DEV Community: Ramotion

Website Development Request For Proposal: What Is It?

Ramotion — Mon, 26 Oct 2020 11:50:01 +0000

If you’re a business owner, you need a website. Hence, you need to have the knowledge about a website development request for proposal.

Doing business these days should be done on the web. It means one thing - you can’t survive in today’s business competition if you don’t have a website. This is a prerequisite that you should be getting the services of a professional website designer and developer to help you in this aspect. By relying upon a trusted and credible web developer and designer, chances are you will be able to propel your business organization to the next level. You need to know that on average, people are spending 6 hours a day on the Internet. This average time spent for Internet usage is one of the main reasons why you need to have a website development request for proposal.

Why do you need to have a proposal first? It’s a way for you to understand how the hired web designer will work for your business. Through this approach, you will be enlightened regarding everything. Be reminded that your website acts as a representation of your entire business. This is where the salient content pages about your offered products or services can be found. This is where the visitors are able to find your offers which refer to the products or services under your own company. Engaging with your potential customers when done online is robust. Hence, you need to understand the value of a website design request for proposal.

Designing a website is not an easy task to accomplish. It requires proper implementation of the needed techniques and strategies. So, you need to hire the best and most trusted website developer and designer. According to Ramotion, “Finding the best website designer is a daunting task but you really need to do this. Why? Your business can’t thrive without a converting and engaging website. Hence, you badly need a developer and designer who understands the needed features and components of a great website. Once you can have one who is really the right guy to do the job for you, you will get the desired business results with a high probability.”

Things to understand about website development request for proposal

When you request for a web designer’s proposal, of course, you are expecting things to happen favorably on your side. The very first thing you should expect is about the quality of your site. With a proposal, you will be able to ascertain the level of quality your website may have in terms of getting the interest among the target audiences. Your business can’t thrive without getting the interest of the potential customers. That is why you need to be very specific in providing the content and information they need. The law on relevance is applicable in this sense. This is how to build your brand. You need to provide relevant information and content to all visitors.

Furthermore, the simplicity of the design should be present. Overall, the web design should not be complex because if it is complex, it may lose the interest among your audiences. You’re targeting a certain segment of the market and they are expecting something valuable from your site. They want to see just a plain and simple website without the unnecessary elements and content. That is why it must be part of the website development request for a proposal to show the simplicity aspect. Failure to do this can cause your business to suffer possible drawbacks and setbacks.

Be reminded that when you have a business website, you’re actually promoting the recognition level of your brand. You’re clearly branding when you have a business site. It’s like sharing a story regarding the potency and benefits of the products you made available on the market. Thus, the website itself and its features are critical for your success. If you want to have dramatic success, you need to make sure that your business can have great and relevant content. Additionally, you need to show to the audiences that what you’ve got is the right solution for their issues and problems. This is the gist when you do digital branding. Like the traditional branding techniques, digital branding is about convincing people that you have the right products coupled by awesome services for them. But compared to marketing, branding is beyond the idea of selling.

Website and branding should go together

In the above context, it’s discussed that branding is not the same with marketing. Well, marketing is just about selling a product. Branding on the other hand is beyond this idea. It’s not just about making a sale and money. It transcends this concept. It goes beyond this context. Branding is about building a great relationship with your target audiences. This is the bottom line why you need your website to really showcase how great your company is. People should understand that your products are the solution to their problems. But your website should also tell people that your brand is building a solid relationship with them.

The function of a website towards your brand is really significant. Take note that with a website, you will be able to let people know that what you’ve got is really right for them. So, the content of your biz site must address the queries and inquisitions by the target audiences. This is dramatically vital as far as hitting success is concerned. Through a website development request for proposal, you will be given the real context of how your website is going to reap success. The major activities related to the achievement of the goals and objectives will be laid down. There are things which must be considered such as the theme and layout of the website, the content pages structure, and the overall information architecture.

With the right website designer, you will be able to know the potentiality of your business through the digital space. The Internet serves as a marketplace where you can tap many potential customers. Through this digital space, the opportunities are limitless. Try to imagine selling your products or services without worrying the bounds and limits of a physical space. Compared to the traditional form of selling wherein you will be selling your products through a physical store, the presence of a website is different. Even if you’re just at home relaxing, your business is moving forward. This is a reality which can’t be denied. The comfort and convenience triggered by digital marketing in business are really considerable.

Tapping as many potential customers as possible is the main goal as a business organization. If you’re an owner of a small-scale business, think of revolutionizing the so-called “e-commerce business.” This is through this process where you will be able to have the best results in today’s business competition. Almost all businesses nowadays are promoting their business online. The web is where they are doing their business to gain financial stability and sustaining growth. Their success is highly dependent on how a particular business website is created and designed.

Hiring a website designer is crucial

The cruciality of hiring a website designer is given due consideration here. It means don’t hire someone without knowing his full professional capacity as a designer. Getting some prospects on Google, for instance, is advised but then you need to be very clever and brilliant in choosing the right one. If possible, you have to look for a web design and development agency. Don’t go with freelancers although there are freelancers who can help you go to the next level. The advantage of hiring a company is that their resources, tools, and knowledge are unmatched. They are more capable to make the needed adjustments depending on your needs. That is why you need to incline your decision towards hiring a web design agency rather than hiring a solo freelancer.

According to Ramotion, one of the top-notch web design and branding companies today, “If you want to make sure that you will get the right website design to uplift the marketability and engagement of your brand, you need to choose one from the available agencies today. There are a lot of companies operating in the ground but of course you have to find one which can meet your needs and demands as a business entity.” It is due to this fact wherein you’re advised to require the agency to submit a requested web design proposal. It’s just a document which will tell you how your business can reap success through a biz site. But even if it’s a document in form, its substantiality is highly regarded. No business can prosper without a converting website. Thus, you need to make sure that your business can have the right and professional site.

Today is the best time for you to start enhancing your business brand on the web. Not tomorrow, remember! Procrastinating success is not good. Act now by getting one of the best web designers available nowadays.

How to use Macbook and iPhone mockups on marketing websites

Ramotion — Fri, 31 Jan 2020 13:44:17 +0000

When it comes to marketing websites that deal with the application industry, it is not easy to tout your product. There is a fierce competition; and, the online audience is tough and demanding. However, it does not mean that you should give up. To stand out from the crowd and win over the audience, you need an excellent presentation. And putting into use the iPhone mockup and Mac template is one of the time-proven solutions to nail it.

These two iconic gadgets produce quite an impact on the potential customer turning him or her into a real lead. Starting with the power to instill trust due to big-name and ending with an ability to bring the product closer to the audience thanks to the highly realistic appearance: there are many valid reasons why these two stand behind the success of the venture. Therefore you can't just afford to miss out on an opportunity to make the most out of them.

Let’s find out how to use Macbook and iPhone mockups on marketing websites to generate leads and leave a long-lasting impression.

Use MacBook mock-up in the Hero Area

This is the first thing to do if you want to unleash the power hidden in highly realistic mockups. Hit your audience from the doorstep; be concise and straight to the point. These tricks work for email marketing, and they certainly work for your website.

Your users are going to spend some time in your hero area; therefore, it should be both impressive and informative. In both these cases, a combo of MacBook and iPhone mockups can assist the matter. While they present the preview of the product in an alluring way, they also skillfully enclose the information about your program (for instance, screenshots of dashboard or onboarding process), showcasing it in easily digestible and “appetizing” portions. Moreover, together, they produce a powerful first impression, strengthen the general feeling of the project, and shape the story about the product into an entertaining piece.

Traditional Way

There are two common ways to use the MacBook mockup. The first one is traditional and tested by times. Consider Quickbooks Intuit, whose team has gone for it.

Here you can see a frontal view of the devices with a slight angle where the cellphone overlaps the laptop. This is an absolute classic. We have seen it hundreds of times, yet still, it does work. It perfectly reveals the screenshots of the product, makes the showcase natural, and, most importantly, exudes businesslike vibes looking like an ideal match for marketing websites.

The team behind Bill.com has spiced things up a little bit yet still adhered to the beaten track.

They use a subtle semi-realistic clay style that makes the presentation feel smooth and elegant. Again, we can see a frontal view, yet this time all the devices face the audience. As a result, the composition instantly appeals to the audience. It also nicely blends into the airy and light environment yet still catches an eye, making touting the product unobtrusive.

Modern Way

An alternative way is to play with the views and styles to create something unusual.
While the previous options certainly have some businesslike qualities, nevertheless, they feel a bit over-hyped and outdated, especially the first one.

When it comes to marketing websites, following the mainstream can be quite beneficial, especially in the digital world, whose audience is critical to cliches. So what can you do? Twist an angle a little bit and for example, use an isometric view or some original perspectives. Consider Stripe.com as a case in point.

Taken audience by storm with its exquisite and refreshing design, the team behind the official website of Stripe has skillfully played with the views and perspectives of device mockups. They were managed to save all the qualities inherent to the highly realistic mockups and dish them up under the original spicy sauce. Simple yet brilliant.

Hint, to achieve this, take one of those outstanding iPhone X mockups clay and iMac & Macbook Clay Mockups. Place them together, rotate, and even skew to come up with composition under an exciting angle. Moreover, do not be afraid to show just a part of the product; this kind of understatement naturally ignites interest, playing into your hand.

Key Takeaway

What is vital to pinpoint here is that the choice of your device templates depends on the audience and overall corporate picture. If you establish yourself as a serious company whose application is targeted at businesspersons, then the traditional option is the way to go.

If you feel like your audience does not have borders, then take the classic approach to the next level and reimagine it with the help of fresh styles. However, if you create an application for millennials, that is a huge trend these days, then the ultra-modern way of exhibiting your work should be your ultimate choice.

Use device mockups throughout the page

To make the effect of the hero area permanent, you should set visual clues throughout the website. These clues should be in sync with the hero area. Since we are talking about marketing websites, it is essential to not solely focus on creating a “seducing” wrapper but also provide additional information on the matter, so that your content brings value to users.

To achieve this, stick to the same device templates yet make the informative side a top priority. It will help to strengthen the consistency throughout the website and at the same time, excitingly unfold the story. Take a look at Quickbooks again.

Along with the MacBook mockup used in the hero area, the team has incorporated several additional scenes with device mockups throughout the home page. They are featured in various blocks to support the glorifying of the product visually. Note all these scenes are made in the same style, meet the corporate image and tone of the company, and enrich the project with bite-sized information. Clever.

Conclusion

Marketing websites always demand special attention since they should wrap information into beautiful packaging. They should tout the product in a non-intrusive manner turning the regular user into a customer. Therefore it is vital to choose your graphical assets carefully; and, MacBook mockups and iPhone mockups are tools with which you can never go wrong.

Free Apple Watch Mockup [PSD, Sketch]

Ramotion — Wed, 29 Jan 2020 17:31:49 +0000

Selection of Apple Watch device mockups in Photoshop PSD and Sketch format for designers and marketers.

Apple continues updating its flagship wearable device Apple Watch every year. It is getting more capabilities and slowly switching from an extension of an iPhone to a completely standalone device with GPS, SIM card and some great features that save lives. We worked hard to 3d model, render and draw from scratch some beautiful Apple Watch mockups. We hope you will find them useful for your next project.

Apple Watch Mockup (5th generation)

Material: Clay
Format: PSD + Sketch

Get your FREE Apple Watch Mockup (5th generation)

Apple Watch Mockup

Material: Realistic
Format: PSD

Get your FREE Apple Watch Mockup

We hope you will find these apple watch mockups useful for your next project.

Free iPad Mockup [PSD, Sketch]

Ramotion — Wed, 29 Jan 2020 14:47:06 +0000

Selection of iPad mockups designed in Photoshop and Sketch to showcase websites, applications, and other digital products.

iPad slowly takes over desktop computers, and lots of apps are getting a better user experience for the form factor of the tablet. It makes a significant demand for marketing materials like device mockups. During the last few years, we designed a few mockups to help designers prepare their pitch decks, App Store screens, and some other marketing materials. Here are some of them:

iPad Mockup

Material: Clay
Format: PSD + Sketch

Get your FREE iPad Mockup

iPad Sketch Mockup

Material: Clay
Format: Sketch

Get your FREE iPad Mockup Sketch

iPad Pro Mockup

Material: Clay
Format: PSD + Sketch

Get your FREE iPad Mockup Sketch

How to open and use PSD and Sketch files of the mockups?

You need to have Photoshop or Sketch app installed on your computer. Then you can open *.PSD in Photoshop and *.Sketch in SketchApp. When you open the file, please find layers section and find smart object. And then replace the image with your image file.

What's the best way to use the mockups?

The most common way to use the devices is on App Store screenshots, app websites, Facebook app install campaigns and other marketing needs. Here is a quick example of how 1Password uses these mockups:

1Password App Store screenshots

Here is another example of an app called Over:

Over App Store screenshots

As you can see, the mockups support the narrative, allow to tell the stories and make the screens stand out on the marketplace. They help to make a good first impression and as a result increase app installs. For more tips on how to make great app store screenshots, you can read this article.

Thoughts on using iPad Mockups

The mockup is the best way to showcase a digital product — whether you are selling a website design, mobile application or any of the other products like e-books or movies or music. The mockup helps enrich the product, but you have to find the best one in order to really show off the best qualities of the output.

Good thing the internet is such a great source of free mockups. There are mockups there that will surely fit the digital product you are trying to showcase. The iPad mockup is great for demonstrating mobile applications and products like e-books, videos, images, photographs, arts, courses, among others.

Here are some specific iPad mockup designs that will go with specific products:

1. iPad mockup for romantic e-books

Say you are selling a romantic e-book, set it up with a free iPad mockup that showcases romance. One such mockup shows the iPad on a mattress with a bunch of pink roses and a candle. Flowers and candles are always reflective of romance. Just near the iPad are a pair of headphones for when the consumer wants to just listen to the audio of the e-book.

The reason for the accessories in the digital product is to help indicate what the product is about. It also sets up the mood and the setting. The use of the iPad here is important because most e-books are read in smaller screens, hence, the iPad. You could also use the iPad Air or iPad Mini.

2. iPad Pro PSD mockup for software

Software is something that is hard to demonstrate with just a mockup. The iPad Pro PSD mockup will help indicate what the product is about. This is particularly important because the iPad Pro is usually the device for professionals who do more technical stuff on the device.

Software producers are in luck, too, because Adobe’s Photoshop is finally available on the iPad. This just means that you can already do professional work on the iPad, which was not available before. It will be so much easier to work on technical stuff with such a convenient device like the iPad — preferably the iPad Pro. This makes the mockup just more believable.

3. iPad and iPhones mockup for mobile applications

Mobile applications are generally used on smaller gadgets like the iPad or iPhone, which is why the iPad and iPhones mockup is the best way to showcase your mobile app design. You can work on a vector mockup to make it easier for you to put your mobile app design on the iPad and iPhone screens. Showcase your app through the best gadgets to use those apps.

This is a great way to show off versatility of your mobile design — whether it will look as good in a larger screen like the iPad or a smaller screen like the iPhone. There are so many different free PSD mockup variations of this type of comparative device mockup.

There is one nice mockup called the Autumn iPad and iPhone mockup, which is great for seasonal products. Say your product is a mobile game, and you have a promo for the autumn season. This kind of mockup will help you promote the seasonal gimmick.

4. Devices mockups for websites

This is the trickiest time to create or design a website because there are so many devices from which the website will be accessed. There was a time when websites are just opened on desktops so you would have been able to just make do with an iMac mockup. But this is a different generation and in this modern age, people check websites on their phones all the time. So this is the reason for the devices mockup; it will help you showcase the versatility of your design.

There are so many variations of the mockup templates for the devices mockup. But the goal remains the same. It allows you to demonstrate how your website design will look when it is opened on an iMac, MacBook, iPad and iPhone. Some mockups also include the Apple Watch in the template. When you download the PSD file, you can just drag and drop your web page design on the screens of the devices.

5. iPad Air with iPen mockup for designers

If your product has something to do with design — like a special tool for software for designers, then this is the appropriate mockup for you. The iPad Airs are really ideal for designers because it is light, convenient and can be carried around easily. Designers from generations ago don’t have a choice but to carry around a sketch pad and pencil so that they can sketch wherever and whenever. This is important because inspiration can hit you at any time. You want to be able to immediately sketch your inspiration if you have to. In this modern digital age, designers have the opportunity to just carry around their iPads and iPens. This way, they can sketch or create a design whenever they want and wherever they are.

6. Perspective mockup for digital art

Digital art is a photo-based product. The iPad is of course the best tool to showcase art because of its high resolution. The perspective mockup will be great for you to demonstrate how the digital product will look on a particular device. One perspective may show the vertical rendering of the product, while another will have a horizontal one.

In other perspectives, it could be that only part of the product will be shown. There are so many different perspectives to consider and it is up to you on how wisely you can produce a mockup that will package the product the best way that you can.

An iPad mockup or any mockup for that matter is like a packaging for your product. In any case, it could be the icing. Of course, the most important part is still your product — whether it is a website design, mobile application and any of the various digital products around. The product is your cake, but the mockup, which is the packaging or the icing, will make your product look better.

Thanks for reading this article. We hope you will find these device mockups useful for your next project.

Free iMac Mockup [PSD, Sketch]

Ramotion — Wed, 29 Jan 2020 12:10:25 +0000

Choose the best iMac mockups in PSD and Sketch to present websites, apps, and create winning pitch decks.

Apple iMacs are truly best desktop personal computers in the industry. With each new generation they are getting more and more capable for regular mac users and professionals. Apple introduced iMac Pro with impressive performance to cover the most sophisticated users who wants to get the most out of their desktop computer.

Inspired by the great industrial design of the device, our team created device mockups of the iMac computer to let designers and marketers use them in their presentational materials. These mockups are vector images in PSD and Sketch format that have a layer above the screen that allows to upload any image on it. Usually, these images are marketing websites, apps or other digital entities that we can see on the screen of the Mac while using it. For example, when you designed a Mac app and you want to create a marketing website or App Store screenshots for it, you can use show the app in these mockups to help your tell the story of the app and help the potential customers envision how the app will look on their screen. Or, if you are a fan of Ramotion, these mockups can help you present a website design process or your great pitch to a potential customer. Our team 3d modeled, then re-created in scalable vector shapes these mockups and we are happy to present them below:

iMac Mockup

Material: Clay
Format: PSD + Sketch

Get your FREE iMac Mockup

How iMac mockup will enrich website design

Designing a website seems like a daunting job — for the outsiders. For website designers, it is easy peasy — it is their job after all. What is not usually their job is to package their product. But if you are a freelance website designer, then you have to put a ribbon on your output or it could be the reason you will not be getting the commission work.

The good thing, though, is that we are living in the modern digital age. Packaging is found on the internet in bundles. If you put a lot of your effort in the design job, you don’t have to put too much energy into the packaging because it is right there on the internet.

The iMac mockup is definitely a great way to present your web designs. It is also logical because most websites are opened on the iMac. Well, in this digital world, websites can be accessed on whatever device but the iMac is just the best technology for it because of its wide screen and high resolution brought on by the Retina display.

But while there are hundreds or maybe even thousands of PSD file mockups on the internet, you have to be smart about the mockup template you choose. There are appropriate mockups for specific web designs. You can’t be random about it or your message will not be conveyed properly. A great website design may attract clients, but an iMac mockup could seal the deal.

Here are some of examples of iMac mockups that work well with specific web designs:

iMac mockup with Bose speakers

The iMac screen is prominent in this mockup, which is perfect if you are designing a website that is all about videos. Maybe the company is selling movies or creates videos and you want to get the commission for the web page. Then download this template in mockup PSD. First off, the Apple iMac is the best device to watch a movie on or make movies at. So it is the most logical thing to use this kind of mockup for a product about videos.

We mentioned about sending a message across — that is the purpose of the Bose speaker in this mockup. The mockup is a still, it doesn’t move. So you have to add something that will tell you more about the digital product. The speaker is indicative of audio, hence, movies or videos.

iMac Pro mockup

The iMac Pro is definitely the technology of the professionals — and by professionals, it should be emphasized that this has something to do with being more tech savvy than regular individuals. There are so many professionals in the world, but the iMac Pro so much power perfect for those working on more advanced tech products.

So if you are designing a website that is supposed to attract the more tech-savvy professionals, then a clean iMac Pro mockup can do the work. This means showing off the product more than anything else. The background is just dark and the iMac invades most of the space of the mockup. This is definitely a more product-based demonstration rather than selling a concept.

There is also an animated iMac Pro mockup that could convey the concept of workability or efficiency. You definitely have to work with Smart Objects on this one in order to preserve an image’s source content. It is just so much easier to edit that way. You will not have any problem with pixels and disruptions when working with smart layers.

Photorealistic iMac

This works well live photography. If you are designing a website for someone who owns a photography studio or a wildlife photographer, then this kind of mockup will really help you with the deal. This kind of mockup shows the screen in the most realistic way — as if it isn’t obvious from its name. Definitely use photorealistic mockups to showcase how much the photographs come alive with your website design.

There are also various templates for photorealistic mockups. There is one that is taken from the top of the iMac screen. This shows off gradient or texture. Since the goal is to show how realistic the photo is, then it is not necessary to showcase what the photo is actually about but the balance. Coffee mug, keyboard, mouse, notes can help create a concept of editing.

Another photorealistic iMac concept shows a clean desk save for the iMac and its accompanying accessories — keyboard and mouse. An iPhone is also nearby. The room is mostly dark. Again, this makes perfect sense when you want to showcase a photography website because a darkened room is a great way to check our photographs. The nearby iPhone also tells the story of photos taken on the phone and reflected on the iMac. This also conveys how Apple is really the best technological brand out there because of how seamlessly Apple products work together.

Workspace mockup (home)

This is probably one of the most popular mockups out there. It also makes sense because people work on their iMacs. The desktop is the best device to do your work on. The only problem with it is that you cannot take it anywhere with you. If you are designing a website that will cater to people who work from home, then choose a mockup that will indicate home space. One word: curtains. Yes, mockups that show curtains as backdrop of the iMac usually say home. You don’t really see curtains in corporate offices.

Workspace mockup (office)

So how do you showcase the opposite of a home office? Corporate desk. But there are so many desks out there and some are just as suitable for home use. So you make it up with the accessories in the mockup such as notepads, pad papers, pens, sticky notes and even a coffee mug. In some cases, you can use two iMac screens — most posh offices have that for their employees. Use this setup if your website design caters to the corporate world.

We hope these mockups can help you win new business and keep your clients happy with great design that you will present using them.

How to use iMac mockups in marketing materials

Ramotion — Wed, 29 Jan 2020 08:07:22 +0000

Mac screen mockup is not an often guest in marketing websites. The reason is simple: highly realistic renderings of iPad and iPhone are main building bricks when it comes to modern presentations these days since we are stepping into the mobile era. However, it does not mean that it is useless.

Much like MacBook, iMac mockups have their targeted audience. They are just indispensable when it comes to serious products. Unlike its much smaller brothers, iMac impresses visitors with its formidability, authority, trustworthiness, and powerful sense of sophistication. Therefore, if you are building a complex program with high-end tools and an advanced environment, then iMac mockup is a must-have for the presentation. It perfectly fits the bill by delivering the proper message to the required audience as well as strengthening the brand identity. It is here where it outdoes other Apple devices.

If you are one of those who need to play cool, we have prepared several helpful tips taken from the goliaths of the industry that show you how to use iMac mockups in marketing materials.

Usage of iMac mockups in marketing materials – Best Practices

Affinity Photo

The team behind the marketing website of Affinity provides one of the best practices. You can certainly get some practical hints from its promo page.

So what can we see here? The team skillfully exploits one of its sections to the maximum. Not only does the solution reinforce the company image, but it also promotes the product quite efficiently and, most importantly, unobtrusively.

Here you can see a highly realistic iMac mockup that occupies half of the entire screen. If you think it is too much, then give the website a shot. You will see that the team was managed to balance its visual weight with the help of several important details bringing about quite a harmonious look. First, they have made the textual part eye-catching using glyphs and graphic details. Secondly, they have slightly overlapped the device with another gadget thereby setting several focal points instead of one. Brilliant.

The key takeaway

First, if in doubt, where to place your iMac mockup with the screenshots of your product, go for the time-proven hero area or sections that are located right after it. They are one of those parts of the marketing website that are destined to handle grandiose visuals gracefully.

Secondly, if you want to hit the trendy look, then do not display the entire device; show just the more significant part of it. This will be enough to grab the attention and leave something to the imagination, thereby igniting the user’s interest.

Hint: To try out Affinity solution, grab one of the iMac mockups available in free iMac Mockup package and iPad Pro from one of the packs and play with them either in Photoshop or in Sketch to come up with an idyllic composition for your hero area.

iMac Apple

The creative team behind Apple’s marketing website shows everyone that you may have a singular product, and you still can create an impression that it is much more than hits an eye at first glance. Consider the page that tout MacOS and iMac in particular.

You will not find here a spectacular hero area as well. However, it does not mean that the landing page is lacking an impression. Here the marketing team has skillfully scattered elements throughout the entire page leading engaged users from top to bottom.

There are several iMac mockups. The first one occupies almost the top position following the text-based welcome section. After that, it is used in some combos as well as alone. Finally, a trio of iMac mockups closes the presentation. As a result, the landing page feels unobtrusive, authoritative, and provides a consistent experience all the time. Clever.

The key takeaway
It is fine to have just one product and one mockup to present it to the audience. Take a screenshot of your app and create a sense of diversity using different sizes of iMac mockup. Strengthen the feeling by using black and white versions.

Hint: Peek inside iMac mockups Clay and iMac & MacBook Clay Mockups. Both these packages offer some excellent graphics that will help to create a sense of diversity.

Parallels Desktop

The marketing website of Parallels Desktop is an excellent example of iMac mockup used in a context. It is here where it is assigned to carry out a supportive role, even though it seems that it should occupy the leading position. What does make us think this way? Its gargantuan size, of course. However, the team was managed to handle the situation.

Yes, the iMac mockup is the first thing that strikes an eye, no questions asked. Nevertheless, thanks to its big size, the onlookers have an opportunity to quickly scan the image and shift their attention to a more valuable part of the section, aka content. Very smart.

First, the team has placed an unmissable focal point that grabs visitors’ attention while they are surfing through the page. Secondly, they have given some food for thoughts by taking readers closer to the details with the help of a large image. Finally, they unobtrusively move visitors’ eyes to the content as well as satisfy their craving for something spectacular with an almost full-screen iMac.

The key takeaway

Do not be afraid of using big iMac mockup. It may just seem to ruin the entire aesthetics. In fact, when used within the proper entourage and supported by valuable content, it can do nothing but good. Place it in the middle of the reading flow to naturally draw the user’s attention and make things a bit interesting and engaging. Also, use big and highly detailed screenshots so that your visitors have an opportunity to explore and enjoy the app.

Hint: If you seek an iMac mockup, whose size you can increase or decrease without losing quality, try out these desktop mockup free. Here you will find devices vigilantly reproduced in a beautiful clay style that perfectly work in any dimension and give any presentation a modern feel and sophisticated touch.

Free Android Mockup [PSD, Sketch]

Ramotion — Tue, 28 Jan 2020 08:00:34 +0000

Android keeps a strong first place (76.24%) by the distribution of the OS comparing to iOS (22.48%), according to StatCounter. And it is not a surprise, because these devices are much more affordable than iPhones. If there is such high demand in the number of devices worldwide, Android mockups can likely be needed in the design community as well.

Here at Ramotion, we design mockups for ourselves, and we post them for others on our store and the blog here. Below you can find some of them. We hope you will find them useful for your next presentation, Dribbble shot, or AppStore screenshots:

Samsung Galaxy S10 Mockup

Material: Clay
Format: PSD + Sketch

Get your FREE Samsung Galaxy S10 Mockup

Google Pixel 3 Mockup

Material: Clay
Format: PSD + Sketch

Get your FREE Google Pixel 3 Mockup

Samsung Galaxy S8 Clay Mockup

Material: Clay
Format: PSD + Sketch

Get your FREE Samsung Clay Mockup

Samsung Galaxy Mockup (S7 & S8)

Material: Realistic
Format: PSD

Get your FREE Samsung Device Mockup

HTC One A9 Mockup

Material: Realistic
Format: PSD

Get your FREE HTC One Mockup

Some of our clients ask, how they can benefit from using these mockups? A quick answer is to use them to support a narrative of the presentation. Here is a quick example of how our new Samsung Galaxy S10 mockup can fit a marketing website hero section:

As another option, the mockups can be a perfect fit for App Store or Google Play screens or a pitch deck.

Why Android Mockup is a good way to showcase products

The iPhone may be the most popular mobile phone in the market, but Android dominates the global market share by close to 86%. That alone should tell you that if you have to market your digital product, you might as well use an Android phone templates.

It is a great thing that the internet is teeming with free mockups that will help you enrich your products. The user exchange website provides at least 20 free Android mockups that will be perfect for different types of digital products. The different mockups also make use of the various mobile devices that use the Android mobile operating system.

Collection of Android mockup designs

Among the PSD mockups from the collection provided by UX Planet is the Samsung Galaxy S10 mockup creation by Ramotion. It’s just a simple mockup showing the Samsung Galaxy S10 with a simple black background. It is a basic Clay mockup. This is perfect for showcasing the actual product without any necessary or unnecessary accessories. This is a kind of mockup that you need if you are demonstrating a moving product. The simplicity and minimalism of the Clay means that speed will be utilized well. Samsung mockups are also significant because Samsung is the most popular brand among the Android lineup.

Another mockup from the same collection is the Google Pixel 3 Clay mockup. The mockup features two Pixels with one showcasing a black background and another showing a white background. This is a great mockup when you want to do a comparative canvas for your digital product. This way, clients will have a choice — should they choose the black background or the white background? Should they prefer the product shown in this perspective or that perspective? It is not just about the background, though, it is also about showing two different contexts of the same digital product.

Ramotion also has another mockup that shows three different Samsung phones in one mockup. Ramotion products are available in PSD file and Sketch formats. This particular mockup will allow you to show off at least three pages from the same website. Creating a prototype close to the actual website design is going to be difficult. A mockup will help you showcase different aspects of the website without actually creating it.

When to really use Android mockup

There are so many different digital products that you can create a mockup to: software, mobile websites, mobile applications, e-books, music, videos, courses and many more. But one really important reason to use Android mockup is if you want to demonstrate Android apps. There is no better way to showcase an Android app than through an Android mockup, right?

If you want to really show the range of how your application will look on most Android devices, you can choose a devices mockup for Androids. This kind of mockup puts a number of Android devices — from at least three to maybe up to seven types of Android mobile phones — together in one mockup. This will showcase how the application will look on a Samsung phone, a Pixel, OnePlus, LG, Moto and Oppo, among others.

Despite Bill Gate’s stance regarding Android’s world dominance, there is really no denying the operating system’s popularity especially in developing nations.

Stylized Android mockup

There is another type of mockup that will really help you wrap your digital product in a very nice package and that is through mockup setups. What this means is that the mockup will showcase the Android device along with accessories that will really convey the message of your product.

Colorlib.com is one of the great repositories for mockups. The templates are downloadable and can be worked on with Smart Object, which allows you to edit the image on the mockup without damaging the original product. This is because editing will be done on the smart layer rather than the pixel itself. So when you resize, the pixels will not be distorted.

One such mockup is called the Young Woman with her Sony Xperia ZR Smartphone. All you have to do is drag and drop your own design or digital product image to the screen of the phone on the template. Now this is perfect if your product will cater to young woman. While the woman on the photo is not clear, she looks young. So what does a young woman do? She could be shopping for fashion accessories or she could be messaging people on her phone. When you use mockups, you have to play on the stereotypes because that is the only way you can send the message across. Yes, not all women love to shop, but most do. In other words, your mockup will do more than just showcase your design, it also tells a story — your story.

There is another interesting mockup: Old Android HTC Phone Mockup in PSD. So there are no accessories here. But the mockup also tells a story. The mockup shows the old HTC phone on a colored background. You could put your product design on the screen of the phone, which is prominently displayed. So what is the story? This mockup will tell the audience that no matter how old their phone is, your digital product will still look vibrant and realistic on it.

Showcasing digital products in a digital way

Cardboard cutouts and physical visual aids are things of the past when it comes to digital presentations. PowerPoint presentations are also not as interesting when you want to entice clients to get on board your digital product. You have to present a product that is as close to the real thing as possible. And the best prototype there is comes in the form of an Android mockup.

While the internet presents a lot of free mockups for your perusal, you have to really infuse creativity and knowledge into tapping the appropriate mockup. If you want to seal the deal, you have to make the right choice when it comes to presenting your ware.

We hope you enjoyed this selection and we can't wait to design some more devices for you.

Free MacBook Mockup [PSD, Sketch]

Ramotion — Mon, 27 Jan 2020 18:14:27 +0000

Selection of Macbook mockups in Photoshop PSD and Sketch format for presentations and websites and more.

When we surf the internet, we visit websites designed by other people, and they are designers, entrepreneurs, marketers. During the design process, they sometimes need to present their ideas to the decision-makers. Using device mockups can help to simplify the story and help to make a better impression of the design. So when you design a website, Macbook mockup could be a helpful design resource for showing your web pages or using it as an element of a hero section of the website that promotes a desktop app or a web service. That's why we designed these mockups, and we hope they will simplify your workflow.

Macbook Mockup

Material: Clay
Format: PSD + Sketch

Get your FREE Macbook Mockup

The device mockups are becoming a must-have tool for designers and marketers all over the globe. From presentation decks, to Facebook banners, to marketing websites, they can be very helpful for telling your product story and drive attention to your product. The minimalistic clay version can be painted into your brand colors to make your website more visually consistent. While realistic ones can help your product and pitch look more convincing on investor meeting.

We hope you guys will create some awesome landing pages, marketing websites or just present your web design works using these PSD and Sketch MacBook mockups.

Here is a quick example of how Bill.com use our mockups:

MacBook mockup in hero section of Bill.com marketing website

Why the MacBook mockup?

Mockups use different kinds of devices as tools to showcase web designs, mobile application designs and other digital designs. But you want to use a MacBook mockup because the laptop always represents professional work as well as convenience. Any Apple device is known for its high-resolution projection of images because of the exclusive Retina display the company employs. This is why many professional people use the MacBook. This is also why a MacBook mockup will work in your favor.

Loyal Apple users, in fact, are already awaiting the expected launch of the next MacBook Pro lineup. There have been leaks of a 16-inch MacBook Pro, an upgrade of the current 15-inch model.

There are also a lot of free MacBook mockups available in the internet. That should make your job a lot easier. All you have to do is find the right type of mockup for the project you have in mind. It is always best to work with Photoshop so download the PSD file for easy editing. You mostly just need to drag your design to the screen of the MacBook on the mockup template. When you work with Smart Objects, you will also be able to adjust the size of the images without damaging the object because editing will be done on the smart layers.

Creating the portfolio

When you get an interview for a company looking for junior web designers, you have to be honest that you don’t have experience outside the university’s design projects — unless you actually did some projects on the side. But this article is about creating a professional portfolio while not actually having professional outputs to show for.

If you still haven’t figured out the specific company you would be applying for, it is best that you create a number of mockups that would showcase your range of design ability. In fact, you don’t even have to stop at just the MacBook mockup, you can use iMac mockups to indicate designs that would mostly be used in offices — whether it is the corporate office or home office. The iMac mockup will be ideal for website designs that are usually used in professional settings. Most work settings prefer a desktop than any other device. The templates for the iMac mockup also provide different office settings. If you have a specific company in mind that you want to work with, you should find a mockup template that is close to what the company’s office will look like. If you research about the company, surely you would have an idea regarding the layout of the office and most of their furniture.

Even the MacBook mockup has some variations — MacBook Pro mockup and the MacBook Air mockup. As far as mockups are concerned, the difference between the two devices will be subtle. Now it all boils down to how well you want to impress the company you want to work for. The MacBook Pro is generally used among professionals that have technical usage of the device. So if you are showcasing a design that will interest the more technically advanced group, then you might want to use this type of mockup.

On the other hand, the MacBook Air mockup will generally appeal to young professionals who want to take their device everywhere. The MacBook Air, of course, is light and can be taken with you anywhere. So if you want to create a design for professionals characterized as on-the-go individuals, then you use this kind of mockup. Most of the millennials who run their own company prefer the MacBook Air type of device.

Know the best design

One way to impress a company is by creating a design and showcasing it in the best form possible. Like a flat design is not usually something that a designer prefers when it comes to showing off their ability. A flat design is what designers usually call boring. But there are digital products that call for this type of design. Again, if you have to create a professional portfolio, you have to showcase your range as a designer. You should also know how to pull down your design in order to show off the product. Some design elements will take away the quality and beauty of the product. So in some design instances, the flat design will work best.

If you want to assure the company you are trying to work for that your design will look good on any device, you should pull out the devices mockup in your portfolio. This type of mockup is one of the best mockups to really demonstrate that your design is versatile enough to look great in a large screen such as the iMac and the small screen of an iPhone. Some mockups even make use of the Apple Watch. That takes screen flexibility to a whole new level. The devices mockup is available in different templates and come in PSD mockup.

We hope you will find these mockups useful for your next project as well.

How to use MacBook mockups in marketing materials

Ramotion — Mon, 27 Jan 2020 08:27:03 +0000

When it comes to marketing websites whose products are Apple-oriented, MacBook mockup always comes of great assistance. It was and still is an integral part of the beloved trio, which comprises the iPad and iPhone. There were times when almost every presentation of the iOS application relied solely on this gang. With MacBook mockups taking the lead and drawing the overall attention thanks to the big size and powerful charisma, this group met the potential clients with a powerful opening.

However, things have changed. There is no point in denying the fact that pocket devices such as smartwatches, cellphones, and tablets are running the show these days. They can be seen here, there and everywhere.

Nevertheless, even though notebooks are no longer a center of attention, they are still a big part of everyday life. Like it or not, they are still a number one when it comes to professional programs since not everything can be done on the spot on the way home. Therefore, if you create a serious product and focus on a long and productive collaboration, chances are you will need a MacBook mockup to produce the proper impression. Let us consider some excellent examples where MacBook mockups are used to create fantastic marketing websites.

Outstanding examples of MacBook mockup usage in marketing materials

1. iTunes

We could not help but start our collection with an example provided by Apple. All in all, it stands behind all this fuss showing on practice how to use MacBook mockup in marketing material and produce quite an impression.

The landing page dedicated to iTunes embraces the minimalistic style quite effectively, though this does come as no surprise since Apple is famous for this stuff. There are just two sections where all the necessary information is compactly arranged. Nevertheless, the team was managed to work into layout a big MacBook mockup and not ruin everything. Here, it is the only visual. And predictably, it occupies the lion share of the screen. As a result, it naturally grabs and directs the entire attention towards the user interface of the client app for the store.

The key takeaway:
Sometimes all you need to win over the audience is to be concise, get straight to the point, and use just one stock to support the message. Even one screen can do the job: everything depends on the balance between the visual and textual parts and, of course, the allure of the image. Therefore, use a big version of MacBook since it will demonstrate the interface in all its glory letting the visitors enjoy the design of an application. Surround it with a generous amount of whitespace to hit the harmony.

Hint: Use the dark templates available in MacBook Mockups Clay package with a frontal view to imitate iTunes landing page style.

2. Adobe Creative Cloud

Another example in our collection and another big name. This goliath of the industry is famous for its high-quality products and professional presentations. Therefore, it is here where you can draw inspiration and see for yourself how it should be done on the professional level.

Unlike the previous example, the marketing team has opted in favor of the traditional yet time-tested and still appealing trio of MacBook, iPad, and iPhone. As we have mentioned earlier, this gang was quite popular in the past, and even though it did lose its powerful charm, it still has aces in the hole.

One of them is that they show a product on various devices, proving the universality of the application. For many people, it is increasingly vital to have an ability to deal with the program not only on pocket devices but also on the stationary ones. With MacBook mockups, you will prove potential clients that they will get a consistent experience across gadgets with different screen sizes.

The key takeaway
If you are up to proving your audience that your product is made with the “one size fits all” ideology in mind, then combine the MacBook template with renderings of other gadgets. Show a graceful change of the interface and consistency in user experience to save your readers from the guesswork.

Hint: To create a perfectly coordinated composition take MacBook from this outstanding package, iPad from iPad Pro pack, and the latest model in iPhone line from iPhone 11 Pro Mockups.

3. Pixelmator for iOS

Much like Adobe, the team behind Pixelmator’s marketing website has gone for the same approach. Here you can enjoy the popular Apple devices. However, while in the previous example, the trio accompanies the content, here it takes up the dominant position. It feels like the content supports the image, not the other way around.

What’s more, the iPhone and iPad are set on the fore to appeal to the modern demands of the crowd. Though, thanks to the MacBook mockup, the scene feels complete.

The key takeaway
Use MacBook mockup on the back, placing the iPhone and iPad on the fore. This way, you will be able to meet the current preferences and at the same time hint about the diversity and universality of the product.

4. Canva

If the trio is not your thing, then Canva’s marketing website is a perfect example of how to derive benefits from the duet of popular Apple devices. Here you can see MacBook mockup used in tandem with iPhone rendering.

From the biggest to the smallest, the composition unobtrusively indicates the diversity of the product. Moreover, it skillfully supports the tagline.

Note two things. First, this scene is located right in the hero area contributing to the first impression. Secondly, each gadget has a beautiful clay style that makes everything look subtle, refined, and modern.

The key takeaway
Do not restrict yourself to the clichés. Combine MacBook mockups with other renderings to create a sweet pair of devices. Place them on the hero area to produce a powerful first impression.

Hint: To imitate this elegance in your presentation, peek inside MacBook Mockups Clay pack. It offers outstanding renderings with a subtle look.

Conclusion

MacBook mockups represent the whole era that some may think has ended. In fact, it is just one of those periods when its popularity has slightly faded away. To avoid looking outdated, choose modern styles like Clay. Mix and match different devices to show the potential hidden inside your product as well as prove the audience that they will have a consistent experience whatever gadget they choose.

How to Use iPad Mockup in Marketing Materials

Ramotion — Fri, 24 Jan 2020 11:19:02 +0000

Getting closer to the capabilities of regular desktop devices with each version, slowly but surely, the iPad is becoming an indispensable gadget in our backpack. It is an ultimate tool that we use for various purposes; and surfing through the web as well as checking inbox are among them.

If you have a marketing website, then chances are your targeted audience visit your site or read your email newsletters through it. Therefore, if you want to establish a closer connection with your potential customers and speak with them the same language, you should use iPad mockups in your presentations and correspondence.

Like any other highly realistic device templates, they have the ability to persuade potential clients with its authentic appearance and compelling charisma. Let’s consider some famous brands that show on practice how to use iPad mockups in marketing materials.

Outstanding Examples of iPad Mockup Usage in Marketing Materials

Be Loud

The first example in our list is Pixelmator Photo, the popular graphic editor. Its marketing team knows a thing or two about creating a presentation that instantly appeals to the audience and brings home the proper message.

Their marketing website gets the beauty from a considerable use of highly realistic iPad mockups. Take a look at the hero area. All you can see here is a small introduction and a huge tablet surrounded by nothing more than whitespace. Sounds loud, does not it?

As for the rest of the layout, tablets accompany almost every section supporting the content visually. They vividly demonstrate the application in action and bring value to the audience, thereby making the presentation quite helpful and inviting.

The Key Takeaway:

• Make tablet speak volume by opting in favor of the big version and almost empty environment.
• Hit the audience from the get-go.
• Alternate between portrait and landscape modes to add a sense of diversity to the user experience.

Hint: Consider the iPad mockups package. It includes highly realistic renderings that come in various views and modes. Use them to create something alike in your landing page

Show Application in Various Devices

The next stop is Magpie that specializes in providing a handy environment for visual note taking. Although its marketing website welcomes visitors with cellphone-centric design, nevertheless, the team did not forget about its bigger brother, aka tablet.

One of the sections features a scene with an iPad mockup and iPhone mockup made in a subtle clay style. Together they exude an image of elegance and sophistication displaying the program in the aesthetically pleasing fashion.

Note the composition takes up almost the entire scene. In this way, the readers have an opportunity to enjoy the beauty of the interface while the team has a chance to remind their visitors once again what a great product is waiting for them, thereby closing the landing page quite strongly.

The team behind Pixelmator for iOS played the same trick. Here you can see a powerful combo of iPad mockup and iPhone rendering that are tightly placed together. This time the style of the devices is more traditional: it feels skeuomorphic. Nevertheless, all the pieces perfectly work together, creating a strong aura around the product.

The Key Takeaway:

• Show interface on various devices. This will prove to the audience that your application is ready to work with any gadget. Whether it is a brand-new iPhone 11 with triple cameras or it is an old-school yet time-proven iPhone 6, whether it is a tablet or even PC, your app is great anywhere.
• Even though you feel like your application is suitable for a mobile audience, remember tablets and cellphones are quite similar in functionality. Therefore, sometimes they can be interchangeable. Use iPad mockup in tandem with iPhone mockup to cover broad audience and show that your application perfectly fits every screen size.

Hint: To find the perfect match of mobile and tablet, consider iPad mockup and iPhone X Mockups Clay. Made in the same style, they nicely play together.

Follow the General Trends

Delibroom quickly made our list. Why? Well, it has a highly trendy landing page. It lures in with its incredible techy atmosphere. The team has embraced the dark side and derived benefits from the stylistic options taken from the designs inspired by high-tech.

Set your eyes on the slider in the hero area. Each slide has its composition that presents several application screenshots under the angle. Dark canvas in tandem with neon touches skillfully play with black iPad mockup displayed in perspective.

Moreover, the team has also injected some dynamics into the scenes making the design feel alive. As a result, the homepage looks trendy, stylish, and sophisticated. It seems like you are dealing with a high-quality product.

The Key Takeaway:

Trends can be quite beneficial for your marketing website. However, use them wisely. Dark designs and high-tech aesthetics dominate the web these days; therefore, try out black iPad mockups. They perfectly blend in.

Hint: To imitate this at your marketing website, adopt iPad Pro Clay Mockups.

Last but not least

Make Various Brands Work for You

If you feel like not everything is centered around Apple since let’s be honest, there are some valid alternatives in the face of Samsung, but you still want to straddle both worlds, then you can easily mix and match device templates from various brands.

It may just seem illogical to mix various brands; however, this will create a diversity. Pair iPad mockup with tablets or cellphones from other brands to show that your application works perfectly across the platforms.

Hint: take iPad mockup from the iPad Clay Mockups pack and Samsung template from Samsung Galaxy S10 Mockup Clay pack. Thanks to similarities in design and coating (they both are made in subtle clay style), they will perfectly collaborate, creating an outstanding scene.

How iPhone Mockups Can Visually Improve Marketing Materials

Ramotion — Tue, 19 Nov 2019 08:46:26 +0000

Mockups are a great way to present your product to the world in a distinguishable way. Traditional marketing materials can be enhanced by using mockups as they provide a framework to promote your products or services in real-world scenarios.

Instead of simply showing screens from your app as squares floating on a page, mockups allow you to display them in or on an actual object to add an element of reality to your presentation or advertisement. This element of reality is key to relating to your target audience.

Marketing materials are enhanced by the structure that mockups provide. Let’s learn how.

What are device mockups?

Device mockups are the designs that encapsulate the real-world objects that your product will be used on.

Whether it be on an iPhone, iPad, iMac, Macbook, marketing website, app store, internal team presentation, or more, you can present your designs in creative ways by using a mockup.

Mockups are created with simplicity in mind. Designers of all levels should be able to easily download and customize a mockup with their own work.

How do device mockups help sell products or ideas?

Psychologically, people are more likely to invest in a product or service that they can personally relate to. The more personally meaningful an object appears the more your audience can picture how it will fit into their lifestyle.

Mockups are powerful because they help to move your designs from ideation to manifestation. By giving people a way to picture themselves using your product or service, you are painting a clear picture of your vision for them.

Where are device mockups used?

Device mockups can be found all over the marketing realm in both the digital and print mediums.

In advertisements

If your product is an app, your design is the screenshots that showcase features and user experiences. The mockup, then, is the external frame of the iPhone, iPad, iMac or Macbook that act as the environments in which your app will be used.

In this scenario, mockups can be as simple as an iPhone floating alone on a colored background, or they can comprise an entire scene wherein a person is holding a phone that’s resting on a table to add more real-world elements.

Ideally, the person or people in your mockup will represent your target audience.

Here’s a side by side of a Ramotion mockup before and after a custom design replaces the placeholder.

iPhone mockup before and after a custom image applied on the screen

As you can see, the mockup is the phone, the placeholder design is Ramotion’s logo, and the custom design is what your final product may look like.

In the app stores

A mockup can also be used to display your screenshots in the iOS and Google Play stores.

Source: Coinbase Pro

Great mockups attract people to your app store page, generate interest around your product, and boost downloads.

Source: Chime App

To learn more about the best practices for app store mockups, check out our guide for how to use iPhone mockups to create effective screenshots on the app store.

In presentations

Mockups are a great way for presenters to showcase their vision in presentations. Whether the presentation is for an internal team meeting or a client presentation, mockups can help.

For example, if a Director of Business Development is presenting a product roadmap, mockups can be used to showcase the product in future iterations that have yet to be developed.

By using mockups, the presenter can help translate her vision to the audience to create a deeper understanding of where the product is heading.

Alternatively, mockups can be used in client presentations. For example, if a Project Manager is presenting the first set of designs to a client, they can use mockups to showcase how their client’s product or service will look in a real-world scenario. This helps the client relate to the product and, hopefully, provide more productive feedback for the next round of iterations.

Source: Robinhood

In this example, the client could be a website that is selling clothing. The mockup include Macbook, iPad and iPhone mockup, each featuring different pictures and colors. The client can visualize how their design will look to users visiting their page and make adjustments with the help of this augmented reality.

Final thoughts

Mockups clearly present real-world scenarios to take the guesswork out of what concrete products or services will look like.

People invest in products and services that they can personally relate to. Mockups help bridge the gap between standalone designs and ready-to-ship products by presenting a representation of reality that allows people to envision how products will look in the real world.

Software engineer in an app development agency

Ramotion — Fri, 08 Nov 2019 13:37:49 +0000

Being good at any job is a focus on the work at hand and doing it well. Being great at what you do, is both the ability to complete the job to a very high standard and, to have the character to share, understand and communicate every step along the way, supporting and inspiring others in the team.

Software engineering is much like physical engineering. Having an understanding of how a car works and how to repair or paint it is not the same thing as being an engineer at Lexus. Engineers have a proper mathematical basis for their decisions, yet must be pragmatic compromisers.

Engineers have a mathematical basis for what they do. They don't just throw some paint on or hammer out a dent and call it a day. The shape of the body is carefully designed to be aerodynamic and crash-safe, the materials chosen are designed to at least guarantee durability for the desired lifetime of the product, etc.. Similarly, software engineers have formal bases for what they do. Whether it's something like map-reduce from Google, Fourier transforms in JPEG/MPEG formats, or categorical structures like Functors for semantically combining logic, code is not simply slopped together and pushed to production. It is inspired by and faithful to mathematics.
Engineers must compromise. Engineers are not mathematicians. Their job is not merely to imagine solutions, but to craft them into hard reality to be used by real people. Unlike math, this requires pragmatic nuance at every turn: compromises which require a clear understanding of the final product, its purpose and, its use. For example, how should we choose an image format to serve to our users? An artistic audience may demand a high degree of visual fidelity, while a general audience would much prefer speedy load times. A software engineer must understand both what the product audience desires and what technical choices can satisfy those desires.
Engineers eliminate bugs by design. Anyone can make a mistake, but there is a difference between making a mistake and building something incorrectly in the first place. Having paint chips visible because a second paint job was sloppily thrown on without properly stripping and cleaning first is not a mistake. The same is true for software: most software bugs are not a testament to human error; they are a red flag that the software was not properly engineered in the first place. Properly engineered software utilizes type systems and unit tests to ensure correctness of logic ("does what I wrote even make logical sense?") and behavior ("does what I wrote do what I intended?").

Along with being able to have great knowledge in the field, a great software engineer stands out, through their ability to communicate, in writing and verbally. Having the ability to share a vision for what you are doing and being able to communicate it with the rest of the team and get their support in what you want to achieve will make you a great engineer. No person works in a silo, the greatest engineers in history, those who have built the great railroads and bridges, did not sit alone by themselves to create great things. They worked in teams, both large and small, inspiring with the vision and dedication to the quality of an end product. They understand that no one person can create anything by themselves and that each aspect of their work will involve other people. These engineering feats stand the test of time, and although the space in which Software Engineers work is fluid and different to those when railroads and bridges were built, the relationships and character to build something that lasts remains the same. The clarity with which you communicate in person along with the clarity you communicate in your code, the easier it is to come to an understanding, the greater the progress will be. Great software engineers understand that most of the time is spent reading code, in that we read to write new code, the clearer your code is, the easier others will be able to build with and use it.

Every great software engineer will need the patience required to understand that problems will not be solved immediately. That there is no short cut to a great product. Having patience, with any profession, is one further step to greatness. Patience to reflect on the problem being solved and using your experience and skills to add value in a way that is not rushed. All aspects of Software Engineering need an element of reflection and analysis. Creating suitable tests, expanding your knowledge base, stepping through bugs, optimising slow code. Each of these are minor steps to completing a great product. Having patience will allow you the clarity to find the various paths to a solution and an outcome, then to take the right one. In other physical engineering practices, getting a product out to customers was never something that could be done quickly. Yet in our digital world, anyone could patch something together and release it out to the wild. But it takes patience to go through years of practice in order to master your craft. As they say, patience is a virtue, one which great software engineers embody.

A great engineer is a bridge between mathematics and products for the general public. Software is still in the early period of growing pains, not yet a mature craft. The world is rapidly becoming aware of both the perils of sloppy software the endless possibilities of software engineering. Artists and mathematicians imagine the future, but it is engineers who build it. It takes patience, dedication and passion to the craft to become a master.

What belong to approach you can read at our app development page in section Approach