DEV Community: Promointernational

Move Over Traditional Advertising With PROMO International

Promointernational — Wed, 04 Nov 2020 05:27:37 +0000

Businesses are engaged in this constant loop of seeking out new customers and retaining existing patrons. By using advertising, they are able to achieve this balance and expand their operations.
When advertising, a businessperson has to select the correct format in order to do justice to the many dollars they are spending in this endeavor. They can choose between the traditional medium or opt for digital advertising. However, the latter is preferred over the former as the world is quickly shifting to the Internet and smartphones.

This trend emerges from the many benefits digital marketing has to offer. For example, collating data and gauging the impact of a digital campaign is a breeze when compared to traditional advertising.

Well, traditional advertising mediums possess their own set of advantages. For instance, ads in newspapers, flyers, and radio are a great way to incite interest at a local level. Similarly, television-based advertising allows marketers to reach national audiences at prime time.

However, traditional advertising loses out to its digital sibling as it is very difficult to ascertain the success of the campaigns. Similarly, traditional advertising is very rigid and mostly one-sided communication. This makes it less interactive and engaging. Finally, this advertising medium is an expensive affair and not eco-friendly.

On the other hand, digital advertising is a preferred go-to medium for businesses of all sizes, big or small. This medium allows marketers to track metrics easily and understand customer behavior accurately. Additionally, advertisers can reach customers quickly and capture their interest in a number of formats, including images, videos, gifs, etc.

Understanding this change in customer preferences and advertiser requirements, PROMO International is launching a dedicated application for this ecosystem. PROMO’s innovation will help unlock a new level in digital advertising, thereby allowing marketers to reach their customers directly.

PROMO International’s application will support a variety of rich content formats. This means that advertisers will relay advertisements in high-definition to customers almost instantaneously.

Another highlight of the PROMO platform is the interoperability function. By integrating other technologies, such as Machine Learning and the Internet-of-Things, PROMO will help advertisers improve operations and enhance engagement.

PROMO International is committed to transforming the advertising sector by introducing these new innovations. In order to speed up the development of this platform, PROMO will be raising funds through an Initial Coin Offering. Here, the PROMO International Coin (PIC), an ERC-20 token, will be available for sale. This token also arrives with utility functions, allowing holders to enjoy a variety of benefits. You can participate in the PROMO ICO today and support the launch of the next big thing in advertising. Visit http://promo-int.com for more information.

Using Augmented Reality For Advertising

Promointernational — Thu, 15 Oct 2020 10:18:00 +0000

Customers are increasingly preferring advertisements that have a strong message and are highly engaging. This has put the onus on the advertiser to find new methods of storytelling and mediums to interact with the consumer.

In this aspect, Augmented Reality (AR) is quickly establishing itself as a potential contender that can usurp the marketing sector. In 2017, eMarketer revealed that the AR-related ad spending is set to expand from a meager $166.7 million to a whopping $2.6 billion by 2022. This prediction has set the sector abuzz and attracted interest from marketers all over the world.

In a nutshell, Augmented Reality is an emerging technology that integrates real-time information, including text, graphics, audio, etc., with real-world objects. Usually, a smartphone is used as a medium to relay AR content.

Augmented Reality became popularized after the technology was leveraged by the 2016 game, Pokemon Go. Today, this technology is being utilized by global brands to promote their products and increase engagement with their audiences. For instance, the retail giant, Zara used AR to change the way people shop. By simply pointing the camera towards mannequins in the store, the customer can bring them to life and try on new clothes. Similarly, mobile phone conglomerate, OnePlus, used the AR medium to launch its latest phone - the OnePlus Nord amidst the ongoing coronavirus pandemic.

AR is also very popular among the millennials and the Gen Z crowd. The technology’s playful nature has captivated the imagination of millions. A survey on Snapchat revealed that 70% of its 203 million user-base spend up to three minutes daily exploring the AR features on the app.

However, making AR practical and accessible to the normal marketer is still a long way off. Luckily, this wait will come to an end soon! This is because PROMO International, a Dubai-based enterprise, is actively building a dedicated application for the advertisement sector. This app will utilize cutting-edge technologies, such as Augmented Reality, to deliver attractive and engaging advertisements directly to the customer’s device. This way, marketers can create relevant promotional content that is highly interactive. Additionally, PROMO International’s solution supports high-resolution content, thus benefiting advertisers massively.

To spearhead the development and launch of the application, PROMO International has recently announced an Initial Coin Offering. During this event, the PROMO International Coin (PIC), an ERC-20 token, will be available for sale. Participants can purchase this token to participate in the ecosystem and draw benefits from the platform. Apart from the ICO, a bounty program is also underway. Here, the participants can complete simple tasks, such as article writing or video making, and earn rewards in PIC. For more information on the PROMO International vision, visit the official website at http://promo-int.com.

PROMO International has recently launched its demo application for the Android and iOS platforms. Through this demo app, individuals can experience the basic features of the PROMO app.

A Brief History Of Advertising

Promointernational — Tue, 13 Oct 2020 07:31:20 +0000

Advertising has been around since the very early days of human civilization. Evidence of businesses communicating about goods and services to the customer has been found in ancient Egypt dating back to 2000 BC.

Fast forward to the 1470s, and we have our first instance of printed advertisements when William Caxton published ads for his book and displayed them on church doors. Following this, it took another odd 200 years for the United States to produce the first-ever newspaper advertisement. It was not long before the billboard ads came along, with moving circuses pioneering this form.

Contrary to popular belief, ad personalization is not a recent trend. Its roots can be traced back to the 1890s when Sears launched a direct mail campaign by sending 8000 postcards. The campaign was successful, as 25% of the recipients placed orders.

However, advertising as a practice really took off in the 1900s. With the invention of the radio, advertisers found it easier to communicate with the customer. Most importantly, they were able to engage with the customer at a much higher frequency (pun not intended).

The 1900s was also the same time when advertising and marketing were studied akin to sciences. New theories were developed, and concepts were experimented with. For instance, in 1930, Rosser Reeves coined the idea of USP (Unique Selling Proposition). This was followed by George Gallup pioneering market research in 1935. The innovations in this sector kept increasing over the years.

The biggest milestone in the advertising sector arrived with the introduction of the television. As TV sets became affordable and an important part of the average household, it became easier for advertisers to relay messages to the customer. Even during terse periods of the Cold War, advertisers were able to convince people to continue spending by using TV ads. In fact, these advertisements helped generate a form of lifestyle that was prevalent from the 1960-80s.

During this same period, brands focused on personalization and engagement. To achieve this, many created mascots representing the product. The most notorious practitioners of this trend were breakfast cereals. Even the influential “Marlboro Man,” who represented the cigarette brand Marlboro, resulted from this trend.

Ad personalization was set to evolve with the arrival of the Internet. Since everyone was gradually moving online, the opportunity to display ads digitally was born. Also, unlike previous advertisement models, which were imposed on the customer, online advertisements had to be more interactive in order to attract the customer. Hence, there was a significant shift in making ads engaging by keeping the customer in mind. The first example of a digital banner ad was attributed to the telecom giant AT&T. Their ad was a simple black banner with a colorful and catchy call to action. It is reported that almost 5 in 10 people clicked on the ad when they saw it.

During the same period, internet companies started emerging, with the prominent ones being Yahoo and Google. Also, other innovations in the form of keyword ads, PPC ads, and more also made it to the forefront.

The next biggest trend in the advertising spectrum was the invention of the smartphone. This meant that people could access the Internet from any location, and for advertisers, it meant that there was more focus on personalization. A testimonial of this new trend was the dramatic increase in the expenditure on mobile ads. In 2019, it was said that a whopping $189 billion was spent on mobile ads, and this number will increase to $240 billion by 2022.

The mobile advertising sector is still in a nascent phase, and there are a lot more innovations waiting to be unlocked. Advertisers are trying to optimize promotions for this format. Meanwhile, customers prefer ads that are engaging and non-intrusive. At the same time, many are trying to combine the benefits of new technologies like augmented reality, machine learning, the Internet of Things, and more with advertisements to improve interaction.

Luckily, some companies are pioneering in this aspect by building platforms that will cater to the immediate as well as future demands of this platform. One such company is PROMO International. This Dubai-based firm is building and launching an application that will distribute ads directly to the customer’s device. Also, by leveraging emerging technologies, they will help deliver highly engaging ads to all. You can read more about PROMO International by clicking here.

Advertising is constantly evolving as a practice. It is also one of the most versatile platforms that use prevalent technology to reach consumers and deliver the marketing message. As we progress into a highly digital environment in the near future, it will be exciting to see what new advertising innovations lie in wait.