DEV Community: Playgama

Playgama releases Wrap, completing its infrastructure for scaling games on standalone websites

Playgama — Fri, 21 Aug 2026 12:12:26 +0000

Games on their own domains now have a full stack behind them — publishing, monetization, and growth.
Playgama releases Wrap, a free service that turns an HTML5 game into a standalone website — with its own domain, built-in monetization via Playgama Ad, ready-made UX, in-game purchases, SEO, and player analytics out of the box.

Publishing takes three steps and about five minutes: integrate the open-source Playgama Bridge SDK, upload the game, then configure and publish it in the console. Updates sync automatically. The only thing the developer pays for is the domain — and they own it outright.

Playgama Wrap will be available through Developer Dashboard, with a gradual rollout to all developers over the coming weeks. The first developers get access today, August 21. Parts of the stack can be used without uploading the game to Playgama — full instructions are on our Wiki.

Three products, one infrastructure: launch, scale, and earn
With the release of Wrap, Playgama has completed its new infrastructure for games on standalone websites, which now covers the full cycle: publishing, monetization, and growth.

The other two pieces — monetization and growth — are covered by Playgama Ad and by Playgama DSP, which is part of it.

Playgama Ad is an ad monetization solution built specifically for games on the web; it is used both by individual HTML5 games on standalone websites and by large-scale web game portals and instant-play platforms, lifting CPMs through premium demand and bringing web inventory closer to mobile ad rates. Connected from day one with Wrap.
Playgama DSP lets developers acquire new players for a game from Playgama’s web gaming network. Developers run their own campaigns and bring in new players on a CPM or CPC basis.

As a result, any developer whose game can be exported to HTML5 — which may originally be a mobile or PC project — can launch it on a standalone website in five minutes, then grow and monetize it as an additional channel.

Dmitry Kachmar, Founder of Playgama: “The industry has shifted again, and games on standalone domains have grown into a segment of their own. We see midcore projects, social live-service games, and a large share of revenue coming from in-game purchases. Gaming used to be built entirely on platform-driven discovery and algorithms — now developers want to take back control and scale games on their own terms. Our job is to give them the tools. And while the cost of acquiring players in mobile stores is turning them into a red ocean, the open internet is still a blue one, on mobile and desktop alike.”

Early results from developers using Wrap

Hazmob, Piece of Cake, Drive Quest Online, and Gas Station are among the first titles to use The Wrap, and their early numbers show session time, retention, and revenue per user already outperforming some of the established channels they ship on.

Three months after launch with The Wrap, Hazmob FPS draws 120,000 visits a month to its own domain. The channel already delivers revenue comparable to many of the platforms and ecosystems the game is present on, and it’s expected to grow severalfold over the next 6–12 months.

Ozgur Hazar, Founder of Hazmob: “With Playgama, our standalone site went from an experiment to one of our most promising channels. What matters more is that it is ours: the traffic, the brand, the monetization setup. That is the part no store or portal can give you.”

The new infrastructure is the strongest fit for games that are platform-agnostic by nature and ship across many ecosystems at once — and the early adopters bear that out. Every one of them is live both in traditional mobile app stores and on standalone websites built with The Wrap.

A standalone website is rarely a full replacement for app stores and instant-play platforms — more often, it is an additional channel that reaches a different audience. But unlike any store or portal, this channel belongs to the developer entirely.

That ownership is what Wrap unlocks. Any game with the right potential can now build its own presence on the web and grow into a business in its own right.

Go standalone: https://playgama.com/wrap/

Summer Jam by Playgama, $ prize pool + YouTube Playables publishing

Playgama — Fri, 10 Jul 2026 08:24:03 +0000

We'd like to invite you to the Playgama AFK Summer Jam, which is running from July 10-31.

The theme is all about finding inspiration beyond your desk. Whether it's a vacation, a road trip, a heatwave, or a random summer moment, turn it into a playable web game.

🏆 $1,000 Prize Pool
▶️ The winning game will receive a publishing opportunity on YouTube Playables, one of the most promising platforms for web games today.
🌍 The top three games will also be published on Playgama.com and distributed across our partner network.

Join: https://itch.io/jam/playgama-afk-summer-jam

Introducing the Web Games Industry Market Map (2026)

Playgama — Fri, 12 Jun 2026 09:37:44 +0000

Gaming lives everywhere: across platforms, messengers, media websites, standalone URLs, YouTube, Discord, airplane seat screens, and plenty of places we wouldn't have imagined a few years ago.

Behind all of this is a web gaming ecosystem that has grown into hundreds of companies building engines, platforms, tools, monetization solutions, publishing services, analytics, and much more. We decided to capture that in a single industry map. Fortunately, Playgama ended up appearing more than once, which says something about the breadth of our own ecosystem 😄
The web gaming market is growing fast, and we're excited to help make it more visible.

Huge thanks to GamesBeat, PocketGamer.biz, GamesHedge and Games Press for covering this project.
How many logos do you recognize? 👀

YouTube Playables might become one of the most important platforms for web games

Playgama — Tue, 02 Jun 2026 11:23:03 +0000

YouTube Playables monetization is finally rolling out, the platform has an interesting stack:
• prerolls
• interstitials
• rewarded ads
Right now there are only ~450 games on the platform, while the audience potential is massive.

We’re already seeing strong ad performance there and YouTube plans to expand monetization beyond the US in Summer 2026.

Playgama is currently top-1 on YouTube Playables by total gameplays this year (100M+). The platform is still early enough to get real visibility if your game fits the ecosystem.
Wanna join? We know how ;)

Playgama here, hi!

Playgama — Tue, 26 May 2026 11:26:31 +0000

We're Playgama and we think web game distribution was broken (till we came)

As you know, publishing a web game can be a mess.
You build something cool, then spend the next week copy-pasting your game into 10 different portals, filling out the same forms, re-exporting assets, and praying that everything works correctly on each platform. We are developers in the first place, so we got tired of it and built Playgama Bridge SDK..

It’s a free and open-source SDK that helps developers publish games across multiple web platforms with a single integration, so there is no need rebuilding the same thing over and over again.

And honestly, the SDK is only part of it.

Over the last few years, we’ve built a lot of expertise around web game distribution itself: platform requirements, optimization, monetization, approvals, things that quietly kill performance after launch — all the stuff nobody tells you about until you hit it yourself.

You can check out the platforms we work with on our website.
There are quite a few :)

A lot of developers and studios are already publishing with us, and right now we’re especially focused on YouTube Playables.

It’s one of the most interesting opportunities in web gaming right now: massive audience potential, native discovery through YouTube, and still not overloaded with games, which means good projects still have a real chance to stand out instead of disappearing instantly in an overcrowded store.

If you’re curious about the platform, web publishing in general, or just want to ask questions — even uncomfortable ones — write to us.

Toodles!