DEV Community: Tomiwa Akinola-Adeniji

Where to Sell Website Templates and UI Kits: 20+ Best Platforms

Tomiwa Akinola-Adeniji — Tue, 06 Oct 2026 19:47:17 +0000

Creating a great website template or UI kit is only the beginning. The next challenge is getting it in front of the people who actually need it.

For designers and developers, there are now dozens of places to sell, showcase, distribute, or promote digital products. Some are large marketplaces, some specialize in a particular technology, and others focus primarily on helping creators get discovered.

This guide covers more than 20 platforms worth considering if you create website templates, UI kits, landing pages, design systems, or other digital resources.

What Makes a Good Platform for Selling Templates?

Before choosing a platform, consider five things:

Audience: Does the platform already attract the people who might buy your product?

Product fit: Is it designed for your type of template or UI resource?

Fees: Understand commissions, subscriptions, payment processing, and other costs.

Competition: A large audience is useful, but you'll also be competing with many other creators.

Discovery: Can potential customers actually find your work?

The best strategy is often to use several platforms for different purposes rather than relying on one.

ThemeForest

ThemeForest is one of the most established marketplaces for website themes and templates. Its catalog includes WordPress themes, HTML templates, ecommerce resources, admin dashboards, and other web products.

Its established audience can be valuable, although competition is significant.

Best for: WordPress themes, HTML templates, and website themes.

Creative Market

Creative Market is focused on a wide range of creative resources. Designers can distribute fonts, graphics, templates, mockups, illustrations, and other digital assets.

Best for: Design assets, graphics, fonts, templates, and creative resources.

UI8

UI8 is particularly relevant to UI and product designers. Its ecosystem focuses on high-quality UI kits, design systems, icons, wireframes, and other interface resources.

Best for: UI kits, design systems, interface resources, and premium design assets.

Framer Marketplace

Framer's ecosystem provides opportunities for creators building templates specifically for Framer.

This is particularly relevant for designers creating marketing sites, landing pages, portfolios, and startup websites.

Best for: Framer templates.

Webflow Marketplace

Webflow is another important ecosystem for template creators.

Designers who create Webflow templates can reach users who are already looking for websites they can customize inside Webflow.

Best for: Webflow templates.

Figma Community

Figma Community is primarily a sharing and discovery environment rather than a conventional marketplace.

However, it is highly relevant to UI designers creating components, design systems, wireframes, UI kits, and other Figma resources.

Best for: Figma resources, UI kits, components, and design systems.

Gumroad

Gumroad is popular among independent creators who want to sell digital products directly to their audience.

It can be particularly useful when you already have an audience through social media, a newsletter, or your own website.

Best for: Independent digital creators and downloadable products.

Lemon Squeezy

Lemon Squeezy provides tools for selling digital products through a creator-controlled storefront.

It can be useful when you want to build a direct sales channel instead of relying entirely on a marketplace.

Best for: Digital products and creator-owned storefronts.

Codester

Codester focuses heavily on source code, scripts, themes, app templates, and other development resources.

Best for: Developers selling code, scripts, themes, and application resources.

MOJO Marketplace

MOJO Marketplace has focused on themes, templates, plugins, and other website products.

Best for: WordPress themes, plugins, and website resources.

WrapBootstrap

WrapBootstrap specializes in Bootstrap-based website templates and themes.

Best for: Bootstrap templates and responsive website themes.

BootstrapMade

BootstrapMade provides Bootstrap templates and website resources for designers and developers working with the framework.

Best for: Bootstrap website templates.

Creative Fabrica

Creative Fabrica is a large creative marketplace covering fonts, graphics, illustrations, crafts, and other digital assets.

It can be useful if your product portfolio extends beyond complete websites.

Best for: Fonts, graphics, illustrations, and creative assets.

DesignCuts

DesignCuts focuses on curated design resources and bundles.

It is worth considering for creators who produce collections of graphics, fonts, templates, and other design resources.

Best for: Design resources and creative bundles.

UIdeck

UIdeck focuses on UI kits, landing pages, templates, and frontend resources.

Best for: UI kits, landing pages, and frontend templates.

Cruip

Cruip focuses on modern landing pages and UI resources, with products that are particularly relevant to startups and SaaS businesses.

Best for: SaaS templates, landing pages, and modern frontend resources.

One Page Love

One Page Love is primarily a website inspiration and discovery platform.

It is useful for studying landing-page trends and discovering examples of high-quality one-page websites.

Best for: Landing-page inspiration and website discovery.

Dribbble

Dribbble is primarily a design community and portfolio platform.

It can help designers showcase UI work, build professional visibility, network with other designers, and attract potential clients.

Best for: Portfolios, UI work, networking, and client discovery.

Behance

Behance is another major portfolio platform for creative professionals.

Designers can publish case studies, branding projects, website designs, UI/UX work, and other creative projects.

Best for: Portfolios, case studies, and creative work.

GitHub

GitHub isn't a traditional template marketplace, but it can be extremely useful for developers and designers creating open-source templates, components, starter projects, and design systems.

A well-maintained repository can also demonstrate technical expertise.

Best for: Code, open-source templates, components, and developer resources.

ThemesMotion

ThemesMotion takes a different approach from a traditional marketplace.

It is a discovery platform for designers, developers, freelancers, agencies, templates, and digital products.

Instead of replacing the marketplace where a creator sells a product, ThemesMotion can help bring the creator's different products, profiles, portfolio, and online presence together in one place.

For example, a creator might have a Webflow template, a Framer template, a Figma resource, a portfolio website, and a GitHub profile. A centralized discovery profile can make those different pieces easier for potential customers and collaborators to find.

ThemesMotion supports discovery across different ecosystems and can link visitors to the original platform where a product is available.

Learn more: https://themesmotion.com/

Marketplace vs. Discovery Platform

It's important to understand that not every platform in this list serves the same purpose.

A marketplace generally provides a place for customers to browse products and, depending on the platform, purchase them.

A discovery platform has a different purpose: helping people discover creators, products, portfolios, and professional work.

Both can be valuable.

A creator might sell a template through Webflow or another marketplace while using Behance, Dribbble, GitHub, social media, and ThemesMotion to increase visibility.

Which Platform Should You Choose?

Your choice should depend on what you're creating.

WordPress creators

Consider:

ThemeForest
TemplateMonster
MOJO Marketplace
Framer creators

Consider:

Framer Marketplace
Your own website
Design communities
Discovery platforms
Webflow creators

Consider:

Webflow Marketplace
Your own website
Design communities
Discovery platforms
Figma designers

Consider:

Figma Community
UI8
Creative Market
Gumroad
Bootstrap developers

Consider:

WrapBootstrap
BootstrapMade
UI-focused marketplaces
Your own website
Freelancers and agencies

If your main objective is client discovery rather than direct template sales, portfolio and professional platforms can be more important.

Consider:

Dribbble
Behance
GitHub
LinkedIn
ThemesMotion
Your own portfolio
Don't Depend on One Platform

A strong digital product strategy usually involves several channels.

For example:

Marketplace: Sell the product.

Portfolio: Demonstrate your skills.

Social media: Build awareness.

Website: Build your own brand.

Discovery platform: Help people find your work.

This approach reduces your dependence on a single marketplace or algorithm.

Final Thoughts

The best platform for selling website templates or UI kits depends on what you're creating, who your audience is, and how much control you want over the customer relationship.

Large marketplaces can provide existing demand. Specialized ecosystems can put your work directly in front of users of a particular technology. Portfolio and discovery platforms can help establish your reputation and make your work easier to find.

Rather than choosing only one platform, think about building a distribution system around your products.

Create the product, publish it where your customers already look, showcase your work, build an audience, and make it easy for people to discover the creator behind the product.

For creators whose products and professional profiles are spread across different platforms, ThemesMotion can serve as another discovery channel for bringing that work together.

Where to Sell Website Templates and UI Kits: 20+ Best Platforms

Tomiwa Akinola-Adeniji — Tue, 06 Oct 2026 12:31:01 +0000

If you design website templates, UI kits, landing pages, dashboards, or other digital design resources, creating the product is only half the job. The other half is getting it in front of the right audience.

Fortunately, there are dozens of platforms where designers and developers can sell, showcase, distribute, or promote digital products. The challenge is knowing which platform is best for your particular type of work.

Some platforms operate as large marketplaces. Others focus on a specific ecosystem such as Figma, Webflow, Framer, or WordPress. Some are better suited to independent creators who want more control over pricing and customers, while others can help you reach an established marketplace audience.

This guide covers more than 20 platforms and directories worth considering if you create website templates, UI kits, design resources, or other digital products.

What Should You Look for in a Template Marketplace?

Before choosing a platform, consider what you actually need.

.Audience

A platform with a large existing audience can make it easier for potential customers to discover your work. However, larger marketplaces can also have significant competition.

Product category

Not every platform is designed for every type of digital product. A platform specializing in Webflow templates may be a better fit for a Webflow creator than a general-purpose digital marketplace.

Pricing and fees

Check how the platform handles commissions, listing fees, subscriptions, payment processing, and other charges. Your revenue can vary significantly depending on the platform's business model.

Control

Some marketplaces handle much of the customer experience for you. Other platforms give creators more control over their storefront, pricing, customer relationships, and branding.

Discovery

Selling is not always the only objective. A good discovery platform can help potential customers, founders, designers, agencies, and other creators find your work.

With those factors in mind, let's look at some of the most useful options.

ThemeForest

ThemeForest is one of the best-known marketplaces for website themes and templates.

It is part of the Envato Market ecosystem and has a large catalog covering WordPress, HTML, ecommerce, admin dashboards, and other web technologies.

For creators, its biggest advantage is its established marketplace audience. The downside is competition: there are many products competing for attention.

Best for: WordPress themes, HTML templates, website themes, and web templates.

TemplateMonster

TemplateMonster is another established marketplace for website templates and digital products.

Its catalog includes WordPress themes, HTML templates, ecommerce templates, presentation templates, graphics, and other creative resources.

It can be worth considering for creators who want to distribute products through an established digital marketplace.

Best for: Website templates, WordPress themes, ecommerce resources, and digital design products.

Creative Market

Creative Market focuses on creative assets rather than only website templates.

Designers can find audiences for fonts, graphics, presentation templates, website resources, mockups, illustrations, and other digital products.

If your product portfolio extends beyond complete websites, Creative Market can be particularly relevant.

Best for: Graphics, templates, fonts, illustrations, mockups, and broader design assets.

UI8 focuses heavily on high-quality UI resources and digital design products.

It is particularly relevant to designers creating interface kits, design systems, wireframes, icons, illustrations, and other resources for digital products.

For UI designers targeting professional design teams, it can be a useful platform to investigate.

Best for: UI kits, design systems, interface resources, icons, and premium design assets.

Framer Marketplace

Framer has a marketplace ecosystem for website templates created for the Framer platform.

This is especially interesting if you specialize in building modern marketing websites, portfolios, landing pages, and other sites using Framer.

Selling or distributing a product within its native ecosystem can put it in front of people who are already looking for Framer-related resources.

Best for: Framer website templates and resources.

Webflow Marketplace

Webflow's ecosystem is another important destination for template creators.

Designers who build Webflow templates can reach people specifically looking for websites that can be customized within Webflow.

Because the audience already understands the platform, creators can focus their product around a specific workflow and technology.

Best for: Webflow templates and website resources.

Figma Community

Figma Community is primarily a discovery and sharing environment rather than a traditional template marketplace.

Nevertheless, it is extremely relevant to UI and product designers.

Creators can share UI kits, wireframes, design systems, components, templates, and other resources. Free resources can also help build visibility and demonstrate expertise.

Best for: UI kits, Figma templates, components, wireframes, and design systems.

Gumroad

Gumroad is popular among independent creators because it provides a relatively straightforward way to sell digital products directly to an audience.

Instead of competing exclusively inside a specialized template marketplace, creators can use their own audience, social media presence, website, or community to drive traffic to their products.

Best for: Independent creators selling digital downloads, templates, ebooks, resources, and design products.

Lemon Squeezy

Lemon Squeezy is another option for creators who want to sell digital products through their own storefront and distribution channels.

It is particularly useful when you want more ownership over how a product is presented rather than relying entirely on a marketplace search engine.

Best for: Digital products, software, licenses, and creator-owned storefronts.

Codester

Codester focuses on digital products such as scripts, source code, app templates, themes, and other development resources.

Developers who create both design and code-based products may find it relevant.

Best for: Code, scripts, website themes, app templates, and development resources.

Mojo Marketplace

MOJO Marketplace has historically focused on themes, templates, plugins, and other website-related products.

It can be worth investigating if your portfolio includes WordPress or other website resources.

Best for: WordPress themes, plugins, website templates, and digital web products.

WrapBootstrap

WrapBootstrap is focused on Bootstrap-based website templates and themes.

It can be a particularly relevant niche marketplace if you create responsive Bootstrap templates rather than templates tied to a visual website builder.

Best for: Bootstrap templates and responsive website themes.

BootstrapMade

BootstrapMade offers Bootstrap-based templates and website resources.

It is particularly relevant for designers and developers working with Bootstrap and looking for ways to distribute website templates to an audience already interested in the framework.

Best for: Bootstrap website templates.

Creative Fabrica

Creative Fabrica has a large marketplace centered around creative resources.

Although it is not exclusively a website-template marketplace, designers can find opportunities to distribute graphics, fonts, illustrations, and other assets that complement web design work.

Best for: Fonts, graphics, illustrations, and creative digital assets.

DesignCuts

DesignCuts is known for curated design resources and bundles.

It can be useful for creators producing broader collections of graphics, fonts, templates, and other assets rather than only complete websites.

Best for: Design resources, graphics, fonts, and creative bundles.

UIdeck

UIdeck focuses on UI kits, templates, landing pages, and website resources.

Creators working in areas such as Bootstrap, Tailwind CSS, and other modern frontend technologies may find this type of specialized platform relevant to their products.

Best for: UI kits, landing pages, templates, and frontend resources.

Cruip

Cruip focuses on modern landing page templates and UI resources.

Its product style is particularly relevant to startups, SaaS companies, developers, and designers building contemporary marketing websites.

Best for: Landing pages, SaaS templates, and modern frontend resources.

One Page Love

One Page Love is primarily known as a source of inspiration and discovery for one-page websites.

It is useful for creators who want to study design trends, showcase work, or reach an audience interested in landing pages and website design.

It is different from a traditional marketplace, but discovery platforms like this can still be valuable for creators.

Best for: Landing page inspiration, website discovery, and showcasing web design.

Dribbble

Dribbble is one of the better-known communities for designers.

While it is not simply a template marketplace, it can be valuable for building a professional presence, showcasing UI work, and getting discovered by potential clients, employers, and collaborators.

For freelancers and agencies, the portfolio and discovery side can be just as important as direct product sales.

Best for: Designer portfolios, UI work, networking, and client discovery.

Behance

Behance is another major platform for showcasing creative work.

Designers can publish case studies, branding projects, UI designs, websites, illustrations, and other creative work.

A strong Behance portfolio can help establish credibility and make your work easier for potential clients and collaborators to discover.

Best for: Portfolios, case studies, UI/UX work, branding, and creative projects.

GitHub

GitHub may not be the first platform that comes to mind when thinking about selling design templates, but it can be useful for developers and designers working with open-source resources.

It is especially relevant for code-based templates, starter projects, component libraries, design systems, and developer-focused resources.

A well-organized public repository can also demonstrate technical expertise.

Best for: Open-source templates, code, components, design systems, and developer resources.

ThemesMotion

ThemesMotion takes a different approach from traditional digital marketplaces.

Instead of being positioned as a marketplace that directly processes every template purchase, ThemesMotion is a discovery platform for designers, developers, freelancers, agencies, templates, digital products, and premium design assets.

Creators can use a ThemesMotion profile to bring together their portfolio, projects, professional profiles, social accounts, website, and products from different platforms.

That makes it particularly useful when your products already exist on several marketplaces or selling platforms and you want one place where people can discover your overall work.

For example, a creator might have:

A Framer template
A Webflow template
A Figma UI kit
A personal portfolio
A GitHub profile
A social media presence
Several digital products

Instead of sharing all of those individual links separately, a creator can use a centralized profile to make the different parts of their online presence easier to discover.

ThemesMotion also allows users to discover templates and digital products from creators across ecosystems such as Framer, Webflow, WordPress, Figma, React, and others. Purchases are completed on the creator's original selling platform.

Best for: Creator discovery, portfolios, digital products, templates, design experts, and bringing multiple online profiles and products together.

Learn more at ThemesMotion.

How Should You Choose the Right Platform?

There isn't one platform that is perfect for every creator.

The best strategy is usually to choose platforms based on the type of product you're creating and the audience you want to reach.

If you create WordPress themes

Consider platforms such as:

ThemeForest
TemplateMonster
Mojo Marketplace
Other WordPress-focused marketplaces and directories
If you create Framer templates

Focus on:

Framer Marketplace
Your own website
Creator discovery platforms
Design communities
If you create Webflow templates

Consider:

Webflow Marketplace
Your own website
Design communities
Creator discovery platforms
If you create Figma resources

Consider:

Figma Community
UI8
Creative Market
Gumroad
Design communities
If you create Bootstrap or frontend templates

Look at:

WrapBootstrap
BootstrapMade
UI-focused marketplaces
Gumroad
Your own website
If you're a freelancer or design agency

Your priority may be different.

Instead of focusing only on product marketplaces, consider platforms where people can discover your expertise and portfolio:

Dribbble
Behance
GitHub
ThemesMotion
LinkedIn
Your own portfolio
Marketplace vs. Discovery Platform: What's the Difference?

One mistake creators often make is treating every platform as a marketplace.

They aren't the same.

A marketplace generally provides a place where customers can browse products and, depending on the platform, purchase them directly.

A discovery platform may instead help people discover a creator, product, portfolio, or resource and then direct them to another website to learn more or complete a purchase.

Both models can be valuable.

For example, you might sell a Webflow template through a dedicated marketplace while using your personal website, Behance, Dribbble, and ThemesMotion to increase the number of places where people can discover you.

This creates a broader distribution strategy rather than relying on a single marketplace.

Don't Rely on One Platform

One of the biggest risks for digital product creators is putting everything in one place.

Marketplace algorithms change. Competition increases. Search visibility changes. Platform policies can change.

A diversified approach can be more sustainable.

For example:

Product marketplace

→ Sell the template.

Portfolio platform

→ Demonstrate your design ability.

Social media

→ Build an audience.

Personal website

→ Build your brand and own your traffic.

Discovery platform

→ Make your products and professional presence easier to find.

This approach means each platform serves a different purpose.

Build a Distribution System Around Your Products

Creating a great template isn't enough.

Think about the entire journey:

Create → Publish → Showcase → Distribute → Promote → Get discovered

A designer might publish a Framer template in the Framer ecosystem, create a case study on Behance, showcase the project on Dribbble, share the process on social media, and add the template and portfolio to a creator profile on ThemesMotion.

Each channel can contribute something different.

The marketplace provides a place to sell.

The portfolio demonstrates quality.

Social media creates awareness.

A discovery platform can connect the creator, portfolio, and products.

Final Thoughts

There are more options for selling and distributing website templates and UI kits than ever before.

Large marketplaces such as ThemeForest and TemplateMonster can provide access to established audiences. Specialized ecosystems such as Framer, Webflow, and Figma can put your work in front of people already using those tools. Platforms such as Gumroad and Lemon Squeezy can give independent creators more control over their own digital product business.

At the same time, portfolio and discovery platforms such as Behance, Dribbble, GitHub, and ThemesMotion can help people discover the creator behind the product.

The best strategy isn't necessarily to choose one platform and ignore everything else.

Instead, think about where your customers already spend time, where your products naturally fit, and how each platform can contribute to your overall distribution strategy.

If you create templates, UI kits, digital products, or other web resources, start by choosing two or three platforms that closely match your niche. Build a strong presence there, measure what generates results, and expand your distribution strategy over time.

And if your products, portfolio, and professional profiles are spread across multiple platforms, consider using a discovery profile such as ThemesMotion to bring your work together and make it easier for potential clients and customers to discover what you create.