The latest articles on DEV Community by Stikri (@stikri23). https://dev.to/stikri23 https://media2.dev.to/dynamic/image/width=90,height=90,fit=cover,gravity=auto,format=auto/https:%2F%2Fdev-to-uploads.s3.us-east-2.amazonaws.com%2Fuploads%2Fuser%2Fprofile_image%2F3976654%2F95c7215a-1b38-4e15-b940-61f3e3248aeb.png https://dev.to/stikri23 en Stikri Tue, 09 Jun 2026 22:28:39 +0000 https://dev.to/stikri23/your-marketing-person-is-lying-to-you-and-probably-doesnt-know-it-46o6 https://dev.to/stikri23/your-marketing-person-is-lying-to-you-and-probably-doesnt-know-it-46o6 <p>Most marketers measure what's easy — not what matters.</p> <p>Impressions = easy<br> Clicks = easy<br> "Engagement" = easy</p> <p>Revenue = hard. So they skip it.</p> <p>Ask your marketing person this one question:<br> "What percentage of your reported metrics actually impact our bottom line?"</p> <p>If they hesitate longer than 3 seconds — they don't know.</p> <p>Here's what actually works:</p> <p>Track one metric that pays the bills (sales, signups, demos)</p> <p>Kill anything that doesn't move that number</p> <p>Report only revenue, cost, and ROI — nothing else</p> <p>A real example: Client spent $12k/month on marketing. Their report showed 50k impressions. What it didn't show? Zero sales from social ads in 4 months.</p> <p>We cut the fluff. Revenue from marketing grew 31% in 90 days.</p> <p>Go look at your last marketing report. If it doesn't have a dollar figure next to every major metric — it's not a report. It's a bedtime story.</p> <p>Ask the question. If they can't answer, start interviewing replacements.</p> <p><a href="http://www.stikri-digital.com" rel="noopener noreferrer">www.stikri-digital.com</a></p> webdev productivity