DEV Community: Shashi Ranakoti

How to Add JSON-LD Structured Data to a Travel Destination Page

Shashi Ranakoti — Tue, 10 Nov 2026 11:15:09 +0000

Structured data helps search engines understand what a page is about. In this tutorial, we'll add JSON-LD markup to a destination page, using a page about Rajaji National Park in Uttarakhand, India as the example.

You don't need a framework. Everything below works in plain HTML.

What is JSON-LD?

JSON-LD is a block of JSON placed inside a <script> tag. It describes your page in a format that search engines can read, without changing what visitors see. Google recommends JSON-LD over other structured data formats.

Step 1: Add a TouristAttraction block

Place this in the <head> or at the end of the <body>:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "TouristAttraction",
  "name": "Rajaji National Park",
  "description": "A protected forest in the Shivalik foothills of Uttarakhand, India, known for Asian elephants, birdlife and jungle safaris.",
  "url": "https://www.rishikeshtigersafari.com/rajaji-national-park-uttarakhand",
  "address": {
    "@type": "PostalAddress",
    "addressRegion": "Uttarakhand",
    "addressCountry": "IN"
  },
  "touristType": ["Wildlife enthusiasts", "Families", "Birdwatchers"]
}
</script>

Use real, accurate values from your own page. Never add details that don't appear on the page itself.

Step 2: Add breadcrumbs

Breadcrumb markup shows the page's position in your site:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "name": "Home",
      "item": "https://www.rishikeshtigersafari.com/"
    },
    {
      "@type": "ListItem",
      "position": 2,
      "name": "Rajaji National Park",
      "item": "https://www.rishikeshtigersafari.com/rajaji-national-park-uttarakhand"
    }
  ]
}
</script>

Step 3: Add FAQPage markup

If your page has a visible FAQ section, you can describe it like this:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "When is the best time to visit Rajaji National Park?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Winter, from November to February, is generally the most comfortable time. The park is closed during the monsoon, so check current dates with the forest department."
      }
    },
    {
      "@type": "Question",
      "name": "Are tiger sightings guaranteed?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "No. Wildlife sightings depend on luck, season and weather, and cannot be guaranteed."
      }
    }
  ]
}
</script>

The questions and answers must also be visible on the page. Markup for hidden content can be treated as misleading.

A note on expectations: Google now limits FAQ rich results to a small set of sites, so don't expect a visible FAQ snippet. The markup is still valid and helps machines understand the page.

Step 4: Generate the JSON-LD with JavaScript (optional)

If you have many destination pages, generate the markup from a data object:

const page = {
  name: "Rajaji National Park",
  url: "https://www.rishikeshtigersafari.com/rajaji-national-park-uttarakhand",
  description: "A protected forest in Uttarakhand known for Asian elephants and jungle safaris."
};

const schema = {
  "@context": "https://schema.org",
  "@type": "TouristAttraction",
  name: page.name,
  url: page.url,
  description: page.description
};

const script = document.createElement("script");
script.type = "application/ld+json";
script.textContent = JSON.stringify(schema);
document.head.appendChild(script);

Note that search engines can read JavaScript-injected markup, but server-rendered JSON-LD is more reliable.

Step 5: Validate

Always test before publishing:

Paste your URL into Google's Rich Results Test
Use the Schema Markup Validator at validator.schema.org for general schema checks
Fix any errors or warnings
After publishing, watch Search Console's enhancement reports

Common mistakes

Marking up content that isn't visible on the page
Invalid JSON, such as trailing commas or smart quotes
Copying someone else's data without updating it
Adding ratings or reviews that don't exist
Forgetting to update seasonal details like opening dates

Final thoughts

Structured data is a small change with a clear purpose: it makes your page easier for machines to understand. Start with one accurate block, validate it, then add more. For a full example of a destination page, see the guide to Rajaji National Park and apply the same ideas to your own pages.

5 Things to Know Before Your First Jungle Safari in Rajaji National Park

Shashi Ranakoti — Thu, 29 Oct 2026 11:06:03 +0000

Are you planning your first jungle safari near Rishikesh? Then Rajaji National Park is a great place to start.

It is a forest in the Shivalik hills of Uttarakhand. It is close to Rishikesh, Haridwar and Dehradun, so you can visit it without a long journey.

This guide keeps things simple. Read these five tips and you will be ready for your first safari.

What is Rajaji National Park?

Rajaji National Park is a protected forest in Uttarakhand, India. It was created in 1983. Later, in 2015, it became part of the Rajaji Tiger Reserve.

The forest has many kinds of land. You will see thick sal trees, open grassland, hills and rivers. Because of this, many animals and birds live here.

The park is named after Chakravarti Rajagopalachari, who was known as "Rajaji". He was a freedom fighter and the last Governor-General of India.

1. Choose your safari zone

The park is divided into zones. Each zone feels a little different.

Chilla: A riverside zone. It is known for its elephants.
Jhilmil Jheel: A wetland area. It is a good place for birds and bird photos.
Motichur: A thick sal forest. You can see elephants, deer and many birds.
Ranipur and Mohand: Two more zones that are also open for safaris.

Not sure which one to pick? Think about what you want to see. Then ask your guide or your resort which zone suits you best.

2. Check the season before you go

Winter is cooler, so it is more comfortable for safaris. In the monsoon, heavy rain can make some forest routes hard to use.

Safari dates and timings are decided by the forest department. They can change. So please check the latest information before you book your trip.

3. Know what you may see

Many visitors see:

Asian elephants
Deer, such as sambar, chital (spotted deer) and barking deer
Wild boar
Monkeys and langurs
Many kinds of birds

Tigers and leopards also live in the park. But they move freely and stay hidden, so you may not see one. No guide can promise a sighting.

Do not let that worry you. A quiet safari in a beautiful forest is still a great day out.

4. Follow the safari rules

These rules keep you and the animals safe.

Stay inside the vehicle at all times.
Listen to your guide and driver.
Keep your voice low and avoid loud sounds.
Never feed the animals or go close to them.
Do not throw litter in the forest.
Carry the ID documents you need.

It also helps to go with a local guide. Guides can spot animal tracks and hear alarm calls that most visitors miss.

5. Pack the right things

You do not need much. A small bag is enough.

Binoculars and a camera
Clothes in plain, natural colours
A hat and sunscreen
Insect repellent
Water and snacks
A warm layer for cold mornings

How to reach Rajaji National Park

By road: Rishikesh, Haridwar and Dehradun are the main nearby cities. From there you can travel to your safari zone.
By train: Haridwar and Rishikesh have railway stations with links to many big cities in India.
By air: The nearest major airport is Jolly Grant Airport near Dehradun.

A safari also fits well into a Rishikesh trip. You can add river rafting and sightseeing on other days.

Quick answers

Is a tiger sighting guaranteed?
No. Tigers and leopards move freely, so no one can promise that you will see one.

Do I need a guide?
It is not just a nice extra. A good guide makes the safari safer and more interesting.

Can I see the park in one day?
You can enjoy one safari zone in a day. The park is large, so many visitors return for another zone.

Final thoughts

A first jungle safari does not need much planning. Choose a zone, check the season, follow the rules and pack light.

Most of all, be patient. The forest rewards people who sit quietly and watch. To learn more, read the full guide to Rajaji National Park.

This post is not from the official park website. Rules, dates and availability can change, so please check the latest information before you travel.