DEV Community: ujwal santuka

How Single Sign-on is effective for Insurance agents

ujwal santuka — Thu, 21 May 2020 14:36:36 +0000

The security of data is of prime concern for many organizations and the insurance industry is no exception as it deals with large amounts of clients’ confidential information. To address security concerns, InsuredMine has rolled out Single Sign-On (SSO) for centralized session and user authentication process.

Benefits of SSO for Insurance agents:

Authentication through various means: It’s possible to add security questions or authentication codes to verify the identity of the user. Unauthorized user access can be prevented with multifactor authentication.

Reduce password reset and related IT support costs: A large number of support tickets are related to resetting passwords. Gartner’s research states that 20–50% of helpdesk cost is for a password reset and the average cost of the helpdesk to reset the single password is $70.

Boost productivity: Single interface, one-click login, enables users to accomplish all the tasks within a unified module. One convenient portal has access to all the necessary resources. Users can easily remember the password, as they just have to memorize one set of credentials.

Manifests transparency: Soliciting user confidence while sharing credentials and contact details ensures user approval and trust in the agency. While asking for credential permission there is always an option to opt-out. Thereby, extending transparency of operations and ruling out any chances of the user feeling deceived by any means.

Importance of Email drip campaigns for Insurance agents

ujwal santuka — Thu, 21 May 2020 14:23:53 +0000

Email drip campaigns are a series of emails that are sent or ‘dripped’ to a subscriber at a predetermined point in time called a ‘trigger event’. Email drip campaigns can keep clients and prospects engaged, and maintain open lines of communication even when agents are not directly interacting with them.

Importance of Email Drip Campaigns:

Identify the goal:

It is very common to set a goal before starting any sort of email campaign. Here the end goal should be either to increase leads, launch a product, nurture the existing leads.

Frequency:

Once the goal is set, the next thing should be to finalize on the timing and emails send out.

Craft your message carefully:

Here comes the main content part which needs to look after closely. Perhaps the most crucial point of any drip campaigns. The content that you write should have maximum engagement with the audiences.

Identify your target audience (Segmentation) :

Once you pick your goal, set your frequency, and create your message, it’s time to identify your target audience. For example, sending a lengthy welcome email to your long term clients already using your product or services does not make much sense.

Maintaining business continuity with Agency Management System

ujwal santuka — Thu, 21 May 2020 10:10:23 +0000

The Coronavirus ( COVID-19) has changed the world in more ways than before. People across the world are fighting against this deadly virus which has brought the entire world to a halt.

Maintaining a business is however a challenging task at this time. The economy is on the verge of getting collapse. Where a lot of companies across every sector has been reported a downfall.

Business owners and decision-makers in the Insurance space should lookout for an alternate tool that can help them retain their business goals at this time as well.

Agency Management System is one tool that every insurance agent or agencies look for,

Plan – “ams360″ The strategy is rooted in empowering sales, engagement, and analytics.

” Prospect Foresight”- Creating sales nodes based on powerful networking fora.

Platform – A unified Insurance Agency Software

This Insurance Agency Management System connects to your factor’s triggering flashpoints. Each of the integrated business functions shows up in just 3 simple clicks. Discover more about the range of uniquely designed, highly customizable platforms.

Marketing Automation:

Multiple high-level data distribution and procurement functions are automatically managed through this technology. It is an effective medium for marketing across numerous channels (such as social media, websites, emails, blogs, messaging, etc.) and automating the related recurring tasks.

Customer relation management:

CRM in insurance from Insuredmine facilitates your business to communicate better with existing or prospective B2B and B2C clients. Featuring a personalized UI(User Interface), simple 3 click accessibility for every operation, and monitoring analytics of all customer-related data in a single login.

How Banking and Insurance Companies can innovate their First-party data?

ujwal santuka — Thu, 21 May 2020 09:58:09 +0000

With the advent of digital technology, the financial services sector has evolved beyond imagination in recent times. First-party data has been considered as a growth driver for data-driven marketing.

Banking and Insurance companies are sitting on a gold mine of first-party data. This data contains detailed information such as the customer’s buying propensity, online activity, and behavior, digital channel affinity, etc.

However, marketers have a colossal challenge in unifying and aggregating first-party data as it resides across various data silos and sources. The data type is also quite diverse which includes unstructured data, semi-structured data, and structured data.

Martech tools like Customer Data Platform (CDP) has the ability to ingest first-party data from disparate sources and unify it to provide a single view of each individual customer. Using these unified user profiles, marketers can target end-users on their own assets like websites and applications with customized messages in the context of their search.

Some of the leading financial institutions have started innovating their first-party data in which the results were;

9X Increase in digital engagement
8X conversions in website leads

This was achieved by doing,

Easy Data Integration
Real-time responses
Orchestrating 1:1 user-level personalization

Geofencing Marketing: Targeting Customers through GPS

ujwal santuka — Wed, 12 Feb 2020 10:48:01 +0000

Geofencing marketing enables companies to send display ads/offers and other push notifications to customer mobiles whenever they enter/exit a particular location. This is done by creating a virtual geographical boundary by using GPS (Global Positioning System) or RFID (Radio Frequency Identification).

Once the virtual boundary is set, marketers can set up triggers that send an app push notification or an SMS or an email alert whenever a mobile device is within the boundary.

Here is an example of how geofence can increase brand reputation and conversions,

Consider a consumer named Ron who visits an Apple store in his city. As he starts looking at products in the store, he receives a mobile notification.

“Dear Ron, Welcome to Apple. Now avail a flat discount of 15% on any Apple product via XYZ Bank credit card. Hurry! Limited Period Offer.”

Ron is excited to see this message and in the next few minutes, his buying intent changes from “Maybe” to “Yes”.

Ron visited the store with the intention of buying a Macbook. He, however, hadn’t decided if he would make the purchase right away. The personalized offer that he receives on his mobile comes exactly when he contemplates buying the product. He is delighted to get this message and immediately proceeds to buy the product with the bank’s credit card.

Some of the benefits of Geofencing Marketing:

Delivers Hyper-personalization to every single user
Increase in sales and customer engagement
Improves customer behavioral data

Real-Time Marketing Automation for Enterprises

ujwal santuka — Mon, 10 Feb 2020 09:23:27 +0000

Marketing automation has always been the most important aspect of every industry.
Many brands have understood the need for the urgency of having a digital presence now. Customers spend most of their time on digital platforms thus marketers in every industry should understand this and interact with them in a more personalized manner.

A lot of companies claim to build a platform that helps marketers to interact with their users in the most preferred channel.

But do they really interact with them in real-time?

Customers expect personalized digital experiences while interacting with brands. To engage customers and prospects through digital channels,
marketers must know each customer, understand their precise needs and intention, and provide the right offer at the right time.

Lemnisk’s real-time marketing automation increases conversions, retention & growth for enterprises. It can be used to decipher each customer’s behavior, understand their digital experience, provide personalized recommendations and deliver a consistent experience across channels. This results in creating moment-based customer experiences across channels via preferred customer touchpoints.

The basic functionality of a MAS is to simplify the work of marketers. Right from automating tasks such as lead qualification, campaign creation, and other time-consuming activities, marketing automation has been a massive boon for digital marketing. Today, there are several martech tools in the market that focus on certain aspects such as email automation, social media automation, campaign orchestration, etc.

Most of these tools work on pre-defined rules set by marketers. They do not have the capability to change the rules in real-time as per customer behavior and responses. This is the time for intelligent automation. As martech and adtech tools keep evolving, the usage of advanced AI-assisted algorithms can do wonders to a normal marketing automation system. The results are more or less doubled when AI is in play when compared with regular results sans AI.

A Grand View Research study revealed that by 2025, the value of the marketing automation industry could touch $7.63 billion. Marketers should choose automation tools that are able to deliver personalized content in real-time on an individual user basis at their preferred time of engagement and on their preferred channels. An AI-based marketing automation system built on a CDP helps in orchestrating omnichannel user experiences that immensely help in customer acquisition, retention, and advocacy. This results in generating significant revenue for the company and guarantees substantial returns on the amount invested.