DEV Community: Raymond Halliwell

Handy Tips for Social Media Marketing

Raymond Halliwell — Wed, 14 Jul 2021 05:32:25 +0000

The world is evolving and it also revolves around social media. Social media is not only for catching up with our loved ones, for entertainment purposes, or for connecting with new people. It is also used for educational purposes and to market our products and services. Millions of people are on social media which makes it an excellent way to promote our business. It is up to business owners to know how to effectively do Social Media Marketing for their benefit.

According to Raymond Halliwell, a digital marketing expert, “I use my Facebook page with the username ‘Raymond Halliwell‘, to advertise myself as a freelance digital marketer. I am happy to say that I have more customers than when I was marketing myself offline. I was able to reach more customers within and outside Australia. These and many more are the numerous benefits of social media marketing.

Definition of Social Media Marketing

Social Media Marketing is also called e-marketing or digital marketing. It is the use of social media platforms to connect to your target audience to promote and advertise products and services. These platforms include; Facebook, Twitter, YouTube, Instagram, WhatsApp, and many more.

Tips for social platforms marketing

These are the tips shared by Raymond Halliwell who has been using social media for many years to promote his business.

Map out your goals and objectives

List out your plans and what you wish to achieve in your business with social media. Your social media expectations should be in line with your overall marketing endeavors.

Do Market Research to Learn and Connect with your Target Audience

You need to know your audience and potential customers to relate, communicate and engage with them. This will give you an insight into the customers’ wants and needs, and areas to improve on. You can do this by taking a survey, comments on blogs related to your business, and responses from existing customers.

Use the right digital marketing tools

The appropriate digital marketing tools make you efficiently maximize social platforms for your business. Ensure you employ the proper tools and techniques for your social pages. Examples are; Analytics (Google, Hootsuite), Graphics (Pixel lab, Canva, VSCO), Content Curation.

Carefully create content tailored for your audience

Make posts with relevant subjects that appeal to your target audience. Also, let it be short, concise, and full of information.

Use Pictures and Videos in Your Post

Videos and attractive images are fascinating to social media users. They make your posts to be interesting and attract extra likes, visits than text-only content.

Pay Attention to Trendsetters and Trends

Find out what is currently in vogue on social platforms through viral content, influencers, blogs, and many more.

Create Contest According to your Business Goals and Audience

Do giveaway competitions and sweepstakes to create awareness of your business platform. This will attract a wider audience and expose your page more.

Let Your Watchword be Quality not Quantity

It is quite nice to generate massive sales and profit but a dishonest thriving business will soon flop and collapse. Be honest, trustworthy and let your customers know that what you see is what you get. Provide the exact items you showcase on your Social Media to customers so that you can have repeat customers.

Have an automated social content Calder in place

Post consistently so that your followers or audience won’t forget about you.

Track Your Performance

This is very important to your business. As a student at the end of the term, there is a midterm assessment to determine the learning progress. It is also essential for you to monitor and track your platform traffic, visitors, and sales. This is to refine your business and make necessary changes.

A business owner should know how to use social media marketing to generate more sales and connect with your customers. This will not only increase your profit but will also build a connection between you and your potential customers.

Originally published at getjoys.net

Benefits Of Online Reputation Management

Raymond Halliwell — Thu, 01 Jul 2021 09:48:19 +0000

As the name implies, online reputation management builds a digital public image so that anyone searching for your company finds positive customer experiences and 5-star reviews that bring the company in a good light. A good reputation protects the future of the business and enables it to retain or attract clients. Moreover, today, as there is ORM software, business owners can easily track negative comments, media mentions, as well as client’s feedback about their business. Certainly, there are many benefits of ORM expressed by digital marketing expert, that is me, Raymond Halliwell. Let us get into the shell.

Online reputation builds credibility

Most people prefer to buy online from a brand they trust. With the right ORM strategy, you can make your trust develop on potential consumers. If a company does not have a positive reputation, it will not win consumer trust. A good and positive image helps a business find potential consumers and increases employee loyalty.

Build a perfect brand image

Of course, for any business, building a perfect brand image is important. This could be only possible if you successfully portray what your brand is up to. Online Reputation Management plays a vital role here. It highlights your business so that it grabs the attention. Once your positive image catches the limelight, it will attract more and more consumers.

It builds Trust and Boost Sales

Transparency is one of the crucial aspects every consumer wants from a brand. People only trust brands with a good online reputation. If they develop trust on a specific brand, they follow suit with the same feelings. Research also says that more than 85% of people trust brand recommendations from acquaintances and 70% of trust are more developed than paid ads.

Improve Search Engine Ranking

Online reputation management also helps in improving the search engine ranking of businesses. The testimonials of the clients about the business performance play a vital role as Google takes them seriously and works according to them. ORM enables businesses to make sure that their website is running according to the SEO needs of Google.

Attracts Better Employees

Reviews are important to attract consumers as well as employees. As people want to work with a reputed company that has positive online reviews. They want to work with an organization that has received positive reviews from their previous employees. Besides workplace reviews, positive feedback and content also show that a company has a good working culture. All these aspects are important to attract more talent.

Essential Digital Marketing Strategies

Raymond Halliwell — Sun, 20 Jun 2021 06:39:31 +0000

Yes, digital marketing is the order of the day in the business world. Without digital marketing, a lot of businesses would have suffered loss or probably stunt growth. Digital Marketing is vital to the growth of a business, says Raymond Halliwell, a digital marketing expert. The size of the business doesn’t matter but rather, its ability to utilize digital marketing strategies to achieve success and good revenue. Just because one can access digital marketing platforms and promote a business doesn’t necessarily mean it’s been done the right way.

What is a digital marketing strategy?

When you sit back and creatively compose a plan on how you will utilize marketing platforms to promote your business and achieve your goals is known as strategic digital marketing. It is a program that encapsulates a number of strategic brands or business promotions. This plan is detailed and holds information like-

Which marketing platform is best used for a particular promotion.
The method of approach
The capital involved to derive at a goal

There are strategies to digital marketing that can give the maximum positive results than a random advertisement. Collaborating with a professional digital marketer like Raymond Halliwell will allow your business to undergo such tremendous evolution. When it comes to digital marketing strategies, one must think-

Which strategy can be used by organizations
Which strategy can easily catch the attention of a lot of audiences
Which strategy is consumer-friendly
Which strategy is up to date, etc.

All of these above-mentioned factors are a great determinant of your marketing results. That is why you don’t want to tamper with something as vital to your business as this.

What then are the essential digital marketing strategies:

Content Marketing

Have you ever seen short videos in the form of answering queries of consumers? That’s one way of marketing that is called content marketing. So the idea here is that instead of putting uninvited promotion videos on people’s faces, why not answer their questions. Consumers have lots of questions about products and services. The interesting part which makes it very easier for businesses to engage in marketing is that consumers are always looking out for better products or services.

Why not take hold of the opportunity and tell them what your business has to offer them by answering their questions. The goal is to put your business out there, educate your audience in the best way you can, and ultimately gain more customers.

SEO (Search Engine Optimization)

When you search for anything at all online, the first website that you see on your screen has just fulfilled the requirements of search engine optimization. This is the act of placing your website at the very top of any search engine or among the first 5 websites that are displayed.

The goal is to get more traffic to your website. Businesses should make sure that when they are opting for an expert SEO strategy, they have enough information to retain more customers. Spending money on SEO for a website that isn’t content-worthy can cause loss.

Email promoting

Everyone with an email that has been used in registering for one thing or another, gets promotional emails from time to time. So in this strategy of digital marketing, all that is done is sending promotional emails to email addresses. This could carry discount messages to attract customers or it could also be exciting offers for the new and existing customers. Raymond Halliwell has been in this field for three years, with expert experience in Digital Marketing, he can take your website from the bottom to the top of search engines.

Originally published at getjoys.net

Ultimate On-Page SEO Techniques In 2021

Raymond Halliwell — Mon, 14 Jun 2021 09:36:00 +0000

While so many put in much effort on building the authority of a domain through off-page optimization, on-page SEO is as well important for successful SEO. It entails all measures taken directly on web pages to boost your website ranking on search engines and drive organic traffic. This means it’s success is totally up to you. You get to decide the quality of the webpages and the audience you are focusing on. Whether it will drive visitors or not depends on you.

However, when it comes to on-page SEO, it is something you want to get right for search engines to understand your website and its relevance to searchers queries. They are smart yet simple techniques that produce the desired results. Here, we ask Raymond Halliwell, a digital marketing expert on-page SEO techniques that matters in 2021.

Content

Content is and always will be king. It is what makes a website credible to search engines and that is why it is very important. Your content has to be engaging and of high quality. This is what gets visitors glued to your site. Plus, focus on longer contents. Studies have proven that long content tends to rank higher and dominate the first page of search engines.

Title tag

The title tag is the title of the web page and the ones displayed on the search engine results pages (SERPs). The title tag should accurately describe the web page content when opened and that is why it is also another important factor you don’t want to take for granted. Keep it as simple as 65 characters or less and let your keyword be closer to the title tag as possible.

Headline

Even if the title is basic, headlines will make a huge difference in a content that is clickable. It is what highlights the nub of the sub matter, it is what arouses curiosity, it is what determines whether or not your target reader is going to read an article or not. So go ahead and give that compelling headline that your content deserves.

Multimedia

The saying images speak louder than words holds true in on-page SEO. They are attention grabbers, they rub easily on emotions and they can increase time spent on websites. “Have a variety of multimedia on your webpage- images, vidoes, infographics, podcasts or slide shows. Not only are you creating a visually stunning webpage, you are encouraging visitors to spend more time and even return, says Raymond Halliwell.

Keyword

Keywords are what peolle look for in search engine, you want your pages to pop up to target audience when they search for relevant information. Hence, research for your audience and the keywords they are using. Raymond Halliwell advises you to optimize your content with those keywords and don’t forget to include it in the first 100 words. While at it, focus on long-tail keywords that appeal to today’s internet users.

Internal links

Another powerful way to improve user engagement on your site is through internal linking. Add 2-3 links of relevant pages on your site. This will tell keep visitors navigate your site, keep them engaged longer, and informs Google that your pages are relevant and useful.

Outbound links

“One way to build your website traffic while still facilitating relationships with other businesses is through outbound links. It informs people and search engines about relevant useful content, Raymond Halliwell explains. One thing is pages with outbound links tend to outrank those without on SERP.

Mobile-friendliness

With billions of people using mobile phones to surf the internet in this age, this is one important aspect you don’t want to miss. You need to boost your site speed on smartphones as well. Use a fast web hosting service and make your pages mobile-friendly. Google and internet users love sites that are optimised for faster mobile loading speed.

Originally published at getjoys.net

6 Amazing Tips To Boost Your SEO

Raymond Halliwell — Wed, 26 May 2021 10:56:59 +0000

While there is a lot of SEO advice and tips out there, most don’t deliver desirable results. And some are already outdated and seem to work no more with Google’s constant change in algorithm. With an abundance of tips and tricks flooding the internet, choosing the right one can be challenging. That is why Raymond Halliwell, a digital marketing expert on actionable SEO tips that have proven to improve organic rankings without getting penalized. It’s time to let go of those that aren’t working and embrace the real deal that will Improve your search rankings.

Add relevant subtopics to existing contents

It is not okay to miss essential points during the first draft that could have improved your page rank in search engines. Keywords might be less ranked due to missing subtopics which might lead to less visibility for your site. Rank the subtopics and include major keywords to improve ranking.

Add backlinks from one page on your site to another

Backlinks are interlinked that are added to new pages. These are links from a page on one website to another to give easy navigation to visitors. To increase your site ranking, add more interlinks to the pages. Search for relevant opportunities with high authorities and interlink them on your page. You can do this by searching for the website URL with the keyword you are looking for. If there are many keywords, filter them and prioritize the ones with the highest authority over the others.

Check for competing Backlinks that undermine and decrease the performance of your content

There is room for improvement if your keyword is not yet ranked as number one. Check for the ranking first with a SERP checker. Competing Backlinks can be a result of other pages having a lot of referring domains that pushed the ranking of your site back. Look for areas where your page beats others and use the contents. That is, go to pages with less view, reach out to them, direct and link them to your page to improve traffic and visibility.

Revamp your blog posts as video content

As individuals, we are different and we have different preferences. This is also applicable to content we view on the internet. Different people prefer different content formats for their business websites. Hence you should find out which format your audience prefers and tailor your content format according to your target audience’s needs. Most people prefer video formats. Therefore, you can change your blog post to videos or embed videos related to topics or keywords that most people search for on YouTube on your blog posts to reach a wider audience. This will level up your ranking on the Google search engine.

Check and fix pages that have broken backlinks

Backlinks that lead to dead pages are not useful according to SEO. They no longer exist nor do they help other active pages in their ranking. To know a broken backlink, filter for error 404 pages in a Link report, and if pages with referring domains exist, then the backlinks are broken.

Broken backlinks can be fixed by:

Reinstating dead pages deleted by mistake.
Redirecting a URL of dead pages to new URLs or redirect nonexistent dead pages with a similar page to the old URL.
Requesting for a link change. Only fix dead pages with high-quality backlinks or leave them at 404. To check if a page backlink is of good quality, go to the backlinks report.

Convert custom-made infographics, illustrations, images, etc into backlinks

Others might make use of these images in their contents and link back to the image source instead of the main page (source link). To check if people are using your image without proper linking, go to any image on your website, right-click then click on “Search Google” for Image options available on the menu. You can also copy and paste the link to your website on Site Explore. For this, click on Backlinks report, look for links that have .jpg, or .PNG, in the URLs of the backlinks and you will see the sites that have inappropriately linked their contents to your images.

Conclusion

We hope these tips given by Raymond Halliwell can be of help in your SEO journey. The good thing is it doesn’t take time and it can be implemented in a few hours. With these, watch your website pages rank high in no time.

Originally published at getjoys.net

3 Tips to Grow your Business Online

Raymond Halliwell — Wed, 19 May 2021 04:59:58 +0000

There is no two-way to it. Having an online presence in today’s digitalized age is essential for business success. It is the tool to growing a business reputation, generating leads and driving sales. However, we can’t ignore the fact that there are more than enough businesses daily selling the same products, marketing the same services, using ads, building social media presence and many more. After all, everyone wants to have their own share of what the power of the internet has to offer. ‘Companies need to understand how to cut through the noise, make an impression and grow their business amidst the highly competitive landscape. Although there might not be anything new when it comes to online business. But business unique needs are different and understanding what works for you is the key, says Raymond Halliwell, a passionate digital marketing professional.

Here are important things businesses need to do shared by the digital marketing expert, Raymond Halliwell to set up their brands for successful online business.

Build a business website

Anyone can create a website these days, but not everyone can build a website that drives results. This means you need a team of experts who understand what it takes to build a high-quality and high performing website. For this,

Build a unique website that reflects your brand, needs and meets your audience demands. While at it, keep it simple, and easy for anyone who visits your website.

Give your website a flawless customer experience. The loading speed, the design, visuals and images, all should be one that delights consumers.

Make your website mobile-friendly. Modern consumers have gone from desktop to mobile which means you need to make your website mobile-friendly to attract mobile users.

Create high-quality content and give your audience the right information to keep them engaging with your brand.

Invest in PPC and SEO

Understand that having a website alone cannot make your business grow, it is simply the starting point and a means to an end. You also need to adopt the right strategies and techniques to position your business right in front of your target audience in order to build traffic, drive leads to increase the bottom line. When it comes to marketing, two of the major approaches employed are PPC and SEO.

PPC stands for pay-per-click in which you make use of paid ads to drive traffic to your site.

SEO stands for Search engine optimization and it is the process of improving your site to increase its visibility and get it ranking high on the search result.

SEO provides the visibility that your business needs to drive traffic to your site. For this, you do not need to pay but only need to optimize the website to increase searchability. This way, your business will be easily discovered by anyone in need of your business.

PPC allows you to display your advertisement in front of actively engaged consumers at the right moment they are looking for your products or services online. It’s a great way to gain instant visibility while providing more opportunities to convert prospects to paying customers.

Take charge of your online presence

Having an online presence also comes with its own negativity if not managed properly. That is why you need to take full control of your digital presence to ensure it is working for your good. This will require you to:

Build a positive brand image and engage with your audience at all levels. This way, you will be able to understand their needs, and work towards making it happen.

Track reviews and mentions to correct any negative ones and appreciate the positive ones.

Correct errors and update any old information to ensure consumers stay up-to-date with your business.

Ensure consistent connection with the audience to create a buzz around your brand while building customer trust.