DEV Community: Shahana Shihab

How Internal Linking Helps Improve Website SEO

Shahana Shihab — Tue, 20 Oct 2026 18:00:10 +0000

Internal linking is an important part of website search engine optimization. It connects one page of a website to another, helping visitors discover related information and making website navigation easier.

What Is Internal Linking?

An internal link directs users from one page to another page on the same website. For example, a blog post about SEO can link to another article explaining keyword research.

Benefits of Internal Linking

Improves Website Navigation

Internal links help visitors find relevant pages without returning to the homepage or searching again.

Helps Search Engines Discover Pages

Links can help search engines discover and understand the relationship between pages on a website.

Provides More Context

Relevant anchor text gives readers and search engines useful context about the destination page.

Encourages Further Reading

Linking to related articles gives visitors opportunities to explore more content and learn about a topic in greater detail.

Internal Linking Best Practices

Link only to relevant pages.

Use descriptive anchor text.

Make important pages easy to reach.

Check for broken internal links.

Avoid adding too many links where they do not help readers.

Conclusion

A thoughtful internal linking strategy can improve website navigation, support content discovery, and contribute to a well-organized website structure.

For more insights into SEO and digital marketing, visit Digital By Shahana.

How to Use Google Search Console to Improve Website SEO

Shahana Shihab — Tue, 20 Oct 2026 17:28:49 +0000

Google Search Console is a useful tool for website owners who want to understand how their pages perform in Google Search. It provides information that can help identify technical issues and opportunities to improve search visibility.

Verify Your Website

Start by adding your website to Google Search Console and completing the verification process. This allows you to access performance and indexing information for your property.

Review Search Performance

The Performance report shows metrics such as clicks, impressions, click-through rate, and average position. Review these metrics to understand which search queries and pages are attracting attention.

Identify Relevant Search Queries

Explore the queries people use to find your website. These insights can help you understand audience interests and identify topics that may need clearer or more useful content.

Check Page Indexing

The indexing reports help you understand which pages Google has indexed and identify certain issues that may prevent pages from appearing in search results. Investigate reported issues before making changes.

Inspect Important URLs

Use the URL Inspection tool to review a specific page's indexing status. You can also request indexing after publishing or updating an important page, although a request does not guarantee indexing.

Use Data to Improve Content

If a page receives impressions but relatively few clicks, review its title and search snippet. If a page receives little search visibility, assess its relevance, content quality, internal links, and technical accessibility.

Conclusion

Google Search Console helps website owners make more informed SEO decisions. By reviewing performance, understanding search queries, checking indexing, and improving relevant pages, you can develop a more effective website optimization process.

For more digital marketing and SEO insights, visit Digital By Shahana.

How to Measure the Success of a Digital Marketing Campaign

Shahana Shihab — Tue, 20 Oct 2026 16:58:37 +0000

Running a digital marketing campaign is only one part of the process. To understand whether a campaign is effective, marketers need to measure performance, evaluate the results, and identify opportunities for improvement.

Here are five important steps to measure campaign success.

Define Your Campaign Goals

Before launching a campaign, decide what you want to achieve. Your goal might be increasing website traffic, generating enquiries, improving brand awareness, or increasing sales. Clear goals help you choose the right metrics.

Track Relevant Key Performance Indicators

Different campaigns require different metrics. For example, website traffic and organic clicks can help measure SEO performance, while cost per lead and conversions are useful for evaluating lead-generation campaigns.

Avoid focusing on numbers that do not relate to your campaign objectives.

Use Analytics Tools

Tools such as Google Analytics 4, Google Search Console, Google Ads, and Meta Ads Manager can provide useful performance data. Learn how to interpret the metrics and identify changes over time.

Evaluate Your Spending

For paid campaigns, compare the amount spent with the results generated. Metrics such as cost per result and conversion rate can help you understand campaign efficiency. Where revenue data is available, return on ad spend can provide additional insight.

Improve Based on the Results

Review your data regularly and look for areas that need improvement. You might test different ad creatives, refine audience targeting, improve landing pages, or adjust your content strategy. Make changes based on evidence rather than assumptions.

Conclusion

Measuring digital marketing performance helps businesses understand what works and where resources should be focused. By setting clear goals, tracking relevant metrics, and making data-driven improvements, marketers can develop more effective campaigns over time.

For more insights into digital marketing, SEO, and website optimization, visit Digital By Shahana.

How Beginners Can Start a Career in Digital Marketing

Shahana Shihab — Tue, 20 Oct 2026 15:18:43 +0000

Digital marketing has become an important part of how businesses reach customers, build brand awareness, and grow online. For beginners, starting a career in this field can feel confusing because there are many skills and tools to learn. However, with a clear plan and consistent practice, it is possible to build a strong foundation.

Learn the Basics of Digital Marketing

Start by understanding the main areas of digital marketing, including search engine optimization (SEO), social media marketing, content marketing, email marketing, and paid advertising. Learn what each area does and how businesses use it to reach their goals.

Practice SEO with a Website

Search engine optimization helps websites improve their visibility in search results. Beginners can practice keyword research, writing useful content, optimizing page titles and descriptions, and improving internal links. A personal website is a practical place to apply these skills.

Create Useful Social Media Content

Choose a topic and practice creating social media posts, short videos, and informative carousels. Focus on answering questions your target audience commonly asks. Review engagement and clicks to understand which content is most useful.

Become Familiar with Digital Marketing Tools

Explore tools such as Google Analytics, Google Search Console, Google Trends, Google Ads, and Meta Ads Manager. Start with free learning resources and practice accounts or exercises where available. Understand what the metrics mean instead of simply memorizing the tools.

Build a Portfolio of Projects

You do not need to wait for your first client to demonstrate your skills. Create sample projects such as a keyword research report, a social media content calendar, an SEO audit, or a website improvement plan. Clearly identify practice projects as personal or educational work.

Keep Learning and Improving

Digital marketing changes over time, so stay curious and keep practicing. Set realistic goals, review your work regularly, and improve based on data and feedback.

Conclusion

Starting a digital marketing career does not require knowing everything at once. Focus on learning the fundamentals, applying them through practical projects, and building a portfolio that demonstrates your abilities.

Explore Digitalbyshahana for more insights into digital marketing, SEO, and building a professional online presence.