The latest articles on DEV Community by Natalie from StackPrice (@stackprice). https://dev.to/stackprice https://media2.dev.to/dynamic/image/width=90,height=90,fit=cover,gravity=auto,format=auto/https:%2F%2Fdev-to-uploads.s3.us-east-2.amazonaws.com%2Fuploads%2Fuser%2Fprofile_image%2F4194279%2Fd6d6823b-99b6-4444-a539-71e3457df834.png https://dev.to/stackprice en Natalie from StackPrice Mon, 19 Oct 2026 19:19:32 +0000 https://dev.to/stackprice/b2b-data-sales-intelligence-pricing-comparison-2026-1lj8 https://dev.to/stackprice/b2b-data-sales-intelligence-pricing-comparison-2026-1lj8 <p><em>Originally published at <a href="https://getstackprice.com/b2b-data-pricing/" rel="noopener noreferrer">StackPrice</a>. Disclosure: I run StackPrice, a free list-price tracker for sales tools. Some links on the StackPrice site are affiliate links; none of the links in this article are affiliate links.</em></p> <p>B2B data pricing is hard to compare: some vendors price per seat, some per credit, some per export, and several (ZoomInfo, Cognism, Seamless.AI) publish no price at all. I collected every published plan for the email finders, contact databases and sales intelligence platforms StackPrice tracks, from each vendor's official pricing page.</p> <p><strong>Short answer:</strong> the cheapest published paid plan here is <strong>RocketReach, Essentials at $27/mo, billed annually</strong>. Next is Hunter, Starter at $34/mo, billed annually ($49/mo if billed monthly). No public price: ZoomInfo, Cognism, Seamless.AI. All prices were checked on the vendors' official pricing pages on 2026-10-17.</p> <h2> Entry plan by tool </h2> <div class="table-wrapper-paragraph"><table> <thead> <tr> <th>Tool</th> <th>Cheapest published paid plan</th> <th>Free plan?</th> <th>Official pricing page</th> </tr> </thead> <tbody> <tr> <td>RocketReach</td> <td>Essentials at $27/mo, billed annually</td> <td>No</td> <td><a href="https://rocketreach.co/pricing" rel="noopener noreferrer">rocketreach.co/pricing</a></td> </tr> <tr> <td>Hunter</td> <td>Starter at $34/mo, billed annually ($49/mo if billed monthly)</td> <td>Yes</td> <td><a href="https://hunter.io/pricing" rel="noopener noreferrer">hunter.io/pricing</a></td> </tr> <tr> <td>Prospeo</td> <td>Starter at $37/mo, billed annually ($49/mo if billed monthly)</td> <td>Yes</td> <td><a href="https://prospeo.io/pricing" rel="noopener noreferrer">prospeo.io/pricing</a></td> </tr> <tr> <td>Lusha</td> <td>Starter at $37.45/mo, billed annually ($49.90/mo if billed monthly)</td> <td>Yes</td> <td><a href="https://www.lusha.com/pricing/" rel="noopener noreferrer">www.lusha.com/pricing/</a></td> </tr> <tr> <td>Kaspr</td> <td>Starter at $49/mo, billed annually ($65/mo if billed monthly)</td> <td>Yes</td> <td><a href="https://www.kaspr.io/pricing" rel="noopener noreferrer">www.kaspr.io/pricing</a></td> </tr> <tr> <td>Apollo.io</td> <td>Basic at $49/mo, billed annually ($65/mo if billed monthly)</td> <td>Yes</td> <td><a href="https://www.apollo.io/pricing" rel="noopener noreferrer">www.apollo.io/pricing</a></td> </tr> <tr> <td>UpLead</td> <td>Essentials at $74/mo, billed annually ($99/mo if billed monthly)</td> <td>No</td> <td><a href="https://www.uplead.com/pricing/" rel="noopener noreferrer">www.uplead.com/pricing/</a></td> </tr> <tr> <td>Findymail</td> <td>Individual at $99/mo, billed monthly</td> <td>No</td> <td><a href="https://www.findymail.com/pricing" rel="noopener noreferrer">www.findymail.com/pricing</a></td> </tr> <tr> <td>Clay</td> <td>Launch at $167/mo, billed annually ($185/mo if billed monthly)</td> <td>Yes</td> <td><a href="https://www.clay.com/pricing" rel="noopener noreferrer">www.clay.com/pricing</a></td> </tr> <tr> <td>ZoomInfo</td> <td>No public price (contact sales)</td> <td>No</td> <td><a href="https://www.zoominfo.com/pricing" rel="noopener noreferrer">www.zoominfo.com/pricing</a></td> </tr> <tr> <td>Cognism</td> <td>No public price (contact sales)</td> <td>No</td> <td><a href="https://www.cognism.com/pricing" rel="noopener noreferrer">www.cognism.com/pricing</a></td> </tr> <tr> <td>Seamless.AI</td> <td>No public price (contact sales)</td> <td>No</td> <td><a href="https://seamless.ai/pricing" rel="noopener noreferrer">seamless.ai/pricing</a></td> </tr> </tbody> </table></div> <h2> Every plan, side by side </h2> <p>List prices in USD. "Annual (per mo)" is the per-month price when billed annually.</p> <div class="table-wrapper-paragraph"><table> <thead> <tr> <th>Tool</th> <th>Plan</th> <th>Monthly billing</th> <th>Annual (per mo)</th> <th>Limits / credits</th> </tr> </thead> <tbody> <tr> <td>RocketReach</td> <td>Essentials</td> <td>—</td> <td>$27</td> <td>Email only; 1,200 exports/yr; up to 500 emails/day</td> </tr> <tr> <td>RocketReach</td> <td>Pro</td> <td>—</td> <td>$69</td> <td>Email + phone; 3,600 exports/yr</td> </tr> <tr> <td>RocketReach</td> <td>Ultimate</td> <td>—</td> <td>$142</td> <td>Email + phone; 20,000 exports/yr</td> </tr> <tr> <td>RocketReach</td> <td>Team / custom</td> <td>Contact sales</td> <td>Contact sales</td> <td></td> </tr> <tr> <td>Hunter</td> <td>Free</td> <td>Free</td> <td>Free</td> <td>50 credits/mo</td> </tr> <tr> <td>Hunter</td> <td>Starter</td> <td>$49</td> <td>$34</td> <td>2,000 credits/mo</td> </tr> <tr> <td>Hunter</td> <td>Growth</td> <td>$149</td> <td>$104</td> <td>10,000 credits/mo</td> </tr> <tr> <td>Hunter</td> <td>Scale</td> <td>$299</td> <td>$209</td> <td>25,000 credits/mo</td> </tr> <tr> <td>Hunter</td> <td>Enterprise</td> <td>Contact sales</td> <td>Contact sales</td> <td></td> </tr> <tr> <td>Prospeo</td> <td>Free</td> <td>Free</td> <td>Free</td> <td>100 credits/mo</td> </tr> <tr> <td>Prospeo</td> <td>Starter</td> <td>$49</td> <td>$37</td> <td>2,000 credits/mo (24,000/yr upfront on annual)</td> </tr> <tr> <td>Prospeo</td> <td>Growth</td> <td>$99</td> <td>$74</td> <td>5,000 credits/mo</td> </tr> <tr> <td>Prospeo</td> <td>Pro</td> <td>$249</td> <td>$187</td> <td>15,000 credits/mo</td> </tr> <tr> <td>Lusha</td> <td>Free</td> <td>Free</td> <td>Free</td> <td>40 credits/mo</td> </tr> <tr> <td>Lusha</td> <td>Starter</td> <td>$49.90</td> <td>$37.45</td> <td>400 credits/mo</td> </tr> <tr> <td>Lusha</td> <td>Pro</td> <td>$69.90</td> <td>$52.45</td> <td>600 credits/mo</td> </tr> <tr> <td>Lusha</td> <td>Premium</td> <td>$399.90</td> <td>$299.95</td> <td>3,400 credits/mo</td> </tr> <tr> <td>Lusha</td> <td>Scale</td> <td>Contact sales</td> <td>Contact sales</td> <td></td> </tr> <tr> <td>Kaspr</td> <td>Free</td> <td>Free</td> <td>Free</td> <td>15 B2B email, 5 phone, 5 direct email credits/mo</td> </tr> <tr> <td>Kaspr</td> <td>Starter</td> <td>$65</td> <td>$49</td> <td>Unlimited B2B email credits; 100 phone + 5 direct email credits/mo (page comparison table: 1,200 phone / 60 direct email per year); up to 12,000 exports/yr</td> </tr> <tr> <td>Kaspr</td> <td>Business</td> <td>$99</td> <td>$79</td> <td>Unlimited B2B email credits; 200 phone + 200 direct email credits/mo (comparison table: 2,400/yr each); up to 30,000 exports/yr</td> </tr> <tr> <td>Kaspr</td> <td>Enterprise</td> <td>Contact sales</td> <td>Contact sales</td> <td></td> </tr> <tr> <td>Apollo.io</td> <td>Free</td> <td>Free</td> <td>Free</td> <td>900 credits per seat per year, granted monthly</td> </tr> <tr> <td>Apollo.io</td> <td>Basic</td> <td>$65</td> <td>$49</td> <td>30,000 credits per seat per year, granted monthly</td> </tr> <tr> <td>Apollo.io</td> <td>Professional</td> <td>$99</td> <td>$79</td> <td>48,000 credits per seat per year, granted monthly</td> </tr> <tr> <td>Apollo.io</td> <td>Organization</td> <td>—</td> <td>$119</td> <td>72,000 credits per seat per year; min 3 seats</td> </tr> <tr> <td>Apollo.io</td> <td>Custom</td> <td>Contact sales</td> <td>Contact sales</td> <td></td> </tr> <tr> <td>UpLead</td> <td>Free Trial</td> <td>Free</td> <td>Free</td> <td>5 credits / 7 days</td> </tr> <tr> <td>UpLead</td> <td>Essentials</td> <td>$99</td> <td>$74</td> <td>170 credits/mo (monthly); annual card shows 2,040 credits</td> </tr> <tr> <td>UpLead</td> <td>Plus</td> <td>$199</td> <td>$149</td> <td>400 credits/mo (monthly)</td> </tr> <tr> <td>UpLead</td> <td>Professional</td> <td>Contact sales</td> <td>Contact sales</td> <td></td> </tr> <tr> <td>Findymail</td> <td>Individual</td> <td>$99</td> <td>—</td> <td>1 seat, 'generous usage', 5 active signals</td> </tr> <tr> <td>Findymail</td> <td>Team</td> <td>$399</td> <td>—</td> <td>5 seats, 5x Individual usage</td> </tr> <tr> <td>Findymail</td> <td>Scale</td> <td>$999</td> <td>—</td> <td>20 seats, 20x usage</td> </tr> <tr> <td>Findymail</td> <td>Enterprise</td> <td>Contact sales</td> <td>Contact sales</td> <td></td> </tr> <tr> <td>Clay</td> <td>Free</td> <td>Free</td> <td>Free</td> <td>100 data credits + 500 actions/mo</td> </tr> <tr> <td>Clay</td> <td>Launch</td> <td>$185</td> <td>$167</td> <td>2,500 data credits + 15,000 actions/mo (starting tier)</td> </tr> <tr> <td>Clay</td> <td>Growth</td> <td>$495</td> <td>$446</td> <td>6,000 data credits + 40,000 actions/mo (starting tier)</td> </tr> <tr> <td>Clay</td> <td>Enterprise</td> <td>Contact sales</td> <td>Contact sales</td> <td></td> </tr> <tr> <td>ZoomInfo</td> <td>Professional</td> <td>Contact sales</td> <td>Contact sales</td> <td></td> </tr> <tr> <td>ZoomInfo</td> <td>Copilot Advanced</td> <td>Contact sales</td> <td>Contact sales</td> <td></td> </tr> <tr> <td>ZoomInfo</td> <td>Copilot Enterprise</td> <td>Contact sales</td> <td>Contact sales</td> <td></td> </tr> <tr> <td>Cognism</td> <td>Standard</td> <td>Contact sales</td> <td>Contact sales</td> <td>5 seats included</td> </tr> <tr> <td>Cognism</td> <td>Pro</td> <td>Contact sales</td> <td>Contact sales</td> <td>5 seats included</td> </tr> <tr> <td>Seamless.AI</td> <td>All plans</td> <td>Contact sales</td> <td>Contact sales</td> <td></td> </tr> </tbody> </table></div> <h2> Notes worth knowing before you buy </h2> <ul> <li> <strong>RocketReach:</strong> Free account: 5 lookups. Annual per-month figures as displayed by vendor.</li> <li> <strong>Hunter:</strong> 1 credit = 1 email found; 0.5 credit per verification. Unlimited users.</li> <li> <strong>Prospeo:</strong> Per user. 1 credit = 1 verified email; mobile = 10 credits. Credits don't roll over.</li> <li> <strong>Lusha:</strong> 1 credit per email, 5 credits per phone. Prices from the page's structured data. Teams &gt;5 users: contact sales.</li> <li> <strong>Kaspr:</strong> Currency defaults to EUR for our checker; USD selected via the page's own currency switcher. Verified 2026-10-17.</li> <li> <strong>Apollo.io:</strong> Per-seat prices. 1 credit per email, 8 per phone number. Credits don't roll over. Prices read from the rendered official page.</li> <li> <strong>UpLead:</strong> 1 credit = 1 contact (email + mobile direct dial). Free, Essentials, Plus are single-user.</li> <li> <strong>Findymail:</strong> Usage-based plans without published credit counts; credit-based plans also offered (Starter $99/mo for 5,000 finder credits per page slider). Free account: 10 credits.</li> <li> <strong>Clay:</strong> Monthly 'starting at' prices from vendor FAQ; annual per-month prices from plan cards (10% annual saving).</li> <li> <strong>ZoomInfo:</strong> No public prices. Priced by licenses, credits and features; 1 export = 1 credit.</li> <li> <strong>Cognism:</strong> 1 credit = 1 revealed contact.</li> <li> <strong>Seamless.AI:</strong> Pricing gated behind a form.</li> </ul> <p><strong>How to read this:</strong> a "credit" means different things per vendor (for example, Lusha charges 1 credit per email and 5 per phone; Apollo 1 per email and 8 per phone number; Prospeo 1 per verified email and 10 per mobile). Divide the plan price by the credits you'd actually use for your mix of emails and phone numbers.</p> <h2> FAQ </h2> <p><strong>What is the cheapest option in this comparison?</strong><br><br> RocketReach, Essentials at $27/mo, billed annually.</p> <p><strong>Which tools have a free plan?</strong><br><br> Hunter, Prospeo, Lusha, Kaspr, Apollo.io, Clay list a free plan.</p> <p><strong>Are these the prices I'll actually pay?</strong><br><br> They are published list prices in USD from each vendor's official page, checked 2026-10-17. Taxes, add-ons, extra seats and negotiated discounts are not included, and negotiated prices are not published.</p> <p>The live, sortable version (updated when vendors change prices) is at <a href="https://getstackprice.com/b2b-data-pricing/" rel="noopener noreferrer">https://getstackprice.com/b2b-data-pricing/</a>. Spotted a price that changed? Email <a href="mailto:natalie@getstackprice.com">natalie@getstackprice.com</a>.</p> sales b2b saas startup Natalie from StackPrice Mon, 19 Oct 2026 19:19:15 +0000 https://dev.to/stackprice/cold-email-software-pricing-comparison-2026-every-published-plan-3mhf https://dev.to/stackprice/cold-email-software-pricing-comparison-2026-every-published-plan-3mhf <p><em>Originally published at <a href="https://getstackprice.com/cold-email-software-pricing/" rel="noopener noreferrer">StackPrice</a>. Disclosure: I run StackPrice, a free list-price tracker for sales tools. Some links on the StackPrice site are affiliate links; none of the links in this article are affiliate links.</em></p> <p>Cold email tools all advertise "from $X/mo", but the X usually assumes annual billing, and the limits behind it (contacts, sends, credits) differ a lot. I pulled every plan for the cold email tools StackPrice tracks straight from each vendor's official pricing page and put them in one table.</p> <p><strong>Short answer:</strong> the cheapest published paid plan here is <strong>Mailshake, Starter at $25/mo, billed annually ($29/mo if billed monthly)</strong>. Next is Smartlead, Base at $32/mo, billed annually ($39/mo if billed monthly). All prices were checked on the vendors' official pricing pages on 2026-10-17.</p> <h2> Entry plan by tool </h2> <div class="table-wrapper-paragraph"><table> <thead> <tr> <th>Tool</th> <th>Cheapest published paid plan</th> <th>Free plan?</th> <th>Official pricing page</th> </tr> </thead> <tbody> <tr> <td>Mailshake</td> <td>Starter at $25/mo, billed annually ($29/mo if billed monthly)</td> <td>No</td> <td><a href="https://mailshake.com/pricing/" rel="noopener noreferrer">mailshake.com/pricing/</a></td> </tr> <tr> <td>Smartlead</td> <td>Base at $32/mo, billed annually ($39/mo if billed monthly)</td> <td>No</td> <td><a href="https://www.smartlead.ai/pricing" rel="noopener noreferrer">www.smartlead.ai/pricing</a></td> </tr> <tr> <td>Saleshandy</td> <td>Starter at $34/mo, billed annually ($41/mo if billed monthly)</td> <td>No</td> <td><a href="https://www.saleshandy.com/pricing/" rel="noopener noreferrer">www.saleshandy.com/pricing/</a></td> </tr> <tr> <td>Instantly</td> <td>Outreach Growth at $37.60/mo, billed annually ($47/mo if billed monthly)</td> <td>No</td> <td><a href="https://instantly.ai/pricing" rel="noopener noreferrer">instantly.ai/pricing</a></td> </tr> <tr> <td>lemlist</td> <td>Email at $55/mo, billed annually ($69/mo if billed monthly)</td> <td>No</td> <td><a href="https://www.lemlist.com/pricing" rel="noopener noreferrer">www.lemlist.com/pricing</a></td> </tr> </tbody> </table></div> <h2> Every plan, side by side </h2> <p>List prices in USD. "Annual (per mo)" is the per-month price when billed annually.</p> <div class="table-wrapper-paragraph"><table> <thead> <tr> <th>Tool</th> <th>Plan</th> <th>Monthly billing</th> <th>Annual (per mo)</th> <th>Limits / credits</th> </tr> </thead> <tbody> <tr> <td>Mailshake</td> <td>Starter</td> <td>$29</td> <td>$25</td> <td>1 email address, 1,500 sends/mo, 50 data finder credits</td> </tr> <tr> <td>Mailshake</td> <td>Email Outreach</td> <td>$49</td> <td>$45</td> <td>2 email addresses, unlimited sends, 50 data finder credits</td> </tr> <tr> <td>Mailshake</td> <td>Sales Engagement</td> <td>$99</td> <td>$85</td> <td>10 email addresses, unlimited sends, 2,500 data finder credits, dialer</td> </tr> <tr> <td>Mailshake</td> <td>Agency</td> <td>Contact sales</td> <td>Contact sales</td> <td></td> </tr> <tr> <td>Smartlead</td> <td>Base</td> <td>$39</td> <td>$32</td> <td>2,000 contacts, 6,000 sends/mo, 2,000 verified emails</td> </tr> <tr> <td>Smartlead</td> <td>Pro</td> <td>$94</td> <td>$78</td> <td>30,000 contacts, 90,000 sends/mo, 30,000 verified emails</td> </tr> <tr> <td>Smartlead</td> <td>Unlimited Smart</td> <td>$174</td> <td>$144</td> <td>Unlimited contacts, 150,000 sends/mo, 50,000 verified emails</td> </tr> <tr> <td>Smartlead</td> <td>Unlimited Prime</td> <td>$379</td> <td>$315</td> <td>Unlimited contacts, 500,000 sends/mo, 170,000 verified emails</td> </tr> <tr> <td>Saleshandy</td> <td>Starter</td> <td>$41</td> <td>$34</td> <td>2,000 active prospects, 6,000 emails/mo, 1,500 lead finder credits/mo, 1 user</td> </tr> <tr> <td>Saleshandy</td> <td>Pro</td> <td>$99</td> <td>$76</td> <td>30,000 active prospects, 4,000 lead finder credits/mo, 10 users</td> </tr> <tr> <td>Saleshandy</td> <td>Scale</td> <td>$189</td> <td>$149</td> <td>Unlimited active prospects (fair use), 8,000 lead finder credits/mo</td> </tr> <tr> <td>Saleshandy</td> <td>Enterprise</td> <td>Contact sales</td> <td>Contact sales</td> <td></td> </tr> <tr> <td>Instantly</td> <td>Outreach Growth</td> <td>$47</td> <td>$37.60</td> <td>5,000 emails/mo, 1,000 uploaded contacts</td> </tr> <tr> <td>Instantly</td> <td>Outreach Hypergrowth</td> <td>$97</td> <td>$77.60</td> <td>25,000 uploaded contacts; 125,000 emails/mo on plan card (comparison table says 100,000)</td> </tr> <tr> <td>Instantly</td> <td>Outreach Light Speed</td> <td>$358</td> <td>$286.30</td> <td>500,000 emails/mo, 100,000 uploaded contacts</td> </tr> <tr> <td>Instantly</td> <td>Enterprise</td> <td>Contact sales</td> <td>Contact sales</td> <td>500,000+ emails/mo</td> </tr> <tr> <td>lemlist</td> <td>Email</td> <td>$69</td> <td>$55</td> <td>Unlimited users &amp; senders, 650M+ lead database</td> </tr> <tr> <td>lemlist</td> <td>Multichannel</td> <td>$109</td> <td>$87</td> <td>5 senders per user, LinkedIn/SMS automation, dialer</td> </tr> <tr> <td>lemlist</td> <td>Enterprise</td> <td>Contact sales</td> <td>Contact sales</td> <td></td> </tr> </tbody> </table></div> <h2> Notes worth knowing before you buy </h2> <ul> <li> <strong>Mailshake:</strong> No free trial per vendor FAQ.</li> <li> <strong>Smartlead:</strong> Annual billing saves 17% per vendor FAQ.</li> <li> <strong>Saleshandy:</strong> 1 credit = 1 verified email; 6 credits = phone.</li> <li> <strong>Instantly:</strong> Annual prices are the per-month figures shown with yearly billing.</li> <li> <strong>lemlist:</strong> Credits roll over while subscribed.</li> </ul> <p><strong>How to read this:</strong> compare the limit you actually need (sends per month or active contacts), not just the entry price. A $25/mo plan with 1,500 sends/mo and a $37.60/mo plan with 5,000 emails/mo are not the same product tier.</p> <h2> FAQ </h2> <p><strong>What is the cheapest option in this comparison?</strong><br><br> Mailshake, Starter at $25/mo, billed annually ($29/mo if billed monthly).</p> <p><strong>Which tools have a free plan?</strong><br><br> None of these tools lists a free plan.</p> <p><strong>Are these the prices I'll actually pay?</strong><br><br> They are published list prices in USD from each vendor's official page, checked 2026-10-17. Taxes, add-ons, extra seats and negotiated discounts are not included, and negotiated prices are not published.</p> <p>The live, sortable version (updated when vendors change prices) is at <a href="https://getstackprice.com/cold-email-software-pricing/" rel="noopener noreferrer">https://getstackprice.com/cold-email-software-pricing/</a>. Spotted a price that changed? Email <a href="mailto:natalie@getstackprice.com">natalie@getstackprice.com</a>.</p> coldemail sales saas startup