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    <title>DEV Community: Vittorio Tsolinni</title>
    <description>The latest articles on DEV Community by Vittorio Tsolinni (@vittoriotsolinni).</description>
    <link>https://dev.to/vittoriotsolinni</link>
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      <title>DEV Community: Vittorio Tsolinni</title>
      <link>https://dev.to/vittoriotsolinni</link>
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    <language>en</language>
    <item>
      <title>Branding Companies: How to Choose the Perfect One</title>
      <dc:creator>Vittorio Tsolinni</dc:creator>
      <pubDate>Fri, 28 Feb 2020 09:45:55 +0000</pubDate>
      <link>https://dev.to/vittoriotsolinni/branding-companies-how-to-choose-the-perfect-one-1m7m</link>
      <guid>https://dev.to/vittoriotsolinni/branding-companies-how-to-choose-the-perfect-one-1m7m</guid>
      <description>&lt;p&gt;Are you ready to build your brand? What is your chosen industry? Be informed that whatever your chosen industry is, the most important thing is you know the process on how to strengthen your brand. One of the best ways that marketers would suggest is for you to hire a branding company. There are lots of branding companies available today, but choosing the perfect one is not that easy.&lt;/p&gt;

&lt;p&gt;You have to realize that out of many options, you have to look at the different facets and perspectives. You have to think that there has to be a compatibility factor that can be used in gauging your chosen firm that will handle your branding strategies. One of the available options today is &lt;a href="https://medium.com/theymakedesign/top-branding-agencies-bcf12154af9b"&gt;TMDesign&lt;/a&gt;. This company has effective strategies to build your brand.&lt;/p&gt;

&lt;h2&gt;Choose the Perfect One among Branding Companies&lt;/h2&gt;

&lt;p&gt;As a business owner, you have such a homework to do. Since you’re looking for the right fit, you have to be very careful in your decision-making. You need to choose a branding agency that will show you proper direction. So, you have to prudently assess what the firm can bring to the table, most especially if your brand is just starting to position itself in the industry, or if your brand is too weak compared to others. The competition is dramatically high, thus you have to be brilliant in getting the services of a branding firm.&lt;/p&gt;

&lt;p&gt;Subsequently contextualized and explained are a few tips to help you get started on how you’re going to choose the company that is a perfect fit. It can be a daunting task to pick the right branding agency, but by following the right steps, you will be one step closer to success.&lt;/p&gt;

&lt;h2&gt;A Strong Portfolio&lt;/h2&gt;

&lt;p&gt;To make sure that you can get the perfect one, you need to check the company’s portfolio. It can allow you to check their previous work. By doing this, you’re giving yourself the needed clarity, as their previous work can justify their capacity. In terms of expectation, you can clearly draw the line on what things can possibly happen if you’re going to tie up with that company to help you build your brand identity.&lt;/p&gt;

&lt;p&gt;There is one important tip here – you have to ensure that the company can provide diversity in terms of approaches. They have to be creative and innovative. As well, you have to make sure that the company has success stories with their previous clients. Otherwise, that company can’t be a good choice. It is a common thing that all branding agencies will boast of their capacity and performance. But to have a proper justification, you need to ask for evidence with corresponding concrete results.&lt;/p&gt;

&lt;h2&gt;Answers Relevant Questions&lt;/h2&gt;

&lt;p&gt;One of the best tips to make sure that your chosen branding company can perform the tasks is to determine if they can answer relevant and important questions. There can be 5 important questions that you should ask them:&lt;/p&gt;

&lt;p&gt;What concrete results can you show regarding your past work?&lt;br&gt;
In terms of ROI, what can I expect from you?&lt;br&gt;
Will you be able to execute effective brand identity campaign strategies?&lt;br&gt;
Do you have a blueprint concerning your strategic process?&lt;br&gt;
Are you really interested in working with my brand? If so, then why?&lt;br&gt;
Once these questions are answered properly, then the branding firm under scrutiny and screening can be a right fit for you.&lt;/p&gt;

&lt;h3&gt;Industry Expertise&lt;/h3&gt;

&lt;p&gt;Of course, you have to make sure that there is such a thing as true expertise with the company that you’re going to choose. The branding strategies can be hard to execute and implement. However, with a genuine industry expertise, you will be able to hit success. Once you’ll work with an expert, success is just near because the expert knows what to do and how to lead you to the right direction.&lt;/p&gt;

&lt;p&gt;Uniqueness is one essential component for your brand to stand out. That is why it is important that the branding company of your choice will be able to differentiate you from the competitors. The design agency should have proper knowledge with respect to your particular industry.&lt;/p&gt;

&lt;p&gt;One of the &lt;a href="https://www.ramotion.com/agency/branding/"&gt;branding companies&lt;/a&gt; with real branding experts is Ramotion.&lt;/p&gt;

&lt;h3&gt;Chemistry Factor&lt;/h3&gt;

&lt;p&gt;Chemistry factor is an important element. Without proper chemistry it can be hard for you to work smoothly with that company. You should think that the branding firm you’re going to hire is an extension of your team. Therefore, you should see to it that culturally, they’re suitable.&lt;/p&gt;

&lt;p&gt;You have to choose one of the agencies that can show collaboration, proactive performance and innovativeness. These virtues can make your branding endeavors successful.&lt;/p&gt;

&lt;h2&gt;Perfect Fit&lt;/h2&gt;

&lt;p&gt;If you want your brand to be developed dramatically, a company that is a perfect fit is the real deal. What are the criteria of a perfect fit?&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;Personalities and behavior&lt;/li&gt;
&lt;li&gt;Creative mindset&lt;/li&gt;
&lt;li&gt;Understanding of the target market
The three must be present and these are the only way that a company can be considered a perfect fit.&lt;/li&gt;
&lt;/ul&gt;

&lt;h2&gt;Focused on Growth and Evolution&lt;/h2&gt;

&lt;p&gt;Growing and evolving are two interrelated things. In branding, the company that will help you stabilize your visual identity should direct you to massive growth and constant evolution. Growth reflects success in terms of numerical factors (sales and profit). Evolution, further to say, connotes the ability of your brand to adapt with the changes that may happen through times in your chosen industry.&lt;/p&gt;

&lt;p&gt;If you want to know how to create a solid brand, read this relevant &lt;a href="https://www.forbes.com/sites/forbescommunicationscouncil/2019/03/25/eight-ways-to-build-your-brand-more-effectively/#60ae53e42df7" rel="nofollow"&gt;article&lt;/a&gt;. Or you may contact us today for more details.&lt;/p&gt;

</description>
      <category>design</category>
    </item>
    <item>
      <title>San Francisco Design Agency: What Does a Creative Agency Do?</title>
      <dc:creator>Vittorio Tsolinni</dc:creator>
      <pubDate>Thu, 27 Feb 2020 13:52:41 +0000</pubDate>
      <link>https://dev.to/vittoriotsolinni/san-francisco-design-agency-what-does-a-creative-agency-do-1onh</link>
      <guid>https://dev.to/vittoriotsolinni/san-francisco-design-agency-what-does-a-creative-agency-do-1onh</guid>
      <description>&lt;p&gt;&lt;a href="https://res.cloudinary.com/practicaldev/image/fetch/s--vT4vsOrs--/c_limit%2Cf_auto%2Cfl_progressive%2Cq_auto%2Cw_880/https://dev-to-uploads.s3.amazonaws.com/i/bs6e8oh44x0dqyfmit4c.jpg" class="article-body-image-wrapper"&gt;&lt;img src="https://res.cloudinary.com/practicaldev/image/fetch/s--vT4vsOrs--/c_limit%2Cf_auto%2Cfl_progressive%2Cq_auto%2Cw_880/https://dev-to-uploads.s3.amazonaws.com/i/bs6e8oh44x0dqyfmit4c.jpg"&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;i&gt;According to San Francisco Design Agency, a particular business must hire a creative agency because it can help achieve growth and success.&lt;/i&gt;&lt;/p&gt;

&lt;p&gt;To establish a brand, you should consider first that it can’t be realized overnight. There is no shortcut to it. It needs proper execution of relevant strategies and it takes time to hit success. Branding is a sort of building a strong relationship with your target customers.&lt;/p&gt;

&lt;p&gt;One thing is needed. You have to hire a creative agency to do the tasks for you. According to a &lt;a href="https://medium.com/theymakedesign/web-design-agency-san-francisco-ca-d9a82db2404"&gt;San Francisco design agency&lt;/a&gt;, even if you have a powerhouse internal team, you can’t tell your brand-related story clearly without the help of a professional. And that professional should be working in a creative design company. The main role of the full service design agency is to help you craft story ideas and to help you tell the crafted ideas to the audience. Clearly speaking, you have to have a right marketing strategy.&lt;/p&gt;

&lt;p&gt;Because it can be confusing for you to hire a Web Design and Development Company with creative UX design expertise, there are things you should know on what a creative design firm is actually doing.&lt;/p&gt;

&lt;h2&gt;San Francisco Design Agency Defines Creative Agency&lt;/h2&gt;

&lt;p&gt;The main indicator of a creative agency is to offer a variety of branding-related services. That is why this agency is falling under the advertising and marketing industries. They are basically tasked to craft and create innovative strategies, promotion-related matters, and work-inclined activities.&lt;/p&gt;

&lt;p&gt;Let us now have some of the specifics of the different tasks:&lt;/p&gt;

&lt;p&gt;When it comes to strategy services, they are expert in:&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;Advertising&lt;/li&gt;
&lt;li&gt;Branding&lt;/li&gt;
&lt;li&gt;Content Production&lt;/li&gt;
&lt;li&gt;Marketing&lt;/li&gt;
&lt;li&gt;Social Media&lt;/li&gt;
&lt;li&gt;KPIs-Based Measurement and Analysis&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;In terms of content creation, they have to:&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;Create Annual Reports&lt;/li&gt;
&lt;li&gt;Craft and Present Case Studies&lt;/li&gt;
&lt;li&gt;Do Proper Branding&lt;/li&gt;
&lt;li&gt;Hire Copywriting Experts&lt;/li&gt;
&lt;li&gt;Do Copyediting&lt;/li&gt;
&lt;li&gt;Do Content Planning and Publishing&lt;/li&gt;
&lt;li&gt;Provide Data Visualization&lt;/li&gt;
&lt;li&gt;Create Explainer Videos&lt;/li&gt;
&lt;li&gt;Conceptualize and Do World-Class Graphic Designs&lt;/li&gt;
&lt;li&gt;Create and Present Infographics&lt;/li&gt;
&lt;li&gt;Create Visual and Text-Based Business Presentations&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;There are many more aspects you should know to make sure that you understand what a creative design agency is actually doing. The workers in that agency can be your creative partners in telling a helpful and informative story about your brand.&lt;/p&gt;

&lt;h3&gt;Differences between a Creative Design Agency and Other Agencies&lt;/h3&gt;

&lt;p&gt;Determining the differences between a creative agency and other web-based agencies is important. It is imperative for you to know that there are agencies that usually focus on one specific category of services, while there are also firms that have services overlapping with the tasks of a creative design company.&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;Design agency – It is an agency that generally offers design-related services to the customers. There are two main channels being used: Digital and Print.&lt;/li&gt;
&lt;li&gt;Digital agency – The focus of this agency is digital marketing. Most commonly, they are taking charge of the search engine ranking that is why they must implement SEO-related techniques to generate leads.&lt;/li&gt;
&lt;li&gt;Advertising agency – This firm is focusing on the different advertising platforms. The channels to be tapped include but not limited to TV, radio, print, and digital.&lt;/li&gt;
&lt;li&gt;PR agency – This agency usually has content distribution and promotional services. Strengthening brand awareness is the main focus of this firm.&lt;/li&gt;
&lt;li&gt;SEO agency – This is in relation to a digital agency. It has to focus on search-related online marketing strategies. Generating leads and converting a lot from those leads should be done to increase website and app visitors.&lt;/li&gt;
&lt;li&gt;Social media agency – The specialization of this company is on social strategies. Facebook, Twitter, Instagram, YouTube, and many more social media channels are the main focal points of this agency.&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;Now, a creative marketing agency is basically encompassing two or more related services as specified above.&lt;/p&gt;

&lt;h3&gt;Why Do You Need a Creative Agency?&lt;/h3&gt;

&lt;p&gt;A creative agency is able to help you craft your overall marketing and branding strategies. Now, it is hard for you to act like a creative agency expert if you don’t know the real process. So, you need to stop pretending. Instead, you have to hire a genuine creative agency, like &lt;a href="https://www.ramotion.com/agency/web-design/"&gt;Ramotion&lt;/a&gt;. They can give you proper guidance on what to do to achieve marketing and branding success.&lt;/p&gt;

&lt;p&gt;A creative agency is taking charge of the whole process. As a business owner, all you need to do is to support the existing strategies that the agency is doing for you. An all-out support is badly needed. You hire an agency because you don’t exactly know how to execute the right strategies. There is a plethora of things that have to be done such as creating content, editorial planning, media placement, and social media engagement activities.&lt;/p&gt;

&lt;p&gt;You also need a creative advertising company because they have the resources and they possess expert knowledge. With their help, it can then be easy to improve the target results periodically. They know the Dos and DONTs. And they understand what to do along the way as new trends are surfacing.&lt;/p&gt;

&lt;h3&gt;Do You Need a Creative Agency Right Now? The Answer Is Below!&lt;/h3&gt;

&lt;p&gt;Well, it is vital for you to understand that not all businesses might need this type of marketing agency. But, most of the startup and existing ventures should need one, more particularly if you lack the resources. When your ways and means are scarce, of course, you have to seek for some help. And only a creative agency can help you with this. They are able to support your branding strategies and advertising efforts, so to speak.&lt;/p&gt;

&lt;p&gt;As well, if you don’t have the required bandwidth, you have to hire an agency that is creative in nature. When you experience frequent downtimes, executing the projects can be hard. And it can have an adverse impact to your business. So, get the needed help from a creative agency. They can give you consistency, quality, and scalability in terms of performance.&lt;/p&gt;

&lt;p&gt;If you also struggle in getting the desired results, you need to hire a creative agency that perfectly matches your project. Don’t be stuck with your current activities that are not fruitful. Don’t waste so much time into something that is not worth it to your business. Let an expert help you improve your brand identity strategy by tweaking and revising.&lt;/p&gt;

&lt;h3&gt;How Do You Find a Creative Marketing Specialist?&lt;/h3&gt;

&lt;p&gt;It is again important to keep in mind that the creative agencies are not always the answer to your questions. But when you’re in the edge of branding and still nothing happens, it’s about time that you have to hire a creative design and marketing firm. Branding your business can be easy by implementing the accurate guides and appropriate measures. &lt;a href="https://www.forbes.com/sites/forbesagencycouncil/2019/08/20/five-ways-to-help-your-branding-agency-deliver-creative-you-love/#46c7c2d13778" rel="nofollow"&gt;Read this article&lt;/a&gt; for more relevant details about branding that a design agency should know and implement.&lt;/p&gt;

</description>
      <category>design</category>
      <category>siliconvalley</category>
    </item>
    <item>
      <title>Design Agency San Francisco: 5 Great Ideas about Web Design</title>
      <dc:creator>Vittorio Tsolinni</dc:creator>
      <pubDate>Tue, 25 Feb 2020 08:49:04 +0000</pubDate>
      <link>https://dev.to/vittoriotsolinni/design-agency-san-francisco-5-great-ideas-about-web-design-5658</link>
      <guid>https://dev.to/vittoriotsolinni/design-agency-san-francisco-5-great-ideas-about-web-design-5658</guid>
      <description>&lt;p&gt;&lt;a href="https://res.cloudinary.com/practicaldev/image/fetch/s--_sJ9wXLi--/c_limit%2Cf_auto%2Cfl_progressive%2Cq_auto%2Cw_880/https://images.unsplash.com/photo-1512314889357-e157c22f938d%3Fixlib%3Drb-1.2.1%26q%3D85%26fm%3Djpg%26crop%3Dentropy%26cs%3Dsrgb%26h%3D1500%26w%3D2000%26fit%3Dclip%26fm%3Djpg" class="article-body-image-wrapper"&gt;&lt;img src="https://res.cloudinary.com/practicaldev/image/fetch/s--_sJ9wXLi--/c_limit%2Cf_auto%2Cfl_progressive%2Cq_auto%2Cw_880/https://images.unsplash.com/photo-1512314889357-e157c22f938d%3Fixlib%3Drb-1.2.1%26q%3D85%26fm%3Djpg%26crop%3Dentropy%26cs%3Dsrgb%26h%3D1500%26w%3D2000%26fit%3Dclip%26fm%3Djpg"&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;Your business can be successful if you have a great website design. But it is important for you to know that having a great web design is somehow difficult. There are lots of things that you have to consider. It’s not just a walk in the park to have a website with a winning design.&lt;/p&gt;

&lt;p&gt;This post is created to help you know about the actionable ideas you can use to make sure that your business is on the right track. If you look for a helping hand to help you with it, a &lt;a href="https://medium.com/theymakedesign/web-design-agency-san-francisco-ca-d9a82db2404"&gt;design agency San Francisco&lt;/a&gt; is here for you. Let’s start understanding the 5 great ideas for your web design to become converting and profitable.&lt;/p&gt;

&lt;h2&gt;The 5 Great Ideas, according to Design Agency San Francisco&lt;/h2&gt;

&lt;p&gt;There are 5 essential ideas that every business owner can actually do with respect to having a well-designed website.&lt;/p&gt;

&lt;h3&gt;A Step-by-Step Plan Is a Must&lt;/h3&gt;

&lt;p&gt;A business website without a step-by-step plan can hardly succeed. The plan must be crafted since it serves as the first requisite to accomplish. You will be dealing with challenges and trials, that’s why you have to prepare yourself and the plan must incorporate contingency measures if issues tend to arise.&lt;/p&gt;

&lt;p&gt;&lt;i&gt;How to craft an intelligent website plan?&lt;/i&gt;&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;Define your goal&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;Your goal should show the whole picture related to the website that you want to create. Agencies in San Francisco, like &lt;a href="https://www.ramotion.com/agency/web-design/"&gt;Ramotion&lt;/a&gt;, can help you in defining your goal. But it is you to take the first leap towards success in having a clear-cut objectives and goals.&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;A style guide is needed&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;Like the importance of having a goal, creating a style guide is another vital thing. The consistency of your web design depends on your guide. Such requirement must define colors, fonts, and other essential components. Once you have a proper style guide, there exists such thing as uniformity.&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;SEO is always a top consideration&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;Because you will be promoting your business on the different search engines (through desktops and mobile devices), you have to see to it that search engine optimization is one of the top things you have to prioritize. Plan your SEO properly. Know the right approaches and implement them.&lt;/p&gt;

&lt;h3&gt;Web Structure Should Be Created Well&lt;/h3&gt;

&lt;p&gt;Your website structure will give you the direction as to how the content of your website will be written and put into place. It is like having a bird’s eye view. It can give clarity as to the use of the different channels.&lt;/p&gt;

&lt;p&gt;By having a proper structure, you are giving your project a clear sense of direction. It can make you understand about the essentials of your web design for it to become successful. A web design and development firm should be able to establish a website structure by having a visual hierarchy other than colors and fonts.&lt;/p&gt;

&lt;h3&gt;Follow the Necessary Web Standards&lt;/h3&gt;

&lt;p&gt;Like any other things, designing a website has some important standards to follow. By this way, the limitations will be set and only the needed things are going to be done.&lt;/p&gt;

&lt;p&gt;The question now is: &lt;i&gt;What are the necessary standards?&lt;/i&gt; Read below for proper guidance.&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;Website logo should be placed in the top left corner&lt;/li&gt;
&lt;li&gt;Branding and design consistency on the different internal pages
Contact details about your company should be in the center position or top right corner&lt;/li&gt;
&lt;li&gt;The homepage must have call-to-action and engaging texts&lt;/li&gt;
&lt;li&gt;If you put in a search feature, it should be placed in the header part
Social media icons for an increased engagement must be in the website footer&lt;/li&gt;
&lt;li&gt;Once you follow these standards, your website performance will be great as wanted.&lt;/li&gt;
&lt;/ul&gt;

&lt;h3&gt;Make Sure to Have CTA Buttons and Focus on Minimalism&lt;/h3&gt;

&lt;p&gt;There is one thing that is crucially necessary to adhere to. Don’t include things that won’t play a vital role for website design success. Only focus on things that can serve related purposes. In other words, make sure that you streamline your website design as it can bring pleasure and satisfaction to the users.&lt;/p&gt;

&lt;p&gt;A design agency understands that there are things that must not be included such as menu buttons, sidebars, and muddy jargon. There are experts who justify that these things are not necessary and they must be excluded in the entire website design and structure. By following this very important idea, you’re just a step away from having a successful digital business journey.&lt;/p&gt;

&lt;h3&gt;Prioritize “Being Mobile”&lt;/h3&gt;

&lt;p&gt;More people use their mobile devices than desktops for web searching nowadays. So, your mobile presence can be a great factor for your success. That is why mobile marketing is part of the tasks of the design firm that perfectly matches your project.&lt;/p&gt;

&lt;p&gt;The different search engines have turned their focus on mobile-based algorithms. In fact, Google, the largest search engine today, has shifted to a “mobile-first index” algorithm. It just means one thing – you should prioritize in optimizing your mobile presence if you want to excel in the mobile search rankings.&lt;/p&gt;

&lt;p&gt;It is due to this reason that a digital company with full service must intensify and optimize mobile search strategies. It must be done to increase the number of your potential customers who are regular mobile users.&lt;/p&gt;

&lt;p&gt;To succeed in business, what really matters is the implementation of the great ideas related to web designing. That is why it is important that you learn more &lt;a href="https://www.forbes.com/sites/theyec/2019/09/26/seven-important-web-design-lessons-you-need-to-learn/#5fa57b9c4b37" rel="nofollow"&gt;web design lessons&lt;/a&gt; and you apply them for good.&lt;/p&gt;

</description>
      <category>siliconvalley</category>
      <category>design</category>
    </item>
    <item>
      <title>Creating Apps for Wearable Tech via Apple Watch Mockup</title>
      <dc:creator>Vittorio Tsolinni</dc:creator>
      <pubDate>Thu, 20 Feb 2020 07:35:56 +0000</pubDate>
      <link>https://dev.to/vittoriotsolinni/creating-apps-for-wearable-tech-via-apple-watch-mockup-o67</link>
      <guid>https://dev.to/vittoriotsolinni/creating-apps-for-wearable-tech-via-apple-watch-mockup-o67</guid>
      <description>&lt;p&gt;&lt;em&gt;There is a rapid growth of wearable technology so it is the best time to create apps for it. Showcase your idea through the Apple Watch mockup.&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;Wearable technology used to be something that spies used. There is the pair of eyeglasses that has a camera, or the necklace with the pendant that also doubles as a camera. But within the last few years, wearable technology has become an important part of life. &lt;/p&gt;

&lt;p&gt;The younger customer just seems mad at wires and cables. They don’t want them. That’s why your earphones no longer have the wires. This is why the headphones are no longer connected to the source of the music. &lt;/p&gt;

&lt;p&gt;Then of course, there is the smartwatch. Decades ago, the best thing that the watch can do aside from telling you the time is showcasing direction because it doubles as a compass. Now, the watch can do everything like taking and making calls and text messages. If there is a mother of all wearable technology, it must be the Apple Watch. It is not the first wearable tech but it seems to be the most important nowadays. &lt;/p&gt;

&lt;h2&gt;History of wearable technology&lt;/h2&gt;

&lt;p&gt;It’s hard to trace the beginnings of the wearable technology but it seems like the first one that truly fits the bill is the wristwatch, which was invented in the 16th century, based on records. But there were other portable watches around that time, too. Aside from the very common pocket watch, some of the watches were also worn as a necklace. &lt;/p&gt;

&lt;p&gt;It was slow going since then and the revolutionary technology released was the Sony Walkman. Today’s youth may not know what it is but the Walkman, released in 1979, was a portable cassette tape player. It was music that you can take around with you wherever you go! It was the best thing that ever happened to music during that time and for at least two decades more. There were variations to this technology over the years as music evolved from being distributed through cassette tapes to compact discs. Then Apple entered into the picture with the iPod, which doesn’t need a tape or compact disc to play music. &lt;/p&gt;

&lt;p&gt;The Bluetooth headset, again, changed the game making music even more convenient. It came out in 2002. Years later, other wearable technology that had nothing to do with music emerged. There was the Nike+, Fitbit and Google Glass. &lt;/p&gt;

&lt;h3&gt;Apple Watch&lt;/h3&gt;

&lt;p&gt;But there is really nothing more amazing than the Apple Watch. So for those planning on creating an app, the Apple Watch is the best backdrop for that, which you can showcase through a mockup. If you want free mockups, the best source for those is &lt;a href="https://uxplanet.org/free-apple-watch-mockup-386a7d231ac9"&gt;UX Planet&lt;/a&gt;. The website is your one-stop resource for everything related to user experience. PSD mockups are definitely vital tools in showcasing the user experience for your digital product. The selection of mockups from the website is available in Sketch formats and PSD file. &lt;/p&gt;

&lt;p&gt;So if you are thinking of making a proposal for iOS apps, the &lt;a href="https://store.ramotion.com/apple-watch-mockup"&gt;Apple Watch mockup&lt;/a&gt; is the best instrument to show off your design and creativity. &lt;/p&gt;

&lt;h3&gt;Apple Watch mockup&lt;/h3&gt;

&lt;p&gt;The Apple Watch is definitely the most in-demand wearable technology in the world. People actually line up at the Apple Stores during every Apple Watch launch. Just like the iPhone and other Apple devices, the tech giant always ensures that amazing new features will be introduced in every new Apple Watch lineup release. It takes more time to improve the Apple Watch, though, so new models are not released every year unlike with the iPhone. &lt;/p&gt;

&lt;p&gt;According to a new report from &lt;a href="https://www.forbes.com/sites/davidphelan/2020/02/13/apple-reveals-dazzlingly-different-apple-watch-design--features/" rel="nofollow"&gt;Forbes&lt;/a&gt;, there may be radical changes in the next release of the Apple Watch. This just proves that the Apple Watch mockup is the best way to present your ideas to other professionals. One, it is relatable considering the many people who wear it. In fact, you could even point out the people wearing Apple’s smartwatch during your presentation. Second, there is always that air of sophistication linked to Apple’s products. So when you use the Apple Watch in your presentation, there is already that impression of something great associated with the product or much of Apple’s mobile devices. &lt;/p&gt;

&lt;p&gt;&lt;a href="https://res.cloudinary.com/practicaldev/image/fetch/s--CiICOcAG--/c_limit%2Cf_auto%2Cfl_progressive%2Cq_auto%2Cw_880/https://dev-to-uploads.s3.amazonaws.com/i/gm0br0tdu2nem3pl55fo.jpeg" class="article-body-image-wrapper"&gt;&lt;img src="https://res.cloudinary.com/practicaldev/image/fetch/s--CiICOcAG--/c_limit%2Cf_auto%2Cfl_progressive%2Cq_auto%2Cw_880/https://dev-to-uploads.s3.amazonaws.com/i/gm0br0tdu2nem3pl55fo.jpeg"&gt;&lt;/a&gt;&lt;/p&gt;

&lt;h3&gt;How to create the mockup&lt;/h3&gt;

&lt;p&gt;This is actually very easy, which just adds to the many advantages of using the mockup. As long as you have Photoshop and Sketch apps on your computer, the mockup can be done in less than 30 minutes. The hard part is just the creation of your content. Your app design will be integrated to the mockup through the Smart Object, which renders Smart layers on the mockup PSD. This way, it is easy for you to customize the frame by simply dragging and dropping your app design onto the screen of the Apple Watch.&lt;/p&gt;

&lt;p&gt;Once that is done, you just need to save it and you are ready to present your digital product. See how easy it is? There is no going back after using the mockup. You wouldn’t want to do PowerPoint presentations anymore. &lt;/p&gt;

&lt;h3&gt;Kinds of mockups&lt;/h3&gt;

&lt;p&gt;The internet is a great source of mockups and you will surely see hundreds of them—each different from the next. It is nice to have choices but you would have to really use your head when it comes to choosing the right mockup for your product. Sometimes, the way you create your presentation provides a great impact on you chance to seal the deal or not. &lt;/p&gt;

&lt;p&gt;Even if your product is for wearable technology, that doesn’t mean that you just use a mockup that only showcases the Apple Watch. The iOS mockups and Apple mockups, for example, usually showcase more than just the Apple Watch. In most cases, the other Apple devices make an appearance in this kind of mockups. So in the iOS mockup, there is emphasis on the operating system. It might be more appropriate to showcase the screenshot of the details of the products. Based on that, it is not wise to use a mockup that only shows off the Apple Watch because the product details may be rendered unreadable. &lt;/p&gt;

&lt;p&gt;The Apple mockup is perfect at demonstrating the versatility of your design. The mockup features almost all the Apple products: the iMac, MacBook, iPad, iPhone and Apple Watch. You have the smallest screen in the Apple Watch and the largest in the iMac. There will be variations in how the app designs will be displayed, for sure, but the most important thing is that you will be able to show that whatever the screen, the digital product remains as good as ever!&lt;/p&gt;

</description>
    </item>
    <item>
      <title>iPad Mockup: How It Can Make Your Life Better</title>
      <dc:creator>Vittorio Tsolinni</dc:creator>
      <pubDate>Fri, 14 Feb 2020 13:20:58 +0000</pubDate>
      <link>https://dev.to/vittoriotsolinni/ipad-mockup-how-it-can-make-your-life-better-4b02</link>
      <guid>https://dev.to/vittoriotsolinni/ipad-mockup-how-it-can-make-your-life-better-4b02</guid>
      <description>&lt;p&gt;&lt;em&gt;Professional presentations of website and application designs or marketing strategies would be so much better if ensconced in a really great frame: iPad mockup.&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;The modern digital world truly makes professional presentations exciting. There was a time when preparing presentations in professional settings is very intimidating. How do you make your presentation neat? How will you make it interesting and not boring? Is there a way to make slides pop out? &lt;/p&gt;

&lt;p&gt;Well, slides are great but mockups are just exciting. You want to excite your audience when you demonstrate to them your digital output. So make sure you create something that won’t bore your audience with free PSD mockup products via &lt;a href="https://uxplanet.org/15-free-ipad-mockups-in-psd-and-sketch-996c943ded22"&gt;UX Planet&lt;/a&gt;. The website’s latest lineup comprises a great selection of mockup templates that are useful to any of your digital campaign needs. All are available in PSD file and Sketch format. &lt;/p&gt;

&lt;h2&gt;iPad mockup&lt;/h2&gt;

&lt;p&gt;If you want to showcase your app, the &lt;a href="https://store.ramotion.com/ipad-mockup"&gt;iPad mockup&lt;/a&gt; is a great frame for that. The iPad is versatile and convenient. It is easy to lug around because it is so small. But the screen is more than double that of the iPhone, even with an iPad Mini. So basically, if you want to do other mobile stuff, the iPad is just so much better because of its larger screen. You can read or reply to your emails without messing up the letters because of the small keypads. You can also enjoy looking at photos and watching movies wherever you are because of the much-larger screen. &lt;/p&gt;

&lt;p&gt;Even with larger tablets like iPad Airs, it is never bulky. It may have a larger screen but it is so slim and light—just like air! &lt;/p&gt;

&lt;p&gt;&lt;a href="https://res.cloudinary.com/practicaldev/image/fetch/s--RHrWzMgB--/c_limit%2Cf_auto%2Cfl_progressive%2Cq_auto%2Cw_880/https://dev-to-uploads.s3.amazonaws.com/i/eiv5e0bvou5t6e84vayr.jpg" class="article-body-image-wrapper"&gt;&lt;img src="https://res.cloudinary.com/practicaldev/image/fetch/s--RHrWzMgB--/c_limit%2Cf_auto%2Cfl_progressive%2Cq_auto%2Cw_880/https://dev-to-uploads.s3.amazonaws.com/i/eiv5e0bvou5t6e84vayr.jpg"&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;Here are the ways that an iPad mockup can make your life better:&lt;/p&gt;

&lt;h3&gt;Quick and simple&lt;/h3&gt;

&lt;p&gt;So you get a call at night from your boss saying you need to prepare a work presentation and you have to present it first thing in the morning. The boss apologizes for the late notice but there was nothing he could do. It may seem like you are in a terrible bind, but the iPad mockup can really save your behind! &lt;/p&gt;

&lt;p&gt;The first thing you need is an iPad Pro PSD mockup. This is the best frame for the job because this is actually the closest type of iPad to a MacBook. Why is that significant? Because you mostly do your work on a laptop or a desktop. The fact that the iPad Pro is just like a MacBook, only lighter and easy to lug around, will give your presentation and air of seriousness. But then with the right free iPad mockup, you can make it more interesting, which also reads as “not boring.”&lt;/p&gt;

&lt;p&gt;So how easy is it to do?&lt;/p&gt;

&lt;ol&gt;
&lt;li&gt;Download the vector mockup you have chosen.&lt;/li&gt;
&lt;li&gt;Open it on Adobe Photoshop or Sketch.&lt;/li&gt;
&lt;li&gt;Find the image with a Smart Object and insert the image you want reflected in the mockup through the smart layer. You can do this with a simple drag and drop. &lt;/li&gt;
&lt;li&gt;If you need to edit some stuff, do so with the file layers. &lt;/li&gt;
&lt;li&gt;Save the mockup.&lt;/li&gt;
&lt;/ol&gt;

&lt;p&gt;That’s it—five simple steps to thoroughly wow your boss and audience with a last-minute presentation. &lt;/p&gt;

&lt;h3&gt;Neat presentation&lt;/h3&gt;

&lt;p&gt;The mockup is very clean, especially if you got it from a reliable source. There are also so many kinds of mockups that you can use, depending on what your presentation is about. A perspective mockup, for example, is good at showing different angles of a digital product as well as details. &lt;/p&gt;

&lt;p&gt;One of the neatest and practical mockups that would be appropriate for showcasing a website design is the iPad and iPhones mockup. This kind of mockup puts the iPad and iPhone side by side in one frame. What does this do? It demonstrates the difference between how your digital product will look on an iPad and on an iPhone. This kind of frame is vital when showcasing a digital product for an investor. The latter would love to see how the product will look in different screens. &lt;/p&gt;

&lt;p&gt;There is also a more expansive frame—the devices mockup. Aside from the iPhone and iPad, this mockup also includes the iMac, MacBook and in some cases, the Apple Watch. This is the neatest frame to showcase the versatility of the product. This then bring us to the next advantage of the iPad mockup or mockup in general. &lt;/p&gt;

&lt;h3&gt;Versatility&lt;/h3&gt;

&lt;p&gt;Whatever kind of presentation you will be doing, there is a perfect mockup for it. For example, you want to present an e-book or an e-book application. The most important part here is that you can show that the words will be clearly showcased on the mockup. There are also various ways by which you can showcase the e-book via a mockup. There are simple iPad mockups that just show the iPad on the frame. This is well and good because you can clearly show the page of the book, which will be plastered on the screen. But this might be preferable if you are demonstrating a children’s book or a non-fiction book with a lot of images. This is even better for photo-based design books. Make sure you have a high resolution mockup to enrich the photos. &lt;/p&gt;

&lt;p&gt;However, just showing the iPad is quite boring for a regular e-book where you only see words. For this stuff, you should use a mockup that includes the hands of a person holding the iPad. There are also frames where the person is holding the iPad with a background that could be a home or nature or whatever is available online. This would elevate the presentation as it is very telling that your e-book can be enjoyed wherever the reader happens to be at a certain moment. &lt;/p&gt;

&lt;h3&gt;Elevates your product&lt;/h3&gt;

&lt;p&gt;With the right mockup, your digital product will definitely be elevated. It is not just a product, it becomes a part of a story. And with a story done right, it becomes a vital part of life. Let’s say your digital product is an e-commerce website. You can showcase your output through the right mockup with photos of what people need from the e-commerce store. When you present it right, you will give off the vibe that every person needs to go to that e-commerce site. Or if it is an application, then the audience would want to download the app in order to have access to the products because your beautiful professional presentation via mockup says so. &lt;/p&gt;

&lt;p&gt;Whatever it is you have to showcase, the iPad mockup is just the right fit. The &lt;a href="https://www.chicagotribune.com/consumer-reviews/sns-bestreviews-electronics-is-ipad-worth-it-20200213-xv26wquie5awvi6b64drcttylq-story.html" rel="nofollow"&gt;iPad is certainly a good investment&lt;/a&gt; and so using this device as a tool to show off your digital output is a wonderful idea!&lt;/p&gt;

</description>
      <category>design</category>
    </item>
    <item>
      <title>Web Design Process - When You’re Short on Time or Money</title>
      <dc:creator>Vittorio Tsolinni</dc:creator>
      <pubDate>Wed, 12 Feb 2020 08:05:33 +0000</pubDate>
      <link>https://dev.to/vittoriotsolinni/web-design-process-when-you-re-short-on-time-or-money-43j0</link>
      <guid>https://dev.to/vittoriotsolinni/web-design-process-when-you-re-short-on-time-or-money-43j0</guid>
      <description>&lt;p&gt;It can be tempting to throw out process when your client’s timeline is in the past tense, your employer doesn’t prioritize work properly, or the project is otherwise crunched. Always remember though that your process will save you time, keep your customers happy, and result in a higher-quality website (not to mention happier visitors). Instead of skipping vital phases of your process, look for shortcuts that can save time or money without sacrificing quality.&lt;/p&gt;

&lt;p&gt;&lt;a href="https://res.cloudinary.com/practicaldev/image/fetch/s--x-8Q_2oh--/c_limit%2Cf_auto%2Cfl_progressive%2Cq_auto%2Cw_880/http://user-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit%2Cfl_lossy%2Ch_9000%2Cw_1200%2Cf_auto%2Cq_auto/1825501/172358_150632.png" class="article-body-image-wrapper"&gt;&lt;img src="https://res.cloudinary.com/practicaldev/image/fetch/s--x-8Q_2oh--/c_limit%2Cf_auto%2Cfl_progressive%2Cq_auto%2Cw_880/http://user-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit%2Cfl_lossy%2Ch_9000%2Cw_1200%2Cf_auto%2Cq_auto/1825501/172358_150632.png"&gt;&lt;/a&gt;&lt;/p&gt;

&lt;h6&gt;&lt;a href="https://wiki.ubc.ca/Library:Web_Design_Process" rel="nofollow"&gt;The University of British Columbia Wiki&lt;/a&gt;&lt;/h6&gt;

&lt;p&gt;This diagram might not completely represent your particular flavor of &lt;a href="https://www.ramotion.com/agency/web-design/"&gt;website design&lt;/a&gt;. Whatever you call the &lt;a href="https://medium.com/theymakedesign/best-web-design-companies-3ecc85b32071"&gt;web design&lt;/a&gt; steps in your process though, these tips can help you scale back without compromising.&lt;/p&gt;

&lt;h2&gt;Planning: Scope, Discover, Define&lt;/h2&gt;

&lt;p&gt;The planning phase is particularly important, and the most tempting to let slide. While you may not be able to do in-depth interviewing of users or extensive surveying, you can and should still pay close attention to the goals and intent of the project, as well as the website’s audience.&lt;/p&gt;

&lt;p&gt;&lt;b&gt;- Find existing documentation.&lt;/b&gt; Does your client already have a defined marketing plan that describes their ideal customer, product niche, or other details? Are there existing personas or journey maps from previous projects that apply?&lt;br&gt;
&lt;b&gt;- Ask the client or business partner to do some of the work.&lt;/b&gt; If you haven’t been provided with requirements already, ask one or more of your major stakeholders to give you a list of goals and expectations for the website you are designing. They should be able to articulate in writing the intent of the site and the major functions it is intended to provide to visitors.&lt;br&gt;
&lt;b&gt;- Scale down research.&lt;/b&gt; Instead of doing extensive competitive and user research, ask the stakeholders who their main competitors are as well as who they admire. Investigate those first. Then, look for research that’s been done by the pros so you don’t have to duplicate it. For example, Nielsen/Norman group has an &lt;a href="https://www.nngroup.com/reports/free/" rel="nofollow"&gt;entire index of free&lt;/a&gt; and not so free research reports. &lt;/p&gt;

&lt;h2&gt;Designing: Site Maps, Wireframes, Content, and Visual Elements&lt;/h2&gt;

&lt;p&gt;The design phase can be shortened in similar ways to the earlier phases.&lt;/p&gt;

&lt;p&gt;&lt;b&gt;- Find existing documentation.&lt;/b&gt; Look to existing marketing plans and materials that describe color schemes, can be borrowed for mood boards, or repurposed entirely (think graphics and images). Content from marketing materials can also be used as inspiration or edited for the web channel.&lt;br&gt;
&lt;b&gt;- Ask the client or business partner to do some of the work.&lt;/b&gt; If this is a new venture, product, or complete revamp there may not be as much existing documentation. Chances are though that copy is being written and graphics are being developed for marketing materials and advertising. Ask for access to drafts and early versions of this type of work.&lt;br&gt;
&lt;b&gt;- Scale down iterations.&lt;/b&gt; Instead of doing three versions, do two. Get colleagues to do heuristic evaluations instead of paying users to test. Don’t present stakeholders with options or let them bog down the review process with nit-picky suggestions. Present your best design and welcome constructive feedback, but (politely) shutdown extensive discussions and unfounded opinions with firm timelines for turn around on a single revision.&lt;/p&gt;

&lt;h2&gt;Testing and Launching&lt;/h2&gt;

&lt;p&gt;These last phases are not the place to take shortcuts. Thoroughly test the functional, technical and aesthetic elements of your site no matter how off track or limited your project plan. The same goes for launching the site. If no one knows about the site, or it crashes the first day, it’s effectively useless to visitors and stakeholders alike. Luckily maintenance will likely fall under a different project or contract, so you don’t need to worry about that phase as much, but it doesn’t hurt to keep in mind how the site will be supported, expanded, and updated in earlier phases.Add paragraph text here.&lt;/p&gt;

&lt;h2&gt;Conclusion&lt;/h2&gt;

&lt;p&gt;Next time you are presented with a completely unrealistic timeline, instead of getting frustrated, get creative. Look for ways to save yourself from pulling your hair out without sacrificing the quality of your work.&lt;/p&gt;

</description>
      <category>design</category>
    </item>
  </channel>
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