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    <title>DEV Community: wadline</title>
    <description>The latest articles on DEV Community by wadline (@wadline).</description>
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      <title>We measure whether a startup is still shipping. 13 of 99 are not.</title>
      <dc:creator>wadline</dc:creator>
      <pubDate>Wed, 07 Oct 2026 08:40:55 +0000</pubDate>
      <link>https://dev.to/wadline/we-measure-whether-a-startup-is-still-shipping-13-of-99-are-not-4igf</link>
      <guid>https://dev.to/wadline/we-measure-whether-a-startup-is-still-shipping-13-of-99-are-not-4igf</guid>
      <description>&lt;p&gt;&lt;a href="https://media2.dev.to/dynamic/image/width=800%2Cheight=%2Cfit=scale-down%2Cgravity=auto%2Cformat=auto/https%3A%2F%2Fdev-to-uploads.s3.us-east-2.amazonaws.com%2Fuploads%2Farticles%2Fs8ci6006lhkss1efs4oh.png" class="article-body-image-wrapper"&gt;&lt;img src="https://media2.dev.to/dynamic/image/width=800%2Cheight=%2Cfit=scale-down%2Cgravity=auto%2Cformat=auto/https%3A%2F%2Fdev-to-uploads.s3.us-east-2.amazonaws.com%2Fuploads%2Farticles%2Fs8ci6006lhkss1efs4oh.png" alt=" " width="648" height="208"&gt;&lt;/a&gt;&lt;br&gt;
Company death is badly reported. A startup that stops shipping rarely announces it; the site stays up, the blog's last post is from fourteen months ago, and the careers page still lists a role nobody is hiring for. By the time there is a shutdown post, everyone who needed to know already knew.&lt;/p&gt;

&lt;p&gt;So we stopped waiting for announcements and started measuring the infrastructure.&lt;/p&gt;

&lt;p&gt;WHAT WE ACTUALLY LOOK AT&lt;/p&gt;

&lt;p&gt;All of it is public and all of it lives on the company's own domain. Sitemap freshness — the newest lastmod date in their own sitemap, which is a remarkably honest signal because almost nobody games it. Changelog and release activity. Job postings, and whether they move. Several others, each with a weight and a freshness window, all documented.&lt;/p&gt;

&lt;p&gt;Nothing here reads a press release, a funding announcement or a LinkedIn post. Those are statements of intent. A sitemap entry is a statement of work.&lt;/p&gt;

&lt;p&gt;WHY A SINGLE SIGNAL IS USELESS&lt;/p&gt;

&lt;p&gt;Any one of these is wrong often enough to be worthless on its own. A company can go six months without a release and be perfectly healthy. A company can post jobs it has no intention of filling. A static marketing site with no sitemap changes might sit in front of a product that ships daily.&lt;/p&gt;

&lt;p&gt;The median startup in our set resolves six signals, and the state comes from the combination. When signals disagree, the state comes out as unresolved rather than as a guess — four of the 99 are there right now, and leaving them visible is the point.&lt;/p&gt;

&lt;p&gt;WHAT THE NUMBERS SAY&lt;/p&gt;

&lt;p&gt;Of 99 tracked startups: 79 growing, 2 steady, 1 quiet, 13 dormant, 4 unresolved.&lt;/p&gt;

&lt;p&gt;Thirteen percent dormant is lower than the failure rate you have read about, and that is a selection effect worth naming: our set skews toward companies that got far enough to be tracked at all. It is not a mortality table for startups in general and we would not use it as one.&lt;/p&gt;

&lt;p&gt;THE PART MOST TRACKERS GET WRONG&lt;/p&gt;

&lt;p&gt;Every state we publish carries the date it was measured. This sounds pedantic and it is the most important design decision in the whole thing.&lt;/p&gt;

&lt;p&gt;A liveness state without a timestamp is a claim about the present made from evidence about the past, and it ages badly in exactly the cases where it matters — a company that went quiet last week still looks alive to a tracker that has not re-measured. Putting the date next to the state means a stale reading is visibly stale instead of quietly wrong.&lt;/p&gt;

&lt;p&gt;USE IT&lt;/p&gt;

&lt;p&gt;The machine-readable file is at wadline.com/startups/data.json — states, signal definitions with their weights and freshness windows, and the measurement dates. Free to use with attribution.&lt;/p&gt;

&lt;p&gt;The method is at wadline.com/methodology/startups-pulse. If you think a signal is weighted wrong, that page is the thing to argue with, and we would rather have the argument than not.&lt;/p&gt;

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