DEV Community: Willy Justin

Designing for Generation Z

Willy Justin — Wed, 24 Feb 2021 14:17:22 +0000

Designing for generation Z folks is tricky as compared to Generation X and Generation Y. These young minds are very open-minded towards a user interface. They understand new technologies pretty intuitively.

Technology product design used to be anchored around the idea of affordance and usability traditionally. This has always worked positively in creating experiential designs for Generation X & Y. However, for the young generation, they experience the digital world at a whole another level. They’re fully immersed in technology.

Let’s find out how you can design for them:

Modern Interactions

Several modern interactions come naturally to them. “Pull down to refresh” or “pinch to zoom” and various other interactions are used daily by them. These might not be very common among older generations. They usually take a longer time to learn new interactions. Their learning curve is much steeper.

But for the younger users, you can introduce these interactions without having to show detailed instructions on how to use them. They are used to them.

These teens started exploring interfaces from a very young age and they are very comfortable with these interactions.

Rich and Immersive Experiences

Times have changed. Generation Z won’t be content with just plain, boring designs. Products that are just usable won’t cut it anymore. They expect very rich and immersive experiences.

You could incorporate rich graphics, illustrations, and animations on your designs. These should be able to captivate users’ senses and impress them.

One of the methods to be employed is visual persuasion. Going a step ahead and making the designs visually enticing can result in captivating Generation Z. The simple experiences that work well with the older generations won’t be exciting enough for these kids and teens. The simple rule to capture their minds is: Interactive, immersive and visually appealing.

New Technologies

It’s easy for a teenager to get used to a VR headset than a 40-year-old. Therefore it is not surprising to know that Generation Z is pretty receptive towards new technologies.

These new technologies could be hardware related innovations like VR, AR headsets, gesture-based interfaces, electric transportation or software related innovations including new interactive elements, features or applications. Young users can learn and adopt new technologies faster than anyone. They are most flexible and are likely to try them out.

For any tech innovation company, the ideal demographics to test their new devices or features are people in Generation Z. They are the ideal ones to test all the ambitious innovations that would drive the future state of technology.

Social and Collaborative

Being social is imprinted on Generation Z’s DNA. The popularity of social media and its wide adoption by the younger demographics prove that they no longer live isolated. Being connected to one another is a part of their daily lives.

When you design for them, keep in mind their social nature. You’ll find better acceptance by these young folks when you have provisions in your app for them to share, invite or collaborate with their network. Several games have incorporated multiplayer mode or the feature to compete with their friends. This tremendously increases user engagement.

Another widely popular and accepted feature is the ability to login using any of the social accounts.

These are some of the tips that can be kept in mind while designing for the young population. Before beginning to UI UX design for them, it is important to understand how they view technology. Since they are born into a digital world, technology holds an integral part of their lives.

Technology is no longer a separate silo for them as in the case of older generations. As they become increasingly influential in society, you must gear up for designing the way they love.

Designers Suffer From Bounded Rationality

Willy Justin — Wed, 20 Jan 2021 18:29:52 +0000

When your new designs start looking similar to ones that you’ve seen or made earlier, your design process is suffering from Bounded Rationality. You need to make an effort to change it.

While designing a new product, a designer is likely to apply functions, features, layouts etc. similar to the products that they have already designed or seen. To avoid this, you should first take time to design the known concepts quickly. You should then use the creative process to start again from scratch and design with a fresh mind. When you understand the users deeply and let the design flow based on the user understanding & process, you’ll no longer be bound by the already known concepts or bounded rationality.

Example:

While designing a new social media application, most designers would draw concepts from existing social media apps. This will not be a completely creative design, unless designers start thinking fresh.

This content was originally published on: https://www.userfacet.com/designers-suffer-bounded-rationality

Userfacet Named Amongst India’s Top UX Companies!

Willy Justin — Wed, 20 Jan 2021 18:19:37 +0000

Here at Userfacet, we’ve excelled at offering innovative and memorable User Experience (UX) and Software Development for over a decade.

We pride ourselves on our ability to solve complex business and user experience challenges across domains in the enterprise and consumer world. Through our skilled UI/UX design team and our novel usability strategies, we can help any business reach new heights quickly. With UI/UX design becoming more important than ever in our digital world, all businesses should be looking to receive a Userfacet approved upgrade.

Today, we’re very excited to announce that we’ve been named one of the top companies on Clutch, a leading B2B ratings and reviews platform that helps companies the best firm for their next business challenge. Through their unique methodology of verified client feedback, Clutch has named us among the best UI UX Design firms in the world. We are extremely thankful to the clients who have taken the time to review our work and abilities as a partner on Clutch. To be eligible for a Clutch Leader Award, companies must demonstrate an unusually high ability to deliver through positive reviews and high ratings. Thanks to our clients, we currently have a perfect 5-star rating on Clutch!

“We are excited to have been chosen as one of the top User Experience (UX) companies in India” — Tanuj Shah CEO & Partner at Userfacet.

Check out one of our views from a previous client down below:

Our clients love us so much because we understand not only the user experience design but also how it integrates with complex technologies behind the scenes. So if you are looking to find a great way to improve your business, feel free to contact us as soon as possible! We’ve won our Clutch award for a reason, and we’d love to prove it to you.

Originally published at: https://www.userfacet.com/userfacet-India-top-ux-companies