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    <title>DEV Community: Tellar.co.uk</title>
    <description>The latest articles on DEV Community by Tellar.co.uk (@tellarsizing).</description>
    <link>https://dev.to/tellarsizing</link>
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      <title>DEV Community: Tellar.co.uk</title>
      <link>https://dev.to/tellarsizing</link>
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      <title># How We Built a Real-Time Fashion Sizing Tool (and Why It Matters)</title>
      <dc:creator>Tellar.co.uk</dc:creator>
      <pubDate>Tue, 05 Aug 2025 10:05:10 +0000</pubDate>
      <link>https://dev.to/tellarsizing/-how-we-built-a-real-time-fashion-sizing-tool-and-why-it-matters-18kc</link>
      <guid>https://dev.to/tellarsizing/-how-we-built-a-real-time-fashion-sizing-tool-and-why-it-matters-18kc</guid>
      <description>&lt;h1&gt;
  
  
  How We Built a Real-Time Fashion Sizing Tool (and Why It Matters)
&lt;/h1&gt;

&lt;p&gt;Clothing sizing is broken. Different brands use different size charts, and shoppers are left guessing — leading to frustration and unnecessary returns.&lt;/p&gt;

&lt;p&gt;At &lt;a href="https://www.tellar.co.uk" rel="noopener noreferrer"&gt;Tellar.co.uk&lt;/a&gt;, we set out to fix this.&lt;/p&gt;

&lt;p&gt;Our platform matches a user’s actual measurements to the correct size in over 1,500+ brands — in real-time. It’s free, simple, and it just works.&lt;/p&gt;




&lt;h2&gt;
  
  
  The Problem
&lt;/h2&gt;

&lt;ul&gt;
&lt;li&gt;Brands don’t agree on sizing&lt;/li&gt;
&lt;li&gt;Return rates are high&lt;/li&gt;
&lt;li&gt;Consumers are confused&lt;/li&gt;
&lt;/ul&gt;

&lt;h2&gt;
  
  
  Our Solution
&lt;/h2&gt;

&lt;p&gt;Tellar takes your 3 key measurements — chest, waist, and hips — and compares them to standardised size data across hundreds of fashion retailers.&lt;/p&gt;

&lt;p&gt;The result? You get your &lt;strong&gt;correct size, brand by brand&lt;/strong&gt;, without guessing or checking outdated size charts.&lt;/p&gt;




&lt;h2&gt;
  
  
  The Fashion Hub
&lt;/h2&gt;

&lt;p&gt;We also built the &lt;a href="https://www.tellar.co.uk/fashion-hub" rel="noopener noreferrer"&gt;Fashion Hub&lt;/a&gt; — a free digital library of 4,000+ honest, unbiased fashion posts covering:&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;How brands fit (tight/true/loose)&lt;/li&gt;
&lt;li&gt;How to shop smarter by body type&lt;/li&gt;
&lt;li&gt;What sizes actually mean in different regions&lt;/li&gt;
&lt;/ul&gt;




&lt;h2&gt;
  
  
  Under the Hood
&lt;/h2&gt;

&lt;p&gt;Tellar runs on a custom-built sizing engine, supported by a proprietary database of cross-referenced brand size charts, user measurement inputs, and logic that determines best fit based on largest measurement.&lt;/p&gt;

&lt;p&gt;We're planning to expand into:&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;3D virtual avatars&lt;/li&gt;
&lt;li&gt;Jeans and footwear sizing&lt;/li&gt;
&lt;li&gt;Menswear-specific tools&lt;/li&gt;
&lt;/ul&gt;




&lt;h2&gt;
  
  
  Try It Free
&lt;/h2&gt;

&lt;p&gt;&lt;a href="https://www.tellar.co.uk" rel="noopener noreferrer"&gt;→ Visit Tellar.co.uk&lt;/a&gt;&lt;br&gt;&lt;br&gt;
&lt;a href="https://www.tellar.co.uk/fashion-hub" rel="noopener noreferrer"&gt;→ Explore the Fashion Hub&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;We’d love your feedback.&lt;/p&gt;

&lt;p&gt;—&lt;br&gt;&lt;br&gt;
&lt;em&gt;Posted by Ella Blake, Brand director of Tellar&lt;/em&gt;&lt;/p&gt;

</description>
      <category>fashion</category>
      <category>clothessizing</category>
      <category>onlineshopping</category>
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