I Built an AI CRM That Runs Itself Using MeDo

Ruita Wachira — Wed, 20 May 2026 10:42:26 +0000

Most CRMs feel like spreadsheets with extra suffering.

You meet a client, then spend the next 5 minutes:

creating a lead
updating stages
adding reminders
writing notes
setting follow-ups

I wanted to explore a different approach:

What if the CRM handled all of that automatically?

So I built Ghost Mode CRM using MeDo — an AI-powered CRM where you simply type what happened, and the system organizes everything for you.

Example:

“Met John in Westlands, needs cement in 2 weeks”

The system instantly:

creates a lead
extracts the location
schedules a follow-up
updates the pipeline
calculates a lead score
generates AI follow-up suggestions
places the lead on an interactive Nairobi map

Why I Built It

Most sales workflows are naturally conversational.

But traditional CRMs force users into rigid forms and repetitive admin work.

I wanted to see what happens when the CRM becomes:

conversational
AI-native
proactive
lightweight

Instead of manually configuring everything, the user simply communicates naturally and the system structures the workflow automatically.

Built with MeDo

I used MeDo to rapidly prototype and build the application experience.

The UI was inspired by:

Attio → structured CRM design
Notion → conversational interaction
Pipedrive → visual pipelines

The app includes:

AI-powered lead creation
Kanban pipeline management
Lead scoring
Intelligent reminder rules
Bulk email workflows
Interactive lead map visualization
Dark mode support
CSV export
Activity timelines

One of the Hardest Challenges

Natural language automation sounds simple until one sentence affects multiple systems.

Example:

“Call James next week about paint delivery”

That single sentence impacts:

lead updates
reminder creation
scoring
pipeline stages
task scheduling
timeline parsing

Designing the logic flow around conversational input became one of the most interesting parts of the project.

Unexpected Favorite Feature

The Nairobi lead map became one of my favorite parts of the build.

Visualizing:

hot leads
geographic clusters
sales zones

…turned CRM data into something strategic instead of administrative.

Try It Out

Live Project: [Ghost-CRM]
Try Out MeDo: [medo.dev]

Final Thought

AI tools shouldn’t just generate content.

They should remove friction from real workflows.