DEV Community: Ric Ruben

AI Readiness for B2B SaaS: What to Fix First

Ric Ruben — Sat, 08 Aug 2026 11:47:22 +0000

B2B software buyers are starting to let AI agents do the first pass of vendor research. This piece walks through exactly what a SaaS company needs in place so it doesn't get filtered out before a human ever sees the shortlist.

This article was originally published on byfaro.ai/blog/ai-readiness-b2b-saas. Read the full guide there — it includes step-by-step examples and Faro audit tool links.

What you'll learn

This guide covers the full picture on ai readiness for b2b saas: what to fix first, including:

Why this matters for AI agent discoverability
What to check on your own site
The specific fixes that move your score

Read the complete guide →

Faro audits whether AI agents can find, understand, and act on your business — like GTMetrix but for AI discoverability. Free scan at byfaro.ai.

Schema Didn't Boost AI Citations. Here's What It Actually Does

Ric Ruben — Sat, 08 Aug 2026 11:47:17 +0000

A controlled study of 1,885 pages found adding JSON-LD produced no citation lift on ChatGPT, AI Mode, or AI Overviews. A separate retrieval test found five major AI systems read only visible HTML and ignored schema entirely. Schema is still worth publishing, but for accuracy rather than citations. The lever that actually moves is where you put your answer on the page.

This article was originally published on byfaro.ai/blog/schema-ai-citations-what-schema-actually-does. Read the full guide there — it includes step-by-step examples and Faro audit tool links.

What you'll learn

This guide covers the full picture on schema didn't boost ai citations. here's what it actually does, including:

Why this matters for AI agent discoverability
What to check on your own site
The specific fixes that move your score

Read the complete guide →

Faro audits whether AI agents can find, understand, and act on your business — like GTMetrix but for AI discoverability. Free scan at byfaro.ai.

Can AI Agents Actually Buy From You? A Guide to Agent Commerce Readiness

Ric Ruben — Fri, 07 Aug 2026 11:34:14 +0000

Being recommended by an AI agent is only half the job. The other half is whether that agent can actually get from your homepage to a completed transaction. This guide covers the five points where agent checkout fails, what to publish so it doesn't, and how to test your own site.

This article was originally published on byfaro.ai/blog/agent-commerce-readiness. Read the full guide there — it includes step-by-step examples and Faro audit tool links.

What you'll learn

This guide covers the full picture on can ai agents actually buy from you? a guide to agent commerce readiness, including:

Why this matters for AI agent discoverability
What to check on your own site
The specific fixes that move your score

Read the complete guide →

Faro audits whether AI agents can find, understand, and act on your business — like GTMetrix but for AI discoverability. Free scan at byfaro.ai.

How to Show Up in Google AI Overviews (Without Chasing the Algorithm)

Ric Ruben — Fri, 07 Aug 2026 11:34:10 +0000

Google AI Overviews pull from a small set of sources Google trusts to answer a query directly. Winning a citation is less about ranking tricks and more about being unambiguously the best-structured answer. This guide covers what earns a spot, how to measure it, and the mistakes that keep good pages invisible.

This article was originally published on byfaro.ai/blog/google-ai-overviews-optimization. Read the full guide there — it includes step-by-step examples and Faro audit tool links.

What you'll learn

This guide covers the full picture on how to show up in google ai overviews (without chasing the algorithm), including:

Why this matters for AI agent discoverability
What to check on your own site
The specific fixes that move your score

Read the complete guide →

Faro audits whether AI agents can find, understand, and act on your business — like GTMetrix but for AI discoverability. Free scan at byfaro.ai.

What Is WebMCP? The Protocol Deciding Whether AI Agents Can Use Your Website

Ric Ruben — Thu, 06 Aug 2026 11:01:22 +0000

WebMCP is a browser-native protocol co-developed by Google and Microsoft that lets websites declare callable functions for AI agents, replacing fragile DOM scraping with structured tool calls. With an origin trial live in Chrome 149 and the Lighthouse Agentic Browsing category now shipping by default, there are concrete things to audit and fix on your site right now.

This article was originally published on byfaro.ai/blog/what-is-webmcp. Read the full guide there — it includes step-by-step examples and Faro audit tool links.

What you'll learn

This guide covers the full picture on what is webmcp? the protocol deciding whether ai agents can use your website, including:

Why this matters for AI agent discoverability
What to check on your own site
The specific fixes that move your score

Read the complete guide →

Faro audits whether AI agents can find, understand, and act on your business — like GTMetrix but for AI discoverability. Free scan at byfaro.ai.

API Documentation for AI Agents: Why Your Docs Are the New Sales Page

Ric Ruben — Thu, 06 Aug 2026 11:01:18 +0000

When an AI agent evaluates your product, your API documentation is often the first thing it reads and the main thing it judges you on. This guide covers what agents actually parse, the difference between human-friendly and machine-friendly docs, and seven concrete fixes you can ship this week.

This article was originally published on byfaro.ai/blog/api-documentation-ai-agents. Read the full guide there — it includes step-by-step examples and Faro audit tool links.

What you'll learn

This guide covers the full picture on api documentation for ai agents: why your docs are the new sales page, including:

Why this matters for AI agent discoverability
What to check on your own site
The specific fixes that move your score

Read the complete guide →

Faro audits whether AI agents can find, understand, and act on your business — like GTMetrix but for AI discoverability. Free scan at byfaro.ai.

Ahrefs Says 97% of llms.txt Files Get Zero Requests. They Missed the Point.

Ric Ruben — Wed, 05 Aug 2026 11:14:12 +0000

Ahrefs measured how often AI crawlers fetch llms.txt files and found 97% get zero requests. The study is methodologically sound but the conclusion misses the most important use case: inference-time context injection, not pre-crawl indexing. llms.txt was never primarily a crawler instruction file.

This article was originally published on byfaro.ai/blog/llms-txt-ahrefs-study. Read the full guide there — it includes step-by-step examples and Faro audit tool links.

What you'll learn

This guide covers the full picture on ahrefs says 97% of llms.txt files get zero requests. they missed the point., including:

Why this matters for AI agent discoverability
What to check on your own site
The specific fixes that move your score

Read the complete guide →

Faro audits whether AI agents can find, understand, and act on your business — like GTMetrix but for AI discoverability. Free scan at byfaro.ai.

Cloudflare Now Has an Agent Readiness Score. Here's What It Checks — and What It Misses.

Ric Ruben — Wed, 05 Aug 2026 11:14:08 +0000

Cloudflare's new agent readiness score checks four infrastructure signals. Faro runs 30+ checks across 6 categories including pricing transparency, structured data, MCP endpoints, llms.txt quality, and AI citation signals. The gap is not about better vs. worse — it reflects two fundamentally different problems.

This article was originally published on byfaro.ai/blog/cloudflare-agent-readiness. Read the full guide there — it includes step-by-step examples and Faro audit tool links.

What you'll learn

This guide covers the full picture on cloudflare now has an agent readiness score. here's what it checks — and what it misses., including:

Why this matters for AI agent discoverability
What to check on your own site
The specific fixes that move your score

Read the complete guide →

Faro audits whether AI agents can find, understand, and act on your business — like GTMetrix but for AI discoverability. Free scan at byfaro.ai.

MCP for Business: What Model Context Protocol Means If You Are Not an Engineer

Ric Ruben — Tue, 04 Aug 2026 11:04:55 +0000

Model Context Protocol (MCP) is Anthropic's open standard for connecting AI models like Claude to external tools and data. Publishing an MCP server puts your product inside the AI's native workflow, making it callable without the user ever leaving their AI assistant. For B2B software companies, this is a new distribution channel, not just an engineering project.

This article was originally published on byfaro.ai/blog/mcp-for-business. Read the full guide there — it includes step-by-step examples and Faro audit tool links.

What you'll learn

This guide covers the full picture on mcp for business: what model context protocol means if you are not an engineer, including:

Why this matters for AI agent discoverability
What to check on your own site
The specific fixes that move your score

Read the complete guide →

Faro audits whether AI agents can find, understand, and act on your business — like GTMetrix but for AI discoverability. Free scan at byfaro.ai.

Google's A2A Protocol: What It Means for Your Business When Agents Talk to Agents

Ric Ruben — Tue, 04 Aug 2026 11:04:51 +0000

Google's A2A protocol lets one AI agent delegate tasks to another, including calling your business endpoint directly on behalf of a buyer. Businesses without an A2A-compatible interface are skipped entirely from that selection process.

This article was originally published on byfaro.ai/blog/a2a-protocol-google. Read the full guide there — it includes step-by-step examples and Faro audit tool links.

What you'll learn

This guide covers the full picture on google's a2a protocol: what it means for your business when agents talk to agents, including:

Why this matters for AI agent discoverability
What to check on your own site
The specific fixes that move your score

Read the complete guide →

Faro audits whether AI agents can find, understand, and act on your business — like GTMetrix but for AI discoverability. Free scan at byfaro.ai.

AI Answer Position: The New Ranking Metric Every Marketer Needs to Track

Ric Ruben — Mon, 03 Aug 2026 11:01:49 +0000

AI answer position is where your brand appears inside a flowing AI-generated response, and it matters far more than simply being mentioned at all. Brands named first in an AI answer are 389% more likely to be searched afterward. This post explains what drives position, how to measure it, and which signals to fix first.

This article was originally published on byfaro.ai/blog/ai-answer-position-ranking. Read the full guide there — it includes step-by-step examples and Faro audit tool links.

What you'll learn

This guide covers the full picture on ai answer position: the new ranking metric every marketer needs to track, including:

Why this matters for AI agent discoverability
What to check on your own site
The specific fixes that move your score

Read the complete guide →

Faro audits whether AI agents can find, understand, and act on your business — like GTMetrix but for AI discoverability. Free scan at byfaro.ai.

Fan-Out Queries: The Background Searches That Determine Your AI Citations

Ric Ruben — Mon, 03 Aug 2026 11:01:44 +0000

Fan-out queries are the background searches an AI model fires before producing an answer. They determine which brands get retrieved and cited. Optimizing for them is different from SEO, and most brands are not doing it.

This article was originally published on byfaro.ai/blog/fan-out-queries-ai. Read the full guide there — it includes step-by-step examples and Faro audit tool links.

What you'll learn

This guide covers the full picture on fan-out queries: the background searches that determine your ai citations, including:

Why this matters for AI agent discoverability
What to check on your own site
The specific fixes that move your score

Read the complete guide →

Faro audits whether AI agents can find, understand, and act on your business — like GTMetrix but for AI discoverability. Free scan at byfaro.ai.