DEV Community: Sagar

How to Manage PPC Campaign during COVID 19 Pandemic

Sagar — Fri, 10 Apr 2020 07:09:28 +0000

Since the outbreak of COVID-19 in December 2019, many economic activities have been halted all over the world. For instance, several businesses and learning institutions have been closed as a result of the pandemic. Therefore, to cope with this challenge, entrepreneurs need to devise innovative and creative approaches to conducting and advertising their businesses.

Globally, paid search campaigns and conversion rates have declined since the outbreak as most people are focusing their attention on essential goods and medication. Despite this, some sectors, such as the NGOs, have recorded a tremendous rise in search and conversions.

In case you want to manage your PPC during the COVID-19 pandemic, it is vital to consult digital marketing company, such as the SEO Expert Adelaide.

The following is a highlight of how to manage PPC campaigns during the COVID-19 pandemic.

Focusing on products or services that have a high market interest

During the crisis period, it is crucial to note that some products have a high market interest. For example, face masks, drugs, foodstuffs, sanitizers, online learning services, homeschooling, and many more. If you want to enhance your PPC campaign, you must start dealing with the items mentioned above.

Amend the present advertising strategies to conform to the current situation

The content that you use to advertise your business matters a lot on the number of PPC you are likely to receive. For example, you are likely to get more conversion rates if you offer extra sale services, such as free shipping and flexible opening hours in your pitch.

Budget Analysis

If you want to boost your PPC campaign, it is critical to analyze your budget versus expenditures. Through this analysis, you can be able to identify the money that was allocated for a specific function but wasn’t used during the year. Therefore, through budget analysis, you can inject the unused funds into campaigns that are likely to deliver results. For you to achieve cost-effectiveness in your campaign, consider spending your cash on monthly or annual adverts as opposed to daily advertisement.

Appropriate keywords search

During the period that the pandemic is in place, there are frequent keyword searches that you may use to enhance your PPC campaigns. For instance, online consulting, home education, face masks, etc. Note that during the crisis, many people are searching what they think is essential in combating and managing Coronavirus. If you don’t know how to use keywords, you can contact SEO writers for support.

Social media channels

COVID-19 has brought some unbearable consequences. For instance, various governments have taken drastic measures such as quarantine and lockdown, to curbs the spread of the disease. A quite number of people are confined in their houses, hence interacting with social media all the time. It essential to note right now, social media is widely used even by those people who, in the past, disliked it on privacy grounds.

The social media platform is one of the best avenues where you can share your business information with your target customers and monitor the performance of your competitors, particularly during economic instabilities.

Web design

With web design, you can boost lead generations and enhance the conversion rates. At this time, the best strategy you can adopt is to add some features to your site to increase the PPC.

Using emphatic language when communicating with your customers

During the crisis, it is advisable to use an appropriate style that shows that you care about what clients are facing. For instance, you may advise them on what services or products they can access while stuck at their respective homes.

Reviewing your campaign performance

In marketing, it might be impossible to understand your PPC statistics unless you use Google Adverts management tools. Once you track your performance with Google Ads, you can strategize to enhance your PPC campaign. In case you want to monitor your campaign performance, contact Canberra PPC Services for help.

Adopt new bidding strategies

The time the campaigns run determines the extent of your conversion rate. For instance, there are many searches between midnight and 3am. Although there are many charges during this time, their conversion rate is low.

Smart bidding

With smart bidding, Google helps advertisers to align changes in data with CPC bids in real-time. It is vital to note that smart bidding operates automatically by using artificial intelligence to enhance the conversion rate.

Final Thoughts
Effective management of PPC campaigns during the COVID-19 pandemic is crucial for the wellbeing of your business. There are many strategies that you can use to achieve your goals, such as smart bidding, social media marketing, budget analysis, new bidding strategies, appropriate web design, and many more. Before you adopt any approach, it is vital to contact experienced professionals for assistance.

10 Website Builders for Designers You Must Check Out

Sagar — Wed, 16 Oct 2019 08:01:20 +0000

Expanding the reach of your business is no simple task. The task is made almost impossible without a fully responsive, functional, and SEO-compatible business website. In case you didn't know, you do not have to break the bank to afford a website for your business. These days, there are various platforms/software for designing and building a website quickly. Most of them require little or no knowledge of coding. In fact, according to the slides static templates generator, you can create a fantastic, quality website in no time by tweaking the designs of readymade templates.

The best website builders you'll learn about as you read on, offer embedded analytic systems, SEO benefits, professional-looking templates, and mobile optimization. This makes them perfect for owners of personal brands and small businesses to quickly increase their reach by building their websites. Let's get right in:

Wix
Wix has over a hundred million users worldwide and is one of the most common free website builders available. It is a fully hosted platform that provides an extensive collection of excellent templates and an editor that is easy to "drag and drop." These features make Wix suitable for online stores, personal portfolios, restaurants, or small businesses.
Wix offers built-in Google Analytics for monitoring your site. It even gives you additional applications for your specific preferences. If you like, Wix may also help you design the website. The most significant disadvantage of the free version of Wix is that it isn't ad-free. As a result, each page on your site may have a prominent Wix advertisement displayed. Eliminating these auto-generated ads will only be possible when you upgrade to the premium version.
Slides
Slides are used for creating great static websites, and you can export predesigned templates. It offers adaptive, animated pages that are quick to build and easy to change. Not to forget, it is ready to code so that you can work efficiently from a highly customizable code base.
Weebly
Weebly is an open-source SaaS that offers domain registration, web hosting, e-commerce functions, and web designs. It is an individual-friendly website builder that is compatible with all platforms and devices. This makes Weebly easy for startups and small businesses to operate. Similar to Wix, Weebly has a drag-and-drop function. It also has hand-coded HTML documents and an integrated CMS solution.
Weebly in-house editor comes with Google Analytics and SEO tools. With an automatic tax calculator, PayPal integration, digital gift cards, and more, Weebly remains a smart option for e-commerce businesses. And, in contrast to some other free alternatives, it is ad-free.
WordPress
WordPress is a famous website builder used by many. It allows you to purchase a web domain. If you do not want to buy a domain, you can efficiently run your site with a URL owned by WordPress. Like Wix and some other builders on this list, creating a visually stunning website using WordPress is a piece of cake. You can place assets such as videos, contact forms, embedded content, etc., on your WordPress landing pages or blogs.
Even if you're not very experienced in building websites, WordPress makes it easy to understand the back-end interface, with little or no need for coding.
This website builder is particularly useful for web editors who have little experience in designing. When creating your site on this platform, you may build it from a professionally predesigned theme or template. Or, you may apply more techniques and personalize your site.
WebNode
WebNode is a common choice for both professional and personal brands. Apart from being easy to use, you can create your website in different languages or on various platforms to suit the needs of your business. It supports e-commerce shops, and the site is compatible with IOS, Android, and Mac devices. You can track the success of your website free of charge because WebNode provides the statistics to do so. Even with its free version, you need not worry about ads cluttering your site.
Jimdo
Jimdo is a website builder based in Germany. With a feature that helps you create your website in over nine separate languages, Jimdo is a valuable choice for international organizations. It is compatible with tablets and smartphones. Also, it has a mobile application for you to use in building mobile-optimized sites.
With 500 megabytes and no page limit, you will probably have more than sufficient space to create your site.
It offers SSL/HTTPS encryption, which means that your visitors' information is kept safe. Also, you can connect your website with social media accounts seamlessly. In spite of all these excellent features, what you should be aware of before using Jimdo is that it prevents search engines from indexing free websites.
Mozello
Mozello is a software company based in Latvia. The most significant selling point of their website builder is that it allows you to create free multilingual sites. This feature is unmatched by many other site builders. Other features of Mozello include an online store, SEO options, a blog, and a storage space of 500 megabytes. There is an ad, but it is only a link at the footer, so some visitors may not see it.
The major drawback of using Mozello's site builder is that there are not a lot of options for design customization. However, the drag-and-drop system is not as complicated as that of some other builders.
WebStarts
WebStarts makes creating a site as easy as possible with its vast collection of lovely templates and a simple drag-and-drop function. The best feature of WebStarts is that the same thing you see while designing is what your visitors will see the moment you publish on the site. This will remove guess-work from your design process.
Webflow
Many of the other site builders on this list are suitable for people with little coding knowledge. On the other hand, Webflow is best used by agencies and designers who build websites for clients. This means that CSS and HTML are entirely in your control.
After building your site on Webflow, you will have to place it on a content management system. Some of its features, like maps, videos, and the drag-and-drop system used to add social components, do not need coding knowledge. However, if you want to enjoy Webflow fully, a little knowledge of CSS or HTML will be crucial. On this platform, there is a responsive interface, a limited range of themes, and you can customize your Webflow for tablets, desktop, or smartphones.
IM Creator
IM Creator is a famous builder, with over 11 million sites built on it. It has a point-and-click interface, unlimited domain services, web hosting, and a wide range of images and templates. Plus, it is scalable, and you may have either multiple or single layouts. Furthermore, IM Creator is unique for its built-in e-commerce functions. It offers Google Analytics and SEO as well so that your site gets full optimization for search engines.

In conclusion
All the website builders above have free versions, so you may experiment with a couple of them before you pick the one you'll upgrade to a premium plan. Consider what you want to achieve with your site and select which website builder best suits your needs.

12 Content Marketing Tools to Make Startups Successful

Sagar — Fri, 04 Oct 2019 11:42:40 +0000

Did you know that up to 88% of B2B marketers would incorporate content marketing into their marketing strategies? Hopefully, as a business owner, you’re a part of that 88%! After all, there are so many benefits content marketing can help raise exposure AND conversions.

If you aren’t a part of that 88% then don’t worry, it’s never too late to start now! And now that you’re conscious of how important it is, it’s best to start putting content marketing into your strategies as soon as possible.

But for those who haven’t done this before, where do you start and how can you keep the ball going? That’s where SEO marketing tools come to place. The right tools can help make content marketing easier and with better success, regardless of the size of your business and if you’ve just started content marketing or not!

So read on as I show you the 12 best content marketing tools for startups.

12 Content Marketing Tools For Startups
There are different types of content marketing tools you can install for your business, depending on your goals and needs. These are the 12 best to look into, from organizing your plans down to garnering inspiration for future topics:

BuzzSumo: For Analyzing Topics and Finding Influencers

With the millions of posts and trends online, it gets confusing as to what you can write about. It has to be compelling, new, and something not many usually post about. You can analyze different topics that people will find a hit with BuzzSumo!

It reveals various topics to write about and also gives you access to different influencers who can market content.

Evernote: Organize Your Notes

For those who want more organization for brainstorming and listing ideas for content, Evernote can save you. It gives entire team access to all different ideas for better collaboration. Besides adding notes, you can also clip in websites, images, and PDF files for more reference when creating content.

Kred: Measure Online Influence

Connecting with influencers to help spread the word about your content helps in raising traffic and engagement. Kred is a tool to help you find suitable influencers that can impact your website and company the most. Furthermore, you can measure your own website influence to monitor how high or low it goes, improving your strategy based on results.

Trello: Collaborate With Your Team

Companies have teams dedicated to content marketing, and to lessen the hassle of hosting meetings, Trello saves the effort. It offers boards, cards, lists, and more organizational templates to create and achieve projects efficiently.

You can schedule, post, and share all content through the platform as a team, also leaving messages to each member. No one will go without notification of updates made into the strategy, and everyone can collaborate without confusion.

Click Funnels: Creating Funnels

When you want to establish an Internet presence, you need to create sales funnels. This shows the buyer’s journey on how visitors turned into leads and sales. The funnel can help increase the order value of your company, with ClickFunnels saving you hours of making one from scratch.

You can create sales funnels for conversion within minutes, with templates and a drag-and-drop platform for ease of use. Besides creating different funnel types, it even comes with various features such as email integrations and A/B testing!

Grammarly: Correct All Spelling and Grammatical Errors

Users won’t trust you or your content if there are any spelling and grammatical errors. Even a well-researched and amazing blog won’t be marketable because who would trust content with misspellings? If there are minor errors like these, they might think there are other deeper mistakes, too!

Grammarly can help scan through all misspellings AND grammatical mistakes, even accounting for context! It’s a quick and easy-to-use proofreader that has you edit your entire post within seconds.

Canva: For Designing Beautiful Media

It’s crucial for your posts to come with high-quality images and graphics that entice people to keep reading. However, high-end tools like Photoshop aren’t exactly beginner-friendly and cheap, taking time to learn and edit your images.

Canva is a free tool that offers a host of pre-designed layouts and templates. That way, you can create posters, infographics, and even enticing social media posts that have them click on your content!

Uberflip: Dominating Buyer Journeys

Uberflip focuses on improving the website’s content experience and your performance for a successful buyer journey.

It comes with different tools under lead generation, sales enablement, as well as content and account-based marketing. The platform offers an easy-to-use interface where you can manage all types of content for more organization. Through better managing your content, it can give users better experiences that will have them engage with it further.

SEMRush: THE Marketing Toolkit

SEMRush shows you everything you need to know about content marketing. It shows the keywords competitors bid on, the ads they put out, as well as what keywords your website ranks for organically.

Just enter any URL into the tool and you’ll be shown a ton of information on specific keywords some people never even knew about! That way, you can see what keywords competitors haven’t used yet and monitor your current ranking on keywords you haven’t thought of!

MailChimp: Improve Email Marketing

Email marketing is the main priority and the most effective aspect of content marketing. It needs to be a part of all online marketing strategies actually, with MailChimp being an amazing solution to tracking your campaigns.

MailChimp is a free tool that allows you to build an email list of subscribers engaged with your page’s content. You can then monitor different metrics related to your emails, from the average clock and open rate, as well as subscribe and unsubscribe rates.

Ahrefs: Outrank All Your Competitors

Ahrefs teaches you why competitors are ranking high and what you should do to outrank them! This useful tool has you track down all your competitors and your progress at the same time. You can track all keywords used, locations for every website, the frequency of updates, mobile ranking, and much more!

This helps you get an idea of what kind of content to write and the research you should do. It also guides you to plan out future content marketing strategies that go beyond your competitors.

HootSuite: Manage Your Social Media Accounts

It takes a lot of time thinking up new content and sharing it on various social media platforms. However, it’s needed and an effective marketing strategy to reach your target audience!

HootSuite is an excellent tool to manage all past, current, and future social media posts across all platforms. You can schedule the best content at optimum times without the need to manually share it one by one. From drafting posts to scheduling them, as well as organize your content through a social media calendar, you can easily see all your posts in one platform.

Wrapping It Up
Content marketing is crucial, with even big companies like WA Search Engine Optimization encouraging all businesses to start on it. If you’re just starting out, not to worry, as there are a host of tools like these you can use now.

Hopefully, this article on the best content marketing tools for startups helped you out! So try out any of these tools to help get your startup going now.

If you have any questions or want to share your reviews on these content marketing tools, comment below. Your thoughts are much appreciated!