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    <title>DEV Community: Sam Carter</title>
    <description>The latest articles on DEV Community by Sam Carter (@samcarter_dev).</description>
    <link>https://dev.to/samcarter_dev</link>
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      <title>DEV Community: Sam Carter</title>
      <link>https://dev.to/samcarter_dev</link>
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      <title>I went through 1,445 "free" startup directories. Most of them aren't free.</title>
      <dc:creator>Sam Carter</dc:creator>
      <pubDate>Sat, 24 Oct 2026 08:44:57 +0000</pubDate>
      <link>https://dev.to/samcarter_dev/i-went-through-1445-free-startup-directories-most-of-them-arent-free-2am1</link>
      <guid>https://dev.to/samcarter_dev/i-went-through-1445-free-startup-directories-most-of-them-arent-free-2am1</guid>
      <description>&lt;p&gt;Every "where should I launch my SaaS" thread ends the same way: someone pastes a list of 500+ startup directories and says "just submit to all of these."&lt;/p&gt;

&lt;p&gt;I tried. A lot of those sites are dead, some are paid-only, and a surprising number want a backlink before they'll list you. I run a small directory submission service, so I needed real answers, not vibes. We merged the popular public lists (a few big spreadsheets, a couple of "directory of directories" sites and about a dozen GitHub awesome-lists), removed duplicates, and opened every submit page one by one.&lt;/p&gt;

&lt;p&gt;Here's what we found.&lt;/p&gt;

&lt;h2&gt;
  
  
  The lists are about half noise
&lt;/h2&gt;

&lt;div class="table-wrapper-paragraph"&gt;&lt;table&gt;
&lt;thead&gt;
&lt;tr&gt;
&lt;th&gt;&lt;/th&gt;
&lt;th&gt;Domains&lt;/th&gt;
&lt;/tr&gt;
&lt;/thead&gt;
&lt;tbody&gt;
&lt;tr&gt;
&lt;td&gt;Unique domains across the public lists&lt;/td&gt;
&lt;td&gt;3,044&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td&gt;Don't load anymore (unreachable, 404, server error, parked)&lt;/td&gt;
&lt;td&gt;438&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td&gt;Not a directory at all (social networks, forums, media sites, app stores)&lt;/td&gt;
&lt;td&gt;~600&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td&gt;
&lt;strong&gt;Live directories that accept submissions&lt;/strong&gt; (out of 1,445 fully checked so far)&lt;/td&gt;
&lt;td&gt;&lt;strong&gt;954&lt;/strong&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;/tbody&gt;
&lt;/table&gt;&lt;/div&gt;

&lt;p&gt;So before you even start, roughly a third of a typical "500+ directories" list is wasted time. (The ~800 we haven't finished checking are the low-DR long tail.)&lt;/p&gt;

&lt;h2&gt;
  
  
  Of the 954 live directories
&lt;/h2&gt;

&lt;div class="table-wrapper-paragraph"&gt;&lt;table&gt;
&lt;thead&gt;
&lt;tr&gt;
&lt;th&gt;&lt;/th&gt;
&lt;th&gt;Count&lt;/th&gt;
&lt;th&gt;Share&lt;/th&gt;
&lt;/tr&gt;
&lt;/thead&gt;
&lt;tbody&gt;
&lt;tr&gt;
&lt;td&gt;Fully free to submit&lt;/td&gt;
&lt;td&gt;338&lt;/td&gt;
&lt;td&gt;35%&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td&gt;Free option exists, but they push a paid "featured" or fast-track listing&lt;/td&gt;
&lt;td&gt;463&lt;/td&gt;
&lt;td&gt;49%&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td&gt;Paid only&lt;/td&gt;
&lt;td&gt;153&lt;/td&gt;
&lt;td&gt;16%&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td&gt;Free tier requires a backlink or badge on your site&lt;/td&gt;
&lt;td&gt;78&lt;/td&gt;
&lt;td&gt;8%&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td&gt;Require an account&lt;/td&gt;
&lt;td&gt;512&lt;/td&gt;
&lt;td&gt;54%&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td&gt;...and only take Google, GitHub, X or similar logins&lt;/td&gt;
&lt;td&gt;191&lt;/td&gt;
&lt;td&gt;20%&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td&gt;Send a confirmation email you have to click&lt;/td&gt;
&lt;td&gt;348&lt;/td&gt;
&lt;td&gt;36%&lt;/td&gt;
&lt;/tr&gt;
&lt;/tbody&gt;
&lt;/table&gt;&lt;/div&gt;

&lt;p&gt;A few things surprised me:&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;
&lt;strong&gt;Several well-known names are paid now.&lt;/strong&gt; There's An AI For That starts at $49, Futurepedia's verified listing is $497, BetaList asks you to pick a paid plan after drafting your submission, Tekpon is $249. Fine if you want them, but they shouldn't be on a "free directories" list.&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;"Freemium" usually means a slow free queue.&lt;/strong&gt; The free path is real, but it's the slow lane, and the confirmation page offers you a paid fast lane.&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;Login walls kill more submissions than paywalls.&lt;/strong&gt; 191 directories only take Google, GitHub, X or similar logins. Not a problem if you're happy to connect your accounts, but worth knowing before you plan a "submission day".&lt;/li&gt;
&lt;/ul&gt;

&lt;h2&gt;
  
  
  Captchas are less painful than people think
&lt;/h2&gt;

&lt;div class="table-wrapper-paragraph"&gt;&lt;table&gt;
&lt;thead&gt;
&lt;tr&gt;
&lt;th&gt;Captcha on the submit flow&lt;/th&gt;
&lt;th&gt;Directories&lt;/th&gt;
&lt;/tr&gt;
&lt;/thead&gt;
&lt;tbody&gt;
&lt;tr&gt;
&lt;td&gt;None&lt;/td&gt;
&lt;td&gt;642&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td&gt;Cloudflare Turnstile (usually just a checkbox)&lt;/td&gt;
&lt;td&gt;96&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td&gt;Google reCAPTCHA&lt;/td&gt;
&lt;td&gt;77&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td&gt;Image puzzle&lt;/td&gt;
&lt;td&gt;21&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td&gt;hCaptcha&lt;/td&gt;
&lt;td&gt;8&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td&gt;Unclear / only after signup&lt;/td&gt;
&lt;td&gt;110&lt;/td&gt;
&lt;/tr&gt;
&lt;/tbody&gt;
&lt;/table&gt;&lt;/div&gt;

&lt;p&gt;Two out of three have no captcha at all. The time sink is accounts and confirmation emails, not captchas.&lt;/p&gt;

&lt;h2&gt;
  
  
  Domain rating is mostly low
&lt;/h2&gt;

&lt;div class="table-wrapper-paragraph"&gt;&lt;table&gt;
&lt;thead&gt;
&lt;tr&gt;
&lt;th&gt;DR (Ahrefs Domain Rating)&lt;/th&gt;
&lt;th&gt;Directories&lt;/th&gt;
&lt;/tr&gt;
&lt;/thead&gt;
&lt;tbody&gt;
&lt;tr&gt;
&lt;td&gt;80+&lt;/td&gt;
&lt;td&gt;42&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td&gt;60-79&lt;/td&gt;
&lt;td&gt;144&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td&gt;40-59&lt;/td&gt;
&lt;td&gt;206&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td&gt;20-39&lt;/td&gt;
&lt;td&gt;183&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td&gt;Under 20 or no rating&lt;/td&gt;
&lt;td&gt;379&lt;/td&gt;
&lt;/tr&gt;
&lt;/tbody&gt;
&lt;/table&gt;&lt;/div&gt;

&lt;p&gt;40% of live directories sit under DR 20. Those links won't move much for SEO on their own, though some of them still send real visitors in niche categories.&lt;/p&gt;

&lt;h2&gt;
  
  
  What's left when you want free, email signup, no backlink
&lt;/h2&gt;

&lt;p&gt;If you filter for: free path, no forced backlink or badge, email signup (or no account), English, you get &lt;strong&gt;322 directories&lt;/strong&gt;. Only &lt;strong&gt;36 of those are DR 60+&lt;/strong&gt;.&lt;/p&gt;

&lt;p&gt;If I were launching something this week, I'd start here (DR in brackets):&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;GoodFirms (87), F6S (83), Index by Dodo Payments (81), AlternativeTo (80)&lt;/li&gt;
&lt;li&gt;Peerlist Launchpad (78), PeerPush (78), Tracxn (78), Findstack (77)&lt;/li&gt;
&lt;li&gt;Alternative.me (76), SaaSHub (75), neeed (74), TinyLaunch (74)&lt;/li&gt;
&lt;li&gt;SaaSworthy (72), Tiny Startups (71), SideProjectors (68), SpotSaaS (66)&lt;/li&gt;
&lt;li&gt;Startup Stash (66), Future Tools (65, AI tools only), WebCatalog (60), MarketingDB (60)&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;Also worth noting: 348 of the live directories only list AI tools. If you're not building an AI product, a big chunk of any "AI directories" list is simply not for you.&lt;/p&gt;

&lt;h2&gt;
  
  
  How I'd approach it with limited time
&lt;/h2&gt;

&lt;ol&gt;
&lt;li&gt;
&lt;strong&gt;Skip the giant lists.&lt;/strong&gt; A third of the entries are dead or not directories. Start from the 30-40 high-DR free ones and stop when the returns drop.&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;Prepare your listing once.&lt;/strong&gt; Name, a 60-character tagline, a 160-character description, a ~300-character description, a long one, logo, 2-3 screenshots, categories. Every directory asks for some mix of these, and rewriting on the fly is where the hours go.&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;Use one inbox for signups.&lt;/strong&gt; Over a third of directories need an account plus an email confirmation. Keep logins in one place so you can claim and update listings later.&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;Decide on paid listings case by case.&lt;/strong&gt; A few are worth it for your niche. Most fast-track upsells aren't.&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;Screenshot the confirmation page.&lt;/strong&gt; Some directories take weeks to review, and without a screenshot you won't remember where you've already submitted.&lt;/li&gt;
&lt;/ol&gt;

&lt;p&gt;The full list of the 322 (DR, categories and free vs. freemium for each) is free, no signup: &lt;a href="https://submitbyhand.com/directories?utm_source=devto&amp;amp;utm_medium=post&amp;amp;utm_campaign=directory-data" rel="noopener noreferrer"&gt;submitbyhand.com/directories&lt;/a&gt;. Full disclosure, I run &lt;a href="https://submitbyhand.com/?utm_source=devto&amp;amp;utm_medium=post&amp;amp;utm_campaign=directory-data" rel="noopener noreferrer"&gt;Submit by Hand&lt;/a&gt;, where we do these submissions for you, but the list is there for anyone who'd rather do it themselves.&lt;/p&gt;

&lt;p&gt;Happy to answer questions about specific directories in the comments.&lt;/p&gt;

</description>
      <category>startup</category>
      <category>saas</category>
      <category>marketing</category>
      <category>webdev</category>
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