The latest articles on DEV Community by Rafael Escobar (@rafael_escobar_8562dde883). https://dev.to/rafael_escobar_8562dde883 https://media2.dev.to/dynamic/image/width=90,height=90,fit=cover,gravity=auto,format=auto/https:%2F%2Fdev-to-uploads.s3.us-east-2.amazonaws.com%2Fuploads%2Fuser%2Fprofile_image%2F4207509%2F9e17399b-0d3e-446d-a67a-fb66fea578ca.jpg https://dev.to/rafael_escobar_8562dde883 en Rafael Escobar Mon, 26 Oct 2026 01:30:54 +0000 https://dev.to/rafael_escobar_8562dde883/you-dont-know-who-to-call-and-neither-side-should-keep-losing-51fo https://dev.to/rafael_escobar_8562dde883/you-dont-know-who-to-call-and-neither-side-should-keep-losing-51fo <p>I'm not a pure software founder. I've got about seven years in landscaping in Rhode Island — enough time on mowers and estimates to watch the same failure from both sides.</p> <p><a href="https://media2.dev.to/dynamic/image/width=800%2Cheight=%2Cfit=scale-down%2Cgravity=auto%2Cformat=auto/https%3A%2F%2Fdev-to-uploads.s3.us-east-2.amazonaws.com%2Fuploads%2Farticles%2Feucf4jb8k99trhcdzpcv.png" class="article-body-image-wrapper"><img src="https://media2.dev.to/dynamic/image/width=800%2Cheight=%2Cfit=scale-down%2Cgravity=auto%2Cformat=auto/https%3A%2F%2Fdev-to-uploads.s3.us-east-2.amazonaws.com%2Fuploads%2Farticles%2Feucf4jb8k99trhcdzpcv.png" alt="My Green Robot homepage" width="800" height="464"></a></p> <h2> Customer UX is "call everyone and hope" </h2> <p>The homeowner path is still mostly search → call → repeat the job → wait. Ghosting after a verbal "yes" is common. So is the visit with no written estimate. People end up doing the work themselves after a week of dead ends. If you want local pricing context before another dial session, there's a <a href="https://mygreenrobot.com/ri/lawn-care-costs" rel="noopener noreferrer">lawn care costs guide for RI</a> (context only).</p> <h2> Operator UX is "I'm the CRM" </h2> <p>Small shops and independents lose work when follow-up competes with actual field time. The lead that rang at noon is cold by dinner. Growth stalls not only on price — on capacity to manage addresses, prices, emails, and reminders.</p> <h2> Product bet </h2> <p><a href="https://mygreenrobot.com" rel="noopener noreferrer">My Green Robot</a> is the bet that both sides deserve a cleaner handoff: describe the job once; AI researches local RI pros, contacts them, returns written quotes. Owners get clearer demand and lighter lead ops. No claim that software replaces craft.</p> <p>Same story, different tool. Try it free at <a href="https://mygreenrobot.com" rel="noopener noreferrer">My Green Robot</a>.</p> <p>About seven years in RI landscaping. Founder of My Green Robot.</p> startup ai webdev discuss