DEV Community: Liraz Postan

Atera Announces Brand-New Online Conference "Ateraverse" for IT Professionals

Liraz Postan — Thu, 13 Apr 2023 16:55:32 +0000

Discover IT solutions that are future-proof and tailored to your needs, allowing you to stay ahead of the curve.

After conducting a survey with over 300 of their customers, consisting of IT departments and managed service providers, Atera has identified the real-world concerns that are expected to affect the IT world in 2023 and beyond. These concerns include growing workloads, mounting tech debt, and increased cybersecurity threats.

The "Ateraverse" conference aims to answer the best practices for IT professionals in this ever-evolving space. With the theme of "Year of Efficiency," Atera encourages lean and mean IT operations that explore redundancies, tools, and processes that may be underutilized. Atera emphasizes the importance of future-proof, fit-for IT solutions, which are necessary for a successful transition into the new, automated age of IT.

The conference will take place over two days and is sponsored by Microsoft. Attendees of Ateraverse will have the opportunity to explore cutting-edge solutions with industry leaders and peers. The conference will feature sessions on intelligent automation, AI integrations, zero-trust architecture, and other relevant topics. The event will host a range of speakers who are thought leaders in the IT and cybersecurity space, as well as a surprise keynote speaker.

The conference will offer eight sessions, each designed to expand the knowledge of IT professionals in the rapidly advancing IT landscape. Ateraverse is an excellent opportunity for those in the IT arena to build their knowledge of current and future trends, connect with industry leaders, and gain practical solutions. The event will take place on May 3 and 4, 2023, and will provide unique learning opportunities and networking platforms.

In conclusion, Ateraverse is a can't-miss conference for IT professionals who want to stay ahead of the curve. It is an opportunity to learn, connect and set themselves up for success in the present and future. Those interested can save their seats today.

Save your seat!! https://www.atera.com/lp/ateraverse/

Tips to Repurpose Your Content

Liraz Postan — Fri, 24 Jun 2022 18:42:12 +0000

Repurposing content does not mean reusing it. Did you know there are practical ways you can go about repurposing your current content to make it more engaging for your target audience? Thus, why should you repurpose your content?
If you have relevant content, particularly from posts that performed quite well, identifying what works for it will help you save effort and time on the new content.
Keep in mind that quality content is one of the important materials in digital marketing. You create something by giving full of your knowledge, capabilities, interest, mind. Yes, it doesn’t deserve to be in vain.

That content could help give traffic to your site and hold a remarkable position in search engine rankings for months or even years from when it’s first published. Of course, old is gold, but a bit of effort could make your past content a gem.
Thus, repurposing content could be a huge time-saver, especially for content creators. It’s an unconventional meat load up your content calendar while mixing value for current readers and pulling a fresh group of audience. Further, with those repurposing content peaks, you can get supreme value out of your entire content efforts.

What is Content Repurposing?

Repurposing content is a standard practice of reusing all the content or a part of an old piece to widen its reach. Repurposed content is normally changed into a new format, like video, email, infographic, or often, a social media post.
Why Should You Repurpose Your Content?
The answer is time. Repurposing content saves you a huge amount of energy, effort, and time in planning, researching, and creating whenever you share new content. Furthermore, converting your existing content into a new format brings new life to something you might have considered has served its purpose.

No matter it’s sharing your content across various platforms like LinkedIn, Facebook, or Twitter or making snippets of current content to share as a TikTok or YouTube clip, there are many ways to repurpose your content.
Benefits of Repurposing Your Content
Are you a small business owner? You already have plenty on your plate. So why not save yourself some energy and time by extending your content a little more? From the old to the new, the top-performing articles to the bad ones, all written materials could be repurposed.
Increase your reach – Your audience may have many things in common, but they’re expected to differ in their learning methods and favorites. Most are visual students, while others prefer audio, see digits, ad others want to see samples. Repurposing content into unique forms of media is an excellent way to grow your audience to the different groups of your target audience.

Redeem less efficient content -

Some of the content you create isn’t going to perform as powerful as others. Still, it might not be that the content is not adequate. It might be the content in which it’s exhibited. For instance, an ebook that did not catch many leads for your business might make a great set of blog posts, which turn traffic to your site.
Or, a set of blog posts that is not receiving much attention might make a comprehensive ebook that catches many consultation requests.

Improve your online presence

Repurposing your content commences with more content. Simply put, the more extra of that you have online, the stronger your online presence would be. Having a powerful online presence is important in improving brand awareness, improving your audience, and getting more customers.
Practical Tips on How to Repurpose Your Content
*Here are some of the best tips you can consider if you want to repurpose your content:
*

Repurpose your content by translating it to different languages

Do you have a global audience? It will help if you translate your existing content to different languages to cater to your global audience. That’s where content translation services might help you.
Turn your content into a video course or webinar
Narrating over a slideshow presentation can be a simple way of reusing your useful content into a shareable, marketable and profitable form of recycling your old content into something relevant.

Adapt your interviews into an eBook

Go back through your podcast interview episodes or videos and extract any quotes or snippets that could offer value to your subscribers or followers. Possibilities are that the people you interview are important to the main topic of your content. Thus, it must be pertinent to your future eBook content.
Gather all your blog posts and turn them into an eBook
Have you been working on a blog for a little while? Now you have a catalog of blog posts sitting there waiting to be shared with your target audience in a new format. Why don’t you compile all of them into a short eBook?

Extract audio from your video course and turn it into a podcast

Did you know that using a podcast as a form of content marketing for a video course could be an excellent way to convert your listeners into paying subscribers? You can use your podcast as an ad for your course by basing your podcast episodes on particular topics of your video course. It will showcase the educational value, quality, and need for your followers to subscribe to the course.

Repurpose your blog posts into infographics

Repurposing the information you’ve learned through your content creation, podcast, or business as informative infographics can offer excellent content to market on your social media.
Remember that infographics can be utilized on your social media pages like Instagram, Twitter, or LinkedIn to legitimate your brand faster. They must be simple to read, consume, entertaining, and educational enough that your followers like to share them on their social media pages.

Final Thoughts

There you have it! Now you can get the most out of your original content with these tips on repurposing content for various audiences. Remember that repurposing older content saves a huge amount of time and reaches a wider audience.
Both you and your audience will get the value out of each new piece of content that is churned out in the future, and that could turn into an opportunity to make those new visitors into paying customers.

New! RudderStack Cloud: The Warehouse-First CDP for Developers

Liraz Postan — Wed, 21 Oct 2020 06:49:15 +0000

There’s never been a better time to be a data engineer, in large part due to the rapid innovation and rising popularity of modern warehouses and data processing tools. When working with customer data, though, collecting all of your relevant information in one place and making it usable around the organization is a non-trivial challenge.

Customer Data Platforms (CDPs) have tried to solve for data collection and activation, but unfortunately, most of them make the problem worse by creating additional data silos and integration gaps. Data engineers often find themselves stuck in the middle, only partially leveraging the power of tools like Snowflake and DBT because other components of the stack don’t integrate with their larger data workflow.

It’s time for a new approach in the way companies architect their customer data stacks and how CDPs fit into the toolset, and that’s exactly what we’re building at RudderStack. By putting developers, their preferred tools and modern architectures front and center, we’re helping data engineers and their companies discover powerful new opportunities in the way they connect these critical systems and put them to work across the organization.

RudderStack Cloud: A New Approach to Your Customer Data Stack
RudderStack Cloud makes it easy for data engineers to collect, validate, transform and route customer data to their warehouse, real-time streaming services, and the cloud applications used by teams across the company.

Modern Cloud

From the time we opened our first repo, we’ve built our product on Kubernetes for the cloud-native world, focused on extreme scale and fault tolerance.

With RudderStack Cloud, we’ve created the best of both worlds for developers. Open-source foundations, privacy-first architecture and developer-focused tooling make it easy to integrate the product into your existing stack, while maintaining the ease of use that comes with cloud SaaS.

Running on the modern cloud and not storing data allows us to be much more cost efficient, as reflected in our new pricing model (more at the end of the post).

Data Warehouse Centric

Scalability and functionality limited warehouses in the past, meaning valuable information like customer cohorts were trapped in 3rd-party tools.

The warehouse is the CDP of the future, as evidenced by Tapad’s new integration with Snowflake, which allows you to integrate warehouse data with rich, 3rd party data sources directly.

In the new approach, RudderStack Cloud allows you to turn your warehouse into a CDP with features like configurable, near-real-time sync, and SQL as a Source, which turns your warehouse into a RudderStack Source.

The Complete Customer Data Stack.
We’ve also built RudderStack Cloud to leverage the more advanced functionalities of modern data warehouses.

To that end, we’re excited to announce support for semi-structured data via VARIANT type in Snowflake as part of RudderStack Cloud. Many data engineers send JSON objects via RudderStack as VARIANT in Snowflake to make querying much easier (you can access the entire object as opposed to querying multiple tables). Learn more in the warehouse section below.

Developer First

We believe that the customer data stack should be owned by the engineering team, which is why our product is always developer-first and integrates with the tools they already use and love.

Our Schema Monitoring feature is exposed through a REST API, making it easy to integrate with existing data governance workflows. We expose metrics that can be easily consumed by any stated server and use Grafana to visualize infrastructure health.

Most importantly, we remain committed to the OSS community and our OSS product, with core developers providing daily community support on Discord.

Features in Rudderstack Cloud

Sources & Destinations — RudderStack Cloud has 11 SDKs for collecting web, mobile and server-side event data. This release also includes sendBeacon support for our JavaScript SDK, which can improve speed by up to 30% (a huge win for speed-sensitive eCommerce use-cases).

You can also ingest data from cloud application sources (like Customer.io and Salesforce) and BI tools (like Looker). You can route ingested data to more than 60 destinations, including real-time/streaming destinations like Apache Kafka and Amazon Kinesis, warehouses like Google BigQuery and Snowflake and ML tools like AWS Personalize (not to mention cloud tools like Amplitude, ZenDesk and AppsFlyer).

Sources and destinations in RudderStack

Speed & Scale — RudderStack Cloud can maintain latency of less than 10 minutes in delivering customer event data to cloud warehouses, with further optimization available via device mode in our SDKs. The platform is architected to manage peaks in volume, managing thousands of events per second without the need for any configuration or infrastructure management.

Fault Tolerance — RudderStack Cloud comes with at least 99.99% uptime while a sophisticated error handling and retry system ensures that your data will be delivered even in the event of network partitions or destinations downtime.

Debugging & Monitoring — RudderStack Cloud introduces a number of features to help you debug issues with your event data. Live debuggers for both sources and destinations allow you to view and debug your data in real time. Data Replay allows you to re-run historic data into any destination while detailed logs and metrics help you quickly understand the health of your data infrastructure.

RudderStack Cloud schema monitoring feature
Segment API Compatible — RudderStack Cloud is fully compatible with the Segment API. If you have used Segment to track events in your website or product, you can migrate to RudderStack Cloud by simply updating the configuration of your SDKs.

Data Warehouse — RudderStack Cloud treats your Data Warehouse as a first class citizen among destinations, with advanced features and configurable, near real-time sync. We currently support Google BigQuery, Amazon Redshift, Snowflake and ClickHouse as warehouse destinations with more to come soon.

As part of our advanced integration with Snowflake, we support VARIANT data types. Simply toggle on the “Store Full Event” setting in your RudderStack Cloud destination configuration and we will send the entire object for storage as the VARIANT data type in Snowflake.

Advanced integration with Snowflake - Variant data types
Transformations (JavaScript and DBT) — RudderStack Cloud introduces support of in-transit transformations written in JavaScript, configured per-destination in our platform. We also support at-rest transformations using DBT. Powerful and configurable RudderStack models built on DBT can be deployed on your data warehouse to perform tasks like identity stitching and sessionization, turning your warehouse into a featured customer data platform.

RudderStack Cloud introduces support of in-transit transformations written in JavaScript
Data Governance & Change Management — RudderStack Cloud introduces SSO and User Management for both security and control. With administrative and view-only access, you can limit who sees and interacts with your data infrastructure.RudderStack Cloud also features a sophisticated Schema Tracking API that you can leverage to QA and monitor the schema evolution of your event data.

Open Source — RudderStack remains committed to the open source community by keeping the RudderStack Open Source version up to date with RudderStack Cloud.

Best Segment Alternatives (My honest POV)

Liraz Postan — Fri, 02 Oct 2020 21:55:38 +0000

As a business enthusiast, your data is among the most important assets. With that, you must have effective data management that will help you generate more leads for your business. You can transform those leads into your valued customers. Are you looking for the best segment alternatives you can use for effective data management? You’re in the right place. The following is the list of the best segment alternatives you can use to manage your business data in the best possible way.

Datadog

Datadog is one of the latest analytics and monitoring platforms, which is a great alternative to Segment.io. With the use of this platform, you can collect data of servers, metrics, teams, and apps in a single place. It also comes with various integrations such as Slack, Java, Windows Azure, Java, Amazon Web Services, and more.

Understand the behavior of a user
The platform is also the best place to analyze, filter, and search data, so you can know the user experience. It helps you to understand the journey of your audience with your site. With that, you can improve your customer service in enhancing their overall experience when visiting your website.

Automation tools
You can have easier campaigns since you can access automation tools. Datadog also features bug tracking and source control, so you can make sure that you’re running your applications and campaigns in the right manner. It can assist you in solving different data problems to enhance your campaigns and grow your business.

Real data visualizations
With Datadog, you can view real data visualizations that will help you to optimize your techniques. Additionally, you can also explore your data to be familiar with the behavior of your audience.

Segment Alternatives

RudderStack

RudderStack is a segment alternative that helps you improve your data management. If you want to have full control of customer data, RudderStack can be your efficient manner.

**Full control
The RudderStack allows you to have full control of your customer data. It can work well with your tools and transform your data warehouse into a platform for customer data. It enables you to collect structured cloud platforms and customer event data. Then, you can combine it with the internal data sources to establish organized customer profiles as well as data sets for marketing, product, analytics, and more.

**Extreme-scale
The pricing model and infrastructure of RudderStack are made to manage a high volume of events, usually of famous consumer apps. With the platform, you can have a peak volume without worrying about the cost.

Hull

If you want to have more powerful business marketing campaigns, Hull can be your essential tool.

**Fill new data and clean out irrelevant data
Hull allows you to fill in new data and take out the irrelevant or old data. With that, you can only have relevant data that can help with the progress of your business.

**A unified view of the leads
With the platform, you can have a unified view of the account, contact, and leads. It has seamless integration that makes your marketing and sales team get similar information to produce the best results for your business.

**Create customized segments
Hull can help you make customized segments through various applications. You can also understand your data, which is helpful for improving marketing campaigns that can encourage your customers.

Mixpanel

Mixpanel is another reliable platform for data management. It enables you to analyze the behavior of the user on your website and apps. It is effective for measuring and enhancing your customer experience.

**Determine trends
Using Mixpanel, you can determine the trends in your business through key metrics. It can also be a good tool that can give you access to view how customers interact with the pages on your site.

**Accurate data collection
With Mixpanel, you can have more accurate data collection for your brand. You can have accurate data about customers and products in real-time, allowing you to understand more of your target audience. It helps you to send messages to enhance your marketing campaign.

MarketingCloudFX

If you wish to manage data effectively, you can prefer for the MarketingCloudFX. This marketing software can be your comprehensive partner to track, obtain, and use data to make powerful business campaigns.

**Make your data to work
With this platform, you can make your data work. You can use the database for making personalized content, nurturing leads, and establishing a positive brand image.

**Access to functional tools
The MarketingCloudFX can provide you with different tools for your data management. With these tools, you can make personalized content, reporting and analysis, call tracking, automated email marketing, customer relationship management integration, advanced targeting settings, and more.

**Streamline lead management
The platform comes with 2 programs, the LeadNurtureFX and LeadManagerFX. In LeadManagerFX, you can make a searchable database of your leads. With that, you can create improved campaigns for your business.

**Spy on your competitors
The software allows you to monitor companies that visit your website. Based on the database, you can create a B2B sales procedure and make your campaigns more engaging for your clients.

BigPicture

BigPicture is another excellent segment alternative that can assist you in making effective business campaigns.

**Pair anonymous traffic with real businesses
The platform can help you in determining visitors and prioritize your customers according to the behavior. It can offer you pair your anonymous traffic to company profiles. With this, you know the interested people in your brand.

**Data integration
It also offers excellent data integration. You can integrate your data from your CRM, website, and sales tools. You can also use business data to make more powerful campaigns. It comes with an integration-friendly interface wherein you can place data in a single location.

Conclusion

Are you ready to transform your business goals into reality? What are you waiting for? Get the best segment alternatives today! You can choose from the above list so that you can improve your business’ data management. It allows you to improve your customer experience and grow your business in an efficient and cost-effective manner.

Best Software Engineer Blogs for 2021

Liraz Postan — Fri, 11 Sep 2020 19:24:08 +0000

There’s no doubt that software engineering is one of the most developing fields in the globe today. Did you know it has a constant flow of new languages, lifesaving tools, and ground-breaking frameworks being launched every year?

The blazing-fast iteration cycles and the bias of the tech sector towards open-sourcing innovations could suggest that even the most forward-thinking programmers risk seeing their capabilities being out of date. That’s especially true if they do not take care to remain on the cutting edge.

Most software developers today are open to their preferred programming blogs, niche coding publications, and tech news aggregators to keep ahead of the game. The landscape of famous software engineering blogs is extremely varied, continuously changing, and sometimes, taste-dependent. It can often be challenging to navigate for seasoned developers and new programmers alike.

Are you one of those software engineers who want to get your programmer career started on the right track? Fortunately, we have gathered top blog sites for software engineers of all levels to keep updated on the best the sector has to provide.

Martin Fowler

In this software engineer blog, you will explore articles and posts when it comes to object-oriented programming. Continuous delivery, agile, refactoring, and microservices, among others, are currently hot blog topics you will see in Martin Fowler.

Joel on Software

Joel on Software is one of those highly sought blogs for software engineers. Other software engineer-related blogs mentioned in the site might have more focus on technical stuff. However, the blog page provides useful insight into the business side of software firms. That includes a great explanation of everything from apprehending of new software concepts to selling customer-ready software.

Coding Horror

This software engineer blog is loaded with well-written, insightful, and sometimes funny posts. You have probably come across this blog if you are a software developer with some experience.
Jeff Atwood founds coding Horror, which is the co-creator of Stack Overflow. Jeff concentrates on human aspects of programming and offers a remarkable page on suggested reads for programmers.

Toptal Engineering Blog

The blog authors at Toptal Engineering are some of the globe’s finest software engineers. In fact, for you to become an author, you need to pass a strict screening process. Toptal Engineering is more about a general software blog. Nevertheless, the quality of their posts is so extraordinary that weekly tech niche aggregators syndicate every article. How awesome is that?
Blog posts boast superior level tutorials on advanced language and programming tips. It also covers common mistakes for even the pro developers to prevent, a plethora of code snippers, technology innovations, and so much more.

Scott Berkun Blog

Most of the posts of Scott Berkun highlights design and creativity that are very practical for engineers out there. The author himself has spent a few years at WordPress.com and Microsoft, which allowed him to obtain some engineering wisdom. Did you know that he has written a few books too?
Two of the must-read blogs for software engineers out there include “The top mistakes UK designers make” and “Are designers more creative than designers?”

Slack Engineering Blog

This blog for software engineers offers content from the entire team, from senior to junior staffers. The platform takes pride in sharing amazing posts on present challenges as they scale and build the engineering organization. This platform is one of those companies that is continuously growing and transforming.
The culture of Slack Engineering is composed of growth, impact, and mentorship.

Sentry Blog

Next on our list is Sentry. Did you know that this blog site offers open-source error tracking? It supports development teams track and solve crashes in real-time. Some of the topics their blog covers include technical challenges to the tech industry.
It is an excellent read for anybody who is seeking to receive more visibility in the realm of coding.

The Practical Dev

On the other hand, we have dev.to. It is an open-source forum for software engineers and programmers, allowing them to share their expertise and questions about the field. You will love for concise and interesting articles are.

Pinterest Engineering Blog

You might find Pinterest as irrelevant in this post. However, their engineering blog is a place for a veritable cornucopia of coding and engineering ideas and insights. On top of that, did you know that the platform is designed on a Python tech stack? That’s so cool.

Facebook Code Blog

Meanwhile, the blog of Facebook Code is an excellent resource for those people who wish to remain abreast of the current team updates, open-source project releases, as well as future events from Facebook Engineering.
One of the best posts you can check on this software engineering blog is their “React 16: A look inside an
API-compatible rewrite of our frontend UI library.” It stood out last year. For sure, you will be amazed by the rigorous, comprehensive updates on the pulse of React.js changes and developments.

Rudder Stack

Ultimately, we have RudderStack Blog as well. This blog for software engineers offers practical approaches and tips for software development, integrating, and testing, among others. Here, you will explore news trends, tips, tricks, status reports, journals and entries, and announcements.

Bottom Line

You see, the World Wide Web is loaded with a plethora of software engineering blogs of all forms and sizes. Therefore, building a rotation of weekly publications, dependable blogs, and news aggregators is necessary for motivated developers out there. That’s especially true if you wish to stay on top of your field.

These programming blogs are for each type of reader, from students who want to enter the industry or to seasoned programmers who love reading about the best and latest tools and frameworks.

That is our list of the best software engineering blogs! Follow some of the content these blogs publish, and for sure, you cannot help yourself learn a thing or two.

Do you enjoy this list? What other software engineering blog do we miss? We’d love to know! Please share your thoughts with us by leaving your comments below!