-campaigns-37he https://dev.to/performancemaketer/using-chrome-devtools-to-debug-performance-marketing-campaigns-37he <p>I'm <strong>Rudra Sharma</strong>, a <strong><a href="//www.linkedin.com/in/rudra-sharma-17758424b">performance marketer based in Lucknow</a></strong>, India.</p> <p>I run Google Ads, Meta Ads, and programmatic campaigns for businesses across India and globally.</p> <p>But this post isn't about marketing strategy.</p> <p>It's about DevTools.</p> <p>Because before I optimize any campaign, I debug tracking. And DevTools is how I do it.</p> <p>Bhai, le DevTools Post — safe + keyword-rich 🔥</p> <p>Format: Technical but readable. Safe for DevTools community. No over-promotion. Rudra Sharma + Performance Marketing + Lucknow naturally placed.</p> <p>📄 DEVTOOLS POST<br> Title:<br> Using Chrome DevTools to Debug Performance Marketing Campaigns</p> <p>Image 1: [Place image: Chrome DevTools open on Network tab showing ad platform requests]</p> <p>What I Do<br> I'm Rudra Sharma, a performance marketer based in Lucknow, India.</p> <p>I run Google Ads, Meta Ads, and programmatic campaigns for businesses across India and globally.</p> <p>But this post isn't about marketing strategy.</p> <p>It's about DevTools.</p> <p>Because before I optimize any campaign, I debug tracking. And DevTools is how I do it.</p> <p>The Problem I See Every Week<br> Performance marketers set up conversion tracking.</p> <p>They think it's working.</p> <p>It's not.</p> <ul> <li>Pixels fire twice</li> <li>GTM containers load duplicates</li> <li>Conversion linker tags drop parameters</li> <li>Cookies expire too early</li> <li>Server-side responses fail silently</li> <li>Most marketers never check. They trust the platform reports.</li> <li>I don't.</li> <li>Here's my DevTools debugging workflow.</li> </ul> performance wecoded Rudra Sharma Sat, 25 Apr 2026 19:39:37 +0000 https://dev.to/performancemaketer/performance-marketer-lucknow-devtools-enthusiast-2bj1 https://dev.to/performancemaketer/performance-marketer-lucknow-devtools-enthusiast-2bj1 <p>Hi, I'm Rudra Sharma, a performance marketer based in Lucknow.</p> <p>Last week, I was helping a local e-commerce client. Their Google Ads conversions were showing only 60% of actual sales.</p> <p>As a performance marketer, accurate tracking is my #1 priority. So I opened DevTools.</p> <h2> 🔍 What I Found </h2> <p>Step 1 — Network Tab<br> I filtered by "googleadservices" and noticed the gclid parameter was dropping on the thank you page.</p> <p>Step 2 — Console<br> I ran:<br> <code>dataLayer.push({event: 'purchase'})</code></p> <p>The event fired. So GTM was fine. The issue was elsewhere.</p> <p>Step 3 — Application Tab → Cookies<br> The <code>_gcl_au</code> cookie was expiring too early because of server-side caching.</p> <h2> ✅ The Fix </h2> <p>Disabled cache on the thank you page. Within 24 hours, tracking was accurate.</p> <p>This is the kind of work I do daily — Rudhra Sharma, performance marketer from Lucknow.</p> <p>If your tracking is broken, I can help.</p> productivity career api performance