The latest articles on DEV Community by Tom Young (@ty0000188). https://dev.to/ty0000188 https://media2.dev.to/dynamic/image/width=90,height=90,fit=cover,gravity=auto,format=auto/https:%2F%2Fdev-to-uploads.s3.us-east-2.amazonaws.com%2Fuploads%2Fuser%2Fprofile_image%2F4028503%2F38709e2b-d222-4c56-bbb8-716f7fd9263a.jpg https://dev.to/ty0000188 en Tom Young Tue, 14 Jul 2026 12:12:34 +0000 https://dev.to/ty0000188/moving-compare-2kap https://dev.to/ty0000188/moving-compare-2kap Tom Young Tue, 14 Jul 2026 10:03:49 +0000 https://dev.to/ty0000188/building-a-uk-proptech-comparison-site-from-zero-1p21 https://dev.to/ty0000188/building-a-uk-proptech-comparison-site-from-zero-1p21 <h1> Building a UK PropTech comparison site from zero — 3 months of SEO data </h1> <h2> The product </h2> <p><strong>Moving Compared</strong> (<a href="https://www.movingcompared.co.uk" rel="noopener noreferrer">movingcompared.co.uk</a>) is a comparison platform for people buying or selling a home in the UK. Compare conveyancers, surveyors and removal companies in one place — something that didn't really exist in a clean, consumer-friendly format before.</p> <h2> Where we started </h2> <p>We launched in <strong>March 2026</strong> on a brand new domain:</p> <ul> <li>Zero domain authority</li> <li>Zero backlinks</li> <li>Zero organic traffic</li> </ul> <p>Standard starting point for a new site.</p> <h2> 3 months in — the numbers </h2> <div class="table-wrapper-paragraph"><table> <thead> <tr> <th>Metric</th> <th>Value</th> </tr> </thead> <tbody> <tr> <td>Total impressions</td> <td>~40,000</td> </tr> <tr> <td>Total clicks</td> <td>315</td> </tr> <tr> <td>Average CTR</td> <td>0.8%</td> </tr> <tr> <td>Average position</td> <td>35</td> </tr> </tbody> </table></div> <p>The impressions trend tells the real story — relatively flat through April, then a <strong>steady climb from mid-May</strong> that's continued through June. Around 10 weeks of foundational work starting to compound.</p> <h2> What we focused on early </h2> <ul> <li> <strong>Structured data</strong> — JSON-LD <code>@graph</code> pattern on every page from day one (Organization, WebSite, BreadcrumbList, Article, FAQPage)</li> <li> <strong>Citation building</strong> — 30+ directories for NAP consistency and entity signals</li> <li> <strong>EEAT</strong> — author attribution on content</li> <li> <strong>Content</strong> — regular publishing with a very small team, supported by internal linking throughout</li> </ul> <h2> What's next </h2> <p>CTR is low, which makes sense at an average position of 35. The focus now is pushing that average position <strong>below 20</strong>, at which point clicks should start moving meaningfully.</p> <p>Backlinks are the current priority — directory citations, editorial roundups and community platforms.</p> <p><em>Still early days but the trajectory is pointing the right way. You can see what we're building at</em> <strong><em><a href="https://www.movingcompared.co.uk" rel="noopener noreferrer">movingcompared.co.uk</a></em></strong> <em>— happy to hear from anyone else building in proptech or working SEO for a new domain from scratch.</em></p> beginners