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    <title>DEV Community: Jethro Baron</title>
    <description>The latest articles on DEV Community by Jethro Baron (@speed-tech).</description>
    <link>https://dev.to/speed-tech</link>
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      <title>DEV Community: Jethro Baron</title>
      <link>https://dev.to/speed-tech</link>
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      <title>“Why I Built My Own Landing Page System Instead of Using Templates”</title>
      <dc:creator>Jethro Baron</dc:creator>
      <pubDate>Thu, 09 Apr 2026 00:34:15 +0000</pubDate>
      <link>https://dev.to/speed-tech/why-i-built-my-own-landing-page-system-instead-of-using-templates-4gfd</link>
      <guid>https://dev.to/speed-tech/why-i-built-my-own-landing-page-system-instead-of-using-templates-4gfd</guid>
      <description>&lt;p&gt;I don’t know if it’s just me, but most “multipurpose” templates feel like overkill.&lt;/p&gt;

&lt;p&gt;I’d install one just to build a simple SaaS landing page… and end up:&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;fighting the layout&lt;/li&gt;
&lt;li&gt;installing a bunch of plugins&lt;/li&gt;
&lt;li&gt;digging through messy CSS just to change a color&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;What should take a few hours ends up taking an entire day.&lt;/p&gt;

&lt;p&gt;After running into this problem repeatedly, I decided to build something simpler.&lt;/p&gt;

&lt;p&gt;The goal wasn’t to create another “everything included” template.&lt;/p&gt;

&lt;p&gt;It was the opposite:&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;No bloat&lt;/li&gt;
&lt;li&gt;No dependencies&lt;/li&gt;
&lt;li&gt;Clean, developer-first structure&lt;/li&gt;
&lt;li&gt;Fast performance by default&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;I ended up creating a modular SaaS landing page system focused purely on helping people launch faster.&lt;/p&gt;

&lt;p&gt;It includes:&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;40+ reusable components (hero, features, pricing, etc.)&lt;/li&gt;
&lt;li&gt;A conversion-focused layout structure&lt;/li&gt;
&lt;li&gt;A simple rebranding system (colors, typography, spacing)&lt;/li&gt;
&lt;li&gt;Fully responsive, performance-first setup&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;Everything is designed to be predictable and easy to modify — no fighting the system.&lt;/p&gt;

&lt;p&gt;One thing I didn’t expect was how hard it is to write landing page copy.&lt;/p&gt;

&lt;p&gt;So I added basic copywriting guidance directly into the structure.&lt;/p&gt;

&lt;p&gt;Nothing fancy — just enough to avoid staring at a blank page.&lt;/p&gt;

&lt;p&gt;Instead of:&lt;/p&gt;

&lt;blockquote&gt;
&lt;p&gt;Fighting templates and rebuilding everything…&lt;/p&gt;
&lt;/blockquote&gt;

&lt;p&gt;The goal is: &lt;/p&gt;

&lt;blockquote&gt;
&lt;p&gt;Start with a clean foundation and just launch.&lt;/p&gt;
&lt;/blockquote&gt;

&lt;p&gt;I’ve put together a live demo to see how it feels in a real setup:&lt;/p&gt;

&lt;p&gt;&lt;a href="https://zenith-universal-system.vercel.app/" rel="noopener noreferrer"&gt;https://zenith-universal-system.vercel.app/&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;“If anyone wants to use it, I can share the link.&lt;/p&gt;

&lt;p&gt;&lt;a href="https://media2.dev.to/dynamic/image/width=800%2Cheight=%2Cfit=scale-down%2Cgravity=auto%2Cformat=auto/https%3A%2F%2Fdev-to-uploads.s3.amazonaws.com%2Fuploads%2Farticles%2F4e0haior2zli7gkkphfw.png" class="article-body-image-wrapper"&gt;&lt;img src="https://media2.dev.to/dynamic/image/width=800%2Cheight=%2Cfit=scale-down%2Cgravity=auto%2Cformat=auto/https%3A%2F%2Fdev-to-uploads.s3.amazonaws.com%2Fuploads%2Farticles%2F4e0haior2zli7gkkphfw.png" alt=" " width="800" height="447"&gt;&lt;/a&gt;&lt;/p&gt;

</description>
      <category>frontend</category>
      <category>saas</category>
      <category>showdev</category>
      <category>webdev</category>
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