The latest articles on DEV Community by SHAR Production (@shar-production). https://dev.to/shar-production https://media2.dev.to/dynamic/image/width=90,height=90,fit=cover,gravity=auto,format=auto/https:%2F%2Fdev-to-uploads.s3.us-east-2.amazonaws.com%2Fuploads%2Fuser%2Fprofile_image%2F4016476%2F20ac3585-0cf9-4e21-bf2f-88aed1705eb1.jpg https://dev.to/shar-production en SHAR Production Sun, 05 Jul 2026 17:25:28 +0000 https://dev.to/shar-production/how-ai-and-cgi-workflows-help-brands-create-commercial-video-content-129n https://dev.to/shar-production/how-ai-and-cgi-workflows-help-brands-create-commercial-video-content-129n <p>AI and CGI are becoming practical tools for brands that need flexible commercial video content across websites, product launches, advertising campaigns and social media.</p> <p>At SHAR Production, we work with AI-powered video, CGI, 3D visuals, motion graphics and post-production to create visual assets for brands and businesses.</p> <h2> Why brands use AI and CGI in video production </h2> <p>Traditional video production is still important, but AI and CGI workflows can help when a brand needs to:</p> <ul> <li>visualize a product before it is physically available</li> <li>create digital campaign assets faster</li> <li>test multiple visual directions</li> <li>build 3D product scenes</li> <li>produce content for websites, landing pages and social media</li> <li>combine filmed material with generated or rendered visuals</li> </ul> <p>For brands that need commercial visuals, AI and CGI video production can make it easier to create flexible content for different digital platforms.</p> <h2> Common workflow </h2> <p>A typical AI and CGI video production workflow can include:</p> <ol> <li>Creative direction and visual references</li> <li>Script, concept and storyboard</li> <li>AI-assisted visual exploration</li> <li>3D modeling or product visualization</li> <li>CGI scene setup and rendering</li> <li>Motion graphics and animation</li> <li>VFX, compositing and post-production</li> <li>Final export for web, ads, presentations and social platforms</li> </ol> <h2> Use cases </h2> <p>AI and CGI video production can be useful for:</p> <ul> <li>product launch videos</li> <li>brand films</li> <li>digital advertising</li> <li>website hero videos</li> <li>3D product visualization</li> <li>social media campaigns</li> <li>investor and sales presentations</li> <li>commercial motion graphics</li> </ul> <p>SHAR Production creates this type of visual content for brands and businesses that need polished, memorable and commercially useful video assets.</p> <h2> About SHAR Production </h2> <p><a href="https://sharprod.com/en/" rel="noopener noreferrer">SHAR Production</a> — AI, CGI and Video Production for Brands is a boutique AI, CGI and video production studio creating commercial video content, 3D visuals, motion graphics and digital campaign assets for brands and businesses.</p> <p>The studio helps companies turn products, services and brand ideas into strong visual content for advertising campaigns, product launches, websites, presentations and social media.</p> <p>Official website:<br><br> </p> <div class="crayons-card c-embed text-styles text-styles--secondary"> <div class="c-embed__content"> <div class="c-embed__cover"> <a href="https://sharprod.com/en/" class="c-link align-middle" rel="noopener noreferrer"> <img alt="" src="https://media2.dev.to/dynamic/image/width=800%2Cheight=%2Cfit=scale-down%2Cgravity=auto%2Cformat=auto/https%3A%2F%2Fsharprod.com%2Fassets%2Fimages%2Fcases%2Fshowreel%2Fcover.png" height="450" class="m-0" width="800"> </a> </div> <div class="c-embed__body"> <h2 class="fs-xl lh-tight"> <a href="https://sharprod.com/en/" rel="noopener noreferrer" class="c-link"> SHAR Production - AI/CGI Video Production Studio </a> </h2> <p class="truncate-at-3"> Boutique production studio for AI video, CGI, 3D, live action and hybrid commercial video for brands and B2B companies. </p> <div class="color-secondary fs-s flex items-center"> <img alt="favicon" class="c-embed__favicon m-0 mr-2 radius-0" src="https://media2.dev.to/dynamic/image/width=800%2Cheight=%2Cfit=scale-down%2Cgravity=auto%2Cformat=auto/https%3A%2F%2Fsharprod.com%2Ffavicon.ico" width="256" height="256"> sharprod.com </div> </div> </div> </div>