The latest articles on DEV Community by Riya Sharma (@riya_sharma_0c20080ba090c). https://dev.to/riya_sharma_0c20080ba090c https://media2.dev.to/dynamic/image/width=90,height=90,fit=cover,gravity=auto,format=auto/https:%2F%2Fdev-to-uploads.s3.amazonaws.com%2Fuploads%2Fuser%2Fprofile_image%2F3913238%2Fb67974b2-c687-4b31-b540-db5e4925e4a9.png https://dev.to/riya_sharma_0c20080ba090c en Riya Sharma Tue, 05 May 2026 05:55:20 +0000 https://dev.to/riya_sharma_0c20080ba090c/i-started-flidget-after-realizing-my-saas-users-were-disappearing-before-i-ever-saw-a-warning-4eg4 https://dev.to/riya_sharma_0c20080ba090c/i-started-flidget-after-realizing-my-saas-users-were-disappearing-before-i-ever-saw-a-warning-4eg4 <p>A few months ago I was reviewing my SaaS metrics and everything looked normal on the surface</p> <p>Retention was stable churn was not alarming usage charts looked fine</p> <p>But revenue was still not growing the way it should have been</p> <p>That contradiction stayed in my head</p> <p>So I started looking deeper</p> <p>What I realized was uncomfortable</p> <p>Users were not really leaving in a clear moment</p> <p>There was no sudden drop no obvious exit point</p> <p>They were slowly disconnecting from the product without saying anything</p> <p>No feedback no complaints just silence</p> <p>And I only understood this after they were already gone</p> <p>That made me question something important</p> <p>Most analytics tools show you when someone leaves but they do not show you when the decision to leave actually happens</p> <p>There is a gap between behavior and intent and that is where most churn lives</p> <p>So I started building Flidget</p> <p>The idea is simple</p> <p>Instead of only reacting after churn happens Flidget focuses on two things</p> <p>First it detects early signs of disengagement so you can notice users who are slowly losing interest before they cancel</p> <p>Second when a user tries to leave it replaces the silent cancel moment with a short conversation that captures what actually went wrong right there in real time</p> <p>No delayed surveys no guessing later no missing context</p> <p>Just direct feedback at the exact moment it matters</p> <p>Everything flows into one simple view so founders can actually understand what is happening inside their product instead of guessing from scattered metrics</p> <p>It is lightweight to integrate and works with most SaaS setups</p> <p>I am still building it and learning a lot from real user behavior every day</p> <p>But one thing is very clear now</p> <p>Churn does not start at cancellation</p> <p>It starts much earlier than what most dashboards can show</p> <p>If you have worked on a SaaS product I would genuinely love to know</p> <p>Have you ever noticed users leaving before your metrics showed any warning</p> <p>What did that moment look like for you ?</p> <p><a href="https://flidget.com/" rel="noopener noreferrer">https://flidget.com/</a></p> analytics saas showdev startup