My Journey building Better Launch

Roxana Limban — Mon, 06 Jul 2026 13:31:51 +0000

After building several projects over the past few years, I realized something important.

Building a product isn't the hardest part anymore.

With AI, modern frameworks, and countless tools available, turning an idea into a working product has become faster than ever. The real challenge begins after you ship.

How do people discover your product?

How do you get your first users?

How do you stand out when thousands of new products are launched every week?

I became fascinated by distribution, SEO, and product launches. The more I learned, the more I realized that while building has become easier, getting your product in front of the right people is still incredibly difficult.

That's why I created Better Launch.

Better Launch is a platform for founders,
a place where makers can showcase what they're building, discover new products, support other founders, and find inspiration from the community. My vision has always been to create a space where builders can learn from each other and celebrate shipping, whether it's a first MVP or a polished product.

The goal isn't to replace existing launch platforms. It's to give founders another opportunity to share their work and connect with people who genuinely enjoy discovering new products.

Building Better Launch has also taught me that launching is only the beginning. Listening to users, improving the product, and building a community around it are what truly make a project grow.

I'm still at the beginning of this journey, and there's a lot more to build. Every piece of feedback, every new product, and every founder who joins the platform motivates me to keep making Better Launch better.

I hope it becomes a place where builders feel excited to share what they're creating and where discovering new ideas is just as rewarding as building them.

Give it a try here.

I'd love to hear your thoughts.

My Journey Creating QRKit: Discovering the Hidden Complexity

Roxana Limban — Wed, 23 Apr 2025 09:17:05 +0000

When I first thought of QRKit, the idea seemed simple: a tool that easily connects offline and online marketing with trackable QR codes. On paper, it sounded straightforward—create codes, see analytics, and help businesses better understand their audience. But I've learned that simplicity often hides unexpected complexity.

Why QR Codes? Why Now?

QR codes have made a surprising comeback in recent years. They’ve moved beyond menus and payments, becoming crucial for modern marketing. Yet, most existing tools felt outdated—clunky, static, and unclear. Marketers, small businesses, and even individual creators needed better options: something easy, insightful, and flexible.

I personally needed a QR code tool at one point and was frustrated by complicated designs, poor functionality, and difficult interfaces. Creating a QR code should never be a complicated experience, whether for big companies or someone working on their own small project. Seeing this problem clearly, I asked myself, "Why not build my own solution—one that’s exactly how I’d want it: clean, easy, and genuinely user-friendly?"

When I began building QRKit, I quickly realized that simplicity itself could be tricky. Generating a QR code is simple, but enabling edits after printing or offering clear and useful analytics was more challenging. QRKit had to handle more than just scans—it had to consider user context, privacy, and real-time data.

QRKit became a web app built with Next.js, TypeScript, and Tailwind CSS—technologies that made complexity easier to handle. Adding real-time analytics taught me a lot about how people interact online. Creating dynamic QR codes meant careful planning and scalable solutions behind the scenes.

Each step added layers of understanding about software, design, and the way people interact with technology.

The biggest lesson from building QRKit is that even simple ideas have deeper layers. What started as a neat, clear concept opened doors into a wider exploration of tech, design, and human behavior.

Building QRKit taught me patience, curiosity, and the importance of listening closely to users, always striving to improve and stay present for those who rely on the product.

QRKit is more than technology—it’s about making connections easier, simpler, and clearer. I'd love for you to experience it yourself.

Give it a try here.

I'd love to hear your thoughts.

DEV Community: Roxana Limban

My Journey building Better Launch

My Journey Creating QRKit: Discovering the Hidden Complexity