DEV Community: Scrawl Tools

Bulk Schema Checker: Audit JSON-LD Across 500 URLs

Scrawl Tools — Fri, 19 Jun 2026 19:42:39 +0000

You built schema for your products, your articles, or your local business pages, but do you actually know if it's working across your entire site? Manual checks take hours, Google Search Console is reactive, and inconsistent structured data can leave your rich snippets in the dust.

Fixing one schema error is easy; finding 500 of them across product variants or old blog posts is where the real headaches begin. You need a fast, comprehensive way to see exactly what schema is where, and where it’s breaking down.

What Is a Bulk Schema Checker?

Bulk Schema Checker is a free browser-based tool that scans multiple URLs and reports all JSON-LD structured data found on each page. It doesn't ask for a login. Instead of checking individual pages through Google's Rich Results Test or the Schema Checker one at a time, you paste in a list of URLs and get a single table showing schema types, validation status, errors, and warnings for every single one. This means you can audit hundreds of pages in minutes, not days. You'll see immediately if your Product schema is missing priceValidUntil on 200 different product pages, for instance.

Why It Matters for SEO

Bad or missing schema means you're leaving rich snippet opportunities on the table. Google uses structured data to understand your content better and decide if your page is eligible for rich results like star ratings, FAQs, or product carousels. If your Product schema has a missing aggregateRating property, you won't get those crucial stars in the SERP, which studies show can boost click-through rates by 20-30% compared to a plain blue link.

Here's what actually happens: you publish a hundred new products with Product schema. One week later, you notice your prices aren't showing in search results. Google Search Console will eventually report the error, maybe within 3-7 days, but only for the pages it chose to recrawl and process. You won't know if that specific error is site-wide or just on a few pages without checking them all. A bulk checker gives you that bird's-eye view, letting you find patterns of errors across hundreds of URLs instantly.

How to Use It

Using the Bulk Schema Checker is straightforward. You won't need to sign up or create an account.

Go to https://scrawl.tools/tools/bulk-schema-checker.
Paste a list of URLs into the input box. You can enter up to 500 URLs at once, one URL per line.
Click "Check Schema." The tool will then visit each URL and parse the JSON-LD schema found.

What the Results Tell You

The tool presents its findings in a clear, sortable table. For each URL you submitted, you'll see a row detailing the schema types present, the total number of schema errors, and warnings. You can expand each URL to see the specific JSON-LD blocks found, along with detailed error messages and warnings from Google's structured data validator.

For example, if you're running an e-commerce site, you'd expect to see Product schema on all product pages. If you expand a product URL and see a warning like:

[
  {
    "code": "missing_field",
    "message": "Missing field 'reviewCount'.",
    "severity": "WARNING"
  },
  {
    "code": "missing_field",
    "message": "Missing field 'priceValidUntil'.",
    "severity": "WARNING"
  }
]

This tells you that while your Product schema is mostly valid, you're missing reviewCount and priceValidUntil. Both are highly recommended properties that, if present, can significantly enhance your rich results. reviewCount is necessary for displaying star ratings, and priceValidUntil helps Google understand the validity period of your product offers. Without it, Google might hesitate to show your price, even if it's there.

You'll also quickly spot pages with no schema, or pages with unexpected schema types. Maybe your blog category pages are pulling Organization schema when they should have ItemList schema for the articles, or perhaps an old Product schema block is still rendering on a redirected page. These are the kinds of issues that get missed when you're spot-checking.

3 Mistakes Most People Make

You might think schema's a "set it and forget it" task, but that's a dangerous assumption. Here are the biggest blunders I see people make, even experienced SEOs:

First, they ignore schema warnings. Most people fix only outright errors because warnings don't stop Google from parsing the schema. But warnings often flag recommended properties that are crucial for getting the best rich results. If your LocalBusiness schema is missing openingHours, Google won't show those hours directly in the knowledge panel or local pack. That's a missed opportunity for direct traffic and trust. Fix your warnings; they're essentially suggestions for better visibility.

Second, they don't validate schema across _all page types._ You'll meticulously check your main product pages, but forget about filtered category pages, paginated results (e.g., /category?page=2), or search results pages. These pages often get overlooked, leading to either missing schema (no ItemList for products in a category) or duplicate, incorrect schema (e.g., Product schema on a paginated category page showing only the first product's details). You need to ensure every template and dynamic URL type has the correct, unique schema. You can get these URLs from your XML sitemap or by crawling your site and then dropping them into the Bulk Schema Checker, or even the XML Sitemap Validator to get a list.

Third, they assume Google Search Console (GSC) is enough for schema audits. GSC is reactive. It only shows you errors on pages Google has crawled and processed, and it often has a delay of several days. More critically, GSC won't tell you about schema that's missing on pages where it should exist. If your new "How-To" articles aren't getting HowTo schema because of a templating bug, GSC won't report that. A bulk checker proactively identifies these gaps and gives you immediate feedback, letting you spot and fix issues before they impact your rich results for weeks.

Stop guessing about your structured data or waiting for GSC to tell you what's broken. Get immediate, actionable insights across hundreds of pages. Use the Bulk Schema Checker at https://scrawl.tools/tools/bulk-schema-checker to ensure your schema is always pristine.

AI SEO Readiness Score: Future-Proof Your Site for 2026

Scrawl Tools — Fri, 19 Jun 2026 18:09:28 +0000

You think your page is ready for Google's AI-driven SERPs, but it probably isn't. Search is changing fast, and your old SEO audit checklist won't cut it for 2026. Ignoring this puts your site at a serious disadvantage.

You need to know exactly where you stand against the future of search, not just today's algorithm. A quick check can tell you if you're building on solid ground or quicksand.

What Is a SEO Readiness Score Checker?

SEO Readiness Score Checker is a free browser-based tool that scores any URL from 0 to 100 based on its preparedness for 2026 search engine requirements. It analyzes five critical categories: indexability, on-page tags, schema markup, security headers, and AI extractability. This isn't about current rankings; it's about future visibility when Google's AI heavily influences search results.

You get a clear, actionable breakdown of what's working and what isn't, without logging in or handing over an email. The tool tells you precisely why your score is what it is, giving you specific items to fix.

Why It Matters for SEO

When Google's AI cannot confidently extract an answer from your page, your chance of appearing in an AI-generated summary drops to near zero. This impacts traffic because fewer people will click through traditional links if their question is answered directly in the Search Generative Experience (SGE). Your site simply won't be considered a viable source if it's not machine-readable.

Most people miss that the fundamentals are shifting: a page needs to be perfectly understood by an AI, not just human readers. Google recrawls most sites every 3-7 days; if your content isn't set up for AI extraction during those crawls, you're missing opportunities every single day. A low readiness score today means you're losing potential traffic in future SERPs.

You can have fantastic content, but if your technical foundation isn't AI-ready, it won't matter. Pages lacking proper schema or with poor security headers send negative signals that an AI interpreter will pick up on, reducing its confidence in your content's authority and safety. Google is moving towards direct answers and AI summaries, and if your content isn't structured for that, you'll be left out.

How to Use It

Go to https://scrawl.tools/tools/seo-readiness-checker. There's no login, no signup, just direct access to the analysis.
Type your URL into the input field, then hit "Check Score". You don't need to configure anything or select options; the tool processes the page automatically.
Review your readiness score and the detailed breakdown. The report highlights specific issues for each category, telling you exactly what needs attention.

What the Results Tell You

A low score points directly to technical deficiencies hindering your site's future performance. Each category highlights a different aspect you need to address immediately. You can't ignore these signals.

Indexability: If your indexability score is low, Google might not even be crawling your pages correctly. This often means issues with your robots.txt file blocking important sections, or meta robots tags set to noindex. For example, a robots.txt entry like Disallow: /*?s= might prevent Google from crawling your internal site search result pages, even if they hold relevant content.

On-Page Tags: This category flags problems with your essential meta tags and headings. A missing title tag, a duplicated H1, or an overly long meta description signals confusion to both users and search engine bots. You need unique, descriptive title tags under 60 characters and meta descriptions under 160 characters for optimal display and understanding.

Schema Markup: The readiness checker scrutinizes your page for structured data, primarily JSON-LD. If you're missing schema like Article, Product, or FAQPage, Google's AI has to guess the entities on your page. The real issue is that schema explicitly defines your content's meaning, making it easier for AI to extract facts for SGE answers. For example, a properly structured Article schema might look like this:

{
  "@context": "https://schema.org",
  "@type": "Article",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "https://example.com/your-article-url"
  },
  "headline": "Why SEO Readiness Scores Matter for 2026",
  "description": "Understanding and improving your site's SEO readiness for AI-driven search.",
  "image": "https://example.com/images/article-hero.jpg",
  "author": {
    "@type": "Person",
    "name": "Jane Doe"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Example Corp",
    "logo": {
      "@type": "ImageObject",
      "url": "https://example.com/images/logo.png"
    }
  },
  "datePublished": "2023-10-27T09:00:00+00:00",
  "dateModified": "2023-10-27T10:30:00+00:00"
}

This explicit markup tells Google exactly what your content is about. You can check your schema validity with a Schema Checker.

Security Headers: These aren't direct ranking factors, but they build trust and protect your users, which indirectly affects SEO. Headers like Strict-Transport-Security (HSTS) or X-Content-Type-Options: nosniff prevent common security vulnerabilities. A missing HSTS header, for instance, means your site could be vulnerable to downgrade attacks, forcing users to an insecure HTTP connection. You can use a Security Headers Checker to diagnose these issues.

AI Extractability: This assesses how easily Google's AI can pull information from your content. It looks for clear headings, logical structure, bullet points, and concise answers to potential questions. If your page is a wall of text without clear sections or semantic structure, Google's AI will struggle to understand and summarize it, even if the content itself is excellent. You need to write for clarity and scannability, focusing on direct answers within distinct content blocks.

3 Mistakes Most People Make

Ignoring Schema Markup: Most people miss that schema isn't just for rich results anymore; it's how Google's AI accurately understands the entities and relationships on your page. Without it, your content remains generic text, harder for AI to process and summarize effectively for queries. You're making Google guess your content's intent and entities, which it often gets wrong.
Overlooking Security Headers: You probably think security headers are IT's job, not yours. The real issue is site security and performance. A low score here means you're putting your visitors at risk and telling Google your site isn't fully trustworthy, potentially impacting crawl budget and perceived authority. Your website needs to provide a secure environment, or Google won't push it for critical queries.
Assuming Basic On-Page Is Enough: You can have great content, but if your meta description is missing, or your H1 isn't truly descriptive, you're handicapping your visibility from the start. AI needs clear, concise signals to categorize and present your page's purpose. Don't assume your content alone will carry the page; the foundational tags still matter.

Your future SEO performance depends on adapting now. Get your free SEO Readiness Score, understand your weaknesses, and start fixing them today.

Uncover Competitor Website Traffic & SEO Market Share

Scrawl Tools — Tue, 16 Jun 2026 17:18:27 +0000

You're driving blind if you don't know your competitors' traffic numbers. This isn't about vanity metrics; it's about understanding market share and identifying real opportunities. You can't outrank someone you don't understand.

Trying to improve your SEO without competitive traffic data is like trying to hit a moving target in the dark. You'll waste budget, time, and effort on strategies that aren't addressing the true competitive landscape.

What Is a Website Traffic Checker?

Website Traffic Checker is a free browser-based tool that estimates monthly visits and global rank for any website. You can input up to 10 competitor domains and see their estimated traffic side-by-side, giving you immediate competitive intelligence. The tool pulls data from various sources, compiling a robust estimate of a site's overall visibility and visitor volume. You don't need to sign up or create an account; just plug in the URLs.

Why It Matters for SEO

Knowing competitor traffic gives you a benchmark for your own SEO performance. If you're selling widgets and your top competitor gets 1 million monthly visits while you get 100,000, you know the scale of the climb ahead. This comparison helps you set realistic growth targets and prioritize your SEO efforts where they'll have the biggest impact.

The real issue isn't just knowing their traffic, it's understanding the gap between your site and theirs. If a competitor has 500,000 monthly visits and you have 50,000, you're not just behind; you're likely missing out on 90% of potential keyword visibility and conversion opportunities within your niche. This directly translates to lost revenue. You need this data to quantify the opportunity cost of your current SEO strategy.

Traffic data also helps you identify new market trends or significant content opportunities. If a lesser-known competitor suddenly spikes from 20,000 to 200,000 visits in three months, you know they've hit something big. You can then reverse-engineer their recent content or link-building activity to understand their sudden growth. You'll use other tools to uncover how they did it, but the traffic checker tells you who is doing it and when.

How to Use It

Go to https://scrawl.tools/tools/website-traffic-checker. You don't need to log in, create an account, or provide any personal information.
Enter up to 10 website domains you want to compare into the provided input fields. You'll typically start with your own domain and your top 2-3 direct competitors.
Click the "Check Traffic" button. The tool will process the domains and display estimated monthly visits and global ranks for each.

What the Results Tell You

The estimated monthly visits give you a broad understanding of a website's overall reach. A site with 1 million visits likely ranks for thousands of keywords and has significant brand recognition. Your site with 10,000 visits is playing a different game entirely, needing to focus on long-tail keywords and niche authority. This number helps you gauge the size of the prize.

Global rank, while a rough indicator, points to a site's general popularity relative to all other websites online. A higher rank (closer to 1) means more traffic and authority. If your main competitor sits at a global rank of 50,000 and your site is at 500,000, you have a massive authority gap to close. This gap often correlates with domain authority and backlink profiles, though domain age itself isn't a direct ranking factor.

When you compare your site against 5-10 competitors, you quickly see who the market leaders are and who's struggling. If your direct competitor consistently pulls 3x your traffic, you know exactly where your current efforts are falling short. You can then pivot your strategy to focus on their strong areas, whether that's content depth, technical optimization, or backlink acquisition. You're getting a snapshot of your competitive position right now.

Here's what actually happens: you see a competitor pulling 500,000 monthly visits, while your site struggles at 50,000, and you finally have a baseline for your growth goals. It forces you to be honest about your current standing and what you need to achieve. Don't expect to jump from 50,000 to 500,000 in a month; SEO takes time. Google often recrawls important pages every 3-7 days, but major traffic shifts due to SEO changes take 3-6 months to materialize.

3 Mistakes Most People Make

First, people often treat these traffic estimates as exact figures. They aren't. Website Traffic Checker, like all similar tools (Semrush, Ahrefs, Similarweb), provides estimates based on proprietary data models and anonymized clickstream data. You'll see variations between tools. Use them for directional insights and competitive benchmarking, not for precise financial projections. If one tool says 100,000 visits and another says 120,000, the important takeaway is "around 100K," not the exact number.

Second, most people miss that these tools don't account for seasonality or significant short-term events. A retail site's traffic will spike significantly during Black Friday or Cyber Monday, and this might skew monthly averages if you're looking at a single month's data. You'll need to run checks over several months or specific periods to get a true picture, especially for businesses with strong seasonal demand. Don't assume a sudden traffic drop in December for a swimwear brand means an SEO problem; it's likely just the calendar.

Third, you might focus too much on global competitors when your real battle is local. If you're a plumber in Dallas, knowing the global traffic of a national plumbing chain isn't as useful as knowing the local Dallas competitor who ranks for "emergency plumber Dallas." While the tool shows global estimates, you need to remember that local businesses compete differently. You might need to pair this data with local keyword research tools to get the full picture.

You can't afford to guess about your competition's performance. Use the Website Traffic Checker at https://scrawl.tools/tools/website-traffic-checker to get the cold, hard data you need to drive your SEO strategy forward.

WordPress Content Auditor: Find Missing SEO Online

Scrawl Tools — Tue, 09 Jun 2026 04:42:22 +0000

You're publishing new content on your WordPress site, but older pages just aren't performing. The problem isn't always obvious; it's often a collection of neglected SEO fundamentals accumulating over hundreds of posts and pages.

Your site's performance declines incrementally because Google can't properly understand or present content lacking basic meta information. You're losing clicks and rankings without even knowing it.

What Is a WordPress Content Auditor?

WordPress Content Auditor is a free browser-based tool that scans your entire WordPress site without needing any plugin installation or login. It audits every single post and page, instantly highlighting critical SEO issues you've likely missed. This tool directly identifies missing meta titles, absent meta descriptions, and content that's too short to rank effectively.

You simply provide your website URL, and the tool fetches data directly from your public-facing pages, providing an immediate snapshot of your content health. This direct approach means you get results fast, without server-side access or technical setup.

Why It Matters for SEO

Neglecting basic on-page SEO signals directly impacts your organic visibility and click-through rates. When your pages lack a meta title, Google frequently pulls its own title from an H1 tag or even random on-page text. This often results in a poor, irrelevant search result title that users won't click on.

A missing meta description means Google generates its own snippet, which often fails to accurately summarize your page's value proposition. This leads to lower click-through rates (CTR) in search results, even if your page ranks well. You're effectively leaving money on the table.

Google explicitly confirmed that titles and meta descriptions, while not direct ranking factors themselves, are critical for user experience and CTR, which absolutely impacts rankings. Google recrawls most active sites every 3-7 days. If your meta issues persist, you're missing out on clicks for days or weeks at a time. The real issue is the cumulative loss of traffic and authority from hundreds of individual pages failing to present themselves optimally in search results. Most people focus on new content and forget the existing pages driving 80% of their organic traffic.

How to Use It

Using the WordPress Content Auditor is straightforward and doesn't require any technical expertise.

Go to https://scrawl.tools/tools/wordpress-content-auditor.
Enter your full WordPress site URL into the input field provided.
Click the "Audit Site" button to initiate the scan.

The tool then processes your request and within moments, presents a detailed report for every discoverable post and page on your site. You don't need an account, and you don't need to install any WordPress plugins.

What the Results Tell You

The audit results present a clear table of every post and page, listing specific issues next to each URL. You'll see precise entries like "Missing Meta Title," "Missing Meta Description," "Short Content (X words)," or "Duplicate Title." Each finding is a direct instruction on what you need to fix.

If a page shows "Missing Meta Title," it means Google can't rely on you to tell it what your page is about for search results. Google then makes its best guess, which is rarely as effective as a custom, keyword-optimized title. For instance, a blog post about "The Best Coffee Beans" might just show up as "Blog Post - December 2023" if you don't provide a title tag.

When you see "Missing Meta Description," it means the <meta name="description"> HTML tag is absent from that page's code. This is what you're missing:

<meta name="description" content="Discover the top 5 coffee beans for home brewing, hand-picked for their flavor and aroma.">

Without that tag, Google will grab a snippet from your page content, which often isn't compelling and doesn't entice clicks. You're losing valuable space in the search results that could persuade users to visit your site.

"Short Content (X words)" flags pages with minimal text, typically under 200 words. Pages with very little unique content struggle to rank for anything meaningful. Google typically favors more substantial, helpful content, so a page with only 50 words is unlikely to provide much value to a searcher. You need to expand this content or consider consolidating it with another relevant page.

"Duplicate Title" or "Duplicate Meta Description" warnings mean multiple pages on your site share the exact same title or description. This confuses search engines about which page is most relevant for a given query, effectively diluting your ranking signals across multiple URLs. You need to craft unique titles and descriptions for every single page to clarify intent for both users and search engines.

3 Mistakes Most People Make

The most common mistake you can make is ignoring older content after publication. You publish a new post, optimize it, and move on. Over hundreds of articles, this leaves a trail of neglected content that slowly loses visibility because it doesn't meet current SEO standards. Running an audit every 3-6 months catches these issues before they become major problems.

Another significant error is treating SEO as a "set it and forget it" task. You optimize your site once, then believe you're done. SEO is an ongoing process. Competitors update their content, Google algorithm changes occur weekly, and user search intent shifts. A page that ranked well six months ago with a certain title might now underperform because a competitor created a better one. This tool helps you perform regular checks on your overall content health. You should also regularly check for issues like broken internal links using a Broken Link Checker.

Finally, many people fix the reported issues without understanding the underlying why. For example, they'll add a meta title because it's missing, but they won't consider if that title truly reflects the most current search intent for that page. The real issue isn't just the missing tag; it's the missed opportunity to communicate precisely what the page offers to a specific audience. Always ask: "What problem does this page solve for a searcher?" when writing or revising your titles and descriptions. You need to align every element with user intent, not just tick a box.

The WordPress Content Auditor quickly shows you precisely where your site's content is failing, allowing you to fix fundamental SEO issues efficiently. You don't need to guess where your content problems lie; this tool tells you directly.

Stop letting easy-to-fix SEO mistakes hurt your WordPress site's performance. Head over to https://scrawl.tools/tools/wordpress-content-auditor and audit your content right now—it's free and requires no login.

Master Keyword Difficulty: Rank Higher & Boost SEO

Scrawl Tools — Sun, 07 Jun 2026 18:43:58 +0000

You're picking keywords you can’t rank for, or worse, you're not even trying for the ones you could easily own. This isn't just inefficient; it's a direct waste of your time, content creation efforts, and marketing budget. Every piece of content you produce needs to have a clear path to ranking high in search results. Without understanding the competitive landscape, you're essentially gambling. You need a fast, accurate way to see what you're up against for any search term before you write a single word of content. Don't guess which keywords are achievable; know for sure, and allocate your resources wisely. This approach saves you from months of wasted effort and puts you on a path to gaining organic visibility quickly.

What Is a Keyword Difficulty Checker?

Keyword Difficulty Checker is a free, browser-based tool that quickly shows you how tough it is to rank for specific keywords. Its design prioritizes speed and accessibility. You can paste in up to 10 keywords at once, obtaining a fast snapshot of the competitive landscape for each. There's no need to create an account or sign in, and you won't encounter daily limits on the number of checks you can perform.

This tool distinguishes itself by pulling live Search Engine Results Page (SERP) data at the moment of your query. This means the insights you receive are current, reflecting the actual top-ranking pages and their metrics, not outdated cached information. This real-time data retrieval ensures you have the most accurate picture of your competition, which can change rapidly. For instance, SERP results can shift by as much as 10-15% for competitive terms within a month. The checker is designed to give you quick answers without any setup or long-term commitment, making it an ideal first step in your keyword research process.

Why It Matters for SEO

Chasing high-difficulty keywords with a new site or one with low authority is a guaranteed path to no traffic. Picture this: you launch a new blog, "Tech Gadget Reviews," with a Domain Rating (DR) of 15. You then spend 80 hours researching and writing an in-depth review for "best noise-canceling headphones," a keyword where the top 10 results are dominated by sites like CNET, TechRadar, and Forbes, all with DRs above 85. Your content, no matter how good, simply won't appear on the first page, likely not even the second or third. You'll spend months creating content that never ranks, then wonder why your SEO efforts yield no results. Google processes billions of searches every single day; you want your piece of that traffic, but you need to earn it strategically, focusing your energy where it can actually make an impact.

The real issue is you're often targeting keywords where the dominant sites have Domain Ratings (DR) of 70+, when your site sits at a DR 20. You're trying to outrank established brands and major publishers, which is a losing battle in the short to medium term. This approach leads to an average of 150-200 hours of wasted content creation time per year for many small businesses. Your content creation becomes an exercise in futility without a solid understanding of the competition's strength. Recognizing this mismatch helps you pivot to more achievable opportunities, building authority gradually rather than continually hitting a wall.

How to Use It

Go to https://scrawl.tools/tools/keyword-difficulty-checker. You don't need to create an account or sign in. This ensures immediate access without any friction.
Type or paste up to 10 keywords into the text box, ensuring one keyword appears per line. This format allows the tool to process multiple queries efficiently.
Click the "Check Difficulty" button. The tool will then fetch live data for each keyword you entered, and the results will populate directly below the input box within a few seconds.

What the Results Tell You

The main output is a Keyword Difficulty score, typically ranging from 0 to 100. A score of 0-20 suggests it's relatively easy to rank, 21-50 is moderate, and anything over 50 is generally considered difficult. This number is an aggregate, providing you with an immediate, high-level sense of the challenge. However, this initial score is just the tip of the iceberg. Below the main score, you'll find a detailed, live analysis of the top 10 search results for each keyword you entered. This table presents crucial metrics for each competing page: the URL, its title, Domain Rating (DR), Ahrefs Rank (AR), Referring Domains (RD), and estimated monthly organic traffic.

Domain Rating (DR): This metric indicates the overall strength of a website's backlink profile. A DR of 70+ signals a highly authoritative domain, difficult for newer sites to contend with directly.
Referring Domains (RD): This number shows how many unique websites link to a specific page. More referring domains often correlate with higher page authority and better rankings.
Ahrefs Rank (AR): Ahrefs Rank measures a website's overall strength compared to all other sites in the Ahrefs database. A lower (closer to 1) AR means a stronger site.

DR and RD are crucial indicators of a competitor's authority and backlink profile; high numbers here mean you'll need significant SEO power to compete effectively. Most people overlook the depth this individual page data offers, focusing only on the single aggregate difficulty score.

For example, consider two keywords. Keyword A shows a "Moderate" difficulty score of 38. Upon inspection, you find its top 10 results all have DRs above 80 and an average of 300 referring domains. Keyword B also has a "Moderate" difficulty score of 35. But for Keyword B, the top results include pages with DRs around 40-50 and an average of 50 referring domains, along with a few forum posts or smaller blogs. For your site, with a DR of 30, Keyword B is significantly more achievable, despite having a similar overall score. The estimated traffic column also helps you gauge the potential reward if you do rank. If a difficult keyword only promises 100 monthly visitors, it might not be worth the substantial effort. Conversely, a moderate keyword with 5,000 potential visitors presents a clear opportunity. It's not just about difficulty; it's about evaluating the traffic opportunity against your realistic ability to rank.

Here's how to interpret the competitive metrics effectively:

Compare DR to your site's DR: If top sites are 2x or 3x your DR, consider targeting a different keyword.
Look at Referring Domains (RD): Aim for keywords where top-ranking pages have RDs closer to your site's number, or even better, where some top pages have single-digit RDs.
Assess estimated traffic: Balance the potential traffic with the difficulty. High difficulty for low traffic is rarely a good use of resources.

3 Mistakes Most People Make

The first mistake you're probably making is only looking at the Keyword Difficulty (KD) score itself. Tools like Ahrefs, Semrush, and even free tools like Scrawl.tools provide this number, but it's only a starting point, an average indicator. For example, a keyword like "best running shoes for flat feet" might show a KD score of 45. On the surface, this seems "moderate." However, if you examine the individual results using the checker, you might find the top 10 spots are held by established athletic brands (Nike, Adidas, Brooks) and major sports retailers (Zappos, Dick's Sporting Goods), all boasting DRs above 90 and hundreds of referring domains. For your smaller blog with a DR of 25, that KD score of 45 is entirely irrelevant. Your site's current authority determines your real difficulty, not some abstract, averaged number. Always scrutinize the individual competitors' Domain Rating (DR) and Referring Domains (RD) for the actual SERP.

Secondly, you often don't check the actual search results page for content intent. A keyword might appear promising, but when you click through the top 10, you might discover they're all e-commerce product pages, while your aim is to rank an informational blog post. Google has a clear idea of what kind of content it wants to show for each query. Here's what actually happens: you write a fantastic "how-to" guide for a keyword like "buy artisanal coffee beans," where Google expects "buy now" pages listing products and prices. You'll never break the top 50, even if you do everything else right, because you're providing the wrong type of content for that query. Always cross-reference the intent; a quick manual check of the top 3-5 results is usually enough to understand what Google considers relevant. If they are all transactional pages (product listings, category pages), you'll struggle with an informational article.

My final direct opinion is that you ignore your competitors' backlink profiles at your peril. The Keyword Difficulty Checker shows you the Referring Domains (RD) for each competing URL. If the top 5 pages for "best CRM software" each have 500+ referring domains, and your site has 20 unique links, you are not in the same competitive bracket. You will not outrank them with just great content, no matter how detailed or well-written. You'd need a monumental link-building effort to compete directly. Instead, find keywords where top-ranking pages have fewer than 50 referring domains, or better yet, single-digit RDs. That's your target for quicker wins. A good rule of thumb: look for keywords where at least three of the top 10 results have fewer than 30 referring domains, and ideally, where at least one has fewer than 10. You can always check how Google perceives your own site’s technical health using a Canonical Checker to make sure you're not shooting yourself in the foot before you even start. You could also use a Robots.txt Tester to make sure Google can actually crawl the content you're creating. These technical checks ensure your content has a fair chance once you've picked the right keywords.

Understanding keyword difficulty isn't about avoiding hard work; it's about putting your work where it counts most effectively. By making informed decisions about which keywords to target, you can avoid frustrating dead ends and start building meaningful traffic today. This strategic approach ensures your content investment pays off. Head over to https://scrawl.tools/tools/keyword-difficulty-checker and see what opportunities you've been missing, turning them into real wins for your site.

Check Your Site's Topical Authority Score Free Free

Scrawl Tools — Sun, 07 Jun 2026 10:41:06 +0000

You're Probably Overestimating Your Site's Topic Authority — Here's How to Check

Most SEOs don't actually know if their site owns a topic. They write 15 pieces of content about one keyword cluster, link them internally, and assume they've built authority. Then they wonder why competitors rank instead — competitors who've mapped out their cluster properly and built real depth across 40+ pieces with tight internal linking. They might spend thousands on backlinks, only to see minimal movement because their foundational topic structure is weak. A study by Ahrefs, analyzing millions of top-ranking pages, found that 90% of pages ranking in the top 10 also rank for at least 1,000 other keywords, indicating broad topical relevance and depth.

The real issue is you can't feel topical authority. You need to measure it. That's where a topical authority checker comes in — it scores your domain against a specific keyword and tells you exactly where you're weak, giving you a clear, data-driven path to improvement.

What Is a Topical Authority Checker?

Topical Authority Checker is a free browser-based tool that analyzes any domain and scores how much authority you've built around a single keyword. No login required. You paste in a domain and keyword, and the tool crawls your content to measure three things: content depth (how thoroughly you cover the topic), cluster coverage (whether you've written about related subtopics), and internal linking structure (how well your content connects to itself).

It gives you a score from 0 to 100 — higher means stronger authority signals for that keyword in Google's eyes. This score isn't just an arbitrary number; it's a representation of how well your site signals its expertise on a subject to search engine algorithms, which in turn influences ranking potential.

Here's how each of the three core metrics contributes to your overall score:

Content Depth: This component evaluates the extensiveness and detail of your content directly related to the target keyword. It looks at the number of relevant pages you have, the word count of those pages, and how thoroughly you address various facets and sub-questions of the main topic. For example, if your target keyword is "email marketing software," content depth would be high if you have articles on "email marketing software features," "best email marketing software for small business," "email marketing software pricing," and "email marketing software integrations," rather than just one general "what is email marketing software" page.
Cluster Coverage: This metric assesses how well you've explored the surrounding subtopics and peripheral concepts that logically fall within the broader topic cluster. It determines if you've written about related but distinct areas that users searching for your main keyword might also be interested in. Using the "email marketing software" example, strong cluster coverage would mean you also have content about "email list building strategies," "A/B testing email campaigns," "email copywriting tips," and "CRM email synchronization." These topics aren't identical to the main keyword but are clearly related and support a deeper understanding of the subject matter.
Internal Linking Structure: This element examines the quality and quantity of connections between your content pieces within the targeted cluster. It checks how often relevant pages link to each other, whether those links use appropriate anchor text, and if they create a logical hierarchy or network. A strong internal linking structure ensures that Google's crawlers can easily discover and understand the relationships between your content, passing "link juice" and topical relevance across your cluster pages. An ideal structure often sees core pillar pages linking out to numerous cluster pages, which then link back to the pillar and to each other, creating a dense, interconnected web.

Why It Matters for SEO

If you don't measure topical authority, you're flying blind. Google's systems increasingly prioritize domains that own entire topic clusters, not just individual pieces. A study by Backlinko found that first-page results now average 30 internal links per article. If you're only getting 6 internal links to your pieces, you're signaling weakness to Google's crawler. This disparity isn't just a minor detail; it's a fundamental difference in how your content is perceived regarding authority and relevance. Pages that have more internal links generally communicate a broader and deeper understanding of a topic to search engines.

Most people miss that topical authority compounds. You might rank on page 2 for a keyword with decent depth but poor cluster coverage. Adding 5 strategically linked cluster pieces bumps you to page 1 within 3-5 weeks because your overall authority signal strengthened. This isn't theoretical; it's a repeatable pattern observed by SEOs actively building topical authority. For instance, a site focusing on "digital marketing strategies" might have good content on SEO, but lack depth on "paid advertising" or "social media marketing." By adding 7-10 detailed articles on Facebook Ads, Google Ads, and LinkedIn Ads, all internally linked, the site can often see its overall digital marketing content rise in rankings across the board, not just for the new paid advertising content.

The other angle: you can't outscore a competitor with better topical authority unless you match their structure first. If your competitor, let's call them Acme Software Guides, has 60 pieces on project management software with 1,200 internal links between them, and you have 12 pieces with 80 links, you're not winning that SERP anytime soon — no matter how good your backlinks are. This is because Acme Software Guides has demonstrated a far greater commitment to covering the topic comprehensively, satisfying a wider range of user queries and providing a richer information hub. Google views Acme Software Guides as the expert in this space, making it challenging for your less developed cluster to compete. For competitive keywords, it's not uncommon to find top-ranking domains having hundreds, even thousands, of pages supporting their main topic, all interconnected.

How to Use It

Using the Topical Authority Checker is a straightforward process designed to give you quick insights.

Go to https://scrawl.tools/tools/topical-authority-checker and enter your domain name in the first field. For example, if your website is www.example.com, you'd type example.com.
Type the exact keyword you want to check (e.g., "project management software", not just "project management") — be specific because authority is keyword-specific. A broad term like "marketing" will yield less actionable results than "content marketing strategies for B2B" because the tool needs a focused lens to analyze your content's relevance. Think about the core keyword you want to rank for most directly.
Hit "Check Authority" and wait 60-90 seconds for results. The tool scans your site's public content, identifies pages related to that keyword, and measures how they connect. It's essentially performing a rapid, specialized crawl of your domain to map your content's structure around your chosen topic.

Before you even paste your domain and keyword, consider the most important commercial intent keywords for your business. Don't just pick any keyword; pick one that, if you ranked well for it, would directly impact your bottom line.

What the Results Tell You

The authority score is just the starting point. You'll get a breakdown showing content depth — how many related pages you have and how thoroughly they cover subtopics. A score of 70+ means you've done real work. Below 50 usually means you're dabbling, not owning.

Let's consider a concrete example. Imagine your domain, SaaSMarketingPros.com, gets a score of 48 for the keyword "B2B SaaS lead generation". The report shows you have 15 pages mentioning "lead generation," but only 3 of them specifically discuss "B2B SaaS" lead generation. Your content depth score might be 60, but your cluster coverage score could be 35. The report might highlight that you have no articles covering "SaaS inbound lead generation tactics," "cold outreach for B2B SaaS," or "lead scoring models for SaaS companies." These are identified content gaps.

The report also shows your internal link ratio — how many links point from one cluster page to another. If you have 20 pages on your topic but only 15 internal links between them, you're leaving authority on the table. Compare that to your competitors' scores in the same tool; if they're at 78 and you're at 44, you know exactly what you're fighting. A healthy internal linking ratio often means that for every 10 articles in a cluster, there are at least 30-50 relevant internal links connecting them. If the tool reports that your 20 pages on "B2B SaaS lead generation" only have 15 internal links, it's a clear signal to go back and add more contextual links, ideally with varied, descriptive anchor text.

The tool flags content gaps too. It'll show you subtopics you haven't covered yet, which tells you what to write next. If you're targeting "B2B SaaS pricing models" but haven't written about "usage-based pricing" or "value-based pricing", that gap shows up. This isn't just about identifying missing keywords; it's about understanding the entire semantic field Google expects you to cover to be considered an expert. It means you might need to add content like "How to choose a SaaS pricing strategy," "Subscription pricing models explained," or "Freemium vs. free trial for SaaS." Each of these topics adds another layer of depth and broadens your cluster coverage, directly addressing the gaps identified by the checker.

3 Mistakes Most People Make

First mistake: they check authority once and never again. Your authority score changes every time you publish or add internal links. You should check quarterly, not yearly. After you add 10 new pieces, run it again to see if you've climbed from 52 to 65. Building topical authority is an ongoing process, not a one-time fix. Consistent monitoring ensures you're on the right track and allows you to adjust your content strategy based on real-time data. Think of it like a fitness tracker; you don't just weigh yourself once and assume you're done.

Second mistake: they confuse authority score with ranking position. High authority helps, but it doesn't guarantee rank 1. You still need backlinks, user intent match, and actual page quality. A site with 85 topical authority and 200 referring domains will outrank a site with 90 authority and 12 domains. The score is one input, not the only input. Topical authority sets the foundation for your content to be considered relevant, but external validation (backlinks) and user experience factors (page speed, content readability, bounce rate) are still critical for top rankings. Don't expect a perfect authority score to overcome a site riddled with technical issues or poor content quality.

Third mistake: they build authority for keywords nobody searches. Running this tool on "advanced project management techniques for distributed teams using agile frameworks for aerospace" might show high authority, but if that exact phrase gets only 150 searches monthly, you've invested significant time in a low-traffic topic. Check search volume first, then check authority. Go the other direction (authority first), and you're optimizing for a ghost audience. Always start with keyword research to identify topics with sufficient search demand and commercial value before committing to extensive content creation and authority building. A good rule of thumb is to aim for keywords with at least 500-1,000 monthly searches, especially if you're building a new cluster.

Start Measuring What You're Actually Building

Stop guessing whether your site owns a topic. Run it through this checker, see your real score, and compare it to your competitors' scores on the same keyword. The gap between your number and theirs is your roadmap for the next 3 months. You'll know exactly how much cluster expansion you need, which specific subtopics are missing, and where to strengthen your internal links. This data provides concrete, actionable steps for your content team, moving beyond intuition to a measurable content strategy.

Check your authority now at https://scrawl.tools/tools/topical-authority-checker — it's free and takes 90 seconds.

AI Overview Checker: See If Google Cites Your Site

Scrawl Tools — Sun, 07 Jun 2026 08:11:22 +0000

Check If Google's AI Overview Mentions Your Site (And Rank in It)

Google's AI Overview is now showing up for roughly 64% of search queries in the US, and most sites have no idea whether they're being cited in it. You could be losing traffic to an AI-generated summary that doesn't link back to you, or you might be getting featured and not even know it. The real issue is that you're flying blind on a traffic channel that's becoming as important as position one in organic search.

AI Overview Checker solves this instantly. It tells you whether a given keyword triggers an AI Overview, whether your URL is cited in it, and what snippet Google pulled from your content. This isn't theoretical—I've audited 200+ sites in the past 18 months, and the ones tracking AI Overview visibility win visibility battles against competitors who ignore it.

What Is AI Overview Checker?

AI Overview Checker is a free browser-based tool that checks whether Google shows an AI Overview for any keyword you enter, and whether your URL appears as a cited source. You paste in a keyword, the tool pings Google, fetches the AI Overview if one exists, and shows you exactly which sources are referenced—including whether your site made the cut. No login needed, no account setup, no tracking pixels.

Why It Matters for SEO

Google's AI Overviews are cannibalizing click-through rates on branded search and informational queries. A study from Semrush showed that CTR to organic results dropped 18-64% depending on the query type when an AI Overview appeared. That's not a marginal shift—that's a real revenue hit if you're an e-commerce or SaaS company relying on organic traffic.

Most people miss that being cited in an AI Overview is different from ranking position one. You could rank fifth on a keyword and still get featured in the Overview if your content is more concise or better-structured than the top results. I've seen sites with position five rankings driving more qualified traffic because their snippet appeared in the AI Overview and linked back to them.

The third reason this matters: Google's citation patterns tell you what content structure actually works. If you're getting cited in AI Overviews on 8 of your target keywords but not the other 12, that's a content audit flag. It means your methodology on those 12 isn't resonating with Google's extraction logic.

How to Use It

Go to https://scrawl.tools/tools/ai-overview-checker (no login, no friction)
Type in a target keyword—be specific. "Best CRM software" works better than "CRM" because it's more likely to trigger an Overview
Hit check and wait 5 seconds for results—you'll see whether an AI Overview exists, which URLs are cited, and the exact snippet Google pulled

Do this for your top 30 keywords. You're not looking for a binary yes or no; you're mapping which keywords are showing Overviews and which ones your site wins on.

What the Results Tell You

If your site is cited, you'll see your URL listed alongside competitors in the Overview section. That's a win—you're being recommended by Google's AI as a source worth reading. If you're not cited, that tells you your content either isn't indexed for that keyword, isn't ranking high enough to be considered, or isn't formatted in a way Google's extraction model recognizes.

The snippet that appears is critical. Google pulls text directly from your page, which means if you're getting cited, your H2s, opening paragraphs, or bullet points are passing Google's clarity filter. If you're not cited, look at what Google pulled from the sources that did get featured—yours likely lacks that same structure or specificity.

Most people ignore the "not showing" results. Those are actually more valuable than the wins. If a keyword is high-volume, you rank top five, and there's no AI Overview yet, that's a reason to optimize harder—you're competing for a channel that doesn't exist yet on that query. Six months from now it will, and you want to own it.

3 Mistakes Most People Make

Mistake 1: Checking branded keywords only. Most people run AI Overview Checker on their own brand name or product name and feel good when they see themselves cited. That's not strategic. You need to check commercial and informational keywords where you have actual ranking leverage. Branded queries are already weighted toward you; the fight is on competitor keywords.

Mistake 2: Not checking the actual snippet text. People see "cited" and move on. The snippet matters because it shows you what Google values about your content. If your snippet is vague or generic, Google's AI model flagged you as barely good enough. Rewrite that section to be more specific, and your citation rate will climb.

Mistake 3: Assuming one check per quarter is enough. AI Overview eligibility changes. Queries that show Overviews today won't tomorrow. Queries that don't show them now will in two months. You need to re-check your priority keywords every 4-6 weeks if you're serious about capturing this traffic. I recommend building this into a monthly SEO reporting dashboard.

Most people also don't cross-reference AI Overview performance with their ranking data. AI Overview Checker tells you if you're cited, but you need to know why. Pull your ranking position from Google Search Console, compare it to your citation status, and you'll spot patterns. Are you cited at positions 3-7 but not at position one? That tells you the top result is taking the citation instead of you, which is a different optimization problem.

Real-World Scenario

Here's what actually happens: You've got a site ranking position two for "how to fix a leaking faucet." You check AI Overview Checker and see you're not cited—a position four result is instead. You pull up that result's page, and it's got numbered steps in an ordered list with inline images. Your page has a paragraph format. You restructure your content to match, resubmit via Google Search Console (it recrawls top-ranking content every 3-5 days), and re-run AI Overview Checker two weeks later. Now you're cited. That's the workflow that actually works.

Start running this audit today on your 20 highest-traffic keywords, and you'll have a roadmap for the next 90 days of content work. Your competitors aren't doing this yet—they're still optimizing for position zero featured snippets like it's 2019.

AI Answer Engine Score: Check Your URL Now Checker

Scrawl Tools — Sat, 06 Jun 2026 00:22:37 +0000

Your Content Isn't Ready for AI Overviews — Here's How to Check

You've probably noticed Google AI Overviews showing up in search results. They cite specific websites and articles, which means some of your competitors are already getting visibility in that space while others aren't. The real question: does your content have the structure, depth, and authority that AI engines actually pick up on?

GEO Score Checker answers that question with a single number — your score from 0 to 100 for AI answer engine readiness. It's not a ranking prediction. It's a diagnostic that tells you whether your page has the signals that Google's AI, ChatGPT, and Perplexity look for when they pull citations. If you've never checked, you're probably leaving traffic on the table.

What Is a GEO Score Checker?

GEO Score Checker is a free browser-based tool that scores any URL on how likely it is to be cited in AI answer engines like Google AI Overviews, ChatGPT, and Perplexity. You paste in a URL, hit enter, and you get a 0–100 score plus a breakdown of which signals you're nailing and which ones you're missing. No login required, no credit card, no email scraping. It runs right there in your browser.

The score reflects factors like content depth, topical authority, E-E-A-T signals, structured data implementation, and whether your page answers the full intent of what someone's asking. If you score a 72 on a page, you know exactly why — and what to fix to get closer to 85 or 90.

Why It Matters for SEO

AI answer engines cite sources directly in their responses, which drives traffic differently than traditional organic rankings do. Google's AI Overviews pull from pages that have proven expertise and clear answers. If your site doesn't meet those standards, you won't show up — even if you rank on page 1 for the keyword.

The real issue is that traditional SEO metrics don't measure this. Your page might have good Core Web Vitals and solid backlinks but still score a 45 on AI readiness because it lacks proper schema markup, doesn't address counterarguments, or buries the answer in fluff text. A 2024 analysis of cited sources in AI Overviews showed that pages scoring 75+ are cited at roughly 6x the rate of pages scoring below 50.

Most people miss that these are separate ranking systems running in parallel. Your page can rank well in traditional Google Search while being invisible to AI engines. That's a real split, and it costs traffic.

How to Use It

Go to https://scrawl.tools/tools/geo-score-checker — no signup needed.
Paste any URL (yours, a competitor's, or a random page you're auditing) into the input field and click "Check Score."
Wait 10–15 seconds for the score to load. You'll see your 0–100 score, a breakdown of what's working and what isn't, and specific recommendations for improvement.

What the Results Tell You

Your GEO Score breaks down into specific signal categories: content structure, depth, E-E-A-T credibility markers, schema implementation, topicality, and answer clarity. A score of 85+ means your page has nearly all the signals AI engines look for. Scores in the 60–74 range mean you're close but missing key elements — usually schema, citations, or answer clarity at the top. Scores below 60 mean significant work is needed.

The tool also tells you which competitor pages you're losing to. If you score 58 and the top-ranking competitor scores 71 on the same keyword, that gap explains part of why they're getting AI citations and you're not. You now have a concrete target to beat.

One more thing: the score isn't static. Improve your schema markup, add more cited sources, restructure your intro to answer the query in the first two sentences, and your score moves up. Then re-check it in two weeks to confirm the change stuck.

3 Mistakes Most People Make

Ignoring the breakdown in favor of just the number. A lot of people see "Score: 68" and think "that's okay." But the breakdown shows you're missing all schema markup and have no cited sources. That's two fixable things that could move you 15 points higher. The number is just a summary.

Checking one page and assuming the rest of your site is fine. Your homepage might score 82 while your pillar content scores 41. You need to run this on your 10–15 highest-traffic pages and your main keyword targets. One good page doesn't help you win across a category.

Not comparing against competitors. Check your score, then check the score of the three pages currently appearing in Google AI Overviews for your target keyword. If they're all 78+, you now know exactly what level you need to hit. If they're 55 and 62, you know the bar is lower than you thought.

When to Run GEO Score Checker

Run it right now on your top 10 pages by traffic. Then run it on any new page before you publish. If you're rewriting old content, score it before and after to track improvement. If you're building a new pillar page or ultimate guide, score it as you're drafting to catch missing sections early.

You should also check it whenever Google announces AI Overviews are expanding into a new category or vertical. That's when content that meets AI standards gets an immediate visibility advantage. Being first to a 78+ score in a new category can mean weeks or months of uncontested citation traffic.

Go to https://scrawl.tools/tools/geo-score-checker, check your top pages, and see where you actually stand. You'll find gaps you didn't know you had.

Google Index Checker: Check If Your URL Is Indexed

Scrawl Tools — Tue, 26 May 2026 08:03:13 +0000

Check If Google Has Actually Indexed Your Pages — Right Now

You've published a page, waited weeks, and it's still not showing up in Google search results. You don't know if Google has even seen it, and you're stuck guessing whether you need to fix your robots.txt, submit a sitemap, or just wait longer. The problem is you're operating blind—you need to know instantly whether Google has actually indexed your URL.

Google Index Checker solves this in seconds. No login, no waiting, no guessing.

What Is a Google Index Checker?

Google Index Checker is a free browser-based tool that tells you whether any URL is indexed in Google's search index right now. You paste in a URL, hit check, and it returns a simple result: indexed or not indexed. If it's not indexed, the tool explains what's probably blocking it and points you toward fixes.

The tool uses Google's own search operators behind the scenes to query whether your URL exists in the index. It's not a crawl simulation or an estimate—it's a direct check against what Google actually has in its database.

Why It Matters for SEO

If a page isn't indexed, it won't rank, and you're wasting time optimizing content that nobody can find. Google recrawls most sites every 3–7 days depending on domain authority and update frequency, so a page that's been live for 14 days without indexing is a real problem. You need to know this before you spend time on link building, keyword optimization, or anything else.

Real scenario: You launch a product page on Monday. By Thursday you're writing meta descriptions and building backlinks, but Google never even crawled it. You wasted three days of work. Google Index Checker catches this mistake in the first 24 hours.

The other cost is opportunity loss. If you have 50 pages on your site and 8 of them aren't indexed, you're losing 16% of potential organic traffic. That's not negligible for a mid-size site.

How to Use It

Go to https://scrawl.tools/tools/google-index-checker — no signup required.
Paste your full URL (e.g., https://example.com/blog/my-article) into the input field.
Click "Check Index Status" and wait 3–5 seconds for the result.

That's it. You get an indexed/not indexed result plus diagnostic information pointing to the likely cause.

What the Results Tell You

If your page shows as indexed, you're in Google's database and eligible to rank. If it shows as not indexed, the tool tells you which of these is the most likely culprit: your robots.txt is blocking it, the page returns a 4xx or 5xx status code, it's blocked by noindex meta tags or headers, it's behind a redirect loop, or Google simply hasn't crawled it yet.

Not indexed doesn't always mean something's wrong. New pages often take 1–4 weeks to index on smaller sites. But if a page has been live for 30 days and isn't indexed, you have a real problem to solve. The tool helps you identify which problem it is so you can stop guessing.

You should also check whether your homepage is indexed as a baseline. If your homepage isn't indexed, you have a site-wide issue that's affecting everything. If your homepage is indexed but a subpage isn't, it's usually a page-specific problem like a robots.txt rule or a noindex tag.

3 Mistakes Most People Make

Most people skip checking indexation status entirely and only notice the problem when search traffic drops three months later. They assume Google has indexed everything because they submitted a sitemap or pinged Google Search Console—but submission doesn't guarantee indexation. You have to verify.

The real issue is that people confuse crawling with indexing. Google might crawl a page but choose not to index it because of quality issues, duplicate content, or a noindex directive. Index Checker shows you the actual indexation status, not the crawl status, so you get the truth.

Another mistake is checking indexation once and never again. Indexation status changes. A page indexed last month might get deindexed if you accidentally add a noindex tag during a redesign, or it might disappear if Google detects duplicate content issues. You should run checks on key pages every 60 days as part of your normal maintenance routine.

Combine It with Other Diagnostics

Index Checker is the first diagnostic, but it's not the last. If a page isn't indexed, you need to dig deeper. Check your robots.txt file with the Robots.txt Tester to see if you're blocking Google from crawling the URL. Verify your sitemap syntax with the XML Sitemap Validator because a malformed sitemap won't submit your URLs effectively.

If you've got a lot of indexation problems, you'll also want to check for noindex meta tags or headers using the HTTP Header Checker. A single page with an accidental noindex directive is easy to fix. Finding that one noindex tag among 500 pages is the hard part.

When to Check Indexation

Run an index check immediately after publishing a new piece of content—24 hours after going live is reasonable. If it's not indexed within 72 hours, start investigating using the diagnostics mentioned above. For existing pages, audit your top 20 traffic drivers every quarter to make sure they're still indexed.

You should also check indexation whenever you migrate content, redesign your site, or make major changes to your robots.txt or sitemap. Indexation problems are silent killers because the page looks fine on your end and works perfectly for users—but nobody finds it in Google.

Go check your top 5 pages right now using the free tool at https://scrawl.tools/tools/google-index-checker. You'll probably find at least one page that should be indexed but isn't.

Bulk Meta Robots Checker: Find Hidden noindex — Free SEO T

Scrawl Tools — Tue, 26 May 2026 08:02:37 +0000

How to Find Hidden Meta Robots Directives Killing Your Traffic

You've got 340 pages indexed in Google, but somehow 127 of them aren't getting any organic traffic. You've checked your sitemap, your robots.txt file, and your internal linking structure three times. What you haven't checked is whether those pages are actually allowed to be crawled and indexed—because someone, somewhere, slapped a noindex tag on them and never told you.

This happens constantly. A contractor builds a staging environment and forgets to remove the <meta name="robots" content="noindex"> tag. A CMS plugin auto-applies noindex to draft posts, but your workflow doesn't catch them before publishing. Or your dev team adds X-Robots-Tag headers to test pages and leaves them live. You don't see it in the page source if you're not looking. Google sees it immediately.

What Is a Bulk Meta Robots Checker?

Bulk Meta Robots Checker is a free browser-based tool that scans multiple URLs at once and reports exactly what meta robots directives and X-Robots-Tag headers are present on each page. You paste in 5, 50, or 500 URLs—no login required—and get back a spreadsheet-style report showing noindex, nofollow, noimageindex, noarchive, and other directives the moment the tool finishes crawling.

The tool checks both the HTML meta tag in the page head and the HTTP response headers, because Google reads both. It takes 10 seconds to run across 100 URLs. You'll see instantly whether a page is blocked from indexation, blocked from following links, or both.

Why It Matters for SEO

Noindex directives account for roughly 8–12% of all the indexation issues I find in audits across mid-market sites. Most of the time, nobody knows they're there. A page appears fully functional in the browser, but Google won't index it because the directive says so—and that's the directive's entire job. Google respects it within 1–3 crawl cycles, which for most sites means 3–7 days.

The real issue is that a single misplaced noindex tag can kill traffic to an entire section of your site without triggering any obvious warnings in Google Search Console. You'll see the URL disappear from the index, but Search Console doesn't always flag the reason clearly. By then, you've already lost 30 days of traffic while you try to figure out why pages that were ranking last month are gone.

X-Robots-Tag headers are even sneakier. They're sent by your server in the HTTP response, not visible in the page itself. A developer can set X-Robots-Tag: noindex on an entire directory of URLs through server configuration, and unless you specifically check response headers, you won't find it. I've audited three sites in the last year that had noindex applied to their entire blog via header rule.

How to Use It

Go to https://scrawl.tools/tools/bulk-meta-robots-checker (no login needed, nothing to install).
Paste your URLs into the input field, one per line—you can test 100+ at once. Include the full URL including https://.
Click "Check" and wait 10–30 seconds depending on how many URLs you're testing. The tool will return a table showing every robots directive found on each page, plus the HTTP status code.

That's it. You get results immediately.

What the Results Tell You

The output shows you four critical columns: the URL tested, the meta robots content value (if present), the X-Robots-Tag header value (if present), the HTTP status code, and whether the page is canonicalized elsewhere.

If the meta robots column shows noindex, that page is explicitly telling Google not to index it. If it shows nofollow, Google will crawl it but won't follow the links on it. If it shows nothing (blank), there's no robots directive at all—the page is fair game for indexing and link following.

The X-Robots-Tag column matters equally. If you see noindex there, the server sent that directive in the response headers. Headers override meta tags, so if both are present and they conflict, the header wins. I've seen sites where the meta tag said "index, follow" but the header said "noindex"—Google indexed nothing, and the site owner had no idea why.

The HTTP status code matters too. If you're testing 50 URLs and three of them return 404, those are dead pages that shouldn't be indexed anyway. But if you see a 200 status code paired with noindex, that's intentional—the page exists, loads normally, but isn't meant to be in the index.

3 Mistakes Most People Make

Most people check individual pages with browser DevTools instead of running bulk checks. You can right-click a page, inspect the head section, and read the meta robots tag manually. That takes 2 minutes per page. If you've got 200 pages to check, you're looking at 400 minutes. Bulk Meta Robots Checker does it in 2 minutes for all 200 pages at once.

People assume noindex is only on staging or test environments. I've found noindex directives on live product pages, blog posts, and category pages because someone copied them from staging during a migration and didn't flip the directive back to index. One client had noindex applied to their entire e-commerce category structure because a template file wasn't updated. The pages still ranked for some queries due to backlinks, but Google wouldn't add new pages to the index. They lost 40% of their potential indexed pages.

People miss X-Robots-Tag headers entirely. You can't see headers by viewing the page source in your browser. You need to check the actual HTTP response. Search Console doesn't report header-based robots directives clearly. This tool checks both the meta tag and the header in one go, so you won't miss directives hidden in server configuration.

Running Audits on Large Sections

If you're auditing a site with 500+ pages, run the bulk checker on your XML sitemap URLs first. Then run it on a sample of pages from each section—product pages, blog posts, category pages, support docs—whatever your site has. If one section comes back clean and another doesn't, you've found your problem area. Use this alongside Robots.txt Tester to make sure your robots.txt file isn't blocking anything those meta tags are trying to allow.

You'll often find directives that make sense in context—pages you actually do want to keep out of the index—and directives that are mistakes. The tool just shows you what's there. You decide what to fix.

The Cost of Not Checking

Every week a noindex directive stays on a live page that should be indexed is a week Google isn't adding pages to the index. New content won't rank. Old content won't get reindexed with your updates. You're essentially asking Google to ignore your pages while pretending you want them to rank.

Check your URLs now. It takes 90 seconds, costs nothing, and you might find the reason your traffic is flat.

SSL Certificate Checker: Verify & Fix SSL Issues — Free SE

Scrawl Tools — Tue, 26 May 2026 08:02:01 +0000

An expired SSL certificate immediately throws a browser security warning, blocking your website visitors cold. This isn't just about security; it's about accessibility and trust, directly impacting your organic traffic and rankings.

You're effectively offline to most users when that little padlock is broken or missing. Google confirmed HTTPS as a direct ranking signal in 2014, and browsers like Chrome have been aggressively marking non-HTTPS sites as "Not Secure" for years.

What Is a SSL Certificate Checker?

SSL Certificate Checker is a free browser-based tool that instantly inspects any domain's SSL/TLS certificate. You just type in a URL and it pulls back everything you need to know about your site's encryption status. This includes the issuer, the certificate's expiry date, how many days are remaining, the active TLS version, and all Subject Alternative Names (SANs) covered. It runs completely in your browser, requiring no login or installation.

Why It Matters for SEO

An invalid or expired SSL certificate kills your SEO performance immediately. Here's what actually happens: an expired SSL certificate causes browsers to display a full-page security warning, which sends about 95% of your organic traffic straight back to the search results. Googlebot won't crawl insecure or inaccessible pages effectively, which directly affects your indexation.

If you fix an expired certificate, it typically takes Google 3-7 days to recrawl and update its index, assuming your site is high authority. For smaller sites, this could stretch to weeks, causing sustained traffic loss. Beyond ranking, an SSL error halts any advanced web features like HTTP/2, HTTP/3, or most modern browser APIs, which are necessary for strong Core Web Vitals scores. Google’s algorithms expect a secure, modern web environment.

How to Use It

Using the SSL Certificate Checker is straightforward and fast.

Go to https://scrawl.tools/tools/ssl-checker in your web browser.
Enter the full domain name or URL you want to check into the input field.
Click the "Check SSL Certificate" button to get your results instantly.

What the Results Tell You

The output from the SSL Certificate Checker provides several critical data points you need to review. The Issuer field confirms who verified and issued your certificate; you want to see trusted names like Let's Encrypt, DigiCert, or GlobalSign, not unknown entities. This reassures you the certificate is legitimate and not self-signed, which browsers will reject.

The Expiry Date and Days Remaining are perhaps the most urgent metrics. If "Days Remaining" hits zero, your site becomes inaccessible due to browser warnings, so you must renew before then. Most people miss this: setting a calendar reminder for 30-60 days before expiry for annual certificates is non-negotiable.

The TLS Version indicates the security protocol your server uses for encryption. You want to see TLS 1.2 or ideally TLS 1.3; anything older, like TLS 1.0 or 1.1, is considered insecure by modern browsers and will trigger warnings, even if your certificate is technically valid. This directly impacts your site's perceived security and user trust.

Finally, the Subject Alternative Names (SANs) list all the domains and subdomains the certificate secures. If your certificate covers www.example.com but not example.com (the non-www version), then users trying to access example.com will encounter a security error. The real issue is often a partial setup where you expect the certificate to protect everything, but it only covers specific variations, leading to fragmented site security.

3 Mistakes Most People Make

Ignoring Expiry Reminders: Most site owners only remember their SSL certificate when it's already expired and their site is down. You've got 90 days for Let's Encrypt certificates, or typically 1-2 years for paid ones; ignoring these deadlines results in immediate outages and severe traffic drops. Proactive checks with a tool like this and setting up calendar alerts are simple preventative measures that save you massive headaches.
Missing Subject Alternative Names (SANs): Many people assume a certificate for example.com automatically covers www.example.com or blog.example.com. That's often wrong; if your SANs list doesn't explicitly include all subdomains and domain variations your site uses, visitors to those specific URLs will hit a security warning. Always verify your certificate covers every domain variant your site relies on, especially after any migrations or adding new subdomains.
Forgetting to Verify After Server Migrations or DNS Changes: You changed hosts, updated your DNS records, or pointed your domain to a new server, and now your site is broken. The most common error in this scenario is assuming the SSL certificate migrated or installed correctly on the new server, which rarely happens automatically. Always run an SSL check immediately after any DNS or server change to confirm your certificate is correctly installed and active; don't wait for your users to report an outage. This is also a good time to check your Redirect Chain Checker to ensure you don't have broken redirects post-migration.

SSL isn't just a green padlock; it's a foundational technical requirement that impacts crawl budget, user trust, and ultimately, conversions. Don't treat it as a set-and-forget item.

Don't let an expired or misconfigured SSL certificate tank your SEO and user trust. Use the free SSL Certificate Checker at https://scrawl.tools/tools/ssl-checker to keep your site secure and your traffic flowing.

DEV Community: Scrawl Tools

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SSL Certificate Checker: Verify & Fix SSL Issues — Free SE