The latest articles on DEV Community by Shivraj Jadeja (@shivraj_jadeja). https://dev.to/shivraj_jadeja https://media2.dev.to/dynamic/image/width=90,height=90,fit=cover,gravity=auto,format=auto/https:%2F%2Fdev-to-uploads.s3.us-east-2.amazonaws.com%2Fuploads%2Fuser%2Fprofile_image%2F4134726%2Fa983e833-4107-41f9-94e5-088886b93199.png https://dev.to/shivraj_jadeja en Shivraj Jadeja Mon, 21 Sep 2026 00:57:14 +0000 https://dev.to/shivraj_jadeja/who-is-the-customer-it-might-not-be-who-uses-the-product-4phi https://dev.to/shivraj_jadeja/who-is-the-customer-it-might-not-be-who-uses-the-product-4phi <p>One idea that stood out to me from The Sneaky Economics of Ticketmaster was that the customer is not always the most obvious person.</p> <p>Ticketmaster grew by focusing heavily on venues, not just the people buying tickets. That made me think about my own idea around improving collaboration and merge conflicts in game development.</p> <p>The possible customers could include student game developers, team leads, instructors, and small indie studios. For now, I would focus on student game-development teams because they directly experience the problem and are easy for me to speak with and learn from.</p> <p>The biggest takeaway for me is that the user, customer, and payer can all be different people and identifying that early on can change how a solution is designed.</p> <p>Media: The Sneaky Economics of Ticketmaster<br> <a href="https://thehustle.co/the-sneaky-economics-of-ticketmaster" rel="noopener noreferrer">https://thehustle.co/the-sneaky-economics-of-ticketmaster</a></p> gamedev product startup