Why I Built Pulzivo — One Tool for Both Web and Product Analytics (No More Choosing)

Pulzivo Analytics — Thu, 26 Mar 2026 06:48:44 +0000

In my previous post, I shared why GA4 felt painfully overkill for my Angular SPA.

Many of you replied asking: "Okay, but what actually makes Pulzivo different from Plausible, PostHog, Fathom, or Mixpanel?"

So I created the Why Pulzivo page. Here’s the honest story behind it, from a developer’s perspective.

The Frustrating Choice Most Tools Force On Us

You basically have two types of tools today:

Web analytics tools → Great for page views, bounce rate, traffic sources, but they become useless once the user logs in.
Product analytics tools → Excellent for funnels, feature usage, and retention, but they’re heavy, expensive, and overkill for landing pages or content sites.

What if you’re building a SPA where the website is the product?

Or you’re a solo founder running both a marketing site and a SaaS?

Most people end up with two scripts, two dashboards, two bills, and double the privacy/compliance stress.

I got tired of that compromise.

Pulzivo’s Core Idea: One Lightweight Script That Does Both Well

With just one ~5KB script tag, Pulzivo gives you:

Web Analytics (great for content sites, blogs, agencies)

Page views, sessions, bounce rate
Time on page, traffic sources & referrers
Geography and device stats

Product Analytics (great for SaaS and logged-in experiences)

Custom events & click tracking
Onboarding funnels and drop-offs
Feature usage, retention, and returning users

All from the same script. No more choosing sides.

How Pulzivo Compares (Developer View)

Here’s the table I put on the site:

Feature	Pulzivo	Google Analytics	Others
Bundle Size	5KB	45KB+	25–50KB
Setup Time	60 seconds	30+ minutes	15–60 min
Privacy	Built-in	Complex	Varies
Auto-Tracking	Yes	Mostly manual	Partial
Web + Product Analytics	Both	Web only	Usually one side
Free Tier	10K events/mo	Limited	Varies

The real wins for me as a developer:

Truly cookieless by default → no ugly consent banners in most cases
Built specifically for modern SPAs (Angular, React, Vue, Next.js…)
Almost zero configuration needed

Who Is Pulzivo Actually For?

Indie hackers & solo founders who hate bloated tools
Developers frustrated with GA4 in single-page apps
Small teams that need both marketing data and product insights
Anyone who values speed, simplicity, and real privacy

Ready to Try It?

If this resonates with you, give it a spin.

Start free forever — 10K events per month, no credit card required.

👉 Try Pulzivo Now

Follow the journey on X: @Pulzivo

What do you think?

Are you currently using separate tools for web vs product analytics?

What’s your biggest analytics headache right now?

Next up: A deep dive into reliable form tracking in Angular SPAs (the 6-event funnel that actually works).

Let me know in the comments!

I Built a Web Analytics Tool Because GA4 Was Overkill for My SPA

Pulzivo Analytics — Mon, 23 Mar 2026 08:35:32 +0000

I've been building web apps for a while now, and every time I started a new project, I'd go through the same ritual: drop in the GA4 snippet, set up a few events, and then spend the next hour trying to figure out why nothing was tracking correctly in my Angular app.

GA4 is a powerful tool. It's also built for a different era — one where pages reloaded on every navigation and forms submitted to a new URL. Single-Page Apps broke most of those assumptions, and the workarounds are painful.

So I built something different.

What is Pulzivo Analytics?
Pulzivo is a privacy-first web analytics platform built specifically for modern SPAs — Angular, React, Vue, or any JavaScript app.

The idea is simple: drop in a lightweight SDK, fire events from your code, and see everything in a clean dashboard. No DOM scanning. No guessing. No sampling.

The problems I wanted to solve
1. Form tracking that actually works
GA4's enhanced measurement scans the DOM at load time. In an SPA, your forms live inside modals and dynamic components that don't exist yet. Half the time GA4 either misses the event entirely or fires it at the wrong moment — on the click, not on the successful API response. I wanted to track form_view, form_start, form_validation_error, form_submit_success, and form_abandon as separate events. The full funnel, not just a single data point.

2. Custom events without the setup tax
With GA4, sending a custom event means configuring it in the GA4 UI, waiting for data to appear, creating custom dimensions, and building a report. With Pulzivo, you fire an event from your code and it shows up in your dashboard immediately.

PulzivoAnalytics('event', 'plan_upgraded', { from_plan: 'free', to_plan: 'pro', method: 'stripe'});
That's it.

3. Data you actually own
GA4 sends your user data to Google's servers. Pulzivo stores your data on your own account. No third-party sharing, no sampling on free tiers, no waking up one day to find your historical data gone because Google changed their retention policy.

4. A dashboard built for SaaS products
Most analytics tools show you page views and sessions. I wanted to see event funnels, user journeys, form conversion rates, and feature usage — the metrics that actually tell you if your product is working.

Where it is today
Pulzivo is live and accepting signups. The free plan supports up to 10,000 events per month — enough to instrument a real product and see if it's useful before paying anything.

The SDK is a single JavaScript file you load on your site:

<script src="https://pulzivo.com/pulzivo-analytics.min.js" data-api-key="YOUR_API_KEY"></script>
And then from anywhere in your app:


PulzivoAnalytics('event', 'button_clicked', { label: 'hero_cta' });

What's coming
I'm planning to go deeper on several areas in future posts:

Full SPA form tracking — the 6-event pattern that gives you a complete conversion funnel
Building the SDK — how a ~8KB analytics script works under the hood
Angular integration — a proper service wrapper with typed events
Stripe + Angular — end-to-end subscription billing from scratch
Privacy-first design — what "no cookies" actually means technically
Try it
If you're building a SPA and tired of fighting GA4, give Pulzivo a try at pulzivo.com — the free plan requires no credit card.

I'll be writing here regularly about the technical side of building it. Follow along if that sounds useful.