How I’m Building an AI-Powered Service Marketplace in Turkey (Hizmetgo)

selim arslan — Wed, 22 Apr 2026 12:23:54 +0000

Building a marketplace is one of the hardest things you can do as a founder.

You are not just building a product — you are building two sides of a network: supply and demand. And if one side is missing, the whole system breaks.

I’ve been working on a project called Hizmetgo, an AI-powered service marketplace based in Turkey, and I wanted to share how we are approaching this problem from a different angle.

🚀 The Idea

Hizmetgo is designed to connect users with local service providers such as cleaners, electricians, movers, and more.

But instead of the classic marketplace model where payments flow through the platform, we use a lead-based monetization system.

Here’s how it works:

Users create service requests
Service providers browse these requests
Providers pay to unlock contact details and connect with the customer

This model reduces friction, avoids complex payment flows, and allows us to scale faster.

⚙️ The Biggest Challenge

The biggest challenge in marketplaces is always the same:

“How do you get users without providers, and providers without users?”

Instead of trying to solve both at once with paid ads (which is expensive and unsustainable), we decided to focus heavily on SEO.

📈 Our Strategy: Programmatic SEO

We are building city-based and service-based landing pages to capture high-intent traffic.

For example, someone searching for cleaning services in Istanbul can land directly on a relevant page like this:

https://www.hizmetgo.app/hizmetler/temizlik/istanbul

This approach allows us to:

Capture organic traffic from Google
Match users with local providers instantly
Scale without relying heavily on paid marketing

🧠 Why This Matters

Most marketplaces fail because they try to force growth with ads before building a strong organic foundation.

By focusing on SEO and structured landing pages, we are building a system that grows over time instead of burning money.

🔥 What We’re Working On Next

Expanding to more cities and service categories
Improving matching algorithms
Increasing conversion rates for service providers
Building trust and reputation systems

🤝 Looking for Feedback

If you have experience building marketplaces, scaling SEO, or working with lead-based monetization models, I’d love to hear your thoughts.

What would you do differently?

Thanks for reading 🙌

DEV Community: selim arslan

How I’m Building an AI-Powered Service Marketplace in Turkey (Hizmetgo)