DEV Community: Udonis Inc.

What is Mobile Game Guerrilla Marketing and How to Do It?

Udonis Inc. — Mon, 30 Dec 2019 16:44:41 +0000

Apple's Guerilla Marketing ad

Did you know that there are more than 4.2 million apps out there? More than a third, about 1.4 million, are mobile games. What does that tell you?

The market is crowded, and the competition is fierce. Basic mobile game marketing methods are no longer enough to make your game a success.

You need to step up your game and think of unconventional marketing strategies for mobile games. Something that will make people stop and listen. A memorable campaign people will share on social media and talk about for days. An advertisement that will make people download your game straight away.

Wondering how to achieve that?

Mobile game guerrilla marketing.

What is Guerilla Marketing?

When you hear the term ‘guerrilla’, it sounds kind of forceful and scary. Everyone’s mind goes to images of armed forces, confrontation, and violence. Luckily, guerrilla marketing is something much different. It is a marketing campaign that uses unconventional methods and attention-grabbing techniques. It’s famous for the use of public space and outdoor installations to capture the attention of people walking by.

Guerrilla marketing has a long history. We can trace it back to 1984, and it has been used ever since. In fact, guerrilla campaigns saw a rise in popularity during recent years because of their viral potential.

Guerilla Marketing for Mobile Games

There are several reasons why guerrilla marketing is very appealing to mobile game developers and marketers. One of the biggest ones is the low budget nature of guerrilla marketing campaigns. If you’re an indie developer with no marketing budget, these inexpensive and oftentimes free advertisements might be ideal for you.

The amount of attention and engagement a guerrilla marketing campaign can achieve is also quite appealing to marketers. It is a creative and memorable way to promote a mobile game. It might be just the thing you need to stand out from the crowd and get noticed.

McDonald's Guerrilla Marketing Example

What are the Benefits of Guerrilla Marketing for Mobile Games?

Attention-grabbing
Very cheap
Engaging
Unconventional
Unique
Interactive
Effective
Huge viral potential
Memorable

Finally, another big benefit of using guerrilla marketing to promote your mobile game is the fact that it’s not used often in the gaming industry. When it comes to promoting mobile games, guerrilla marketing is still an underutilized method. That gives you an even greater opportunity to stand out and do something different.

Dr. Kim's plastic surgery office guerilla marketing ad

How to do Mobile Game Guerrilla Marketing?

If you’re thinking about using guerrilla marketing techniques to promote your mobile game, read these tips first. It will point you in the right direction.

Know Who You Want to Target

As with any campaign, you need to know who you want to target with mobile game guerrilla marketing.

Although it might seem simple and effortless, guerrilla marketing requires a lot of planning beforehand. Otherwise, it will be a total miss. So think about who your target audience is and how you can get their attention. For example, you want to target female gamers from the US, aged 25-35 with an interest in puzzle games. The more specific you get, the more effective the campaign will be.

The next step is determining the goals you want to achieve. Do you want people to download your mobile game? Increase brand awareness? Whatever it is, it should be a starting point for creating a guerrilla marketing campaign.

Be Creative and Original

The main characteristic of guerrilla marketing is that it’s unconventional and catches people by surprise. It’s about using ad space in a very creative way, but still delivering the message, sometimes even without using words.

When coming up with a mobile game guerrilla marketing strategy, think outside the box. Consider the features that make your games unique and exciting. Then try to translate that into unconventional and bold advertisements that get reactions.

Here are some common guerrilla marketing types and techniques to inspire you:

Outdoors Marketing is what guerrilla marketing is famous for. It refers to the smart use of public space and different type of advertisements placed outdoors.

Ambient Marketing is a guerrilla marketing technique that grabs people’s attention by placing ads in unusual and unsuspected places.

Event Ambush Marketing is when you use the audience of another event to your advantage. Keep in mind, this might get you in trouble so try it at your own risk.

Experiential Marketing refers to involving the audience in the event. It produces great results because it creates a happening that’s immersive and interactive.

However, you don’t have to go in the direction of installations or events in public space like most other guerilla marketing campaigns. Why not transfer guerilla marketing techniques into the digital space? Social media is a great place for that. Plus, your mobile game campaign could easily go viral.

Frontline guerilla marketing campaign example

Make Your Guerrilla Marketing Campaign Interactive

The most effective guerrilla marketing campaigns are the ones that are interactive and require the participation of the audience. When you get the audience involved, it creates a memorable experience. Something people will talk about. It would fall into the category of the aforementioned experiential marketing.

You might even create an advertisement that people become a part of. Frontline’s clever campaign is a great example of that. They have placed a giant photo of a dog on the first floor. If you look at it from above, when people walk over the photo, an illusion of a dog being covered in insects is created. Not only is that a very clever idea, but also a great and unconventional use of ad space. And of course, it wouldn’t be as effective without the (in this case unknowing) participation of people passing by.

Track the Performance of Your Mobile Game Guerrilla Marketing Campaign

Measuring the results of a guerrilla marketing campaign is often very tricky. Especially if you’re using traditional marketing mediums like billboards and interventions in public space. In that case, it’s hard to know exactly how many people saw your advertisement and how many installed your mobile game as a result of it.

However, if you go for digital guerrilla marketing, you’ll have access to all data and be able to track the performance of the campaign in a detailed way. The numbers will tell you whether your guerrilla marketing stunt was a hit or miss.

3 Inspiring Examples of Guerrilla Marketing

Enough with the theory, let’s go through some examples that showcase the effectiveness of guerrilla marketing.

Zombie Match: An Example of Mobile Game Guerilla Marketing

Zombie Match Mobile Game Guerrilla Marketing Campaign

When Jake Sones, developer of Zombie Match, was rejected to showcase his game at IndieCade, he knew he had to take the matter into his own hands. Instead of giving up and not going to the festival, he went. But here’s the twist – he dressed up as his mobile game.

Wait, what?

That’s right. Jake created a Zombie Match arcade cabinet costume that had an iPad as a screen. That way people could play his game on the spot. As he walked around in the costume, Jake was getting a lot of attention. People were not only playing his mobile game, but many downloaded it right then and there.

Jake also handed out a ton of flyers and took pictures with people. It resulted in a lot of free exposure on social media and an increase in brand awareness. Even some gaming sites like TouchArcade mentioned Jake’s stunt.

Hipster CEO Mobile Game Guerrilla Marketing

Before the Hipster CEO mobile game was even launched, its creator Gerard Kelly wanted to create some buzz around it. He had a small mailing list and he was trying to get people interested in the launch by sending news and updates.

Then Gerard got an ingenious idea. He sent out an email to his mailing list saying, “Walt dies.” Here’s the interesting part – that email was sent right before the final episode of Breaking Bad.

People freaked out because they thought it was a huge spoiler. Gerard even had to apologize and say he was only kidding and had no idea how the series ends.

However, his guerrilla marketing stunt worked. Almost everyone who got that email shared it and it ended up on social media where it went viral.

The results?

Gerard got more than 10,000 new subscribers! That made it a lot easier to market his upcoming Hipster CEO mobile game.

That, my friends, is how you do smart and effective mobile game guerrilla marketing in the digital age.

Bounty guerilla marketing example

Bounty Guerrilla Marketing Campaign

This example is not from the gaming world, but it’s incredibly creative and effective which makes it worth mentioning.

Bounty, a paper towel company, created a huge ‘mess’ on the busy streets of New York and Los Angeles. One was a huge spilled coffee cup (including real coffee aroma and steam) and the other was a giant ice-cream melting on the LA promenade. Next to the ‘messes’, was a billboard saying, “Makes small work of big spills – Bounty”.

Do I even have to tell you that Bounty’s public stunt was a huge hit?

It was impossible to ignore this campaign. Everyone who passed it on the streets had to look and many stopped to take photos with it. That’s why guerrilla marketing is so effective and memorable. It creates a huge buzz and gets people talking. There’s no way the same results would come from traditional billboards or TV ads.

Final Thoughts on Mobile Game Guerrilla Marketing

Uniqueness and creativity always win in the end. That’s the key takeaway of guerrilla marketing for mobile games. People are tired of basic billboards and same old social ads. They want to see something different. Something that disrupts the usual flow of things. That’s what grabs their attention.

Be daring and unconventional when marketing your mobile game. It doesn’t have to cost you a lot of money. You saw in the examples that it’s possible to execute a successful mobile game guerrilla marketing campaign for free.

This time, money can’t be an excuse. All you need to create a kick-ass guerrilla marketing campaign for your game is creativity.

About Udonis:

In 2018 & 2019, Udonis Inc. served over 14.1 billion ads & acquired over 50 million users for mobile apps & games. We’re recognized as a leading mobile marketing agency by 5 major marketing review firms. We helped over 20 mobile apps & games reach the top charts. Want to know how we make it look so effortless? Meet us to find out.

45+ Mobile Gaming Statistics for 2020 That Will Blow Your Mind

Udonis Inc. — Fri, 27 Dec 2019 15:29:59 +0000

It’s no secret that the mobile game market is booming. Over the last couple of years, we have seen mobile games break records and make billions in revenue. More and more players are using mobile devices to play games. It’s convenient, simple, and fun. Plus, it allows gamers to play games wherever they are, which can’t be said for desktop or consoles. Mobile gamer demographics are also changing and evolving. What was true about gamers just a couple of years ago is vastly different now. The mobile game market is constantly changing.

If you’re a game developer or a mobile game marketer, you need to know the mobile gaming industry inside out. That includes keeping up with the trends and having an in-depth knowledge of the mobile game market. It’s the only way to make informed decisions.

That’s why you need to check out these 45+ mobile gaming statistics for 2020. You’ll find out all the important information about the mobile gaming market, mobile gamer demographics, monetization, and mobile game industry leaders.

Use these mobile gaming statistics to get ahead of the competition and win in 2020.

Mobile Gaming Market Statistics for 2020

There will be more than 2.4 billion global mobile gamers in 2020. That number is projected to grow to 2.7 billion by 2021. (Source: Statista)
There were 209 million mobile game players in the United States. In 2020, that number will grow to more than 213 million. (Source: Statista)
In 2019, there were more than 620 million mobile game players in China, which makes it the largest market.
In 2019, the gaming market worldwide was $152 billion, 51% of that coming from mobile games. (Source: Dot Com Infoway)
In 2020, the worldwide gaming market is expected to reach $165 billion. (Source: MediaKix)
By 2021, the mobile gaming market is projected to reach $180 billion. (Source: MediaKix)
Asia is currently the biggest gaming marketplace with more than $41 billion in revenue. (Source: Statista)
Mobile games dominate with 51% of the total global gaming industry revenue. Console and PC games account for 25% and 24%, respectively. (Source: Dot Com Infoway)
Mobile games market share is projected to reach 59% by 2021. (Source: Dot Com Infoway)
In 2019, North American gaming revenue was $10 billion. (Source: Statista)
By 2021, gamers are predicted to spend $180 billion dollars on games. In 2018, they have spent $137 billion. (Source: Leftronic)
More than half of mobile games revenue comes from only three genres: puzzle, strategy, and chance. (Source: EEDAR)
The hyper-casual game market is worth more than $2 billion. It has attracted more than 100 million new mobile players (Source: VentureBeat and AppsFlyer)
33% of all downloaded apps are mobile games. (Source: AppAnnie)

Mobile Gamer Statistics for 2020

56% of 2.3 billion global mobile gamers play games more than 10 times a week. (Source: Mediakix)
More than 50% of gamers are older than 34. (MediaKix)
On average, gamers play two to five mobile games a month. (Source: AppAnnie)
Users spend 90% of their smartphone usage on apps and games. (Source: eMarketer)
Users spend 3 and a half hours using mobile devices every day. 11% of that time is spent on mobile gaming. (Source: eMarketer)
On average, hyper-casual mobile gamers download ten times more games than other players. (Source: VentureBeat)

In 2019, 37% of mobile game players were men, while the majority, 63%, were women. (Source: Mediakix)
In the US, the ratio of female and male players is closer with 55% of them being women and 45% men. (Source: Statista)
Female gamers are more interested in mobile games than consoles. (Source: Mediakix)
Female gamers’ favorites are match-3 games like Candy Crush Saga. In fact, 58% of all Candy Crush Saga players are women. (Quantic Foundry and DMR)
When it comes to mobile game genres, young men prefer action and shooters. (Source: InfluencerMarketingHub)
As much as 60% of female mobile gamers play every single day. (Source: Mediakix)
The average age of mobile gamers is 36 years for women and 32 years for men. (Source: MediaKix)
More than 50% of gamers play mobile games in the bathroom. (Source: MediaPost)

Mobile Games Monetization Statistics for 2020

Mobile game influencers affect the purchasing decisions of users by more than 21% than non-gamers. (Source: Newzoo)
74% of mobile gamers in the United States would watch a video advertisement if they got in-app content in return. (Source: eMarketer)
82% of mobile gamers say they are more into free mobile games that include ads than paid games with no ads. (Source: eMarketer)
In-app purchases account for 95% of all user spend. (Source: TechCrunch)
As the results of paid ads, mobile game downloads increased by 15%. (Source: AppAnnie)
Players of hyper-casual games watch two times more ads than players of other mobile game genres. (Source: VentureBeat)
By 2020, worldwide app install ad spend will increase by 65% and reach $64 billion. (Source: AppsFlyer)
Women are much more likely to make an in-app purchase than men. (Source: Venturebeat)
More than 30% of female players will pay for a mobile game. (Source: MediaKix)
In 2019, almost half of mobile game players spent money on games and most of them live in China. (Source: Newzoo)

Mobile Game Industry Leaders Statistics for 2020

Since it first launched Pokémon Go acquired 3 billion dollars in revenue. (Source: Venture Beat)
Tencent’s total revenue in Q3 2019 was $19.9 billion. (Source: SensorTower)
Supercell’s revenue in the first half of 2019 was $9 billion. (Source: SensorTower)
PUBG was one of the top-earning mobile games in Q3 of 2019 with almost half a billion dollars. (Source: SensorTower)
Candy Crush Saga publisher King made more than $450 million in Q3 of 2019. (Source: Sensor Tower)
Honor of Kings generated $377 million in Q3 of 2019. (Source: SensorTower)
Fate/Grand Oder from Aniplex generated $354 million in Q3 of 2019. (Source: SensorTower)

Final Thoughts on Mobile Gaming Statistics for 2020

Judging by these statistics, it is obvious that the mobile game market will continue to grow in 2020 and years to come. Game developers and marketers need to take advantage of that and create strategies to win in this crowded market.

What’s particularly important to pay attention to are the everchanging mobile gamer demographics. We can see that the idea of who a ‘gamer’ is has shifted. There are currently more female mobile gamers than male. We can expect even more women getting into mobile games, especially if the market starts catering to their interests. We also see that female mobile gamers are more likely to purchase games and in-app content. That is another huge opportunity for game developers and marketers.

What’s going to have a big impact on the mobile game market is 5G connection, coupled with advancements in AR and AI technologies. It will be exciting to see how the mobile games market is going to change and evolve in the future.

Which mobile gaming statistic did you found the most surprising? Write to us in the comments below!

About Udonis:

Indie Mobile Game Marketing: Best Strategies for 2020

Udonis Inc. — Mon, 23 Dec 2019 16:53:04 +0000

As you know, being an indie developer is not easy. You got to do all the work by yourself and compete in a very crowded market. With so many mobile games in the app stores, it’s hard to get noticed and get people to play your game. Furthermore, big companies, powered by big budgets, are mercilessly stepping over indie developers and pushing them out. The game is ruthless, my friends.

So how do you promote your mobile game by yourself with no marketing budget at all? Can you even compete with big game publishers?

Although it might seem impossible, you actually can. We live in a time where you don’t need a lot of money or a big company behind you to do successful mobile game marketing. It is possible to do it all by yourself with a $0 budget. You just need to learn some basic indie mobile game marketing strategies. And, of course, put some time and effort into executing them.

To make your life easier, I have created a simple guide that will teach you the basics of indie mobile game marketing. Use these strategies to win and make your mobile game a huge hit.

Get an Early Start

You might think the time to start promoting your mobile game is after you release it. And you would be wrong. Yes, you should go full throttle during the game release. But you should start promoting a lot earlier than that. The key is to build a community around your game and create a buzz long before the release. Trust me, it will make things easier later on.

Alto's Adventure Landing Page

Make a Website for Your Indie Mobile Game

One of the first steps of indie mobile game marketing is creating a landing page for your game. This is where you put all the important game info in one place.

If you don’t have the budget for a website, a social media page is a good free alternative.

What to Include in Your Indie Mobile Game Landing Page?

App Store/Google Play links
Game trailer
Social media links
Call to action button
Screenshots
Game reviews
News and updates

A couple of great examples are Monument Valley, Limbo, and Alto’s Adventure websites. All have beautifully designed landing pages and content that makes you want to play the game. And that’s the main purpose of creating a website for your mobile game.

Create Eye-Catching Creatives for Your Indie Mobile Game

It’s time to get creative. To make your mobile game appealing to gamers, you need some eye-catching creatives. This is the content you will add to your website and use to promote your game on social media.

Create a Mind-blowing Game Trailer

A kick-ass game trailer is crucial for getting people to download your game. It’s what sells it to gamers and makes them want to play it right this second.

Make sure you tell your game’s story in the trailer. Give a glimpse into the world and characters of your mobile game. Include a lot of gameplay because that’s what people want to see the most. Make it exciting, enticing, and attention-grabbing.

Lastly, make it unique. Gamers have seen hundreds of trailers. They’re not impressed easily. You won’t make them excited about your mobile game with a half-assed mediocre trailer. Think about what you can do to make it stand out. Is there a way to make it more unique and thrilling? Experiment and don’t be afraid to do things differently. It pays off.

Monument Valley Screenshots

Capture Attention-Grabbing Screenshots

Other visual materials you need to excite users to play your mobile game are screenshots. Make sure the screenshots are high-quality and represent your mobile game really well. Don’t forget to add them to your game’s landing page.

Apart from screenshots, you can also make gifs, icons, and other graphics. All of it will be very useful when promoting your game on social media.

Use Social Media to Your Advantage

With more than 3.5 billion users all over the world, you can’t ignore social media. Love it or hate it, it’s the most effective way to market your indie mobile game. Did I mention it’s free? So no more excuses, it’s time to get smart with social media.

You should have a couple of active social media profiles on the main platforms. Use them to promote your mobile game and build a community around it. It’s the place to post your game trailer, gameplay videos, screenshots, gifs, user-generated content, etc. Basically, anything that will showcase your mobile game and excite the users.

What’s even more important than posting content is communicating with people. That includes answering user comments and questions, starting conversations with followers, and being active on other people’s social media profiles. You should also be a part of different Facebook groups or even create your own. This is not the time or place to be an introvert. It’s called social media for a reason. Once you build a strong community on social media, it gets much easier to generate pre-release hype or get everyone excited about the new update.

When you’re omnipresent and engage in conversations, people begin to notice you and talk about your game. They start sharing your posts and get you more players. You might even go viral. Anything is possible.

Reddit - IndieGaming

Engage with Indie Mobile Game Communities

Besides social media, you should also be active in indie mobile game communities. You’ll find fellow developers and gamers on different online forums so make sure to build those relationships. These are the people who might want to test your game or give you a review.

However, as you probably know, these communities can be ruthless. You will get brutally honest opinions on your mobile game so be prepared for that. If you’re game sucks, they will make it clear to you it sucks. However, that’s way more useful than your family and friends telling you how amazingly great your game is. Use the criticism to improve your game and make it more appealing to gamers.

List of Online Indie Mobile Game Communities

Reddit (r/gaming, r/gamedev, r/IndieGaming, r/indiegameswap, r/playmygame, etc.)
Indie Hackers
Growth Hackers
Dev
GameDev
DevMaster
Unity Forums
Indie Game Developers Facebook Group
Mobile Entrepreneurs Facebook Group

The Silent Age Google Play page

Don’t Forget About App Store Optimization

According to Statista, there are more than 300,000 games just in the Google Play store. So how do you get noticed among such crazy competition? That’s where app store optimization comes in. It should be a key part of your indie mobile game strategy. ASO helps you improve the visibility of your mobile game and ultimately get more downloads.

Ranking high in app stores is similar to being among top Google search results. However, the strategy is slightly different.

Choose Mobile Game Name Carefully

The name of your mobile game is a huge ranking factor. So make sure it includes a relevant keyword. According to Tune, mobile games that have a relevant keyword in the title rank 10% higher than those that don’t.

Captivate Users with Exciting Game Description

The game description is another important factor when it comes to app store optimization. You want to make it short, but interesting enough to capture users’ attention. Include relevant keywords in the description, but don’t do it just for the sake of it. The sentences should be natural and readable.

Other important ASO steps are indexing your mobile game, adding screenshots and videos, including relevant keywords, localization, and adding an eye-catching icon. According to TheTool, the 3 most important ASO factors are localized product page, app name, and rankings.

If you want to learn more about app store optimization, check out our in-depth ASO guide.

A Summary of Indie Mobile Game Marketing Strategies for 2020

As you can see, there are many different indie mobile game marketing strategies you can try. So don’t get discouraged. It would be such a shame to spend weeks developing your awesome new mobile game and then make no effort to promote it.

Yes, being an indie developer has its disadvantages and it would be great to have a marketing budget like the giants Supercell or Tencent. However, that doesn’t mean you can’t promote your mobile game successfully and make it a huge hit.

Get creative, be persistent and I guarantee you’ll achieve great results.

What is the most challenging part of indie mobile game marketing for you? Tell us how we can help you in the comments below!

About Udonis:

Top 15 Mobile Marketing Companies in 2020

Udonis Inc. — Wed, 18 Dec 2019 16:41:27 +0000

Finding a mobile marketing company that can help you produce measurable results is not easy. A lot of companies promise a lot but deliver very little. There are also so many of them which makes it even harder to identify the best ones.

If you’re wondering what the top mobile marketing companies in 2020 are, you’re in luck! We have compiled a list of leading mobile marketing companies by different categories.

In this article, you can find out what are the best ASO companies, mobile analytics companies, user acquisition companies, attribution companies, ad networks, app monetization, and mediation companies.

Whether you’re a mobile marketer or developer, you will find this list very useful. It will help you choose a mobile marketing company that fits your specific needs and goals.

Best ASO Companies

The ASO Project

The ASO project is one of the top mobile marketing companies that specialize in app store optimization. It offers its clients a full-service ASO, including a full optimization strategy. The ASO Project is a great company if you want to increase organic traffic and improve the visibility of your mobile app or game.

Services

Search visibility
Conversion optimization
Search ad management
Preview video creation
Content marketing
Influencer marketing

Offices

Chicago and Los Angeles

ASO Desk

ASO Desk is a mobile marketing company that provides different app store optimization tools. You get access to all the data you need from the App Store and Google Play, including competitor insight. You can get temporary access to the ASO Desk by submitting an application. It’s a free 7-day trial where you get a personal tour, 1-hour consultation, and access to all features. ASO Desk has worked with clients like Kaspersky, Yandex, Runtastic, and Abbyy.

Services

Keyword analytics
Traffic source analysis
Reviews Monitoring
API

Offices

Russia

Top Mobile Analytics Companies

GameAnalytics

GameAnalytics is an advanced tool for tracking game metrics. You can track the performance of your game in real-time, identify and fix gameplay issues, and monitor all your games in one place. Plus, it’s completely customizable so you can decide which metrics you want to track and how. It’s no wonder that more than 67,000 game developers use it. The best thing about it? It’s completely free!

Services

Game performance monitoring
Portfolio managing
Real-time insights

Offices

London, UK and Copenhagen, Denmark.

Firebase

Google’s Firebase is an all-around great tool for the development and growth of your app. There are a ton of great features every app developer or marketer would find useful. For example, by providing insight into real-time reports, the Crashlytics feature helps you fix any issues and improve your app. You also get unlimited Google Analytics that allows you to track all important app metrics. Firebase is trusted by apps like Duolingo, Lyft, Wattpad, and the New York Times.

Services

App performance monitoring
App analytics
A/B testing
App testing
Crashlytics

MixPanel

MixPanel is also among the top mobile marketing companies that specialize in analytics. It’s an advanced analytics platform perfect for app developers who want unlimited data. It helps you understand user behavior and then use your knowledge to get better results. Apart from analytics, MixPanel also offers messaging and testing services.

Services

Behavioral analytics
Data science
Data governance

Offices

Seattle, San Francisco, New York, Austin, Singapore, Barcelona, and London.

Best Mobile User Acquisition Companies in 2020

Udonis

Udonis is a top mobile marketing agency specialized in mobile user acquisition. Its main focus is on delivering measurable results and helping clients’ mobile apps and games reach the top charts. What makes Udonis unique among other mobile marketing companies is a data-driven approach. As well as out-of-the-box solutions that are above and beyond industry standards.

Udonis has been recognized as a leading mobile marketing agency by top review firms. Major brands like Tastypill, JobFront, Breeo, JustJobs, and Stronger are all happy clients of Udonis.

“They’re hyper-focused on long-term relationships and results, and they were involved in the whole process, from planning to execution. Most other agencies reduce engagement in the execution phase. Udonis executed on our plans right after we made them, which is why we’re seeing actionable results.” – Jonathan Miller, Breeo

Services

Offices

North American office in Newark, Delaware and a European office in Osijek, Croatia.

Best Attribution Companies

AppsFlyer

AppsFlyer is a well know attribution analytics platform and one of the leading mobile marketing companies. It is great for mobile marketers who want to get insight into things like customer journey or the source of app installs. Another cool AppsFlyer feature is fraud prevention which allows you to protect your mobile business. You can ask for a free trial or request a demo to get familiar with all the features. AppsFlyer has worked with companies like Slack, Coca Cola, Adidas, and Walmart.

Services

Marketing analytics
Mobile attribution
Fraud prevention
Deep linking

Offices

San Francisco, New York, Herzliya, Beijing, Berlin, Haifa, London, Bangkok, Tokyo, Seoul, Bangalore, Buenos Aires, Sao Paulo, Kyiv, and Moscow.

Adjust

This is another great attribution tool that puts Adjust among the leading mobile marketing companies. If you’re wondering where your users are coming from or how they engage with your app, you can get all that data in a spreadsheet. Adjust is also a partner with leading ad networks like Facebook, Snapchat, and Google, which is quite useful and makes the attribution process a lot easier.

Their fraud prevention feature is another standout as it protects you from ad fraud. It works in real-time and it’s focused on ensuring ad fraud doesn’t even happen so you can focus on growing your business. Adjust has worked with apps like Viber, Joom, Runtastic, BlaBlaCar, and Zynga.

Services

Mobile attribution
Analytics
Audience building
Fraud prevention

Offices

Berlin, San Francisco, New York, London, Istanbul, Moscow, Paris, Tokyo, Beijing, Shanghai, Sao Paolo, Seoul, Tel Aviv, Bengaluru, and Singapore.

Tenjin

Tenjin is one of the leading mobile marketing companies that specialize in attribution and analytics. It offers different tools as well as training regarding app monetization and attribution. You can get Tenjin’s install attribution for free, which is quite nice. This means you can track paid installs free of cost. In general, Tenjin’s pricing plan is created to follow your growth.

Tenjin’s user-friendly dashboard allows you to follow and measure the performance of all your campaigns, all in one place. You get all the key attribution data you need to increase the profitability of your app.

Services

Mobile Attribution
Aggregation
Analytics

Top Mobile Ad Networks

AppLovin

AppLovin is a successful ad network that brings app developers together with their target audience. Regardless of whether you’re an indie developer or an established one, AppLovin can help you grow your mobile game and boost your revenue. Want to get discovered by gamers all around the world? AppLovin has got all the tools a developer needs to get more users and monetize their game, all in one place.

Three main products AppLovin offers are AppDiscovery (get more users), MAX (game monetization), and SafeDK (fraud prevention).

Services

App discovery
Game monetization
Fraud prevention

Offices

Palo Alto, San Francisco, Berlin, Beijing, Tokyo, Dublin, Seoul, Toronto, and Herzliya.

Vungle

Vungle is a mobile ad network that helps you advertise your app as well as put ads in your app. It has a creative approach to app monetization while keeping user experience in mind. Vungle’s publisher platform is an easy and quick way to set up your ad campaigns and start earning money.

Services

App advertising
App monetization
Insights

Offices

San Francisco, Beijing, London, Berlin, Seoul, Singapore, and Tokyo.

Best App Monetization Companies

Tapjoy

Tapjoy is one of the top mobile marketing companies that specialize in app monetization. What makes Tapjoy stand out is its unique approach to getting users to download your app. Whenever a user watches an ad or downloads an app, they get virtual currency they can later use to get access to in-app content. Tapjoy’s clients are companies Amazon, Adidas, and Epic Games.

Services

Advertising
App Monetization

Offices

Boston, Chicago, Santa Barbara, Los Angeles, New York, London, Tokyo, Beijing, Seoul.

Unity Ads

Unity is one of the leading marketing companies that focuses on app monetization. It helps app and game developers incorporate ads inside their mobile apps and increase their revenue. What’s great about Unity is that it allows you to use any ad format you want, including reward videos, banners, and AR. You can set up Unity’s development platform easily, no matter what platform your game is built on.

Services

App monetization

Offices

Montreal, Seattle, San Francisco, Austin, Pittsburgh, Pereira, London, Bristol, Brighton, Copenhagen, Stockholm, Helsinki, Seoul, Tokyo Shanghai, Singapore, Vilnius, Kaunas, Berlin, and Paris.

Best Mediation Companies

AdMob

AdMob is a leading mediation company that brings together advertisers and developers. It offers you tools that help you monetize your mobile app or game no matter if you’re a beginner or a pro. What makes AdMob great is the fact that it fits your needs according to the category your app belongs to, which results in high CPM’s.

Services

Ad campaign tracking
Cross-promotion
Ad network mediation

MoPub

MoPub is an open-source platform for mobile developers. It allows you to choose from three different ways to monetize your app. You can use direct ads, ad networks, or MoPub’s bidding system. When it comes to mediation, you can choose partners that fit your unique goals. MoPub also allows you to track and measure the performance of your ads which helps you increase your revenue.

Services

Mediation
Monetization

Offices

San Francisco, New York, London, Singapore

To Summarize Mobile Marketing Companies

Considering there are hundreds of mobile marketing companies all over the world, it’s no wonder it’s hard to find the right one for you. If you’re a marketer or developer, you know how important it is to find an agency that will help you reach your goals.

All of the companies we have included are trusted companies that produced results for their clients. In the end, that’s the most important thing. You want a mobile marketing company that has an impressive portfolio and a proven track record. Everything else is fluff.

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Mobile Marketing vs. Traditional Marketing (Advantages, Pros and Cons)

Udonis Inc. — Mon, 16 Dec 2019 16:37:00 +0000

While some proclaim traditional marketing is dead, others still hold on to it. So who’s right?

Since the mobile marketing vs. traditional marketing debate is still going on, we’re going to weigh in on it. If you ever wondered what the advantages and disadvantages of each one are, now you’re going to find out. We take an honest look at both traditional and mobile marketing to see which one is better. Based on facts, not wishful thinking.

Traditional Marketing Pros and Cons

Is traditional marketing relevant in 2020? Should you still use traditional marketing techniques? What are its benefits? These are all important questions.

Let’s look at traditional marketing pros and cons to see how it stacks up.

Pros

Easy to Understand

One of the biggest advantages of traditional marketing is that people are used to it and understand it easily. Everybody knows what a TV commercial is or how to read a billboard ad. Traditional marketing channels are easy to grasp and deliver the message in a very simple way.

It’s Tangible

Something that mobile marketing lacks is things we can touch, feel, and keep in our home. Whether it’s a coupon made from actual paper or a newspaper ad you can hold in your hands, traditional marketing is big on tangible objects.

However, it is questionable whether that aspect of traditional marketing is something a significant number of consumers miss.

Face-to-Face

When it comes to sales, an experienced salesman may find it easier to communicate with a potential customer face-to-face or at least by phone. It is a much more direct approach to selling than a social media ad or a text message.

However, direct selling methods don’t allow you to reach enough people. You can reach millions of people with a Google ad almost instantly. How many can you call or talk to in person in one day?

Cons

It Costs a Lot of Money

When you consider how expensive traditional marketing is, you start wondering whether it’s even worth it. For example, Adage reports that the average cost of a 30-second TV commercial was $115,000 in 2019. If you want to place your ad during the Super Bowl, you will pay more than $5 million. That’s a lot of money to spend considering less and less people watch TV. On the other hand, the average cost for a PPC Google ad is just $2.

It begs the question is traditional marketing worth the cost? Especially when you consider that the performance of traditional ads is currently very questionable. Not to mention very hard to track.

Difficult to Track and Measure Results

When it comes to traditional marketing methods like print or TV ads, it’s very hard to measure the results of a campaign. For example, you spend thousands of dollars on a TV ad but have no way of tracking ROI. How can you know how many people that saw your TV ad liked it and went on to purchase your product? Can you know how many were interested, but didn’t make a purchase? Not really. A lot of it is based on guesswork and estimation.

You could do surveys and ask people, “Hey, how did you hear about our company? Was it our TV ad or our billboards?” But that data may not be complete or correct. Plus, it sounds so outdated when you consider we have access to modern digital marketing.

Less Engaging and Not as Effective

In the age of the Internet and social media, traditional ads are not as engaging as they used to be. It’s hard to draw attention to them. You can make the best billboard ad ever, but what’s the point when most people are not going to notice it because they’re looking at their phones all the time?

Look at direct mail. Do you think people in this day and age even open up their mail unless it’s something really important? Of course they don’t. They throw it into the recycling bin immediately. We even pay our bills electronically.

It’s Outdated

I’m sorry to break it to you, but traditional marketing is kind of outdated. Yes, it might work in some respects, but let’s be honest, it’s dying out. People’s habits have changed. The way they consume content has changed. Traditional marketing methods don’t have the power to engage the average consumer. People want exciting, eye-catching, and interactive content that will grab their attention. Traditional marketing doesn’t do that for people anymore.

Traditional marketing channels are either disappearing or going online. Just look at newspapers, direct mail, and TV. According to Statista, the United States Newspaper industry shrunk by more than $4.5 billion in the last couple of years.

Companies that still hold on to traditional marketing and refuse to embrace current marketing methods are in big trouble.

When it comes to marketing, one of the most important things is to keep up with the times and embrace current trends. Otherwise, you’ll waste a lot of time and money while you slowly disappear and end up forgotten.

Mobile Marketing Pros and Cons

What’s the state of mobile marketing in 2020? What are its main advantages and disadvantages? How does it compare to traditional marketing? Let’s take a look at some mobile marketing pros and cons.

Pros

Many Different Channels to Choose From

There’s a plethora of mobile marketing channels you can utilize. Your website, social media, email, SMS marketing, apps, etc. Each of those are effective and current, unlike traditional marketing channels. Plus, mobile marketing trends like voice search, voice-activated ads, AI, and AR are going to rule 2020 and years to come.

Reach Your Audience Anywhere and Anytime

There’s no delay in mobile marketing. The messages you want to send to the users are received instantly. That cannot be said for traditional marketing methods. We live in a fast-paced world where information needs to be spread quickly, and mobile marketing is the perfect way to do that.

You’re no longer constrained by the borders of your country, town, or region. You can target anybody who has a mobile device no matter which side of the world they’re on. Btw, that’s 5 billion mobile users globally, according to Hootsuite.

Better Targeting and Personalization Options

With mobile marketing techniques, you can choose exactly who to target and what message you want to send out. The ability to personalize messages you send out is one of the big advantages of mobile marketing. That result is content and ads that are highly relevant to the users. In fact, according to eMarketer, 35% of users want more personalized content.

Less Expensive

If you’re smart and effective with your mobile marketing campaign, it will cost you a lot less than a traditional one. You need to have a huge budget to be able to pay for TV commercials, radio ads, and giant billboards. That’s why small businesses struggled in the age of traditional marketing. Mobile marketing, on the other hand, is not as expensive, but equally or more effective.

For example, you need to pay about $10,000 for a full-page newspaper ad. A social media ad that reaches 1000 people will cost you only a few dollars.

Also, you can do social media and content marketing for free in case you have no marketing budget at all, which is not that uncommon for small startups. It’s not only doable but can be quite effective. That’s why mobile marketing, and digital marketing in general, is so exciting for small businesses. It brings them endless possibilities. That’s why the time we live in right now is so exciting. It’s abundant with opportunities.

Easier to Track Results

When you create a mobile marketing campaign, you can track all the important metrics that help you see how successful it is. Marketers rely heavily on data, which is why mobile marketing is superior to traditional marketing methods. You can see exactly how many people clicked on your social media ad or how many daily active users your app has. You can find out who those people are and what are their interests and behaviors. All the data is right there.

You can’t do that with traditional marketing. There’s no way of knowing how many people saw your newspaper ad or how people engaged with it. You can only guess, and that’s not what marketing is all about.

Cons

Privacy Issues

The only concern when it comes to mobile marketing is the various privacy issues that have come up. Users’ mobile data is used for different types of targeted advertising. An example is location-based mobile marketing or sending push notifications. That’s ok, but only if users agree to it and opt-in. Otherwise, it’s spamming. People nowadays are very careful about their data and privacy, which is why we have laws and regulations like GDPR.

So the challenge for mobile marketers is to remain transparent and be ethical at all times.

Mobile Marketing vs. Traditional Marketing: A Summary

If we weigh in all the pros and cons it is obvious that mobile marketing wins. I’m not saying that traditional marketing doesn’t have any advantages because it certainly does. However, traditional marketing techniques are outdated. They just make no sense in 2020. We’ve moved on. That’s the cold hard truth about traditional marketing. It concludes the mobile marketing vs. traditional marketing debate well. Businesses who are stuck in their old marketing ways are going to fail miserably. Don’t be one of them and create your mobile marketing strategy ASAP!

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Mobile Marketing and Social Media: How to Leverage Social Media for Your Mobile Campaign?

Udonis Inc. — Fri, 13 Dec 2019 14:26:06 +0000

Mobile marketing and social media rule the marketing world. Statista predicts that there will be 3 billion social media users by 2020. Add to that the fact that more than 50% of people use mobile devices to access the Internet, and you can clearly see why marketers are focusing on mobile and social media marketing.

If you’re not leveraging social media for your mobile marketing campaign, you’re making a huge mistake. Smart use of social networks can maximize the results of your mobile campaign. It helps you boost brand awareness and get more engagement, just to name a few.

Still wondering whether you should include social media in your mobile marketing strategy? Here some benefits you should consider.

Top Benefits of Using Social Media for Mobile Marketing

Access to a large audience
Ability to connect with your audience on a personal level
More engagement
Effective user targeting
Increase in sales
The possibility of going viral
User-generated content
Easy to track results

How to Use Social Media for Mobile Marketing?

There’s no doubt your mobile marketing campaign can get a significant boost by leveraging social media. The two go hand in hand.

To get started, read these tips for creating a superb mobile and social media strategy. I have also included great examples for each tip to show you how it’s actually done.

Choose the Right Social Media Platform

To maximize the effectiveness of your mobile marketing strategy, you first need to choose the right social media platform.

Let’s say you want to target 40 to 50-year-old males with an interest in cars. I can bet you a million bucks you won’t find many of them on TikTok or Snapchat. And the few you can find there are either very lost or very creepy. On the other hand, if you want to target teens and young adults, TikTok and Snapchat are exactly where you should go.

Make sure you know who your target audience is and what social media platforms they’re on. Once you choose one or more networks to focus on, it will be much easier to create a winning mobile strategy for social media.

Optimize Content for Social Media and Mobile

What’s crucial for utilizing social media in your mobile marketing campaign is that you optimize all content you post. Not only does the content need to be mobile-friendly, but it also needs to follow format guidelines for each social media platform.

According to Statista, as much as 95% of users access Facebook on their phones. So even though Facebook has a desktop version, you should create all content and ads with mobile users in mind. For example, if you create a photo for Facebook that looks awesome on desktop, it doesn’t mean it will look good on mobile.

The same goes for the type of content you post. If you want to optimize social media for mobile, you need to think about the users. For example, users don’t want to read extra-long posts on mobile. They also prefer short video content rather than very long videos.

Also, make sure that you create content that suits each individual social media platform. For example, the type of content and language you should use is much different on LinkedIn than it is on Snapchat.

Get Personal and Connect with Your Audience

Connecting with your audience is key to getting great results on social media. That personal touch is something that goes a long way and is very appreciated by users. Never forget the social aspect of social media.

Think about how you can make your mobile marketing campaign more interactive. Start a conversation with your audience – it shows you care about their opinions. Plus, it’s also a great way to get an insight into their interests. You can even create Facebook Groups to connect with people. The key is to get personal with your mobile campaign.

Coca Cola did just that with their mobile social media campaign called Share a Coke. You have probably noticed Coke bottles with different names. That campaign was geared towards social media users. The ads featured the hashtag #ShareaCoke. It invited users to take a photo with their Coke bottle and share it on social media. That resulted in hundreds of thousands of user-generated photos which made the campaign go viral on social media.

According to Statista, in 2020, marketers will spend more than $35 million on video ads.

Get More Engagement with Mobile Video Content

According to Statista, in 2020, marketers will spend more than $35 million on video ads. Half of it on mobile video ads. That number will grow to $46 million by 2023. Social media played a crucial role in the growing popularity of mobile video ads. In fact, 51% of all videos are played on mobile devices.

The thing is, video content is very engaging and attention-grabbing. A moving image will almost always be more interesting than a photo. According to research by HubSpot, 55% of users pay more attention to video than other content types. Here’s the big one. According to Wordstream, video content on social media gets 1200% more engagement than photos and text content combined. No, that’s not a typo, it’s 1200% more!

If that doesn’t convince you that mobile video content and ads are the way to go, I don’t know what will.

3 Examples of Mobile Video Ads for Social Media

To show you how it’s done, I’m going to show you 3 great examples of video social media ads. As I have mentioned before, optimizing social media content for mobile is crucial. These brands do it well.

VSCO

VSCO app had a cool video ad for Instagram. It’s quite simple, but it showcases all the main features of the app. The users get a taste of what the app is for and how to use it. That's one of the most important things when showcasing a new app. As you can see, the video ad is optimized for Instagram video ad format and it looks good on smartphones. It's short and instantly grabs the attention of users, which is also a plus.

The New York Times

Here’s something a bit different. The New York Times went for a social media ad that uses only text and it’s highly effective and eye-catching. Because it’s quite different and unique, it instantly grabs the attention of Instagram users. It shows you that you don't need to spend thousands of dollars on super expensive video production. Sometimes it's all about minimalism and simplicity. However, you do need to have a great video ad idea. Once again, the video ad is meeting Instagram’s format guidelines. Plus, it looks great when watched on mobile devices.

DRM Bracelets

This is an example of an Instagram Story video ad. As you can notice, the Story ads are full-screen and mobile-friendly. It includes the copy, brand logo, products, and finally a CTA (in this case it’s “swipe-up” since it’s a Stories ad). It’s all the most important ingredients for an ad in just a couple of seconds. Instagram Story video ads are a great format because they bring you a lot of engagement and you can easily track the performance of your ad.

Want to see more examples of social media ads? Check out these 5 great and not-so-great Facebook ad examples.

Partner Up with Influencers

If you want to take your mobile marketing campaign to a new level, you should get in on influencer marketing. Influencers are producing amazing results for all kinds of brands on social media. 40% of people purchase an item after they see a social media influencer use it. According to Mediakix, Instagram is still the most popular influencer marketing platform. However, that doesn’t mean you can’t use other social networks if it fits your goals better. The key is finding an influencer that shares your target audience, has influence in your niche, and a great connection with followers. If you want to find out how to promote your app by using influencer marketing, click here.

An Example of Influencer Marketing Campaign on Instagram

Boat shoes brand Sperry created a great influencer marketing campaign by partnering up with hundreds of micro-influencers. They searched for Instagram users who were already fans of their brand and made a deal with them to create content for their Instagram page.

This is an interesting strategy because they didn’t go for one or two macro-influencers, but hundreds of micro-influencers. That resulted in a lot of great content that gave Sperry a lot of exposure and an increase in brand awareness.

A Summary of Mobile Marketing and Social Media

No successful mobile marketing strategy is complete without social media. The two should be integrated. According to research by The Manifest, social media apps are the most frequently used apps. So if you want to reach mobile users, you’ll find them on social media. As simple as that.

What’s your experience with using social media as a part of your mobile marketing campaign? If you need any help, reach out in the comments below.

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How to Use Mobile App Influencer Marketing to Boost Your Downloads?

Udonis Inc. — Wed, 11 Dec 2019 16:10:59 +0000

So you have developed a cool app. You want the world to know about it and use it. However, you’re not sure how to accomplish that goal.

Here’s an idea: mobile app influencer marketing. According to Single Grain, 49% of consumers rely on influencer recommendations. 74% of them use social media platforms to decide whether to buy something. It’s no wonder marketers are crazy about influencer marketing.

So, to keep up with the times and tap into this market, start collaborating with influencers to promote your app and boost downloads. You’ll get a lot of exposure and people will start using your app.

Here’s how you do it.

Source: Mediakix

What is Mobile App Influencer Marketing

Mobile app influencer marketing is when an app creator partners up with influencers to promote the app.

Did you know that 92% of consumers trust recommendations from other people more than brands? 40% of them purchase something after seeing that an influencer uses it. People rely on word-of-mouth recommendations and online reviews. It’s natural. Our instinct tells us to trust real people more than big companies. Research done by Single Grain shows that users are more emotionally attached to YouTubers than traditional celebrities.

That’s why influencer marketing became so huge over the last couple of years.

According to Mediakix, 89% of marketers say ROI from influencer marketing is as good or better as other types of marketing. You should use it to promote your app and get more people to use it.

Tips for Effective Mobile App Influencer Marketing

If you have no idea where to start and how to find an influencer for your app, check out this simple guide. I explain everything you need to know about influencer marketing.

Define Your Goals

Before you start approaching influencers, you need to have a good strategy in place. What are you trying to achieve by partnering with influencers? Do you want to increase brand awareness, boost your downloads, or something else?

If you don’t know what your end goal is, you won’t be able to communicate it to the influencer. And you probably won’t get any results.

According to research done by Mediakix, the most common goal of influencer marketing is boosting brand awareness (85%). That is followed by reaching new audiences (71%) and generating sales (64%).

Also, think about how much money you are looking to spend? What’s your budget for mobile app influencer marketing? Knowing that will help you choose between micro, macro, and mega-influencers.

Micro-influencers usually have about 2,000 to 50,000 followers. Macro influencers have 50,000 to 1,000,000 followers, while mega influencers have more than one million followers.

Micro-influencers have been getting increasingly more popular. According to research done by Single Grain, micro-influencers get 60% more engagement. Collaborations with them are 6.7 times more successful than macro-influencers.

That’s why I suggest you first look for micro-influencers. You’ll get amazing results and spend less money.

Source: Mediakix

Choose the Right Platform

The next step is choosing a social media platform. In order to do that, you need to have a clear understanding of your target audience. Ask yourself, what social media platform does your audience prefer? For example, if you want to target gamers with mobile app influencer marketing, Twitch or YouTube are probably the best options. However, Instagram is still leading the way when it comes to influencer marketing. In a survey done by Mediakix, Instagram is the most important platform for influencer marketing with 89% of the votes. Also, Instagram posts and Stories are the two most used content formats for influencer marketing.

Avoid Fake Influencers

You’ll see many people on social media claiming to be influencers, since that’s very trendy now. What people don’t understand is that adding the word “influencer” to their Instagram bio doesn’t make them influential in any shape or form. If they were honest with themselves, they would add “aspiring” before the “influencer” part.

According to a survey done by Mediakix, more than 60% of marketers think it’s very hard to find the right influencer for their campaign.

How do you recognize a real influencer who’s good at their job?

Your first guess might be – by the number of followers they have.

Wrong. Try again.

By how cool they are?

Nope.

A true social media influencer is someone who has a great relationship with their audience, good storytelling abilities, and knowledge and authority in their industry. That’s whom you should look for.

It’s Not About the Number of Followers

Follower numbers is not the only thing you should focus on when choosing an influencer. Followers can be bought, (which is what many so-called “influencers” do). So it’s not something you should use to determine whether someone is a great influencer.

According to a survey done by Mediakix, follower count is the 6^th most important thing marketers look for in an influencer. That's nowhere near being the most important.

Be particularly wary of accounts that have tends of thousands of followers, but very low engagement. That’s the first sign something fishy is going on. The thing with fake followers is that they’re usually bots, not real people. So you get the high follower count, but no meaningful engagement. As much as 50% of marketers say their number one challenge is recognizing fake followers and engagement.

It’s much better if someone has fewer followers, but a very dedicated and loyal audience. That’s why micro-influencers are becoming more and more popular.

Remember, being an influencer is a job like any other and you’re paying them to do it. Don’t feel bad for expecting a lot.

How to Choose the Right Influencer for Your App?

Now it’s time to find those mystical beings that we call influencers.

There are a lot of things you need to consider when choosing a mobile app influencer. As we learned, follower count is low on the list. One of the most important things is to focus on the skills an influencer has, instead of just their followers. Look for someone who has credibility, authenticity, and authority in your niche. If you think they would actually use and enjoy your app, it means you’re heading in the right direction. For a fitness app, find fitness influencers. If you have a mobile game, look for influential gamers, and so on.

According to research by Single Grain, the main reason influencers start collaborating with a company is because they already like their brand.

Here is what you need to look for when choosing mobile app influencers:

Quality content
Superb storytelling abilities
High engagement rates
A great relationship with followers
Someone who aligns with your brand message
Someone who shares your target audience
In-depth industry knowledge
Authority in their niche
Authenticity and originality

When approaching an influencer, be very clear about what your businesses is all about and what you expect from them. Tell them the ideas you have, but also let them suggest their own as well. Give influencers some freedom. It’s important that the content is authentic and on-brand for the influencer. Otherwise, it will look too pushy and unnatural.

For example, Visa collaborated with a famous YouTuber BigDawsTV for their Checkout app. The goal of Visa’s influencer marketing campaign was to use humor to boost downloads. Daws was perfect for it since he’s known as a prankster on YouTube. The results? CTR increased by 20% in just a couple of days.

Source:Mediakix

How Much Money Should You Spend on Mobile App Influencer Marketing?

According to research done by Mediakix, the most typical influencer budget is anywhere from $1,000 and $10,000 a year. The second most common is between $100,000 and $500,000 a year. In 2019, 17% of companies spent as much as half of their total marketing budget on influencers.

How much money you should spend on mobile app influencer marketing largely depends on the goals you want to achieve. It also depends on what type of influencer you go with (micro, macro, mega).

So consider the results you want to achieve and allocate an influencer marketing budget accordingly.

To Sum Up Mobile App Influencer Marketing

If you want to turn your app into a hit, you need to make influencer marketing an important part of your overall mobile marketing campaign. The right influencer can take your app from unknown to very popular.

Create your influencer campaign thoughtfully. Define your goals, choose a great influencer, and watch the magic happen.

What do you think are the biggest challenges when it comes to mobile app influencer marketing? Share your thoughts in the comments below!

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60+ Important 2019/2020 Mobile Marketing Statistics You Need to Know

Udonis Inc. — Wed, 11 Dec 2019 09:46:11 +0000

Over the last couple of years, mobile usage has continued to soar. We can now safely say we live in a mobile world. It’s not something that’s coming, it’s happening right now.

If you want to get ahead in the mobile world, you need a top-notch mobile marketing strategy that allows you to reach this massive mobile audience. However, in order to create a winning mobile marketing strategy that will produce results, you need some industry insights.

Mobile marketing statistics guide your decisions in the right way and help you stay ahead of your competitors. However, finding fresh and relevant mobile marketing statistics all in one place is a challenge. I know that from personal experience. Most articles are completely outdated and offer mobile marketing statistics from the ’90s. Ok, I’m exaggerating, but you get what I’m saying.

That’s why I have compiled a list of all the most important and relevant mobile marketing statistics for 2019 and 2020. Armed with these valuable 60+ stats, you will thrive in the world of mobile marketing.

Most Important Mobile Usage and Traffic Statistics

There are more than 5 billion mobile users in 2019. (Source: Hootsuite)
More than 50% of all internet users access it through their mobile devices in 2019. (Source: Hootsuite)
World Advertising Research Center predicts that by 2025, ¾ of users will access the Internet using a mobile device.
78% of all teenagers use their smartphone instead of a laptop. (Source: Think With Google research)
More than one-quarter of all emails are opened on smartphones. (Source: Smart Insights)
World’s most visited website on mobile is Google.com (Source: Hootsuite)
Users use their phones to access almost 70% of all media.
40% of mobile users search for local businesses and often include the phrase “near me”. (Source: Aumcore)
50% of people start using their smartphones as soon as they wake up. (Source: Aumcore)
It is predicted that mobile ad spend will reach almost 250 billion dollars by 2020. (Source: Statista)

Top Mobile App Usage Statistics

68% of users have push notifications enabled on their smartphone or tablet. (Source: Responsys)
Social media apps are the most used apps with 39% usage. (Source: The Manifest)
50% of people have deleted an app in the last week. Only 6% of smartphone users have never deleted an app. 32% of users report they deleted an app because they didn’t use it. (Source: The Manifest)
51% of users use apps 1-10 times a day, while 16% use apps 20-50 times a day. (Source: The Manifest)
55% of businesses are creating apps to increase sales, and 50% do it to improve customer experience.
According to Statista, the most popular messenger app is WhatsApp with 1.6 billion users.

Mobile-Friendly Website Statistics

More than half of websites are mobile-friendly.
After an unsatisfying mobile website experience, 48% of users will go to your competitors.
61% of users will have a more positive opinion about your business if you have a good responsive website. (Source: Smart Insights)
57% of users say they wouldn’t recommend a company if their mobile website design is bad.

Useful Mobile Commerce Statistics

By 2021, half of all eCommerce sales will be mobile sales. (Source: 99firms)
According to BrizFeel, 49% of users use their mobile devices for shopping.
Three-quarters of shoppers use their phones while shopping in-store.
63% of people research an item on their mobile device first, then they buy it.
46% of customers read reviews of items they wish to purchase on their phones.

Top Voice Search Statistics

According to Wix, as much as 50% of all Internet searches will be mobile searches by 2020.
38% of users think voice ads are not as intrusive as traditional ads. (Source: Adobe)
2 in 5 users regularly use voice-activated devices in their daily lives.
More than 20% of people use Siri once a day.
Experts predict that more than half of households will own a smart speaker by 2022.
By 2022, voice commerce will be worth 40 billion dollars on a global level.

Important Location-Based Mobile Marketing Statistics

According to Statista, by 2021, mobile ad spend will go up to 32 billion dollars.
Only 22% of marketers think they’re using hyperlocal strategies to their full potential (Source: Search Engine Watch)
According to Google, 2/3 of users say they are more likely to buy from a business that customizes mobile website and app content according to their location.
Almost one-third of all searches are related to the user’s location.
84% of marketers use location-based mobile marketing techniques. 94% of them say they plan to in future campaigns. (Source: Factual)
89% of marketers emphasize sales as the number one advantage of using location-based mobile marketing. (Source: Statista)
Urban Outfitters increased their revenue by 146% as a result of a geotargeting campaign.
70% of users are ok with sharing information about their location if they get something of value in return. (Source: Local Search Association).
90% of users have used location-based services on their smartphones in 2019. (Source: Pew Research Center)

Learn more about location-based mobile marketing here.

Mobile App Personalization Statistics

35% of users want more personalized apps/websites (Source: eMarketer)
According to research done by eMarketer, the leading benefits of personalized apps and content are:

Higher response and increase in engagement (56%)
More relevant interaction at the right time (47%)
Increase in customer loyalty and recommendations (44%)
More conversions (43%)
Better communication (43%)
Standing out from competitors (40%)
Higher user retention (40%)
Increase in brand awareness (39%)

By 2020, businesses will increase their profits by 15 percent by using smart personalization technology that will understand user intent. (Source: Gartner)
According to research done by Pure360, basic personalization doesn’t engage and retain users. Only 8% of users say they would engage with a business if they were addressed by their name or received a birthday message.
59% of shoppers have purchased something as a result of personalization. (Source: Infosys)
Almost 60% of users say they have no issue with exchanging their personal data for something valuable like discounts. (Source: Salesforce)
62% of customers say they would like to get personalized messages based on their purchase history. (Source: Salesforce)
According to research done by Segment, 44% of customers say they would buy again from a business if the experience was personalized. 46% of customers say they bought a product without prior intent because they received a personalized recommendation. 40% of customers have bought a more expensive item because of personalization.
According to Evergage, only 18% of mobile apps are personalized
48% of users say it’s fine if brands send them personalized mobile offers based on what they bought previously. But only if they can opt-in and out whenever they want. (Source: Statista).

Learn more about mobile app personalization here.

Top Social Media Statistics

There are almost 3.5 billion social media users globally. (Source: Hootsuite)
On average, users spend more than 2 hours using social media apps every day. (Source: Hootsuite)
Facebook is the leading social media platform with more than 2.4 billion active monthly users. (Source: Statista)
Pinterest leads with 64% of referral traffic from mobile devices.
Mobile devices account for 55% of all social media engagement.
Consumption of videos on mobile devices goes up by 100% every single year. (Source: Social Media Today)
69% of teenagers have a social media profile. (Source: Smart Insights)
48% of users say they would buy from brands because they’re responsive on social media. 46% would buy if a business is offering promotions, and 42% of users would take action if a business is providing educational content on social media. (Source: Sprout Social)
Social media that has the most engagement is Facebook. It is followed by Snapchat and Instagram. (Source: ComScore)
More than 90% of Millennials use social media actively. That number is lower for Gen X (77.5%), and Baby Boomers (48.2%). (Source: Sprout Social)

About Udonis:

3 Game-changing Mobile Marketing Campaigns Explained

Udonis Inc. — Fri, 06 Dec 2019 08:41:08 +0000

More and more users are replacing desktop for mobile. It’s no wonder businesses are focusing on mobile marketing campaigns more than ever before. However, that also means the competition is ruthless. If you don’t step up your game, you’ll become irrelevant and forgotten.

So, what makes a mobile marketing campaign effective and successful?

Well, a lot of different factors. That’s why we have dissected 3 game-changing mobile marketing campaigns from the past few years. These examples will show you what it takes to create an innovative and successful mobile campaign that produces measurable results.

Snickers’ “Hunger Spotter” Mobile Marketing Campaign

Both Snickers and Spotify are brands that have a great track record when it comes to mobile marketing. When Snickers partnered up with Spotify for a mobile campaign, the results were outstanding.

Snickers had an ingenious idea to target Spotify users who are listening to songs outside of their usual music genre. The idea behind it being the users must be hungry since they suddenly changed the genre. Whether that correlation is real makes no difference here, it is a clever trick. The ad featured a song by a made-up rapper called Anita Snickers. The lyrics delivered the message of “You’re not you when you’re hungry” with the solution being a Snickers bar. The users were then sent to Snickers’ Spotify playlist “The Hunger List.”

Needless to say, the users were surprised and impressed with the clever ad. Who would expect to hear a rap about Snickers in the middle of their playlist? Nobody. And that was the whole point.

The results of Snickers’ Mobile Marketing Campaign

The “Hunger Spotter” campaign was a huge hit and there are numbers that prove it. Snickers’ innovative campaign generated almost 80,000 ad clicks, 1.7 million unique reach, and almost 7 million impressions. Plus, it opened space for other brands to use Spotify’s incredible user database and insights.

What Made Snickers’ Mobile Marketing Campaign So Good?

This mobile campaign is a great example of smart targeting. Over the years, Spotify has collected an impressive amount of user data. By partnering up with Spotify, Snickers had access to crucial insights into user behavior. Add to that the immensely creative idea to target users based on their music choice, and you have a winning mobile marketing campaign.

The element of surprise was also an important factor in Snickers’ mobile marketing strategy. The users were not expecting that ad at all. That’s why it grabbed their attention immediately. Plus, it had a humorous element that’s on-brand for Snickers.

BookMyShow’s Avengers: Endgame Mobile Marketing Campaign

Avengers: Endgame made history with world record-breaking box office numbers, even beating Avatar. Many people call this Marvel blockbuster the biggest movie of all time. The movie was particularly successful in India where movie theaters had to screen it 24 hours a day to meet the incredibly high demand. It also made records for the biggest number of advance tickets sold for a Hollywood movie.

What happened in India was not a coincidence. It was the result of cleverly planned and innovative mobile marketing strategy. It was created by BookMyShow, a leading ticket company in India, in collaboration with CleverTap. The campaign relied on smart user targeting, customized push notifications, and content marketing.

The Results of BookMyShow’s Mobile Marketing Campaign

5 million tickets sold a week before the release
100% increase in click-through rate due to carousel-based notifications
Higher conversions
Successful re-engagement
Improved user retention

But that’s not everything that was achieved with this mobile marketing campaign. BookMyShow’s Avenger Endgame campaign won the 2019 Effective Mobile Marketing Awards for the most innovative campaign. And that’s a huge deal.

via GIPHY

What Made BookMyShow’s Mobile Marketing Campaign So Effective?

Let’s break down this superb mobile marketing campaign and find out what went into creating it.

Contextual and Interactive Push Notifications

One of the biggest reasons for the success of this campaign were push notifications users got on their BookMyShow app. Notifications were sent before and after the movie was released. However, these were not the usual static push notifications you’re used to seeing. BookMyShow’s push notifications were carousel-style. That allowed them to place multiple images in just one push notifications and thus promote multiple films at once.

Since carousel-based notifications are not a built-in feature for Android users, BookMyShow created a custom tray. And that made all the difference

Relevant Content on Multiple Channels

This mobile marketing campaign didn’t rely just on push notifications. It included many different types of visual and written content distributed through many different channels including Google, email, and social media. All of it was relevant to the users and based on their interests and likes.

This type of relevant content was particularly important post-release since it was the main driver behind user re-engagement and user retention.

Smart User Targeting and Segmentation

With the help of CleverTap, BookMyShow nailed user targeting and segmentation. Clever Tap’s real-time, automated, and psychographic user segmentation allowed them to group users in an innovative way.

The users were not segmented just by their behavior, but by their interests, likes, habits, personality, and lifestyle as well. That allowed BookMyShow to reach users at the right time with messages tailored to what they like and need.

Clever User Re-Engagement and Retention

BookMyShow’s mobile marketing campaign didn’t just create a huge buzz before Avengers: Endgame was released. It also kept users interested in their app after the release. That was done by engaging users with special offers and discounts. Again, users were targeted through CleverTap’s smart segmentation.

For example, if a group of users showed an interest in action and adventure genres, they received promo codes for those kinds of movies.

Automation

Automation technology also played a huge part in the success of BookMyShow’s campaign. Their VP of Technology, Viraj Patel said “We have significantly automated and deployed applications that improve our performance. There was a time when it took us months to launch a new server, but we’ve brought that down to a few seconds in the recent past. Now it takes us hardly any time to scale up and add more application instances, making the process more reliable, better, and faster.”

BBC Good Food Alexa Skill Mobile Marketing Campaign

As of 2019, 20% of searches are voice-based, but according to ComScore, that number will go up to 50% by 2020. Also, according to eMarketer, there are 74.2 million smart speaker users in the US. So it is no wonder that many marketing experts emphasize voice as one of the leading mobile marketing trends in 2020.

BBC Good Food, a leading food media brand in the UK, created an innovative voice-based campaign. They developed the “Alexa Skill” for Amazon’s smart speaker. The Skill allows users to communicate with the BBC Good Food through their Alexa device.

This enables hands-free and voice-guided cooking of the future by combining the BBC’s website and app with Alexa’s voice technology.

“We thought about voice as the most effective interface for the smart home, something to connect the dots and bring appliances and experiences together. This is a vital role for voice—and we’re really motivated to pioneer that territory.” – BBC Good Food

The Results of BBC Good Food’s Voice-based Campaign

Revolutionized the way users cook and interact with their app
High user acquisition
Increase in engagement and user retention
Increase in brand awareness
Higher in-app ad revenue
Partnership with Amazon – BBC Good Food is now the default result for any recipe search on Alexa

The app is a huge hit among users, and it is hailed as the best recipe application in the world. It has also won the 2019 Effective Mobile Marketing Award for the most effective voice assistant app.

The Strategy Behind BBC Good Food’s Mobile Marketing Campaign

The first step in their plan was to enable users to search their 11,000-recipe database using Alexa. Not an easy feat considering the searches are performed using voice. That’s why BBC Good Food had to include advanced filters.

For example, the user says, “Alexa, ask BBC Good Food for an easy pasta and chicken meal for two.” Several different filters like ingredients, difficulty level, and serving size are automatically added. This ensures the user gets the recipe they want. Then, the user has the option of a step-by-step guide that helps them cook the recipe they searched for.

“We had to shorten sentences, we had to eradicate abbreviations, we had to replicate ingredient quantities as well as other ingredients in the method. Now that’s an editorial overhead. But optimizing for voice in this way also optimized for web search, which is time well spent,” said the head of digital content at BBC Good Food, Hannah Williams.

You’re probably wondering how do they monetize the app?

Three ways. One, there’s premium app content the users need to pay for. Second, affiliate deals bring them revenue every time users purchase an ingredient. That’s a booming market since smart fridges are coming to the scene. Third, Good Food sells brand partnerships. Clever, right?

To keep users engaged, they have created an incentive for them to sign up. If you register with BBC Good Food, you get the option to save your favorite recipes.

"We are looking to deepen analytics to the product to improve our research into how users interact with the skill," said Williams.

To Sum Up

Mobile marketing never stops evolving. Consequently, campaigns get more creative, innovative, and smarter. Learn from these game-changing mobile marketing campaigns and get inspired to create your own.

The key takeaways from these successful campaigns are: innovative approach, smart user targeting, effective use of relevant content and notifications, and implementation of voice search. If you’re thirsty for more mobile marketing examples, click here.

In the comments, tells us which campaign you liked the most and why!

About Udonis:

Useful Mobile Marketing Tools to Grow Your Business in 2020 (Pricing Included)

Udonis Inc. — Wed, 04 Dec 2019 15:20:10 +0000

Starting a winning mobile marketing strategy is anything but simple. There’s a lot that goes into it. You’re required to master many different techniques and juggle multiple mobile marketing channels at the same time. Unless you stay on top of your mobile marketing strategy, it will fall apart quickly.

That’s why smart marketers use different tools to help them. Mobile marketing tools not only make it easier to keep track of everything but improve your campaigns and grow your business.

To make your life easier, we have compiled a list of top mobile marketing tools you need to be a winner in 2020. The types of tools we cover range from analytics, social media, and text marketing tools to SEO, ASO, and multi-channel marketing tools.

Analytics Tools

Mobile marketing is all about the numbers. If you don’t follow key metrics, you won’t have any success with your mobile marketing campaign. Unless you get really, really lucky. However, the probability of that is very low. So just stick with analytics.

Here are a couple of analytics tools that will help you rule the mobile marketing world.

Google Analytics

Google Analytics is an all-around great tool to have in your marketing belt. It offers you an incredible number of features for free. Even though Google Analytics is not made exclusively for mobile, there are still a lot of relevant metrics you can follow.

Google Analytics Features

Traffic reports
Campaign tracking
Conversion tracking
Custom dashboard
Keyword referrals
Goals
Event tracking
Real-time reporting
Attribution
Custom metrics

Pricing

Free
Enterprise (customized pricing)

AppsFlyer

This powerful tool specializes in marketing analytics and mobile attribution. You can use it to track and improve your mobile campaigns, monitor your app engagement, see where the installs come from, etc. This tool helps you use the power of data in order to make better marketing decisions. AppsFlyer is great for gaming, retail, travel, financial, entertainment, food & drink, and many other industries.

AppsFlyer Features

Impressions and cost reports
Multi-channel measurements
Lifetime value reports
Return of interest reports
Ad revenue attribution
Uninstall attribution
Deep linking
Email marketing management
A/B testing
Social media integration
Audience segmentation
Cohort analysis
Contextual targeting
Tracking of in-app events
Text messages
Website analytics
Location-based marketing

Pricing Plan

Basic Plan – pay as you go (free trial)

Custom Plan - Full features. Contact AppsFlyer for more details.

App Annie

This powerful tool is used for app analytics and mobile market research. It gives you access to all the data and analytics you need to improve your mobile marketing strategy. You can easily track the performance of your app on a user-friendly dashboard, and compare different metrics. Market analysis is another great App Annie feature. You can do extensive research and even track your competitors’ app store revenue.

If you want to take your mobile marketing strategy to a new level and make your app a success, you should try this mobile marketing tool. The basic plan is free, so why not?

App Annie Features

App store tracking
Paid search
App store optimization
Download and revenue estimates
App usage estimates
Advertising estimates
SDK insights
App ranking
Event tracking
App category intelligence
App keyword ranking

Pricing Plan

Free (only basic features)
Premium (full features). Cost determined according to many different factors like country location, number of apps, company size, etc.

Soomla

Soomla is a leading tool in monetization measurement. It provides you with important in-app advertising insights and allows you to control your ads. For example, Soomla lets you identify ads that are increasing churn rates and helps you eliminate them, which is quite useful.

Soomla Features

App monetization
Attribution
Cohort analysis
Funnel analysis
In-app events analysis
Ad revenue attribution

Pricing Plan

Basic tier ($999 per month)
Blue tier (price upon request)
Green tier (price upon request)
Blue tier (price upon request)

If you want to check out even more mobile app analytics platforms, click here.

Social Media Tools

Social media is an integral part of any mobile marketing strategy. As long as users keep spending hours glued to their screens and scrolling through social media feeds, marketers will try to capture their attention.

However, managing social media accounts requires great planning, organization, and strategy. That’s why markets use scheduling tools to keep track of social media.,

Hootsuite

Hootsuite is probably the most popular social media scheduling tool out there. There are many reasons for that. Hootsuite allows you to schedule posts for all top social media platforms, manage your content plan, and even track the performance of your posts with social analytics. What drives many people to use Hootsuite is their free plan which allows you to manage up to 3 social media profiles and schedule 30 posts. However, there are also paid plans for more advanced users.

What I like about Hootsuite is their easy-to-use dashboard, and content plan that makes it simple to keep track of scheduled posts.

Hootsuite Features

Scheduling
Monitoring
Content curation
Social analytics
Team management
24/7 support

Pricing Plan

Free
Professional ($19 per month)
Team ($99 per month)
Business ($599 per month)
Enterprise (contact Hootsuite for pricing)

SMS Marketing & Notifications Tools

Another important mobile marketing channel is text and notifications. It is a great technique for increasing your reach and keeping your audience engaged. Here are some easy-to-use SMS marketing tools for setting up your text campaign.

EZ Texting

EZ Texting tool makes it easy to get started with text marketing. It’s great for beginners and has all the features you need, like scheduling, tracking, personalization, and reports. 160 thousand marketers use the platform and more than 4 billion messages have been sent through it.

EZ Texting Features

SMS marketing
Sign-up forms
Keywords
MMS messages
Text to vote SMS polls
Shortcode services
Personalization
Drip campaigns
Scheduling
Tracking
Reports

Pricing Plan

14-day free trial
Plus ($49 per month)
Select ($94 per month)
Elite ($149 per month)
Pro ($250 per month)
Bronze ($450 per month)
Silver ($1100 per month)
Gold ($2000 per month)
Custom plan

Airship

Airship is a great tool for handling in-app messages, push notifications, and text messages. Use it to send relevant messages to your audience at the right time and boost user engagement.

Airship Features

Push notifications
In-app messaging
SMS
Web notifications
Mobile wallet
Open channel API
Automation
Personalization
Optimization
Analytics

Pricing

Price available upon request

WhatsApp Business

If you’re looking for a 100% free texting tool, then you should try WhatsApp Business. It’s not as fancy as other messaging tools and doesn’t have as many features, but it’s still quite useful.

WhatsApp Business Features

Business profile
Quick replies
Contact labels
Automated messages

Pricing

Free

Multi-Channel Marketing Tools

Trying to balance multiple marketing channels at once can be very frustrating and time-consuming. Unless, of course, you have some tools to help you.

Iterable

To manage your marketing efforts across multiple mobile channels, try Iterable. This tool uses AI to analyze user behavior and come up with the best time and channel to engage them. I found this to be a standout feature. However, you can use Iterable for many other things like creating and managing lifecycle campaigns and retargeting users.

Iterable Features

Multi-channel integration
Audience identification
Lifecycle campaign creation
Personalization
Optimization
Data integration
Real-time metrics

Pricing Plan

Free trial
Subscription starting from $500

SendPulse

SendPulse allows you to handle text messages, push notifications, web notifications, emails, Facebook messenger, and Viber all in one place. I would single out their drag and drop editor as an exceptional feature.

Send Pulse Features

Drag and drop editor
Subscriptions forms
Trigger emails
Reporting
API
Web push monetization
Automated sending
Email scheduler
Personalized notifications
Segmentation
Unsubscriber list
Chatbots
A/B testing

Pricing

Free trial
Customizable subscription
Pay as you go option
VIP Plan

App Store Optimization Tools

If you have an app, ASO is one of the key things you need to focus on to make it successful. To find out how to do app store optimization like a pro, check out our simple guide.

AppTweak

This tool is great for increasing the visibility of your mobile game or app. AppTweak offers you all the data you need to optimize app stores and increase downloads. Top mobile leaders like PayPal, Microsoft, Expedia, Amazon, and LinkedIn use this mobile marketing tool.

AppTweak Features

Keyword research
ASO report
Keyword monitoring
Keyword shuffler
Category ranking
Keyword data
Organic keywords
Paid keywords
Keyword auto-suggestion
Algorithm change detector
Keyword counter
Revenue estimates
API
Visibility score

Pricing Plan

Starter ($69 per month)
Guru ($299 per month)
Power ($599 per month)
Enterprise (custom plan)

SEO Tools

Search engine optimization is crucial for the success of your mobile marketing strategy. Here’s a great tool that will help you boost your organic mobile traffic.

SEMRush

With more than 4 million users, SEMRush is one of the leading SEO tools on the market. It allows you to do everything from competitor analysis, keyword research, deep link analysis, rank tracking, and traffic analysis.

SEMRush Features

Organic research
Organic traffic insights
Keyword research
Backlink building
Position tracking
Analytics
Rank tracking
Site audit
On-page SEO checker
Search engine sensor
Content audit
SEO content template
Traffic analytics

Pricing Plan

Pro ($99 per month)
Guru ($199 per month)
Business ($399 per month)
Enterprise (custom plan)

Have you used any of these mobile marketing tools? Are there any mobile marketing tools you think we should add to this list? Tell us in the comments below!

About Udonis:

Mobile Marketing Glossary: A Comprehensive List of Terms You Need to Know

Udonis Inc. — Mon, 02 Dec 2019 16:51:15 +0000

ARPDAU, CPC, MAU, DAU, ASO... No, I’m not having a stroke, I’m just listing some terms from our mobile marketing glossary. Do you know what all of them mean?

If you work or have an interest in mobile marketing, you hear many technical terms thrown around. As new mobile marketing practices emerge, we need a way to effectively describe and communicate them. That’s why new words and terms are being invented all the time.

That’s all fine and dandy, but the challenge is keeping up with mobile marketing terminology. Let’s be honest, it can get quite confusing, no matter how knowledgeable you are. That’s why you need to go over this mobile marketing glossary. Nobody wants to look stupid in front of a coworker or in a business meeting.

If you’re a beginner and just getting into mobile marketing, this glossary is the perfect cheat sheet. Read it, learn it, and master it because you’re going to need it.

If you’re an expert in the field, you probably know many of these terms. Congratulations! But don’t be so quick to dismiss it. It’s always a good idea to refresh your memory. It will help you stay on top of your game. And who knows, perhaps you’ll find a couple of mobile marketing terms you’re not familiar with?

This mobile marketing glossary will be helpful to you regardless of your level of expertise. So, let’s take a deep dive into the mysterious and often confusing world of mobile marketing terminology. Once we’re done, you’ll know them like the back of your hand!

A/B Testing

Also known as split testing. A process of comparing two variants.

Ad Campaign

A set of advertisement messages that have a common idea and goal.

App Monetization

Making money from a mobile app through different techniques. Find out how to choose an app monetization platform here.

App Personalization

A process of personalizing the app experience in order to meet the needs of specific groups of users.

You can learn more about mobile app personalization here.

ARPU

A ratio of average revenue per user.

ARPDAU

A ration of average revenue per daily active user. Find out more about ARPU and ARPDAU here.

ASO

Stands for App store optimization. A process of optimizing the app store page to increase the visibility of an app.

If you want to learn more about app store optimization, check out our simple ASO guide.

Backlinks

Inbound links to a webpage.

Bounce Rate

Percentage of website visitors who leave the site after viewing only one page.

Churn Rate

A percentage of users who discontinued using an app.

Chatbot

A piece of AI software engaged with a real person in a mimicked conversation.

Click to Call

Mobile ads created with the goal of getting people to call a business.

CPA

Stands for cost per acquisition. It’s a metric that calculates the cost for a specific action user takes.

CPC

Stands for cost per click. The cost of one ad click in a pay-per-click campaign.

CPCV

Stands for cost per completed view. It measures the cost of one completed video view.

CPE

Stands for cost per engagement. It measures how much you pay when a user engages with an ad.

CPI

Stands for cost per install. It measures the cost of one install of a mobile app.

CTA

Stands for call to action. It is a piece of content (text, image, etc.) that encourages a user to take a specific action.

CTR

Stands for click-through rate. It is a ratio of users who click on an ad to the number of impressions (times an ad is shown).

Conversion

A conversion happens when the user completes a desired goal or takes a specific action. Usually, it’s a response to a CTA.

CPM

Stands for cost per mile. It measures how much one thousand ad clicks or views cost.

CR

Stands for conversion rate. It is the number of users who have taken a desired action.

CRO

Stands for conversion rate optimization. It is a process of increasing conversions through different methods and strategies.

Cohort Analysis

A method of studying the behavior of groups of similar users (cohorts).

DAU

Stands for daily active users. It is the percentage of unique daily users that visit a website or use an app.

Engagement Rate

It measures how much users engage with a piece of content.ž

Funnel

It is a model used in marketing that describes an assumed journey a customer takes from awareness to purchase.

Geo-conquesting

A location-based mobile marketing technique of targeting users who are in near proximity of your competitor’s location.

Geo-fencing

A location-based mobile marketing technique of setting a virtual fence around a desired location with the goal of targeting users who enter it.

Geo-targeting

A subdomain of geo-fencing. It is a technique of targeting users based on their location and demographics.

Geo-location

A process of identifying a device’s geographic location.

Impressions

The number of times an ad has been shown to the target audience, regardless of whether the users clicked on it or not.

IAP

Stands for in-app purchase. It describes a product or feature a user buys inside the app.

In-app Ads

A type of ads served inside mobile apps.

In-app Message

A type of message or notification that is displayed inside a mobile app.

Influencer

An individual who has authority in their field, great connection with their audience, and can influence people’s purchasing decisions.

Interstitial Ads

A popular type of full-screen ad format.

Incent Traffic

A type of traffic where users receive a reward for completing an action like installing an app.

Keywords

One of the key parts of search engine optimization. Keywords are the phrases people use to conduct a search.

KPI

Stands for key performance indicator. It measures a company’s progress towards achieving the desired goals.

Landing Page

A standalone web page created with the goal of conversions.

LTV

Stands for lifetime value. It is a metric that shows you revenue that each user got you in the entire lifetime of using the app.

Location-based Mobile Marketing

A marketing strategy that targets mobile users based on their geographic location using different techniques like geotargeting and geo-conquesting.

You can learn more about location-based marketing here.

MAU

Stands for monthly active users. It is a percentage of unique monthly users that visit a website or use an app.

Native App

An app that is created for use on a specific platform or device.

Non-incent Traffic

It is organic traffic achieved by advertising.

Onboarding

It is a process used to get new users familiar with a mobile app.

Organic Traffic

It is a type of non-paid traffic that comes from search engines.

PPC

Stands for pay-per-click. A type of advertising where you pay every time a user clicks on your ad.

Programmatic Media Buying

Use of automation when purchasing ads.

Push Notifications

A pop-up message from an app that appears on the user’s mobile device.

QR Code

A barcode that is scannable with mobile devices.

ROI

Stands for return on investment. It measures the net profit of an investment relative to the amount of money that was invested.

Reach

The number of users who have seen an ad.

Remarketing

A strategy of showing ads to users who have visited your website previously.

Retention Rate

It shows you how many users return to your app after installing it. Read about why you need to track user retention in mobile apps and games here.

Segmentation

The process of diving users into groups based on similar characteristics.

SEO

Stands for search engine optimization. It’s the process of optimizing a website with the goal of getting more organic traffic.

Session Intervals

The amount of time that passes between two app sessions.

Session Length

The amount of time a user spends using the app.

Targeting

It refers to selecting a group of people you want to reach with your marketing efforts.

Time of Inactivity

The amount of time that has passed from the user’s last interaction with an app.

UX

Stands for user experience. It refers to the experience a user has while using your app or website.

User Acquisition

The process of acquiring new users on a platform like an app or website.

To Summarize

Hopefully, now you have a much better grasp of mobile marketing terminology. Bookmark it and come back to it whenever you need. Our memory is a tricky thing, so it’s always good to have a reminder.

Also, we’ll keep updating our mobile marketing glossary with new terms, so check in from time to time to get the new updates.

Have we missed any important marketing terms? Let us know! If you need more clarification on a specific term you find hard to understand, reach out to us in the comments below!

About Udonis:

How Does Location-based Mobile Marketing Work?

Udonis Inc. — Fri, 29 Nov 2019 13:16:50 +0000

“Location” has become an indispensable part of our everyday life. We tag Instagram photos to show cool locations we’ve been to. On Facebook, we check-in to our favorite coffee place. We share our location with restaurants to get food delivered. Almost 1/3 of our mobile searches are location-related.

It’s no wonder marketers are turning to location-based mobile marketing to target customers and get more sales. So if you want your businesses to thrive, you need to start using location-based mobile marketing techniques. In this article, I will explain everything you need to know to get started.

What is Location-based Mobile Marketing?

Location-based mobile marketing utilizes different techniques to target users based on their location. The most common ones are geo-fencing, geo-conquesting, and proximity marketing. Each of these techniques uses different technologies to target users. Technologies like GPS, IP address, and beacons. When a user is in a specific location, automated messages and ads get triggered.

The goal of location-based mobile marketing is to grab the attention of the users and hopefully turn them into customers. You do that with ads that are location-specific and relevant to the user. Your chosen audience receives notifications on their smartphones or tablets. Location-based ads can also show up if a user conducts a “near me” search.

What’s important to note is that users first need to opt-in to receive notifications. This includes allowing the app to access their current location. Privacy is a big deal when it comes to location-based marketing. People are already scared of companies stealing their data and surveilling them. So first make sure you always get all the permissions.. Otherwise, users will see you as untrustworthy. And that’s not how you want to be perceived.

A report from Google

Why is Location-based Marketing so Attractive to Marketers?

We spend A LOT of time on our phones every single day. That’s just a fact. We can lie to ourselves and pretend that we’re not constantly staring at our phone screens. But let’s be honest. We can’t live without our phones. And what’s interesting is that we increasingly use mobile devices to access the Internet. More than half of all internet users browse websites using their phone or tablet. In fact, the World Advertising Research Center predicts that by 2025, ¾ of internet users will access it using their mobile devices.

Marketers are very aware of that fact. That’s why so many marketing strategies focus on mobile. Location-based mobile marketing takes advantage of the fact that people are constantly using their phones. It means users can be reached anywhere and anytime. Marketers also love it because it allows them to provide the users with relevant and personalized offers and messages, instead of generic ads that won’t grab their attention.

Factual reports that “84% marketers currently use location data in their marketing and ad campaigns, and 94% plan to in the future.”

Many companies have experienced huge success with location-based mobile marketing. And that’s no surprise. It’s data-driven, personalized, and relevant to the user. As a result of that, businesses see an increase in engagement, conversions, and sales.

In a survey done by Statista, 89% of marketers say the top advantage of using location-based marketing is sales. In fact, Google reports that “67% of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.” So it’s no wonder that Businesswire’s report shows location-based advertising campaigns are twenty times more successful than those that are not location-specific.

Location-based mobile marketing enables marketers to reach people at the right time with the right message. And that’s the perfect recipe for a successful advertising campaign.

What Technologies and Techniques are Employed in Location-based Mobile Marketing?

Let’s get into specific techniques used in location-based mobile advertising. I’m going to break down each one and explain how they work.

Geo-fencing

Geo-fencing refers to setting a virtual fence around a specific location with technologies such as GPS, IP address or RFID. The goal is to show location-specific ads to users who enter that geographic boundary.

For example, a store owner can set a digital boundary around the area of the store. When users get within that radius, the store can send them a notification, an offer or a discount.

However, the issue with geo-fencing is that it doesn’t consider user demographics. So when using geo-fencing, every user that enters that specific location will get an alert. That means the notifications will be generic and irrelevant to many. Nothing kills engagement more than content that’s not relevant or interesting to the user.

Let’s say you own a kid’s clothing store. You use geo-fencing to set a virtual fence around your store and send a discount to everybody who enters that location. Yes, a lot of people who have kids will get that discount. As a result, they might come to your store and purchase something. But a lot of people who don’t have kids and are not interested in kid’s clothing will also get it, just by being in that location. In that case, you have targeted the wrong people and won’t get any results.

If you want to target only the users who meet your criteria,, you will get much better results with geo-targeting.

Target users based on demographics, interest, behavior, and even their purchase history!

Geo-targeting

Geo-targeting uses the same location technologies as geo-fencing. But unlike geo-fencing, geo-targeting allows you to target users based on demographics, interest, behavior, and even their purchase history. That results in ad campaigns that are tailored to your target audience. (If you want to learn how to determine your target audience for a successful mobile marketing strategy, click HERE.)

So instead of targeting anyone who enters a specific location, you target audiences that fit your exact criteria.

For example, you can target men over 30 in the Manhattan area with an interest in cars. Or you can target users who have visited your store in the last 90 days and are currently in the area.

Urban Outfitters is a big brand that uses geo-targeting well. In one campaign, they promoted party dresses through push notifications in their app. Who did they target? Women who have recently been to a nightclub or bar. The results? Conversions increased by 75% and revenue by jaw-dropping 146%!

So it shouldn’t come as a surprise that according to Statista, location-based mobile ad spend will grow to $32 in 2021.

The key is to provide users with a contextual and personalized experience. People expect that you understand them, anticipate their needs, and offer them relevant solutions to their problems. All location-based mobile marketing trends are heading in that direction.

Burger King's famous geo-conquesting campaign

Geo-conquesting

This is where location-based mobile marketing gets fun. Did you know that you can literally steal your rival’s customers? Yep, it’s a sneaky move, but as they say, all is fair in love and war… and marketing.

The goal is to set a virtual fence around the location of your competitor. Then target their customers with ads that show your products/offers are better.

One of the most famous geo-conquesting campaigns comes from Burger King. Remember that time when they trolled their rivals, McDonald’s? I’ll explain. The “Whopper Detour” campaign used geo-conquesting techniques to target users within 600 feet of McDonald’s locations. When users entered the perimeter, that triggered a notification that gave them a coupon for a 1 penny Whopper. Plus, they received directions to the nearest Burger King. Ingenious, right? Do I even have to mention that the campaign was a huge hit?

Proximity marketing

The main difference between proximity marketing and other location-based techniques is in the targeting radius. While geo-fencing allows you to target huge areas such as an entire city, proximity marketing is perfect for small areas within 200 ft. It’s very precise and allows you to know the exact location of the user, even if they’re indoors. Technologies used for proximity marketing include Bluetooth beacons, NFC, RFID, Wi-Fi, and QR codes.

Proximity marketing works best for events, museums, bookstores, car dealerships, department stores, etc. You can guide users through your store or give out very personalized offers.

A great example is a proximity marketing campaign from Barneys New York, a department store. Users who enable push notifications and location info get personalized offers and recommendations for nearby activities and attractions. It drives sales and keeps users in the area.

To Summarize Location-based Mobile Marketing

Location-based mobile marketing can be a game-changer for your businesses, no matter how big or small it is. When you send users personalized offers based on their location, conversions and revenue go up. People want relevant content that is tailored to their needs and they don’t mind sharing their location to get it. Local Search Association reports that 70% of users have no issue with sharing information about their location if they get something valuable in return.

So utilize different location-based techniques like geo-targeting, geo-fencing, and proximity marketing to get more conversions and increase revenue.

Need more help with location-based mobile marketing techniques? Ask anything you want to know in the comments below.

DEV Community: Udonis Inc.

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