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    <title>DEV Community: Tyler Moncrieff</title>
    <description>The latest articles on DEV Community by Tyler Moncrieff (@rankops).</description>
    <link>https://dev.to/rankops</link>
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      <title>DEV Community: Tyler Moncrieff</title>
      <link>https://dev.to/rankops</link>
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    <item>
      <title>Optimize for All Three or Don't Optimize At All!</title>
      <dc:creator>Tyler Moncrieff</dc:creator>
      <pubDate>Thu, 28 May 2026 12:28:45 +0000</pubDate>
      <link>https://dev.to/rankops/optimize-for-all-three-or-dont-optimize-at-all-23n1</link>
      <guid>https://dev.to/rankops/optimize-for-all-three-or-dont-optimize-at-all-23n1</guid>
      <description>&lt;p&gt;If you're still optimizing only for traditional SEO in 2026, you're leaving massive value on the table for your clients.**&lt;/p&gt;

&lt;p&gt;I've been deep in the trenches building RankOps.net (&lt;a href="https://rankops.net" rel="noopener noreferrer"&gt;https://rankops.net&lt;/a&gt;) — an AI visibility platform focused on helping businesses dominate across &lt;em&gt;all&lt;/em&gt; search surfaces. Here's what I've learned after auditing dozens of websites and running campaigns for clients in North Carolina and beyond.&lt;/p&gt;

&lt;p&gt;The Three Pillars You Can't Ignore:&lt;/p&gt;

&lt;ol&gt;
&lt;li&gt;SEO (Search Engine Optimization)
Traditional Google search is still alive and kicking. 
People typing queries into google.com, getting 10 blue links, clicking through to websites, that's still happening.&lt;/li&gt;
&lt;/ol&gt;

&lt;p&gt;&lt;strong&gt;What matters:&lt;/strong&gt;&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;Technical optimization (site speed, mobile-first, Core Web Vitals)&lt;/li&gt;
&lt;li&gt;Keyword research and content optimization&lt;/li&gt;
&lt;li&gt;Backlink authority and domain trust&lt;/li&gt;
&lt;li&gt;Schema markup and structured data&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;You can't skip this. It's the foundation.&lt;/p&gt;

&lt;ol&gt;
&lt;li&gt;AEO (Answer Engine Optimization)
Here's where things get interesting. 
People aren't just searching they're &lt;em&gt;asking questions&lt;/em&gt; and expecting direct answers.&lt;/li&gt;
&lt;/ol&gt;

&lt;p&gt;Think:&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;Google's Featured Snippets and "People Also Ask" boxes&lt;/li&gt;
&lt;li&gt;Chatbot responses that pull from specific sources&lt;/li&gt;
&lt;li&gt;Voice assistant answers ("Hey Google, what's the best coffee shop near me?")&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;What matters:&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;Question-based content (who, what, when, where, why, how)&lt;/li&gt;
&lt;li&gt;Clear, concise answers in the first 100 words&lt;/li&gt;
&lt;li&gt;Structured data that helps AI understand context&lt;/li&gt;
&lt;li&gt;Authority signals that make you the "go-to" source&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;If your client's content doesn't answer questions directly, you're invisible in answer engines.&lt;/p&gt;

&lt;ol&gt;
&lt;li&gt;GEO (Generative Engine Optimization)
This is the new frontier. 
AI-generated responses are becoming the primary way people discover information.&lt;/li&gt;
&lt;/ol&gt;

&lt;p&gt;When someone asks ChatGPT, Perplexity, Claude, or Gemini "What's the best web developer in Charlotte for SEO?"Which businesses do you think get mentioned?&lt;/p&gt;

&lt;p&gt;What matters:&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;Being cited as a source in AI training data&lt;/li&gt;
&lt;li&gt;Building brand authority that AI models recognize&lt;/li&gt;
&lt;li&gt;Creating content that AI can confidently reference&lt;/li&gt;
&lt;li&gt;Establishing trust signals across the web&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;This isn't speculative. I'm seeing clients who dominate GEO get &lt;strong&gt;3-5x more organic visibility&lt;/strong&gt; than those who only optimize for traditional SEO.&lt;/p&gt;

&lt;p&gt;Why Most Agencies Are Failing Their Clients:&lt;br&gt;
|Approach|&lt;br&gt;
|What They Do| &lt;br&gt;
|What They Miss|&lt;/p&gt;

&lt;p&gt;|SEO-only agencies|&lt;br&gt;
|Keywords,backlinks,tech, SEO|&lt;br&gt;
|Zero presence in AI answers|&lt;/p&gt;

&lt;p&gt;|AEO-only agencies|&lt;br&gt;
|Question-based content|&lt;br&gt;
|Missing traditional SEO AND AI generation|&lt;/p&gt;

&lt;p&gt;|GEO-only hopefuls|&lt;br&gt;
|Hope AI mentions them| &lt;br&gt;
|No roadmap,traffic,or authority|&lt;/p&gt;

&lt;p&gt;|The Trifecta| &lt;br&gt;
|SEO + AEO + GEO together|&lt;br&gt;
|Nothing — they win everywhere|&lt;/p&gt;

&lt;p&gt;Most agencies are stuck in 2024. They're optimizing for Google's 10 blue links while their clients are completely invisible in:&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;Featured snippets&lt;/li&gt;
&lt;li&gt;Voice search results&lt;/li&gt;
&lt;li&gt;Chatbot recommendations
&lt;/li&gt;
&lt;li&gt;AI-generated summaries&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;The Real-World Impact&lt;/p&gt;

&lt;p&gt;I recently audited a Charlotte-based real estate client who was only doing traditional SEO:&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;
&lt;strong&gt;Ranking:&lt;/strong&gt; Page 1 for 3 keywords&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;Traffic:&lt;/strong&gt; 1,200 monthly visitors&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;AI visibility:&lt;/strong&gt; Zero mentions in any AI response&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;After implementing the SEO + AEO + GEO trifecta over 90 days:&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;
&lt;strong&gt;Ranking:&lt;/strong&gt; Page 1 for 12 keywords (4x increase)&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;Traffic:&lt;/strong&gt; 4,800 monthly visitors (4x increase)
&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;AI visibility:&lt;/strong&gt; Mentioned in 17 different AI responses across ChatGPT, Perplexity, and Google's AI Overviews [web:3]&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;That's not a fluke. That's the pattern I'm seeing across every vertical — real estate, healthcare, legal services, e-commerce.&lt;/p&gt;

&lt;p&gt;Optimize for All Three Or Give Your Clients To Me! &lt;br&gt;
[&lt;a href="https://rankops.net" rel="noopener noreferrer"&gt;https://rankops.net&lt;/a&gt;]&lt;/p&gt;

</description>
      <category>seo</category>
      <category>aeo</category>
      <category>geo</category>
      <category>marketing</category>
    </item>
    <item>
      <title>I Build Systems, Flip Land, and Drop Trap Music — Meet Tyler Moncrieff aka Father Dust</title>
      <dc:creator>Tyler Moncrieff</dc:creator>
      <pubDate>Thu, 30 Apr 2026 02:56:00 +0000</pubDate>
      <link>https://dev.to/rankops/i-build-systems-flip-land-and-drop-trap-music-meet-tyler-moncrieff-aka-father-dust-734</link>
      <guid>https://dev.to/rankops/i-build-systems-flip-land-and-drop-trap-music-meet-tyler-moncrieff-aka-father-dust-734</guid>
      <description>&lt;p&gt;Hey DEV community — name's Tyler Moncrieff. Most people online know me as &lt;strong&gt;Father Dust&lt;/strong&gt;.&lt;/p&gt;

&lt;p&gt;I'm a Charlotte, NC-based founder-operator who builds at the intersection of real estate tech, AI automation, web development, and music. I don't really fit in one box, and I've stopped trying.&lt;/p&gt;




&lt;h2&gt;
  
  
  What I'm Running
&lt;/h2&gt;

&lt;h3&gt;
  
  
  RankOps G/SEO-AI Search Rank - &lt;a href="https://RankOps.net" rel="noopener noreferrer"&gt;rankops.net&lt;/a&gt;
&lt;/h3&gt;

&lt;p&gt;My main service platform. I help businesses get found in AI-powered search (GEO: Generative Engine Optimization), rank better organically, and automate the workflows that are wasting your time. Think landing pages, funnels, Google Apps Script pipelines, Make.com automations, and AI agent setups.&lt;/p&gt;

&lt;h3&gt;
  
  
  Buy Sell Land NC LLC — &lt;a href="https://buy-sell.land" rel="noopener noreferrer"&gt;buy-sell.land&lt;/a&gt;
&lt;/h3&gt;

&lt;p&gt;I wholesale vacant land in North Carolina. But instead of doing it the old-fashioned way, I built the systems around it: AI-assisted county record scraping, owner data extraction into Google Sheets, seller intake workflows, and deal-flow tracking. The whole operation runs lean.&lt;/p&gt;

&lt;h3&gt;
  
  
  D3FFM3FFR3CORDZ — Father Dust
&lt;/h3&gt;

&lt;p&gt;I've Automated the workflow to upload full music albums to Youtube with minimal effort or setup.. &lt;br&gt;
I produce, write, and release under the alias Father Dust and use it as a live creative lab for storytelling, brand building, and testing what actually gets attention.&lt;/p&gt;

&lt;h2&gt;
  
  
  Newest Workflow:
&lt;/h2&gt;

&lt;p&gt;THE M3FFMU$iC AUTOLAB WORKFLOW:&lt;/p&gt;

&lt;ol&gt;
&lt;li&gt;Checks EVERY Track in the Album for Speaker Clipping.&lt;/li&gt;
&lt;li&gt;Lowers Gain on ANY Track that Clips Speakers.&lt;/li&gt;
&lt;li&gt;Renders Metadata for ALL Youtube Descriptions/Titles.&lt;/li&gt;
&lt;li&gt;Renders mp3s-&amp;gt;mp4s With Cover That Bumps with Subs.&lt;/li&gt;
&lt;li&gt;Creates a Youtube Playlist.&lt;/li&gt;
&lt;li&gt;Uploads Every Track of your Album To Youtube.&lt;/li&gt;
&lt;/ol&gt;

&lt;p&gt;Coming soon: &lt;strong&gt;fatherdust.com&lt;/strong&gt; — the hub for everything but for now my main websites are:&lt;/p&gt;

&lt;p&gt;&lt;a href="https://rankops.net" rel="noopener noreferrer"&gt;https://rankops.net&lt;/a&gt;&lt;br&gt;
&lt;a href="https://buy-sell.land" rel="noopener noreferrer"&gt;https://buy-sell.land&lt;/a&gt;&lt;br&gt;
&lt;a href="https://buy-sell.space" rel="noopener noreferrer"&gt;https://buy-sell.space&lt;/a&gt;&lt;br&gt;
&lt;a href="https://m3ffmusic.pages.dev" rel="noopener noreferrer"&gt;https://m3ffmusic.pages.dev&lt;/a&gt;&lt;br&gt;
&lt;a href="https://signal-stack.pages.dev" rel="noopener noreferrer"&gt;https://signal-stack.pages.dev&lt;/a&gt;&lt;br&gt;
&lt;a href="https://mbkid.pages.dev" rel="noopener noreferrer"&gt;https://mbkid.pages.dev&lt;/a&gt;&lt;br&gt;
&lt;a href="https://website48.pages.dev" rel="noopener noreferrer"&gt;https://website48.pages.dev&lt;/a&gt;&lt;br&gt;
&lt;a href="https://webfix24.pages.dev" rel="noopener noreferrer"&gt;https://webfix24.pages.dev&lt;/a&gt;&lt;br&gt;
&lt;a href="https://thethinkery.pages.dev" rel="noopener noreferrer"&gt;https://thethinkery.pages.dev&lt;/a&gt;&lt;br&gt;
&lt;a href="https://tbuilds.pages.dev" rel="noopener noreferrer"&gt;https://tbuilds.pages.dev&lt;/a&gt;&lt;/p&gt;




&lt;h2&gt;
  
  
  The Stack I Work With
&lt;/h2&gt;

&lt;ul&gt;
&lt;li&gt;
&lt;strong&gt;Frontend:&lt;/strong&gt; HTML, CSS, JavaScript — deployed on Cloudflare Pages&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;Automation:&lt;/strong&gt; Make.com, Zapier, Google Apps Script, Python scripts&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;AI:&lt;/strong&gt; Prompt engineering, AI agents, GEO/SEO workflows, lead enrichment pipelines&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;Data:&lt;/strong&gt; Google Sheets as the backend, CSV pipelines, scraping workflows&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;Music:&lt;/strong&gt; Suno.ai, DAW production, YouTube distribution&lt;/li&gt;
&lt;/ul&gt;




&lt;h2&gt;
  
  
  Why I'm Here on DEV
&lt;/h2&gt;

&lt;p&gt;I want to document the real stuff, what it actually looks like to build multiple systems at once as a solo operator. Not the highlight reel. The messy, iterative, sometimes-broken-at-2am version.&lt;/p&gt;

&lt;h1&gt;
  
  
  Expect posts on:
&lt;/h1&gt;

&lt;ul&gt;
&lt;li&gt;Building AI workflows without a team&lt;/li&gt;
&lt;li&gt;GEO vs SEO: what's actually changing in search?&lt;/li&gt;
&lt;li&gt;Land wholesaling + automation (niche but real)&lt;/li&gt;
&lt;li&gt;Scrappy web dev: Cloudflare Pages, no-framework builds&lt;/li&gt;
&lt;li&gt;Running a music label as a systems problem&lt;/li&gt;
&lt;/ul&gt;




&lt;p&gt;If any of that hits close to home feel free to follow along. I'm building in public!&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Links:&lt;/strong&gt;&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;GEO/AI Portfolio: &lt;a href="https://rankops.net" rel="noopener noreferrer"&gt;rankops.net&lt;/a&gt;
&lt;/li&gt;
&lt;li&gt;Land biz: &lt;a href="https://buy-sell.land" rel="noopener noreferrer"&gt;buy-sell.land&lt;/a&gt;
&lt;/li&gt;
&lt;li&gt;Music: &lt;a href="https://m3ffmusic.pages.dev" rel="noopener noreferrer"&gt;m3ffmusic.pages.dev&lt;/a&gt;
&lt;/li&gt;
&lt;li&gt;YouTube: &lt;a href="https://youtube.com/@fatherdust" rel="noopener noreferrer"&gt;youtube.com/@fatherdust&lt;/a&gt;
&lt;/li&gt;
&lt;li&gt;GitHub: &lt;a href="https://github.com/dosmonc" rel="noopener noreferrer"&gt;github.com/dosmonc&lt;/a&gt;
&lt;/li&gt;
&lt;li&gt;Schedule a call: &lt;a href="https://calendly.com/tmoncrieff94/30min" rel="noopener noreferrer"&gt;calendly.com/tmoncrieff94/30min&lt;/a&gt;
&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;Let's build.&lt;/p&gt;

</description>
      <category>automation</category>
      <category>webdev</category>
      <category>ai</category>
      <category>beginners</category>
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