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Emergence and future of Over-the-top (OTT) video services in India

upsers — Mon, 14 Feb 2022 08:52:54 +0000

Over-the-Top (OTT) video platforms, once considered a luxury is today a commodity. In India, there is an increasingly growing number of consumers adapting to it. While Indian streaming services like Hotstar and Jio Cinema has gained a stronger foothold, global players like Netflix and Amazon Prime have steadily grown their market share in India. This paper explores the emergence, advantage, and future of streaming service in India through an analytical research. We also present the various OTT services, their growth factors, technology background, audience characteristics, content, censorship and future developments expected in the industry. Keywords: OTT, services, future , network, policy, competition, regulation, market, telecommunications, internet.

COVID-19 is an unprecedented global pandemic which has changed the way audience consume media. An undeniable trend surfaced in this period– adoption of OTTs. There are many reports which point to the growing market and consumer appetite for content of choice available on OTT platforms. OTTs offer a never before consumer advantage– choice of content, ease of access, choice of device / mediums (hand phone, laptop, tablet or TV screen). Gone are the days when family members fought for screen time of choice on family’s singular home device i.e. TV. With this study, the researchers studied the evolution of OTT space in India and reviewed the dynamic OTT space – evaluate some firsts like big banner movie releases on platforms like Amazon and Netflix, return of old content like Mythological programmes from the DD era on Hotstar etc. To complete the study, it was imperative to evaluate the impact of growing content consumption on psychographics across generations (children, adults and elderlies) as there is limited censorship in the OTT space. With this background, the researchers workedon the objectives and tried to evaluate the role played by the pandemic in evolving OTT media consumption trends; a qualitative mapping of increase in OTT adoption – Pre and Post COVID 19 in India; study underlying trends around increasing consumer appetite for the medium and analyse psychographic impact on children, adults and elderlies – listing pros and cons for freely available content with minimal censorship. The researchers adopteda combined qualitative and quantitative approach to extrapolate the data. A survey was also conducted to do audience mapping and analysis.In addition to primary data, content from news articles, industry research reports, international journals for accumulation of key trends were analysed.

Existingliterature on the OTT space The literature on the topic remains somewhat limited and skewed, despite the drastic changes that OTT services have introduced to the media and entertainment industry. In terms of several threads, common research themes so far can be summarised. First, several case studies illustrate the development of OTT services. Second, it is popular to address the viral effect of OTT services on the conventional media industry. The competitive dynamics between OTT and conventional pay TV platforms was hypothesised through niche research. The results shed light on the effect of established systems by explaining how OTT systems overlap or are competitively superior to existing services15-16 Built a TechnologyPolicy-Consumer (TPC) model and examined how the introduction of OTT services has impacted the technology / industry, public policy, and consumer / culture aspects of the US media industries. Analyses of OTT services that revolutionise conventional stages of development, delivery and consumption often offer an important viewpoint on understanding the latest features and future developments in the media industry caused by OTT services. 17 Third, user motivations for adopting OTT services have been investigated by a number of scholars18 Comparing TV consumption motivations, Yi-Ning Katherine Chen (2016)19 - examine how OTT services can serve as a substitute for TV in Taiwan. Finally, as different businesses continue to broaden their offerings to the online video streaming market, net neutrality laws or recommendations about how to regulate the emerging industry are discussed. Therefore, what is evident from literature available domestically and internationally is the fact the OTT has revolutionised the way audience consumer content and this has impacted not only the media and entertainment industry but the entire eco-system, including content, creativity, formats, regulations, telecommunications, device market including

software and hardware and last but not the least, one of the most crucial peg of the puzzle, the internet providers. Factors influencing adoption of OTT TV Researchers have reviewed consumer behaviour in certain studies and reviewed theories to understand and predict consumer behaviour with regards to OTT adoption. Growing technology adoption and internet penetration have been cited as clear benefits for OTT growth in past decade internationally. Numerous authors have used various models including - Technology Acceptance Model (TAM), (Davis, 1989), Theory of Panned Behaviour (TPB) (Ajzen, 1991), Diffusion of Innovation (DOI), (Roger, 1995), Theory of Reasoned Action (TRA) to review and understand the acceptance of a new technology by customers and correlate it with adoption of OTT media including TV, voice, interactive and others.20 With respect to OTT platform, TAM is used mainly by various authors like Cha, 2013; Cha and ChanOlmsted, 2012. In which two major variables i.e. perceived ease of use and perceived usefulness have been identified as crucial factors which predicts users’ adoption of new technology.21 Based on these key theories22 of technology adoption and acceptance, a research was done - to study the impact of key elements including - Apparent Ease of Use, Apparent Usefulness, Apparent Enjoyment, Role of Customisation, Compatibility, Content Quality and User Interface on OTT adoption (See Fig I - Factors impacting acceptance of new technology). It was found that four variables were determined, i.e. Customization, user experience, perceived pleasure and quality of content have had an important and positive effect on users' attitudes toward OTT media adoption. Content quality has been shown to have the greatest effect on developing a positive attitude towards embracing the OTT media platform. This implies that a very important aspect is the quality of content delivered on the OTT media site. Also, from the previous researches, it has been found that people switch from Traditional media to OTT media due to the good content quality provided in OTT media.

Reasons to Have an Employee Portal in Your Company

upsers — Wed, 22 Dec 2021 16:48:14 +0000

More and more companies are implementing new ways to optimize communication between employees and the Human Resources department. The portals of the employee are one of them. And not only that, this type of software, tool or application implies incorporating a new mentality, more adapted to the latest trends in administrative, information management and internal organization. Still not convinced about the importance of enabling an employee portal? Here are some reasons to change your mind.

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What is an Employee Portal?
An employee portal is a tool that allows small and medium-sized companies to establish communication channels with the employee. Through an online platform, the company can give workers prominence and automate their data and other internal processes. Here is an Example Upsers Com Login for UPS Employees.

In the market, there are many services that allow you to create employee portals and each one with different functionalities. Document manager, payroll, vacation ... depending on the service you use you will have more or fewer functionalities, and the tool will be more or less adapted to your company.

What is an Employee Portal for?
Before going into the advantages that an employee portal can bring to a company, let's review what functions can or usually have employee portals.

An employee portal is nothing more than a personal space for someone who is part of a company's staff. What does this mean? That said employee will have access to all his information, he will be able to take steps from there instead of having to go through different filters or supervisors that would take him some time that he will not be dedicating to other tasks. And the same happens with the Human Resources departments; the employee portal becomes a database whose information is managed and added automatically, is stored online and securely.

Reasons to have an employee portal
For both small and medium or large companies (especially the latter two), having a tool that helps automate processes is something that can revolutionize the Human Resources department, change its mentality and make its number one priority not It is to manage the paperwork but to the talent of the company.

Let's see the reasons why your company could benefit from this resource:

IT IS A TWO-WAY COMMUNICATION CHANNEL
Much of the labor conflict is caused by a lack of internal communication between the company and the employee or by poor management of the internal communication processes. The main reason for implementing an employee portal in your company is to establish procedures and agile communication channels between company and worker.
REDUCE THE ADMINISTRATIVE BURDEN FOR THE HR DEPARTMENT.
The vast majority of employee portals have mechanisms that simplify the management of the Human Resources department. Depending on the tool you choose, you will have the possibility to reduce the administrative burden of the department and save time month by month.
AUTOMATE TEDIOUS PROCESSES
There is no reason why you should continue to manually perform tedious and repetitive processes that can be done faster and better thanks to intuitive technology like this.
STANDARDIZE PROCESSES AND EVERYTHING WILL BE UNDER CONTROL
In most companies and SMEs there are several completely different processes to do the same thing, for example, request a vacation. The result of this is chaos. Standardizing a simple process for each task is the best way to ensure optimization of everyone's time. What's the point of sending an email to the Human Resources department to ask how many days do you have on vacation? The employee portal can solve this without having to respond one by one to the 50 employees of your company when they have doubts.
REDUCES THE RISK OF DATA LOSS
If you have had the bad luck of having lost your computer or it has been damaged, you will know that nowhere near a device with a password is the best place to store all the vital information of your company. The employee portal is in the cloud, and it is the solution. Relying on a secure and cloud-backed tool can help you minimize the risk of data loss or exposure to eyes outside the organization.

How to choose the best employee portal for your company
Each company is a world and choosing the employee portal service that best suits each one is a matter of understanding what the needs are trying to cover. Are you looking for something basic that allows you to share documents internally and solve more general aspects such as absences and vacations or rather something that goes further and allows you to create payrolls, send them and track candidates for a vacant position?

Depending on the objective of the company you will find several options on the market, our advice is to choose the tool that allows you a higher level of personalization and that adapts perfectly to the structure of your company. However, there are certain requirements that the option you choose should have:

USABILITY
It has to be easy to use. You don't want to have to waste time training employees so they can do simple processes. The objective is to get rid of you, not the other way around.

MOBILE APP
The best thing is that the employee can access their personal space both on the company computer and on their own mobile device. This will be beneficial especially if you have workers who are not always present in the office or perform their duties remotely.

PERMISSIONS
If your employee portal has a permit system, it will be easier for you to manage each of the workers according to their manager. Do you want the organization chart to be effective? Your employee portal has to allow certain workers to approve and supervise the tasks of others, or to request them digitally and automatically.

REPORTS
If you want to store the information in the cloud provided by an employee portal, you may want to do something with it. The software you end up using should allow you to extract and download documents, as well as upload and report the data you have generated.